Yuan Lu felt that it was not good because although Chu Yuanxi was very wise about Xiaokang's social theory, he had not shown his understanding of social interaction outside of this.

In other words, if Xu Xin had read Chu Yuanxi's materials and talked about specific questions about this material, Chu Yuanxi should be able to answer them smoothly. At least Yuanmu couldn't ask Chu Yuanxi herself. She had brought Liu Lu and Yuan Jing to besiege Chu Yuanxi for war games and deduce it once. The angle was tricky, and without exception, they were all knocked out by Chu Yuanxi.

But if it is traditional social interaction, it is really hard to say, especially the Alipay social vicious circle, which is called the century-old problem by high-end circles.

You should know that Alipay has become discouraged in socializing. Every year, it is habitual to do it. It seems that it is not clear what to do. It is a dazed design and a dazed completion. Anyway, it doesn’t know the right direction, so just do it by Jaguar.

Therefore, there are all functions of WeChat, Alipay, and all the functions that WeChat does not have are very rich. Shenma chat, group chat, circle of friends, official accounts, mini programs, mini games, etc. are all younger brothers. Alipay is simply worried about users. Various second-level, third-level, fourth-level, fifth-level interfaces are full of social treasures. Not to mention new users, old users who have been using it for ten years may not be able to explain it clearly.

However, no one uses it as a social software.

So as Xu Xin said, there are many answers to this question, and those with reasonable and well-founded seem to be very reasonable, but it does not solve Alibaba's problem, so Xu Xin said it is an open question.

Isn’t it a bit hooligan to take this test for Chu Yuanxi?

Yuan Jing was still straight and straight, and the old god was not saying a word, as if this problem had nothing to do with him, and in fact, he had never had a dime relationship. In fact, he was very curious about how Chu Yuanxi planned to do his best.

Chu Yuanxi was even more relaxed because there was no answer to this question. Even if there was a correct answer, it would take the people from Alibaba to see it and do it again before they could verify it. Therefore, Xu Xin’s question is actually easy to deal with, not in the answer, but in whether Xu Xin agrees with this answer. This recognition can be achieved through insights, or it may only require a little psychological skill to achieve the effect of slaying dragons.

For Chu Yuanxi, slaughtering dogs is a little bit difficult, but slaying dragons is easier. It was just that there was no chance to test the knife in more than a year ago. The knife was almost rusted, so I had to do it twice quickly. This is why he always kept his mood relaxed. It was really hard to convince so many investors, but it was simply too easy to convince Xu Xin!

"Sister Xu, I'll brag first. You know, the first company I started, Baren Entertainment, grew up on social networks. If you want to become bigger, it depends on social networks, so I must be social materials. Otherwise, if you want to build a self-media matrix as successful as Baren Entertainment, it would be impossible not to spend hundreds of millions. I made a fortune by myself, only invested 4 million, and it was all labor costs.

However, I do socializing in the form of PGC, which is the user's perspective and is not the same as development and operation. Maybe this is the reason. You still doubt whether I do socializing. However, I used to be a business manager, and the product manager is at the junction of operation and R&D, and it is the one hand to develop and the other hand to operate. Do you know my background?"

"I understand now." Xu Xin nodded slightly and expressed her recognition of Chu Yuanxi's bragging.

Chu Yuanxi thought this was a very good start. As early as the 1960s, social psychologist Friedman realized an interactive phenomenon called "Getting to Become a Fight" effect. For example, in this occasion, as long as Chu Yuanxi makes Xu Xin recognize his first point of view, it is equivalent to starting to upgrade the other party's cognition. The other party subconsciously increases the chance of recognizing his next argument and is easier to agree to his request.

The reason lies in the characterization of two characters.

"Personality" is a huge factor that affects psychology. No matter how small it is, in the subconscious, anyone has the desire to maintain the coherence of the character in front of the same object. Therefore, in order to avoid conflicts in the character, when one person agrees with another, the psychological scale will usually be enlarged, or even open, without immediately reversing by 180 degrees.

