Chapter 502 The mystery of business
The differences in business terms are easier to resolve "conditions" rather than "distribution of interests". For example, whether the authorization period is three years or four years, this can be negotiated. Who gives way to him when there is a conflict between the two products in the same industry, and how long does it take for him to give way? What is the specific form of courtesy? This can also be negotiated. Business managers often do not need to report, but can sign directly, and even propose innovative solutions.
But is the share ratio of 55 or 37? This cannot be discussed. The business manager cannot sign it. He can only report it to the CEO and chairman of the CEO to sign it step by step. If you don’t sign it, you will lose it. Anyway, my business manager will not bear the responsibility.
Cynthia is the head of Greater China, which is quite embarrassing.
If she is the business manager of the Universe Corporation, the communication cost will be relatively low. She will sign up one by one at most three or four levels. She can also take action first and then report, first negotiate with Chu Yuanxi, and then communicate within the company.
But in this situation, the agency business of "Comessing in Troubled Times" in the universe and island countries is not her business scope at all. It is her business scope to find high-quality assets such as Baren Entertainment to improve the layout structure of Greater China. Not to mention the question of how many layers of characters you need to sign in the middle, she wanted to talk to Chu Yuanxi about the share ratio and see Chu Yuanxi's b-number. It is a taboo thing in some large companies with wells that have (jiao) wells.
She wanted to launch a project that did not belong to her business or region. If she used the standard contract of the head office without any changes, it would be the easiest. Even if the change was limited to "conditions", it would be fine. However, when it involved core interests, the normal process in a multinational company was to first pass the next level, go to the head office and then get back layer by layer, and communicate repeatedly for more than ten or even dozens of rounds.
Why not communicate directly with each other by phone? Because they may not know each other... This is the communication cost. cynthia thinks that this product is extremely valuable and should be given a profit. People in the head office may not think so, and even if they think so, they may not be willing to sign like this.
Signing is not a formality, it is a responsibility. If you really give in to the agent, it will be fine if "Come to the Troubled Times" fails. If you get tens of billions of cosmic yen in the island country and the universe country, the senior management of the headquarters will be very beautiful. When you look at the contract, damn it! Why is the account of the flow of money? The other party is seven? I've been bragging about it, and I'm playing with it? Why didn't I insist on 55 or 5? Why didn't I ask for 64 or 4?
At that time, Cynthia will be highly commended as a meritorious official who discovered gold mines to create profits for the company, but the entire business line may be fired from the start of the vice president.
Why is the disease of a large company despised? Because everyone must first consider whether they are responsible rather than whether the company will make a profit. There are too many people who take responsibility for the company to make huge profits. Why does Chu Yuanxi understand so much? Because in the original world, he also tried to promote the well-off model overseas. As a result, a lot of bad things happened before the overseas department was established and before it began to operate, he deeply felt the difficulties of cross-regional cooperation.
The regional senior management of multinational companies is affected by splints. Even if Cynthia proposes the intention of this agent, it will attract hatred in the company and cause great trouble for others. Therefore, when Chu Yuanxi puts forward this intention, she has a great favor to Cynthia - this is the person who does things.
Of course, as an experienced business, Aunt Cynthia has many routines to find the balance of interests between the two parties, such as interest exchange.
Interest exchange is a vague concept. The more vague the concept, the easier it is to bring the distance between the two parties in negotiations, because both parties may have their own understanding of the vague concept.
I only heard from Cynthia: "It's better to do this, Mr. Chu. Our company's agents have standard contracts. This is also for standardization and scale, but it is more rigid and difficult to change. But according to your opinion, you also pay more attention to overseas self-media and traffic, right? I think when we cooperate, you might as well set some conditions outside the standard contract, so that our advertising effects can feed back to your IP and self-media. What do you think?"
Chu Yuanxi's eyes suddenly shone with light and said intimately: "Boss is so arrogant"!
The low-compulsive solution he was eager to think of was that the other party placed an advertisement for him and used Baren’s external media to endorse his own products.
For self-media, endorsement of products produced by oneself in all advertising forms is the least harmful to popularity as long as the product quality is up to standard. Instead, fans will think that this is a just act. Therefore, this operation will earn advertising fees and promote their own products to their fans, deepening fans' awareness of the company.
But this solution was too low, and he was embarrassed to speak.
