Chapter 551: Channel Problems
Chu Yuanxi's group is purposeful, mainly because he wants to detect leaks. This year, a large number of game companies have laid off employees, including many of whom are truly capable of being laid off. A few months ago, companies in the Magic City began to "optimize" technology and art. This was not something that he dared not think about before, but now it has become normal, so Chu Yuanxi cannot be moved.
Although the reason for the blocked version number caused overcorrection, it also shows that many companies are indeed unable to expose the problem and it is the time for capital to buy at the bottom.
In this way, when a vulture is used to pick up "corpses", it becomes an option. Many corpses are rich in nutrition, including some teams and companies that have made popular mobile games at the time. The redevelopment value or IP value of their successful products that year may exceed the value of mergers and acquisitions.
For game companies, what type of IP is the most valuable? Novels, comics, movies, TV, etc. are not as valuable as successful games, especially original IPs from game companies, with complete intellectual property rights.
Of course, this kind of merger and acquisition also requires great care, because companies with problems are prone to many hidden dangers, and they will fall into the trap if they are not careful during mergers and acquisitions.
There are countless such failed mergers and acquisitions, such as someone who has authorized part of the most valuable IP, etc. When doing due diligence, some things are not said or said no, or a text game is buried in the contract, and it is difficult for the acquirer to find out clearly, and it is far from simply clarifying it from the balance sheet. In this case, even listed companies cannot avoid mergers and acquisitions.
Chu Yuanxi had no experience in doing mergers and acquisitions, and had not received much training in the original world, because Xiaokang's funds were extremely tight and he had no spare time to do mergers and acquisitions. Therefore, his financial skills were not complete. The main thing he was trained was defensive financial skills, adjusting profit confirmation time points to manipulate financial reports, etc., and the financial skills used for offense were not developed.
Moreover, the game companies in the Imperial Capital were unexpectedly strong, which made Chu Yuanxi not yet able to make any achievements after diving into the group.
As "Come Out of Troubled Times" began to delete files and close the test, he added a group of channel masters in the past two days. The performance of product delete files and close the test was seen by the channels. This made him feel anxious because he didn't think about how to reply.
Generally speaking, if the cooperation model is fixed for one of the two parties and cannot be changed at will, then the business managers of both parties can contact each other directly. But if not, the intention to cooperate and the specific terms must be discussed separately. The bosses first meet to determine the intention to cooperate and the general conditions, and then the two parties will send the following managers to solve the conditions for each other.
So Chu Yuanxi had to connect with a group of channel bosses because he didn't plan to let go, but he wanted to go to the channel. His mentality can be summarized as - it would be best if the other party agreed to him all the conditions.
However, this is not possible.
If Baren Entertainment is stronger and has a deeper foundation, it would be better for Baren Entertainment to rely on one or two games to build its own platform. In this way, Baren Entertainment can be transformed into a channel, and it is definitely not comparable to a "long-tail channel".
Chu Yuanxi even had this ambition because it had significant benefits - fans were collected as users.
Baren Entertainment now has many fans, distributed on various self-media platforms, including WeChat public accounts, Toutiao apps, Weibo, TikTok Volcano Kuaishou and even Xigua Video. Even if the zombie fans who have been completely lost are excluded, there are probably at least 50 million fans. After all, Toutiao is a very large number of entrance promotions when he redeems the original musician rewards. These entrances are the real long-tail channels, and have been inputting fans into Baren's headline matrix.
However, these fans are too scattered and cannot be twisted. Although they can be distinguished by user portrait after classification, and they are more directed when interacting, the key problem is that this is not your own user, but a fan of the platform empowering Baren Entertainment, extracting the backbone of sentences, and being a user of the platform.
Only by building an app and letting these fans come to register can they be considered as users who have advanced from fans to Baren Entertainment.
If this app can bring all 50 million active users over, it will be even more powerful than the mobile game "Come Out of the Troubled Times". Think about how long it took for the well-off app in the original world to reach 50 million monthly active users, how much money it cost, how much effort it took, and how many tricks it did, it was so hard to think about it!
The problem is that this matter cannot be done, because Baren Entertainment cannot provide content to these 50 million users, and there is no suitable business model to absorb these fans. The result of forcibly launching is best if 90% of fans download the app and uninstall it. Then, major platforms, including Toutiao, will be vigilant about Baren Entertainment. In the future, it should be blocked and blocked.
Because this is stealing their users, it is the most intolerable thing for mobile Internet giants. Fans lie on their platform and use their users as their users for Baren Entertainment’s account. Even if they monetize Putian advertising, they are upright, because this is the rules of the game, and the platform’s price to attract self-media people to provide content. But there is no door to steal it!
If Baren Entertainment has enough background to efficiently convert these fans into users and have enough rich content to retain them, then there is no problem. Just fight and drive the fans to the car at once. As for the relationship with the big guys, they have turned against each other anyway, so I will talk about this later.
The problem is that Baren Entertainment only has two games, which cannot be retained, and at most one-fifth of them are retained, because even game fans can refuse to download a new Ship app.
Therefore, Chu Yuanxi cannot build his own platform, so he still needs to reach out to the channel, so that he cannot be completely tough when he and the channel bosses make conditions.
But you have to say some things that are not confident, and you can't just stop replying.
He took a look and found that except for the big guys who applied treasure, they basically all gathered together. There were no long-tail channels such as seahorse, and there were as many as seven companies that were enough to summon the dragon. So he wrote a polite word to copy it one by one: Big Boss, the channel joint transportation of "Come Out of the Troubled Times" is definitely not as good as the official website launch in mid-November. If you take over the work of SDK, the project team can only start after November. Can you see, can you catch up with the Christmas season?
The channel bosses were basically confused when they saw this passage, because what about the conditions? Why are you going to the Christmas season? The conditions have not been agreed on yet!
But it is rare for Chu Yuanxi to respond according to the work mode instead of playing Tai Chi. Almost everyone's reply was unanimous: As long as the conditions were agreed, the schedule was not a problem.
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The author, you are criticizing me. Someone asked me not to write about various schools of thought, saying that the unity of man and nature is an important Taoist idea. No one in Taoism said that the Taoist is against the will of heaven. The author has read too much.
Please read more books. Even if you read less, you have read the Charm of the Condor Heroes? Have you seen the Way of Heaven vs. the Way of Man? This is Lao Tzu. Zhuangzi said it more clearly: the gentleman of heaven is the villain of man; the villain of heaven is the gentleman of man. This is called the opposition between heaven and man. The author reads the Nanhua Sutra when he was in high school, but you didn’t even understand the book you read at Qidian.
In addition, the Mohist school is the mortal enemy of Confucianism, yes, but why didn’t I mention the Mohist school? Because the Mohist school has never governed the country. Confucian school, Taoism, and law have all experience in governing the country, while the Mohist school is a younger brother, and he has not even entered the Jixia Academy. For such a Mohist school, why should we mention it in Jixia Academy?
As for the Legalists developed from Confucianism, I won’t criticize this. Please respect yourself when leaving a message.
Chapter completed!