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Chapter 604 How to Become a KOL

This demand must be brought out as soon as possible. At least before the launch of Xiaokang, not only will the demand be taken out, but the personnel will also be taken out, because after the launch of Xiaokang, Chu Yuanxi may not have the energy to handle all other things properly. Based on this, the relevant personnel need to be handled before January next year.

Of course, the recruitment work must also be carried out simultaneously, otherwise there will be no alternative if the poaching fails.

Even if this project does not require a complete set of VR development engines and at least a VR development environment, it is impossible to use the existing 3D engine to develop, and then it will be launched as a product with an AI that renders ordinary art resources.

Many products that cheat money are indeed developed directly on ordinary 3D engines. After development, they directly install a naked-eye algorithm that is suitable for VR vision, and then take it out and let people wear a helmet to play. This is basically a self-destructive brand, suitable for small companies with unknown names. There is no brand anyway. What if it happens, right?

Chu Yuanxi deeply understands this aspect, because he also made VR games when he was doing well in the original world, and that's how he did it, very low.

Fortunately, this game did not break the signboard and had the due effect. On the one hand, it was because Xiaokang was not a game company, and the users were not so particular and would not be harsh. On the other hand, it was because the game was used to open Xinjiang by maps. It is very important to Xiaokang's online content, but it is just a lightweight game and has very low technical requirements. The products made ingeniously avoid the VR visually consuming technology, making the art effect acceptable.

Big manufacturers will definitely not dare to do this when doing heavy games, and Baren’s game development now needs to consider the issue of fame. This reputation is very valuable because it will generate brand value, and the premium that brand value can bring is extremely considerable.

Chu Yuanxi didn't want to continue fooling around, because he had the chance to do better this time.

Many companies do not pay attention to brand value, whether in the game industry or other industries, but some people attach too much importance to brand value, and it is difficult to grasp the degree. But no matter what, if Baren Entertainment wants to use games to enter the European and American markets, a good brand is definitely a must, because it will even affect the overseas progress of a well-off society and even the overall strategy. Therefore, it is best to become famous in one go. If you cannot become famous in one go, you must also leave a good reputation.

Of course, the most core thing is content. The content is made like shit, and it is useless to be top-notch. The content-making people rushed to the imperial capital on Wednesday.

Mallor's arrival caused a sensation among the Baren, because he had never seen such a big dog, nearly two meters tall and weighed more than 300 kilograms. This was Superman! When Monica knew that she would sit with this mountain every day in the future, her expression collapsed, and she felt that Chu Yuanxi was full of malice towards her.

After Chu Yuanxi's persuasion, Mallor generally agreed to join Baren and become a salary-based writer, and then enjoy Baren's superior DKP system. This system is very attractive to gamers. For the project "Enemy of Rome", his work is relatively heavy, with the order first and then, but in fact, the two need to start work at the same time and promote it together. The script is used to develop cartoons, and Monica needs to translate it into English and be promoted overseas for promotion.

As a result, before Chu Yuanxi had time to discuss specific options and royalties with Ma Liu, Yang Jiangang came here first and mentioned his entrepreneurial plan again.

"Why are you so anxious? Didn't we agree to wait until the game "Enemy of Rome" is finished before you can make your animation platform?"

Yang Jiangang looked around embarrassedly, and then said, "Isn't this just the way you want to make the animation of "Enemy of Rome"? I thought that at that time, this animation might as well be made directly with the solution I envisioned. What do you think?"

"Brother, you are my biological brother. The design goal of your platform is to make low-end cartoons! We are going to be on the outside network when we make "Enemy of Rome"." Chu Yuanxi has never forgotten Yang Jiangang's thing, and he also supports it. But the problem is that the Baren "Enemy of Rome" is to open up the reputation of the European and American markets and exists as a content that supports the company's self-media matrix in Europe and the United States. In short, it is to attract fans and operate high-quality fans. If the goal is higher, it can be positioned as the final kol.

If the most core content is a low-end animation, fans may be interested in the content, but they will wear it in a low style, just like the Chinese comic light "My Name is MT" on the Celestial Empire. Moreover, what Yang Jian wants to do is 3D animation, which is actually easier to appear low. Also, using Chinese comics as an example, "The Bad Man of the Rivers and Lakes" is a high-end 3D animation, but in many details, it seems much lower than the same level of "Ten Colds".

Of course, the height of bad people is relatively high, and it can be higher. If you want to make 3D animations, it will be a huge amount of money. For example, "Dou Fu Chuan" is a very niche movie with very simple content, but the animation production is really exquisite, but the production cost is also extremely exquisite.

low, in many cases, it is a very fatal thing, especially when doing self-media, unless the lowb style is specially selected.

But Yang Jiangang didn't understand: "Are you saying that the low-end version of animation is not worthy of our company's production, or is it not worthy of European and American production? The low-end version can realize your dreams, but the high-end version cannot be produced by ordinary people. Are there no content creators in Europe and the United States who are not satisfied with talent? There are no people like me who have ideas but have no financial resources to realize it?"

"We are not talking about the same thing... Wait!" Chu Yuanxi realized that Yang Jiangang was not on the same channel as him, and was about to continue to persuade him not to do anything, but suddenly a flash of inspiration in his mind: Yang Jiangang gave another route to become a kol.

Baren Entertainment can completely promote Yang Jiangang’s ideal first, then launch products, and finally launch platforms. In this way, Baren can become a kol in the field of “grassroots animation content maker” with just a little operation.

This changed the original intention. The original intention was to attract fans by relying on an IP with European and American themes as the fist content, and now it has become a platform that can benefit the public grassroots content creators to attract fans. The "Enemy of Rome" animation is the facade and banner of this platform.

There are more grassroots who want to make movies, but they can only stop writing scripts. They have no money or connections. Today, it is countless times more difficult to make movies in Europe and the United States than thirty years ago. There has never been a chance in China, but there has been no such thing as Europe and the United States before. In fact, the gap between grassroots in Europe and the United States is even greater.
Chapter completed!
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