The Ba people have not opened in the island country yet, so they have been waiting for tiktok to be more mature before opening, which is better. The island version of tiktok has been lukewarm before, much worse than the Universe version. Until recently, the Toutiao genius operation has hyped up the derivative function of "large online male and female dating", so the platform has heated up rapidly, which is a typical example of a potential social need. Therefore, Chu Yuanxi plans to take advantage of the bonus again.
However, the only one that can radiate to island countries in the self-media matrix of the Ba people is IGTV. After all, Ins, Facebook and Twitter are international large social platforms, not patents from Europe and the United States, and are used the same as those from the island people. But when you look at the number of fans, it is really too few compared with those from the Celestial Empire.
Even if the Tiktok in the Universe is operating well, it is only at the level of a million fans together. This is where this solution is low. Baren has weak power in the external network, and has just taken root and sprouted but has not yet grown up. It is far from comparable in China. How to make income? If it is a domestic account, even if you choose one of the three from Weibo, Douyin and WeChat public accounts to make income, it is a powerful solution. If it is replaced by the external network, the money is not enough to be stuck in the gaps.
Although Baren is basically in China and overseas fans can consider cashing, they can talk about money with Knight Code Bo, and they think it is a transaction. What's the point of asking them for 50 million?
However, if the cynthia plan can be implemented reasonably, it will be a three-killing victory. Chu Yuanxi felt that if she understood it correctly, she would be advertising and when buying users, she would naturally promote the IP "Come to the Mountains in Troubled Times". This was very smooth. When promoting the IP, she took the media account of Baren Entertainment and guided it layer by layer.
Yuan Lu also thought this plan was good, but it was related to the company she invested in, so she had to worry about: "Sister C, what are the conditions you are talking about and how to repay you?"
"I just have this idea, but I haven't figured it out yet." Cynthia said a little embarrassedly.
But Chu Yuanxi immediately took over the conversation: "This idea is good. I have a plan, but you can do it and how to promote it. Then, you don't have to deliberately guide the advertising effect, just guide it to the product. The effect of deliberate guidance is not good, and it will be difficult for your company's operating department."
The idea is on the one hand, and whether it can be realized is on the other hand. Since cynthia said so, it means that their company has no ready-made precedents to copy. Then this brand new idea is useless even if it is discussed now. At that time, the people who are in the universe will be executed, and they belong to different departments and regions, and have no unity between each other. In this case, the overly complex cooperation structure and terms are meaningless, and they can't even argue at that time. Can you stop the agency? You can only endure it.
Yuan Lu and Cynthia both looked at Chu Yuanxi and heard him say, "You only need to allow us to add a link to the game to the official media of our company, comics media."
Yuan Lu was curious: "Baren already has an official comic media?"
"The domestic public account is still a public account, and the external network is being built. I have arranged for Monica to start the translation of comics, and the comic series on Twitter and Ins are also being built simultaneously." Chu Yuanxi said confidently.
Cynthia immediately packed up her things and prepared to start training. She had the confidence she had to ask the headquarters to agree to such a trivial and reasonable request. And it was not just about confidence, but also about authority. Now that there is no authority, it will be achieved after the cooperation is reached.
"Then, I just reported it to the company, and the cooperation is pleasant." After she said that, she returned the phone to Chu Yuanxi, and then left with satisfaction.
Yuan Mu sent Cynthia away and left the office. She asked curiously: "Sister C, can your headquarters agree to Chu Yuanxi's condition?" She was very excited and had a sense of accomplishment. A very important business agreement was about to be reached under her guidance. And this was the first time she took the initiative to help Chu Yuanxi. Chu Yuanxi had also received a lot of help from Zheng De before, but Chu Yuanxi took the initiative to make demands, and she became an executor. This felt that she was not as good as today.
Cynthia smiled. People who know investment and finance may not understand business negotiations. "This is easy, Xiao Yuan, you don't understand business matters. The mystery of business lies in effectively using the identity differences between the two parties and the three parties to the negotiations. Understand? "I" not only represents the company's negotiations, but also plays an important role in it.
When it is easy to reach an agreement but the conditions seem to be relatively "innovative", such as Mr. Chu's request, I can say that I proposed it myself, so that the headquarters will be easily accepted.
If the situation is the opposite, it will be difficult for both parties to reach an agreement. When the negotiation is about to collapse, join me and propose a very complex structure that can protect the interests of both parties, but the headquarters will find it troublesome. What should I do? At this time, I can tell the headquarters that this is the request made by the other party, and the headquarters will be more likely to accept it."
"Um..." Yuan Lu was unaware of the sternness again.
Chapter completed!