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Chapter Five Hundred and Ninety-Four Lao Fan Recruits (Part 2)

By this calculation, there are only a few single-digit movies in the history of Celestial Cinema that can earn one billion yuan in box office.

But games are so profitable that no matter how much the income of TV series is, Baren Entertainment can ignore it. What Zhang Dongdong is afraid of is that Chu Yuanxi has changed her mind, and her early preparations will be ruined...

Chu Yuanxi's previous words had three meanings. Lao Fan didn't know if he understood Chu Yuanxi's twists and turns. He nodded anyway and asked: "What if our conditions are better than Souli? I know the conditions for Souli, right? We can also give this condition."

"Does Mr. Yang agree with this?" Chu Yuanxi asked a little embarrassedly. I'm sorry that this question is a bit insulting, because Youtu is said to be a unit in the big entertainment industry, and Lao Yang is Youtu's young coach. Chu Yuanxi's questioning this is equivalent to questioning Lao Fan's control over his entire platform.

However, Lao Yang himself is the first rotating president of Big Entertainment, and he is also one of the few people who have entered Alibaba as an executive after Youtu was acquired by Alibaba, so this problem cannot be avoided.

"It's good to count it in the self-made key drama, this is not a problem." Lao Fan didn't know if he understood it or didn't understand this question, and answered bluntly: "Our single-episode purchase price can definitely be higher than that given by Souli. As for the number of new users..." He paused a little with a self-deprecating pause, "The ones who were identified as new users must be less than Souli, ha! But the advertising share ratio can also be added."

Chu Yuanxi said seriously: "I have to consider it, Mr. Fan." Using Lao Fan's skill of pretending to be confused made Chu Yuanxi feel very difficult to deal with, because the other party did not respond at all when he gave it, and it did not mean whether he understood his metaphor. He just expressed his own demands and conditions directly, but there was no room for deception.

Lao Fan's expression remained unchanged. He could not tell whether he was serious or joking: "Do you still want to join those two companies? Our Youtu is actually not much worse."

Chu Yuanxi decided to use a one-on-one attack: "Mr. Fan, why don't you tell me what I think is the best plan for us?"

"It's okay to chat."

"My plan, in order to take care of Mr. Zhang's interests, there is definitely a demand for returns. So the IP drama has its own traffic, and the focus is mainly on the value of new traffic. I think so, it is most fair for us to share the reverse division in a form similar to the membership's going online and offline.

For example, if we become new members through our dramas or activated old members who have not logged in for a long time, for a period of time, for example, within three months, their advertising consumption behavior, no matter which advertisements clicked on the drama, will be divided into our shares. In addition, ordinary members clicked and divided into shares normally, so we can even just share the shares without using the website to purchase them according to the set."

This is quite complicated, but Lao Fan understood it as soon as he heard it, because this method is used when many apps are recruiting new products, which is a terrible wind caused by Qutou. However, it seems shameless to propose it like Chu Yuanxi as actively.

Old Fan's honest national character face was always smiling, but at this moment it finally changed and became more festive. He pushed his glasses: "I think the span of this plan is still a bit large, not particularly suitable..."

"I don't think it's appropriate, either." Chu Yuanxi immediately followed.

"Um?"

"The main reason is that there are still a few big IPs and big productions on Youtu."

"Hahaha, mainly because we hope to create homemade content with explosive products." Lao Fan really didn't grasp the key point this time.

This unforced mistake was obtained by Chu Yuanxi and immediately started to complain: "Homemade content? Do you know that Soli Video was better than iQiyi back then, and it was as good as Youtu did?"

"Ah, I know, that's before 2012."

"Yes, Souli was obsessed with self-made dramas later. Look at what it is now?" Chu Yuanxi smiled: "So I have never communicated with Souli. The big platform has enough content to retain new users, and these new users will also produce enough consumption behavior, which will eventually become a win-win situation. The platform definitely hopes that the traffic of traffic dramas will not leave when they come. But Souli is full of self-made content. My method cannot make money for us at all, and it will lose both."

Lao Fan must have understood this time - you are better than Soli, but when you compare with Penguin iQiyi, you will become a scumbag, so it is not suitable, or rather, not the most suitable.

Although he was suspected of being looked down upon, Lao Fan did not get angry at all, but said: "Xiao Chu, do you know the new way of sharing the accounts that I plan to implement in Youtu?"

"I heard of it, saying that the share of the money is based on the proportion of the length of the movie viewing of the members to the total length of the drama?"

"Yes, it is also related to the rating and the total duration of the series. We have formulated a formula. Suppose you are an S-level drama, with a length of 50 episodes, equivalent to 10 million members who have watched the entire content, and the amount of the account will reach 500 million. If you have a level A, there will be 400 million. This is more cost-effective to you than purchasing and advertising. Do you think it is attractive?"

"Yes." Chu Yuanxi was very sure, because in terms of the current ecosystem, all dramas are counted as one, and it is difficult to achieve this number regardless of advertising share or procurement based on set. You should know that this is only platform revenue, and it has not been counted as satellite TV procurement. Satellite TV procurement is another few million per episode. In this way, it is really possible to achieve the goal of net profit of 1 billion in TV dramas?

After a quick look at Lao Fan's plan in his mind, Chu Yuanxi clapped his hands: "The big entertainment industry is finally ready to burn the money to the point!"

Lao Fan heard this and didn't know how to answer it. Since Alibaba established the Big Entertainment, it has burned more than 10 billion yuan per year. It has not burned it before the joint venture? However, it has not burned it, otherwise it would not have brought the industry's number one Youtu to third, and played Xiami and Mengting to death. But this is equivalent to not opening any pot. Lao Fan smiled bitterly in his heart and asked: "Why do you think we are burning money? We are clearly encouraging high-quality content to ensure users' viewing experience."

Chu Yuanxixin said that this is a question for me? "The wise man doesn't say secret words. Isn't your strategy aiming at traffic dramas? Isn't it for the purpose of adding new users? Spending money on new users is just a standard definition of money? Unfortunately, after so many years, you have not understood the standard definition of this standard. After so many years, you don't know how much money you have burned, and it's all wrong. It's really hard for Alibaba to consistently support. I'd have cut it long ago."
Chapter completed!
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