Convenience stores are a track with low gross profit and lower net profit, but as the domestic retail industry slows down overall, convenience stores have maintained steady growth.

On the one hand, it is policy support, on the other hand, it is the improvement of national income and consumption levels, but on the other hand, it cannot be ignored, that is, the application of new technologies has made sku management, logistics and distribution, etc. more scientific and become representative elements in the concept of "new retail".

Therefore, the first step after the launch of Xiaokang is not to store stores and promote bicycles, but to develop software, and to build endogenous and basic things first.

Of course, convenience stores operate many categories, but not all of them have very low gross profits. For example, the gross profit of hot meals can reach 60 or 70 percent. Convenience stores are an important solution for brunch in commercial communities, so at least the fragrance of food is always permeated in chain convenience stores of big cities and big brands.

However, the category of hot meals is actually fresh food and is the core moat of innovative convenience stores, because innovative convenience stores must have cold chain logistics capabilities, which is precisely the weakness of other competitors. In this regard, supply chain construction, taking 724 as an example, has nearly 20,000 stores in the island state, and has nearly 200 food processing plants and more than 100 distribution centers in the coverage area, so it is capable of fully replenishing stores.

You should know that the area of ​​the island country is only 480,000 square kilometers, which is equivalent to Shandong and Hebei. This powerful cold chain logistics delivery capability makes 724 always the world's first gold medal in the convenience store industry.

In addition to hot meals, packaged foods that are also simple but not fresh, that is, bento salad rice balls, have also considerable gross profit margins.

This shows the importance of logistics. Packaged food also has a huge dependence on logistics. Therefore, logistics is where a well-off society must first burn money and is the prerequisite for opening a store.

If it were a few years earlier, it might be difficult for China to burn this money. For example, for food in different temperature zones, different delivery strategies need to be matched. Some are given once a day, and some are given several times. If it is managed, it will be a loss if there is any error in each link of each distribution center.

Thanks to the fact that convenience stores have bloomed everywhere in China in the past two years, especially the continuous emergence of convenience store systems that imitate 711, convenience store practitioners are now quite adapted to the careful cultivation of logistics.

The key to opening a convenience store is to choose categories and open the franchise system, but this is not a problem that needs to be considered in Milestone 1. The issue of choosing categories is actually very important, because the convergence of innovative convenience stores is too strong. There are many convenience stores that are all counterfeit. How to maintain a freshness and create differences is a very obvious problem.

Open franchise can create scale effect, and scale effect is the essence of convenience store trading. A well-off future will definitely be a model that relies on flagship stores as the core franchise stores, but it is not yet discussed, because open franchise will inevitably be a matter of "subsidy users" after the operation of "subsidy users" has cooled down.

Otherwise, if the interests of subsidized users and franchisees are seriously conflicted, it is easy to create a wool party. It would be fine if users come to fetch wool. If the franchisee itself fetches wool, it would be a tragedy.

In addition to imitating 724's innovative convenience stores, Tianchao also has a large number of local convenience stores, and the models are also very mature, such as the Meiyijia model. At that time, a few rich players formed a group to invest in artifact companies, and there was a Wang Yinyu in it, which opened this kind of chain convenience store.

In terms of fresh food, there are great differences between the Meiyijia model and the 724 model, but both have obvious problems. The iteration speed is too slow and there is no freshness.

This question is easy to issue orders. Isn’t it enough to change the tricks? The problem is that this is a chain convenience store, not a couple’s store. How to change it? Which one to change? Which one to leave? What should I do if the canceled style is exactly what users like? There are differences in tastes across the country, not to mention the customer sources in the east and west areas. The Jaguar replacement may lead to customer loss.

Therefore, it is not without reason that fresh food iteration is slow. At this time, big data comes in handy. The app can access users and efficiently obtain big data, increase the iteration efficiency of sku, and achieve positive results. Therefore, recruiting big data siege lions is an indispensable step, the earlier the better.

In this regard, only a few convenience stores at home and abroad use apps for data guidance, even 724. Convenience stores that have made apps rarely use big data for collaborative operations. The membership system is mainly used to seduce users to recharge or takeout, rather than provide additional services and collect data. In a word, this membership system has not been "enough". Even if a membership system is built, some users will register and use or even recharge, but they lack the effect of land grabbing and cannot attract these users.

If users cannot be attracted, they will go to other stores to spend, download other stores’ apps, add members from other convenience stores, and occasionally use Xiaokang. This is not the effect Chu Yuanxi wants.

