Chapter 486 Advertising Plan
Monica thinks it is normal for not having content suitable for Facebook and Ins, unless the beautiful photos of Zhu Chi and Zhou Minxi are updated, it doesn’t make any sense. She can’t attract many fans at all, at least it doesn’t make significant sense to Baren’s size.
You should know how the Weibo fans of Baren Entertainment have risen? Chu Yuanxi has used his strength to fight and even actively attracted other people's traffic to get started. But this is in China. In a familiar environment, Monica has no confidence in leveraging the strength to fight. This is like more than 20 million fans on Douyin and only 400,000 or 500,000 followers on Weibo. This Weibo is just better than nothing.
However, she never expected Chu Yuanxi to think so: "We can do cultural output."
"Cultural...what's the thing?"
"What the government is promoting and supporting cultural output is to translate the texts of "Crossing in Troubled Times" and "Animal Company" into English, and then update them on Twitter and Ins. We haven't made animations, so there is no need for oily bumpkins now."
Monica herself has an ins account with 80,000 fans: "Hey, do you know what the form of Twitter and ins are? Have you seen ins? They are all handsome men and beautiful women taking pictures, and they are not criticized for posting comics?"
"As long as it allows pictures to be posted, I don't think it's impossible. There are so many users, so why don't we just use it?"
Monica was about to foam and complained hard: "Then why don't you post Facebook? Facebook users more"
"Don't Facebook follow each other? It's equivalent to Renren. Otherwise, you can do it as well."
"You spare me!" Monica was speechless, "Who will translate?"
"This is a technical problem, I think about it?"
"Don't think about it, I'll turn it over." Monica said angrily, and as she said, she saw Chu Yuanxi showing a suspicious expression. She immediately snorted: "What is sister's mother tongue? Have you forgotten?"
"My native language is Chinese, but my elementary school composition often fails..."
"Not everyone is a poor student and illiterate!" Monica looked at you and tried it out. Chu Yuanxi quickly stopped and ran to check Liao Xingxing's advertising delivery.
It's almost a week now, and he has also found two marketing specialists, all of them are beautiful women... Chu Yuanxi said that you were recruiting according to your appearance? Or are you planning to solve the problem of being single for many years in one fell swoop?
However, most of the girls who do business and market are beauties, which is not incomprehensible.
I saw Liao Xingxing’s energy-blooded face, and oily oozing on her face, as if she had bb cream or something. She was pulling two beauties to study TikTok advertising and come up with a plan.
I heard Liao Xingxing say something: "According to my research results, the keyword of Douyin is 'imitation'. Users have the habit of imitating video content. This is the key to our dividends through advertising. Therefore, we need to think carefully about how to promote advertisements to audiences and what kind of game rules to customize for users to participate?"
Chu Yuanxi said, "You're just plagiarizing my knowledge achievements in absolute way?" He went over and patted Liao Xingxing on the shoulder and said to two new market colleagues: "Sorry to interrupt, I'll talk to him." After that, he showed an evil smile to Liao Xingxing.
The boss has always had the highest priority to chat with the management. The two beauties had no objection. Liao Xingxing's face suddenly changed. He entered the conference room and said reluctantly: "I will pay you the intellectual property fee..."
"Hahahahaha if you can get girls by plagiarizing my knowledge, I will give you free. The problem is that I'm not looking for you for this!"
"What new mission is there?"
"No, it's because you plagiarized or not, the direction is completely different." Chu Yuanxi stood in front of the blackboard and said while writing: "I know that you must understand advertising when doing operation planning, but traditional advertising is to set rules to allow users to participate. Short videos must be the other way around. In short videos, users are the protagonists, we must be supporting roles, and our advertising plan must give the stage to users, and not highlight us. What users see us in the videos and think of themselves, so that they have the desire to copy.
If you still adhere to the traditional advertising method, you may be tall and outstanding, but at most users can say awesome and will not copy it. What kind of short videos are popular? Not only are they high likes, but they are not even large in number of views and many invoked, which can drive the entire network to follow the trend. This is called popular on the Internet, otherwise it can only be called a hit. The idea of advertising cannot be to make a hit. This is the first one."
Liao Xingxing said that I just said a few words, is there any first and second?
I heard Chu Yuanxi continue to mention: "Second, based on this, what we need is not how to promote advertisements to the audience, but how the audience imitates our advertisements."
Well, Liao Xingxing looked dark and was completely denied. This heavy blow made him let go of the stubbornness of the operation planning: "Do you have any tricks or something?"
"Generally speaking, the boss is going to the employees to find solutions, but..." Chu Yuanxi thought of the community social networking or tag social networking that he has been re-cluttering recently. "But I have a idea. You know that mobile phones connect people together, but in fact it increases the barriers between people and takes up a huge amount of time for people to make it a great thing to come out and have a meal together."
Liao Xingxing is fascinated: "Are you talking about making something related to food?"
"No, what I'm talking about is that contemporary youth are actually in a huge contradiction and loneliness. Everyone has different labels and will instinctively seek to group according to labels and seek a sense of psychological belonging. Our advertising plan does not have to pursue impressing all users. As long as a distinct label is given, the users under this label will be impressed. Then we make more advertisements with different labels, which of course can be consistent with the tone of "Comes to Troubled Times". Then, through different up owners, what do you think?"
Liao Xingxing's thoughts were opened again, "Tag...oh, what do you think of the label of 'Dao Youth'? The Taoist Youth has something to say, let's think of some jokes and tell the most inappropriate story."
"I think it's OK, you can discuss with the new beauty..."
"Well, Lao Chu, don't you blame me for not knowing anything and getting everything wrong?"
"Why do you feel psychological pressure?" Chu Yuanxi was surprised, "You are an operation planner, I will bring you to advertise and market. You have made me all great. What does it mean? It means I am blind! It's normal for you to make a mistake. Just don't expose it in front of beautiful women."
"It makes sense!" Liao Xingxing turned his head out of the conference room excitedly: "The boss gave me a new idea..."
Chapter completed!