Chapter 596 Feeling relieved because it doesn't work
Taking the line with Lao Fan is a very unexpected gain, because Lao Fan is different from previous presidents of Da Cultural Entertainment, and he agrees to buy big money.
If Alibaba has no money or is unwilling to spend money, no one believes that it is. In fact, since the establishment of Dali Entertainment, it has almost never spent money less than 10 billion yuan in a year, because Jackma believes that Alibaba will always be trapped in the e-commerce corner if it does not work in entertainment. Only by expanding entertainment elements can we extend our tentacles to the larger business world. Therefore, the group can be said to be extremely supportive.
The problem is that except for the period when Lao Liu was in power at the beginning, he had almost never spent money on the opposite direction of the market rules, and then used his strong organizational capabilities and abundant personnel to use all his strength to achieve a breakthrough in the opposite direction. The result was that the more he broke, the faster he would lose.
After that, as long as Alibaba Entertainment has been shown, it will be obvious to all.
When Youtu acquired Youtu in 2015, Youtu was the industry overlord, and now it has almost fallen out of the first echelon.
"The Best Us" and "Ghost Blows Out the Light" were rejected, and these two dramas made iQiyi and Penguin Video respectively.
I did not recognize the large-scale purchases of online dramas, but iQiyi recognized them, and then opened a new era of online dramas with 5 million yuan per episode.
The 8 million daily active users and 10 million daily active users brought less than 500,000 yuan every day, and the user gave it to Penguin Music and Zhayiyun.
None of the above is the most important miss. The most important thing is that I missed the acquisition of Kuaishou and refused to develop short video applications. The Lai Chuang team inside Youtu actually invested in short video development earlier than Kuaishou, but it ended in vain. It was worthless for this team if I thought about it.
The most recent major loss is "The Hip Hop in the Celestial Dynasty". You should know that the current president of Youtu Lao Yang and Haiquan have a close relationship. In 2016, Haiquan won the adaptation rights of the cosmic hip-hop program "**tm", but Lao Yang played a perfect miss. iQiyi did not expect that such a good thing would be his turn, so he immediately organized a team to make "The Hip Hop in the Celestial Dynasty" a hit variety show of the year.
Faced with this situation, Lao Yang once explained: We should not follow the trend, and we should not be frustrated to miss several hits, because hits are just gambling, and we should pay more attention to stably produce high-quality content. This is reasonable, the problem is that others do not wait for you to cultivate your internal skills, but will directly increase the cost of the industry and cause great entertainment to suffer losses.
This is the report card handed over by Dali Entertainment after changing ten executives in five years and changing their routes three times.
It can be said that what Alibaba Entertainment lacks is the understanding of the entire entertainment industry. It is either not professional at all, or it looks very professional but cannot keep up with market changes. It still has to stick to its past successful experiences, but the past successful future may not be successful. Therefore, Chu Yuanxi definitely dares not make any promises to Lao Fan. Your plan will not be implemented. With the current Youtu president Lao Yang's business style changing day by day, God knows what it will delay me. This pirate ship must not be easily taken.
Soon, Yuan Lu found Chu Yuanxi with a strange expression and invited him out for a walk.
Chu Yuanxi walked on the campus of Zhejiang University, thinking that it was worthy of being a university next to West Lake. The scenery was simply amazing. Moreover, there were many beautiful girls on the campus. Putting Yuan Lu in this average level is simply outstanding in a university mainly in science and engineering. I think if I had applied to Zhejiang University, I would have been able to pass the exam, so why didn’t I apply? What a pity!
"Hey, stop looking at the beauty." Yuan Lu looked at Chu Yuanxi with a sensation and asked angrily: "You rejected Lao Fan?"
"yes."
"That's a big deal! Where did you have the confidence to reject Lao Fan? Do you know--"
"What are you doing when you are shocked? You are not refusing to accept Lao Fan. You are too uneasy." Chu Yuanxi said that although Alibaba particularly likes to have to make trouble with everything, it is just a choice for a drama to launch, and it is no big deal.
Moreover, fortunately, it is not about investment and financing. In fact, Alibaba's investment needs to be more cautious than the Big Penguin, because Penguin had a particularly strong desire to control at the beginning, but later it became Buddhist, but Alibaba is not the case. Alibaba adheres to strong strategic investment and needs to include investment objects into its own system. It would be fine if it was just like this. After all, Alibaba's system is wide enough, but Alibaba is mainly defensive investment. What is defensive investment? The target he invests in can die, but cannot be taken away by others.
This is the direct cause of the conflict with Meituan at the beginning and the root cause of the defeat of Xiaohuangche.
From this point of view, Baren Entertainment has developed faster, perfectly avoiding the problem of being acquired by Alibaba. Why is Yuan Mu not calm? Because it takes some courage to reject Alibaba and the Big Penguin.
"By the way, do you have any resentment?" Chu Yuanxi saw Yuan Lu's eyebrows tightly and his emotions were a little wrong, and he couldn't help but be very curious, "You are so successful in investing in Baren Entertainment. It is logical that it should be beautiful, right?"
"I can't talk about resentment, it's just that I feel like you are floating. I tell you, you have been going well recently, and it's not good to be oversold. Huge success will cover up many problems. You are not just a huge success now. Is it a great success? What about Taiji? This is a little bit of my personal opinion."
As a so-called honest friend, who can speak unpleasant and honest advice, Chu Yuanxi immediately smiled, "We don't have to be so polite, right? Are there any immature suggestions?"
"How do you know?"
Chu Yuanxi thought to himself that only the person who can't hide things on your face, I know it by observing his words and expressions! He even knew what Yuan Lu wanted to say, so he sighed: "Baren Entertainment is based on the Toutiao platform. This label is inevitable, and it is not easy to get involved with Alibaba? I didn't care when I was weak. Will the penguin have an opinion on this size now? This is what we must consider.
The label of Ba people is inevitably my label, but there are so many places I need to rely on penguins in the future, and I absolutely cannot stand in line now."
Yuan Mu didn't say anything for a long time, thinking that someone had already made similar suggestions to Chu Yuanxi? In the Tian Dynasty, if it was a physical entity, it doesn't matter. If the Internet is mainly based on virtualization, then bat is three mountains that cannot be bypassed. Among them, At is obsessed with investment, so crazy that when a company's scale has developed to a certain stage, it is inevitable that it must choose a side station.
Baren could only be considered a small fuss before, but later, the IP "Come to the Troubled Times" was successful, but it would not emit an extraordinary fragrance before monetization. But now the game has been very successful. It is estimated that the half-month turnover in November should be steadily exceeding 300 million yuan. The key is that dau is very high, and he is rushing towards the tens of millions of milestones. This scale is enough to arouse the interest of behemoths to eat.
Chapter completed!