Users have 24 hours a day, which are allocated to work, rest, eat, sleep, games, socialize, and do things like sex. The time used to shop in convenience stores is very limited. However, Xiaokang can create more needs and usage scenarios, increase the time to use Xiaokang app, so that they do not have the mood to open other convenience store apps.

Time is a kind of wealth. All model innovations in the Internet field are recombinations of user time. Taking this as the premise of competition, the reason for reversing the results is a way to success. What Chu Yuanxi wants is to try to occupy the user's time wealth and turn the time of ordinary people into the fuel for his own accumulation of capital.

No one has done this yet, or even if someone has done it but has not found an efficient way, convenience store companies will definitely notice this in the future. In fact, even at this point in time, convenience stores focusing on the app have begun to appear. This is no longer 2016 in the original world. The environment is different. Xiaokang must seize this time window and first make the membership system sufficient to achieve the effect of land grabbing.

Looking back on the original world, Chu Yuanxi really envied himself back then, because the time node of 2016 was simply perfect. Building a convenience store is like opening a cheat. No one noticed that this golden track can also have a brand new gameplay. In the empty trillion-level consumption scenario, only he can run wildly, chasing forward 724, Luo Sen's family and other bulky old foreign investments.

Did Chu Yuanxi worry about the pioneers of convenience stores in these island countries? The original world had a brief worry, fearing that they would be flexible in strategies and respond keenly.

But worrying that it has not become a reality. You should know that these island countries' convenience stores are all composed of franchise models. If you mainly use franchise, you cannot spend money to subsidize users. This is a huge shackle. Think about how Luckin Coffee erodes Starbucks market space and you will know the effect. And they lack "Internet thinking", so it is basically impossible to find the correct solution in a short period of time.

But, in this world, will competitors copy that kind of error as it is? This is also a place worthy of question marks.

Because after 2016, convenience stores are gradually heating up. Take policy as an example. In 2016, the Imperial Capital introduced official industry norms for the convenience store industry, and in 2018, it introduced several measures to further promote the development of the industry, which will protect the entire track from a policy perspective.

Other first-tier cities are also very different.

Therefore, in the convenience store track, without a well-off society in this world, it has raised over 10 billion yuan in financing since 2017. Although it is not particularly large, the entrants are springing up like mushrooms after a rain, and it is impossible for them to have no impact on old giants such as 724.

Of course, because most entrants are "benchmarking 724", from spiritual to material, they copy 724, and even follow 724 without thinking, so it is hard to say how much attention they can be paid to.

It can be said that the level of per capita GDP determines whether there is hope for many tracks and whether anyone invests in it. For example, coffee, skiing, and convenience stores. The reason why convenience stores suddenly become hot is because in 2017, the per capita GDP of the Tianchao exceeded US$8,000, which is a sign.

Then after the vigorous 2018, many entrants left because they went in the wrong direction, could not withstand the financial pressure, or found that they could not play 724, no matter what, they were all famous.

For example, the neighbor who was in a thriving neighbor, because the investor was a p2p, ended up in the tide of thunder and left the market sadly.

For example, Quanshi, due to difficulties in capital turnover, he had to transfer a large number of stores to Luosen, shrinking the category by half.

For example, Goudong convenience store closed a large number of stores because of the completely wrong direction, which caused the store managers who blindly followed Goudong to open the store to suffer losses and consumed Goudong's small credit.

Even Suning Xiaodian was divested from the listed company system because losses dragged down performance.

You should know that when Suning and Goudong entered the market, it caused capital to exclaim, saying that e-commerce companies had defeated the entity, but now they came to empower the entity again, and this track is about to rise.

Unfortunately, they were unable to gather all the flow of people and logistics in supermarkets, but instead showed the rigid side of e-commerce companies in Sku management.

Therefore, at this point just after the Spring Festival in 2019, the entire track was in a chaotic state, and Chu Yuanxi felt that it must be regarded as a new beginning.

Bicycles are ranked at the same priority as basic development. This work is relatively simple, but the workload is very large. You should know that it took Mobike a year and three months from the establishment of the company to the launch of bicycles, and it is still a special one. The well-off mid-cycle is just one link.

Fortunately, after the tide of shared bicycle entrepreneurship, the entire upstream and downstream of the industrial chain in this field has matured, and time can be greatly reduced. Among them, Wang Qingtuo from Tianjin must have a trip, which is the first bicycle town in the Tianchao and the "arsanthemum" of shared bicycles.
Chapter completed!