So taking advantage of this scene, the most suitable thing is to gain a better position.

So Chu Yuanxi said: "For your test questions, many people's answers are based on the product itself. For example, users who do e-commerce have an understanding of the app, which is not suitable for socializing, so they cannot do it. For example, too many functions are too complicated and too much, too subtraction should be done in large quantities, etc. These are all correct. It can be said that Alipay app has many problems as social networking, and it is not possible to start socializing after solving a problem.

However, I would like to explain from the perspective of product managers that they operate incorrectly.”

Yuan Lu was stunned: "Operation? Alipay still needs to operate?"

Xu Xin also has this problem. Generally speaking, national-level apps do not need to be operated, such as WeChat QQ Alipay. Why are Toutiao and Douyin almost the same? Because they still need to operate and spend money.

I heard Chu Yuanxi say: "Yes, it needs to be operated, because the way they directly implanted social functions into the Alipay app is wrong in itself."

Yuan Jing asked solemnly: "What does this mean?" Why is solemnly? Because he didn't understand.

"It means that they should redevelop a new app specifically for socializing and operate independently." Chu Yuanxi said confidently: "In my opinion, there are two significant problems in Alipay's socializing. First, no use scenarios that can be significantly different from Penguin's two major social applications. What are the uses of its social functions? It does socializing with acquaintances. Even if users have needs, they will add WeChat and then go to WeChat to solve the problem. Except for transfer and payment, few of them are solved on Alipay.

Only when you find a scene that is not suitable for WeChat but suitable for it, and it has a massive demand, can the corresponding social app have value. And don't call it a treasure or a animal, you must make a clear cut with other Alibaba services. Socializing is pure socializing, and there is no other thing. The users left behind are real social users and will become seeds. Faced with demands that are not suitable for WeChat, they will pull other people on the social link to this new app.

Why do I emphasize purity? You can think the other way around, does Penguin want to do e-commerce? I definitely think about it, but I did not directly put the entrance of Weidian in the first and second level interface of WeChat. Weidian is indirectly introduced based on the WeChat ecosystem. WeChat is plugged in JD.com, and it would rather lead traffic to JD.com than to Weidian. Why? Because it destroys its purity.

Second, making social functions in Alipay app is not called social promotion at all. This seems to be a problem that Alibaba has only realized in the past two years. Alipay has a very large traffic, but using this traffic within itself is not sufficient. Users don’t even notice that there are so many social functions available. If you use Alipay, you should be able to understand what I mean.

Alibaba has four national-level traffic, Alipay, Tmall, Youtu and Taobao apps. The correct way to open it is to use these huge traffic as advertisements, promote an app that specializes in socializing, and find the answer to the first question. Only in this way can it be promoted, rather than adding functions to Alipay.

Let’s see how Toutiao system pushes Duofeng? If it is replaced by Alibaba, it will be used to make Duofeng in Douyin. But Toutiao system has the genes to make app tractors. The idea of ​​push Duofeng is to not be embedded in Douyin, but to use Douyin’s traffic to push Duofeng.

I'm not sure whether Alibaba has really realized this problem in the past two years, but they have launched a "DingTalk", which is this route, specific scenarios, and independent apps. But DingTalk has its own problems, the application scenario is too narrow, and it is not a whole-region social network, and the ceiling is too low. What's even worse is that in the employment environment of the Tianchao, many users are born to resist this thing. DingTalk is against social animals, and it is the whip of capitalists. The more they use social animals, the more they hate it, so it is rare to win the hearts of the people.

Even so, DingTalk is more promising than Alipay app’s social networking, and it can capture some users in a specific market. The difficulty of Alibaba’s breaking the deadlock is that it cannot find a truly global social scene, and it can avoid the radiation surface of WeChat.

The above is my answer.”

Xu Xin didn't say anything for a long time, blinking her eyes as if thinking about something, and then suddenly said: "I should call Xiaomin from Alibaba Cloud. I guess he is particularly willing to vote for you."

