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Chapter seven hundred and seventy-ninth grass roots and social animals

After listening for a long time, Chu Yuanxi found that Yang Jiangang's eloquence still had to be practiced. He was not good at introducing it to the audience's perspective, so he said that he had the experience in the VR game, but he had hardly played VR before, and even if he played it, he would just watch it. Including Chu Yuanxi himself, he would be the same. If he didn't deliberately imagine the VR game, he would be full of visual experience in mobile games.

After Yang Jiangang got this task at the end of last year, he specially bought a bunch of VR game products to put them in his headset for experience, and his eyes were blurred. Why did he hurriedly urge him to establish the peak visual effect? ​​Chu Yuanxi felt that there might be some ideas about escaping from the VR experience area.

So the person who talked about Ma Dongmei was talking about, and the person who listened below heard all Han Meimei.

After he came to an end, Chu Yuanxi quickly named him: "Zhao Jie, tell me about your impression of this game."

Zhao Jie thought for a while: "I can't imagine this vr version. Isn't the mobile game version the battle form of "Dota Legend"? During the battle, there is a row of icons below, but it's not a hero. It turns into a material, and then clicks to summon heroes. Then what is cultivated is not a hero, but a material. Materials are strengthened and upgraded, and the heroes are summoned and advanced, right?"

"Uh... it's a little more complicated than this. You can summon two or more materials in a combination of summoning during battles, which means that you have five materials on the screen that can be clicked, but there are theoretically 31 possibilities for summoning objects. Then if the materials are fused, it's like the demon-refining furnace in "Xuanyuan Sword"."

Chu Yuanxi interrupted: "No need to say that it is so complicated. Refining demons is a gameplay, allowing players to explore the formula by themselves, but it is not easy to control the numerical values. I am not particularly optimistic that I can make a very good version of the numerical values."

After saying that, he turned around again: "Comrades, you didn't find any problem. The mobile game version is easy to solve. The workload is similar to the development volume of Dota Legend, except for this demon-refining gameplay, right?

But the most fatal problem with the VR version is how to actually operate it? The vr helmet is easy to solve, but do we still sell somatosensory equipment when making games? Even if it is mobile and clicked on materials, we have to operate it with our hands. How to solve it? There is no brain wave equipment in online game novels now. Even if there is one, it is a laboratory product and can only be used to draw lines. It may be able to reach the application stage in ten years, and now we just think it is not."

After saying that, Chu Yuanxi and Yang Jiangang looked at each other. Of course, they had plans. If there was no plan for this issue, then the so-called VR version of mmorpg was not available at all. However, the VR game itself is very new, and there is no certain rules for the mode, operation, etc., and the launch time of this project is still sufficient. Therefore, not only should the company solicit plans within the company, but even if it is solicited from the public and collects prizes on Weibo, it is necessary to listen to opinions from all parties. Today, even if it is a water bag to be thrown out.

Sure enough, this water bag poured everyone over and no one could contribute their wisdom.

This is also expected. It is difficult to find high-quality VR siege lions, and it is also difficult to find high-quality VR planning, because there are no products in the entire market that can be called hot products. Of course, people who can contribute wisdom and experience are rare resources.

This is the reason why the project is quickly established. Only when the project is established can it be recruited. Recruiting requires a suitable position and scarce talents may be willing to come. Otherwise, even if the Ba people sell high-paid products, they say we are recruiting high-quality VR game producers. What do they do when they come? If there is no project, they will definitely not come.

The solution given by Yang Jiangang is actually a bit awkward. It requires players to have a mobile phone in addition to the headset for operation. Link the headset and the mobile phone through the protocol, slide the player's fingers on the mobile phone screen, and then the operation corresponds to the game view of the headset.

Specifically, like the pesticide of the Dead, the left hand rocker controls movement, the right hand pointing icon to release the summoned object, or how to operate it, is the matter after the project is established, the details, and the key is that this plan must be feasible.

According to Yang Jiangang, you all play such epoch-making games. According to the saying of Glass, do you have no mobile phones?

However, in most cases, VR on the market, the phone is stuffed into a shell and used as a VR headset, and there are few all-in-one phones, which is equivalent to requiring players to have two mobile phones.

Although this requirement is not outrageous, Chu Yuanxi always feels that there should be a better solution.

In the end, this project will appear to be a bit terrible, mainly because everyone is confused and no one can raise effective questions. However, it is not bad to treat it as practicing Yang Jiangang's skills.

This day is April 29th, and Chu Yuanxi takes Elizabeth to experience the various units that have been established.

Two weeks after the opening of Milestone 2, other flagship stores have completed the necessary processes one after another, and have opened recently. Zhang Jian cannot rest on May Day in logistics, and the money he should burn has to continue to burn, and is being promoted in full swing. Fresh food processing is launched at the same time, and the processing factory needs to produce semi-finished products and ingredients, and after arriving in the store, it will be fried and presented to customers after it is released. The main reason is that it takes time to control hygiene standards.

