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Chapter 63 The channel is online

Time quickly turned into December. December 1st is a sunny Saturday, which looks warm in early winter and is suitable for overtime.

After "Come Out of the Mountains" was launched in mid-November, the entire game project team was basically in a state of rest, except for the little brothers responsible for the channel SDK. Today, they finally ushered in an important day - the channel was launched. After today, everyone can have a big vacation and wait for the prize.

The bigwigs from various channels have long been unable to wait. Seeing that Baren's official website makes money without any of them, they can't bear it. Especially many players who should have downloaded games through channels are their platform users. As a result, they cannot download the game on the platform, so they have to be attracted by Baren's powerful adsorption ability to play on the official website, which makes them feel like they are about to break their hearts.

Therefore, all Christmas and other things are left aside, and there is only one question every day: Has the SDK been picked up? Why don't we help you?

Chu Yuanxi said: No, we still have some small questions to confirm.

Channel boss: A small question from Shenma? Say it!

Chu Yuanxi: It’s the one we share in our game. Do you have no objection?

Can the channel boss have no objection? After sharing the h5, you will get "potential users". The problem is that all these potential users are through the server and have nothing to do with the channel!

In other words, they are all potential users of Baren’s official website. After clicking h5, they want to download a "Come to the Mountains in Troubled Times" to play. They went to the official website, but the people who shared them played on the channel. This is so logical!

If there is only an official website, it is actually nothing, because the function of h5 does not choose the sharer's server by default for players. After the player downloads the game through the h5 process, if the sharer wants to play the same game as the sharer, just choose the old server when logging in.

But now there are differences between official websites and channels. After downloading the game, players will find that they cannot play with friends at all. The ones below are the official website client and can only enter the official website server. However, friends are playing in the channel server. If you want to play, you have to find the corresponding channel client by yourself. So the question is, should I find the channel end, or should you come and play with me on the official website?

The channel bosses have big opinions!

Range, facing the angry channel bosses, Chu Yuanxi sent out a panda head cigarette-pinching emoticon pack with "I'm very embarrassed".

When the big guys saw this expression, they felt a chill of chrysanthemums, they saw Chu Yuanxi saying: This can be changed. The download link can be changed to the client download address of the channel. The h5 sent by players from different channels is different. We are tired and do more work. But this logic is more complicated. A friend can click on the h5 shared by multiple players, and h5 from different channels. We have not tested this logic, so it takes more time, so why don’t we still have the Christmas time?

The channel bosses pinched their noses and accepted: Just go straight to it and don’t worry about it!

Why is it so urgent? Because the official website has been online for 17 days, the turnover amount was 350 million, dau has long exceeded 10 million and is moving steadily towards 15 million, while the number of active users in November was more than 30 million.

The ratio of monthly and daily active users really scares the channel bigwigs, which is even more scary than the daily active users. The ratio close to 2:1 indicates that the retention rate is already high, and 5:1 is a round number.

Therefore, it is urgent to be forced to go online.

Secretly, many channel bigwigs even began to vent to Zheng De Fund, suggesting that "Come to the Troubled Times" can earn more. After all, it is a mobile game with a dau of over 10 million. No matter how gentle it is, the normal value of the monthly turnover should not be less than 1 billion, right? As a result, Chu Yuanxi was ruined. The half month of opening the server should be the highest turnover period. Normally, it should exceed the full-month turnover of ordinary months, and the result is only 350 million. Is this arguable?

The key is that Chu Yuanxi’s channel had extremely strict requirements on the cooperation model before, and it was strictly forbidden to reduce prices through channels and strictly forbidden to organize activities by itself. Is it still called a mobile game if it doesn’t hold events? After all, "activity" is actually the abbreviation of "recharge activity". Does Chu Yuanxi even know this?

Yuan Jing saw the little wind blowing over, and he looked question marks. Don’t you know that Chu Yuanxi has been a product manager for several years? What is the product manager of the game company doing? Is the position set up for activities good? The way you do these activities is nothing more than different ways to make money from the players’ pockets. Chu Yuanxi said that he is proficient in all kinds of weapons in the activity routines!

Not to mention your tricks, Chu Yuanxi even dared to do step-by-step activities, which specializes in big r. The so-called step-by-step activities, the most famous case is "Million Arthur" of Shengda Games. At that time, a god-loan saw that the content of the event was more attractive in the first stage of the event, so he recharged more than 2 million yuan. The second day after the recharge entered the second stage, and all the event prices were 50% off yesterday.

I just asked you if you continue to charge? You dare to charge him in the third stage and dare to reduce the price.

The problem is that this is tantamount to killing chickens to retrieve eggs. The large-scale massacre of hens will only make the channels richer, and it will not benefit the game company at all.

So Yuan Jing directly blocked all these winds, and even didn't mention this when chatting with Chu Yuanxi.

Why are channels so keen on killing chickens and getting eggs? Because the first thing to do is the game company to kill chickens and get eggs, the channel remains unmoved, and no users will angrily delete the channel because they are cheated by the game. Then, the larger the channel, the more turnover rate it values, because there are continuous chicken farms queuing up to pick up SDKs. "Getting Out of the Mountain in Troubled Times" is just one of the better chicken farms. The channel hopes that "Getting Out of the Mountain in Troubled Times" will kill all the chickens quickly, and everyone will make this wave of fat together, and then replace the next chicken farm.

If Baren is taking on a small channel, or even the so-called long-tail channel, then the novices of the channel will not ask Baren to step up their killing of chickens, because not only is the resources in the chicken farm not that rich, but the chickens themselves are difficult to raise and cannot be continued after being killed.

Yuan Jing and Chu Yuanxi were talking about the current valuation of Baren Entertainment. Once, the card-based chat gave more than 1.5 billion US dollars, which now looks forward-looking, which fully demonstrates the people's vision. It looked very high at the time, but it definitely can't be bought now.

Another cosmic country company, Knight CodeBo, is much smarter and has won the agency rights of the island country and the cosmic country. It is estimated that the translation work and "localization" can be completed around New Year's Day and then launched.

Localization will definitely make major changes to the game, but this is not a question that Baren needs to consider.

These work are progressing in an orderly manner, but a lightning-like news forced Chu Yuanxi to stop talking with Yuan Jing because the Ba people received a letter from infringement lawyers.

.m.
Chapter completed!
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