Chu Yuanxi was confused by Xu Xin: "Who? Alibaba Cloud's...Mr. Min? Isn't he the chief scientist of Alibaba Cloud? Isn't he an investment person?"

"Yes, it's him! You don't know this? He plans to be independent from Alibaba, but it's not starting a business, but establishing venture capital funds to invest in cloud computing and AI. At the latest in the first half of the year, you can't imagine it?"

"Why does he like to invest in Xiaokang? Xiaokang only has cloud and AI businesses, and the most important thing is socialization, right?"

"But your analysis of Ali is very meticulous, he must like to vote. To be honest, I wanted to call Jack just now. Jack and Pony dreamed of breaking into each other's hinterland. After saying this... Jack probably wanted to vote too?" Xu Xin said quite excitedly. I don't know if it was out of convincing Chu Yuanxi's analysis or because he found a topic of talk to guide Jack.

"Hey, Sister Xu, you must not call this call." Yuan Jing couldn't sit still because he didn't know if Xu Xin was coming. "If I were looking for Alibaba, I would have been looking for someone."

"Yeah, actually someone from Alibaba has asked me about the price of Baren recently." Yuan Mu took the opportunity to go along. She looked at Chu Yuanxi and thought that the offer was very sincere, which was much higher than your valuation of 27 billion yuan. It was a merger and acquisition intention, not an investment. Although it was a joke, if I really told Sister C, I wonder if Sister C would be crazy.

The investment contract they signed clearly required that they should not sell at any time, and they could only seek resale at the financing node. In other words, if Chu Yuanxi does not do a round B, whether it is Zheng De or the Magic City Silver Group, they can only pay dividends. From a legal perspective, Chu Yuanxi can completely stop them from monetizing, but if they are acquired, it will be different.

So Sister C is really likely to be crazy.

In order not to make Sister C go crazy, Yuan Lu pretended to be a joke about this matter, and no one said anything except Yuan Jing and Chu Yuanxi, nor did he push for it.

Unexpectedly, Chu Yuanxi praised her extremely rare and highly, because when a large company with a good size was targeted by the giant, she was afraid of not making a dignified move, but just a joke.

Baren holds all shares. If Alibaba announces its intention to acquire Baren Entertainment, Baren will not only not experience any turmoil, but will be excited by all employees. Because Alibaba is responsible for this intention, which is related to its corporate image, it cannot go back on its word, and it cannot easily adjust prices. There is only yes or no to Baren, and the turmoil exists at most at the level of Aunt Cynthia.

But it’s different to jokes, especially when the price is still very high, this joke spreads out. So many people in the Ba people hold shares, and they will definitely have various thoughts of worrying about gains and losses. Sister C’s external force will also exert crazy influence. Even if she beggs hard, she will try to get Chu Yuanxi to agree.

This kind of trick is actually common in business. There is a special term called "selling low ball strategy", which belongs to the category of dog slaughtering techniques. The so-called throwing low ball means first to throw a obviously discounted price to make sweetness, mobilize the other party's expectations and excitement, and then find an excuse to say that I was joking just now, and quote a normal or even slightly lower price tag than normal.

At this time, the counterparty has established a large number of trading expectations and may even have arranged the plan after the trading, so he just wants to complete the transaction as soon as possible, so it is easy to succeed.

Of course, there are shameless people who just throw the ball down without joking. For example, in the Pacific, some people change this psychological tactic to "extreme pressure", which is commonplace, making you panic, like lying on your feet, not biting people but disgusting people every day. In fact, the essence is the same, it is to force the other party to shake their psychological changes through breaking the contract and then compromise, accepting suboptimal solutions or third choices.

This method seems to have no cost and you can get the desired result by speaking high, but in fact it consumes image and reputation. In terms of quality, even in the business world, it is very low-key at the company level.

But it is useful and it tests the wisdom of the leader very much. Fortunately, there are ancient oriental philosophy here, and I will remain unmoved no matter how you change.
Chapter completed!