Chu Yuanxi's original idea was to serve a meal for Baren and Xiaokang first, which not only exercises logistics, but also allows the fresh food processing factory to move. After verifying that there is no problem, it became a problem. However, how to fry the last spoonful of dishes in the company, because the fire was not allowed in the building where the company is located. The final solution was to set up a store next to the company and open a formal Xiaokang store to solve the problem. After May Day, you can enter the operation and earn money from your employees first!

The most important thing recently is not that stores are opening one after another, but that bicycles have begun to be launched after May Day.

The two things of bicycle placement and parking space grabbing games mean the beginning of milestones 3 and 4, and also means that the system of the well-off backend will face several consecutive important tests.

Milestones 3 and 4 are the two most important stages. The bicycle has been done long ago. The logo and advertising slogan are printed on the body, but Jaguar cannot be invested because the system needs to be tested after the system is developed. The convenience store membership system is a very large system and inspection takes time. Before the app has been repeatedly inspected, the bicycle cannot be invested.

This is different from game testing. If a game test is a bug, it is OK to be strong against bugs. It is not because there is a glorious bug, but because the ecology and market are mature. Most game users are born in the 1980s, 1980s and 2000s. They have eaten and seen it on the Internet, or have long been numb to this and have a high tolerance. In online games, even if they are recharged and dropped the order and are not charged to their own account, most players can remain calm and will not be crazy because they are charged 648 and are not immediately available.

The membership system of the convenience store is not facing gamers. If there is a problem with recharge of one dollar, go to the store to fight with the clerk immediately! Not to mention that the recharge is wrong, even if the recharge is not opposed to subsidizing users’ rebates, the result will not be different.

However, the clerk is not a customer service, no matter how you solve this problem, it is easy to cause conflicts and your reputation will be broken.

Therefore, the app must not make mistakes. It involves money functions, which are 100 times more stable than game testing. It is impossible to update the version like the game, while public beta, while changing bugs, and updating the version of the Xiaokang app is absolutely impossible. Games know the best about version updates. Each update will cause a group of users to lose every time, and they have to try their best to pull these users back. Therefore, they are updating the operation of the Super Hate version.

Fortunately, the test situation was OK after the main store opened, and no S-level bugs appeared.

As a result, on May Day, Chu Yuanxi and Elizabeth met at the company as usual. Zhu Chi suddenly chased after him and said that he would go with him to see everything.

"Sister, what are you doing? Shouldn't you go on a trip during the four-day holiday? A five-day trip to Southeast Asia is cheap now!"

Zhu Chixin said I lacked that little money? "I'm just curious about what you are doing. Can I be a driver for you? I'm driving so steadily! It's not safe to speak while driving."

Chu Yuanxi thought that it would be safe for a female driver to drive? But thinking about it, she was a female driver who could drive Yang Jiangang's luxury car all the way back to her hometown in Northeast China and then drive back without any damage. One is really brave enough to borrow and the other is really brave enough to drive, which may be quite stable.

As a result, Zhu Chi regretted it as soon as she got on the car, because Chu Yuanxi spoke English to Elizabeth, and she couldn't understand... Not only did she not understand, she couldn't even interject the words. It was so embarrassing. The only thing she understood was Elizabeth asked: "Is this your girlfriend?"

And Chu Yuanxi replied: "You shouldn't ask this question."

This made Zhu Chi feel inexplicably relieved.

In the rearview mirror, Elizabeth lowered her head and flipped through the printing paper. She thought deeply and didn't say anything for a long time, so that Zhu Chi finally got the opportunity to take advantage of the situation: "Talking about Chu Yuanxi, what did you think when you started a business when you started a business in Baren Entertainment? You are from the imperial capital, you have a house and earn more than 200,000 yuan a year. Why do you have to start a business? What if you fail to sell a house and start a business?"

"My mom asked me this question, too."

"If you don't want to answer, don't say it..." Zhu Chi muttered in a low voice, and then changed the question: "Then why did you want to find us at the beginning? They were all grassroots, uncle Sheng, Jiaotu, and me, all of them. At first we thought you were talented in playing Douyin, so we looked for us, but afterwards, seeing what you did, it seemed that you could do anything at that time."

"Why are you caring about this today?" Chu Yuanxi was quite curious.

I heard Zhu Chi say, "My relatives in my hometown also want to start a business, so I ask for advice from me."

"Is that so? I think it's good to find grassroots entrepreneurs. As long as you are a reliable person and have a skill, background and qualifications are important? There are things on your face that I haven't seen for a long time."

"What?"

"The old-age heart emphasizes emotions and idealism." Chu Yuanxi was full of nostalgia for the past year. "The social animal does not have this kind of emotion. I found a group of people in the workplace to start a business, and I was intrigued all day long, without passion."

"Oh." Zhu Chi pretended to understand and prepared to convey it as it was.

As a result, Chu Yuanxi thought about it and pretended to be profound: "Wine and meat pass through the intestines, and the Buddha sits in his heart. If others learn from me, it is like being close to the devil."

"Speak human words."

"Your relatives really want to start a business, it's better to be more secure. I can control it, but others may not control it."

"Tsk! Feel good about yourself..." Zhu Chi hummed and focused on driving.

Seeing that the sky was about to die of chatting, Elizabeth finally sorted out his thoughts and asked: "Chu, although I have never run an Internet company, the companies around me are all engaged in the Internet. Your approach to the market is different from those of the people I am familiar with. What I want to say is, what factors make you believe that your method can be successful? You can't verify it."

Chu Yuanxi immediately thought of the scene in the original world when he and Yuan Jing deduced this business plan. Of course, this is not a problem for him now, but at the beginning, this was definitely a big problem in the original world in early 2016. After all, an investment of 1 billion yuan was not a small amount for Zheng De.

"As for verification, it is impossible to find a 100% similar to verify, it will become a copycat, it can only be 'cross-verification'. The market of our Great Heavenly Dynasty is the most abundant market in the world, and there are a large number of successful or failed materials that can be used for cross-verification."

Chu Yuanxi decided to explain it briefly. There was no need to explain it if it was someone else. And Elizabeth, how much she really learned was a mystery, but through several days of contact, it can at least be sure that business thinking is very proficient, especially sales, so a collision may inspire some new intellectual achievements.

"The business idea of ​​Xiaokang is essentially a way to make users pay for 'satisfaction'. The choice of seed users is divided into two categories. One is a white-collar worker, that is, those who are waiting for success in the workplace, that is, the main user group of 724. The other is the elderly in the community, and we call them old men and aunts."

"Isn't that a cheap user group?"

"Yes in the early stage." Chu Yuanxi admitted, "In the early stage, we gain popularity and reputation first, which is the guarantee of offline traffic. Let people who want to make cheaper things spread everywhere, affecting the choices of other old men, aunts and white-collar workers. We have low prices and good service. If they buy it, they will talk about it everywhere. For us, this is called word of mouth."

"Can it spread like this?"

"I really don't know if you can do it in the United States. Anyway, with our population density and customs, it is certainly possible in big cities. If you don't understand our users in the Celestial Empire, they spread this kind of good things faster than anyone else. Especially now that social media is so developed, users have a strong desire to share. But only what is worth sharing can satisfy the desire to display. We call it "scheduling" here.

What are worth sharing? The highlights of your own and the points that are helpful to others. Especially white-collar workers, any small favors are worth posting on WeChat Moments or Weibo, and they also have the ability to accept. The key is that they have a strong sense of participation. Can you understand it?"

Elizabeth slowly shook her head. Americans would not share a discounted product in the supermarket. Instead, the cakes they steamed with their hearts are worth sharing.

"It doesn't matter. You can understand first and then execute, or you can strengthen your understanding in execution." Chu Yuanxixin said this sentence is really right here. "In short, the convenience store users of Tianchao have no brand in their minds. It's like a blank piece of paper, which is the time window that latecomers can still seize. If other convenience stores also realize this and start to establish a brand, we will struggle."

"Convenience store, brand?" Elizabeth has visited so many chain convenience stores and has never thought about the brand's problem. Is the brand of a convenience store important? "A brand is not a logo, a brand, it must have its own characteristics. But convenience stores are homogeneous and the services are similar. How can users realize that your brand is different from others? Even if you have a different place, others will immediately confiscate it."

"Your problem is very good." Chu Yuanxi secretly looked at the rearview mirror, and then found that his eyes and Zhu Chi actually met! "Zhu Chi, please drive well! You don't drive properly, and you're crying with your relatives!"

Elizabeth said quietly: "You are worth billions. Should you hire a full-time bodyguard + driver?"

"Let's talk about it later. Our Great Heavenly Dynasty is safe. Before last year, Mr. Ren didn't have to bring a bodyguard when he went out. He didn't need that fish and shrimp like me. Back to the question just now, everyone has serious homogeneity in products. How can they establish their own brand?" Chu Yuanxi looked at the rearview mirror again and said, "Of course, it's about using things other than the product."

As he said that, he raised his phone, "Products and services are the brand elements in your mind, right? But for me, I use 'user experience' to build a brand. Products and services are only part of the user experience. The other part is marked with 'online content' and 'money cycle' in the materials you give. You can think that the former is the offline part, while the latter is the online part."

In fact, there is another part of it that is social, but it will be revealed to Elizabeth when the social functions are developed at the end of the year. She is about to leave at that time, and she should have established a deep understanding of the whole gameplay of Xiaokang. It will be natural to insert social elements into it. As for whether she needs socialization after going to Southeast Asia, and whether it can be used well, she has to consider it when localizing it.

In fact, Chu Yuanxi didn’t know whether her social gameplay that could be played in the Celestial Empire could still be played in foreign countries. The social forms of each region are different, and people are both connected and different, so it is not necessary for Chu Yuanxi to "do it to the extreme" for him to be well-off overseas.

Perhaps in another twenty years, the Great Heavenly Kingdom will rule the world. Whether it is national influence or cultural confidence, it will be enough to support the vision of globalization and allow ambitious entrepreneurs to build global hegemony.
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