Chapter 464 Similar contradictions
"This is a bit contrary to my original intention..." Chu Yuanxi pondered for a moment, "I hope to expand my IP influence through film and television dramas, and I don't really want to monetize it now."
"You have been worried about Mr. Chu. Your requirement is 'cross-platform' or 'non-exclusive'. Otherwise, if it is 'exclusive', only one-third of your fans will not be affected. Others need to open another platform's VIP, right?"
"Yes, right, right, can't it be exclusive?"
"It's OK, but it's very difficult, and the bargaining power is different. I also want to make money. You do IP authorization and want to make money and expand IP influence. Good things have been taken over. We are in vain. You are also doing business. Is this okay? Moreover, if you broadcast exclusively, the exposure given by the website is different. The exposure of A-level exclusive dramas is similar to that of S-level non-exclusive. This can be considered a certain degree of compensation, right?"
"Ah, I have to consider it. What you are talking about is mainly cast?" Chu Yuanxi held it in one breath for a long time, and suddenly vomited it out, his face flushed a little.
"Cass, the reputation of the production team, business negotiations, IP." Zhang Dongdong said in a deep voice: "Your IP is not exclusive to the three majors, and it is not that easy."
This is a problem he has never thought about, and the key is that he is not familiar with TV series.
The original Ruyi plan was obviously one of the top three, preferably Penguin Video or iQiyi, and I have never considered Souli. Take exposure as an example. They are all exclusive broadcasts. The exposure effect of Souli video is definitely much smaller than that of the three platforms. Even if the exposure of the three majors is weaker than Souli, so just listen to the exposure of SS level, which may be worse than the B-level of the three majors.
However, Chu Yuanxi understood why Zhang Dongdong was worried. What Zhang Dongdong wanted was to make money before shooting, or sell it before shooting, but selling it before shooting, requires the purchaser's crew's cast of the Yi crew, and also requires the IP to be strong enough. "Come in Troubled Times" is now an unverified IP, which is a weakness as a top configuration.
That's why she said it wasn't easy.
Chu Yuanxi really likes Zhang Dongdong's way of speaking, and goes straight and never goes around.
What is a verified IP? "Fighting Break the Sky" is. The sales of this novel in the mobile reading base have long exceeded 100 million. Only one paid for reading is available, and Chu Yuanxi does not know how much sales it generates, but it is conservatively estimated to start at 300 million.
This is bought by the user with real money, which is called a verified IP.
"Fighting Breaks the Sky" will premiere tomorrow night. I will wait and see how the broadcast effect will be, but the money has been made by the film company. Mango TV and Penguin Video will be bought before it is broadcast, and Penguin Video will be exclusive.
"Come to the Mountains in Troubled Times" has always been updated with public accounts without any payment. Now it is supported by Baren Entertainment and seems to be very popular. However, the relatively fair data is only a certain discussion group, Weibo super talk, etc., and there is no real verification.
Therefore, it is not so stable to buy a video website before it is broadcast. After all, Zhang Dongdong is more confident in only going to satellite TV. Even if you buy it, the price will probably not be particularly satisfied, because Chu Yuanxi knew that the biggest weakness of this IP-adapted TV series is that this is not a female-oriented IP.
Women account for the majority of the audience watching TV, while men are more powerful in online movies and even theater movies. Therefore, women often have the mainstream of adapting TV series, and "From the Troubled Times" is led by Uncle Sheng, which is simply beyond help...
It’s different to the Souli. The traffic that may be brought by "Furious Times" may be just a beneficial supplement to the three major players. For Souli Video, it is a strong target. For the three major players, it may be to provide high-quality content to their users. For Souli Video, it is all new users, and they are paid new users. They will definitely have to make money, no matter how many shortcomings they have.
Chu Yuanxi is quite a "confidant", but it is a little short of "knowing the enemy". This person is not only Zhang Dongdong, but also major video platforms.
After hearing Zhang Dongdong say this, he nodded in embarrassment: "Actually, I don't want to make money and maintain IP. I am willing to invest in copyright and even invest a part of the money."
"This..." Zhang Dongdong looked embarrassed, because Chu Yuanxi had not yet concluded a matter before, and she brought the topic to the terms, and she had long had an argument about the terms. She looked at Monica, and Monica shrugged: "But Dongdong doesn't want us to invest, and she doesn't want to invest in copyright. She just wants the simplest thing to give money and authorize it to share the money."
Zhang Dongdong nodded: "Relatively speaking, the financial problems are easier to solve for me. It's not that I don't want to share the benefits with you, Mr. Chu, but I hope this project structure is simpler and there is less external interference."
Chu Yuanxi smiled. The so-called external interference is just a gentle and elegant person asking him not to talk nonsense next to him? But this requirement is also normal. Some copyright holders often point fingers at the crew, and even go to the crew to fight with the director and screenwriter, and there are other strange things one after another. If the Baren invested, Chu Yuanxi would be more righteous when he was talking.
"What copyright do you want?"
"It is best to have full copyright. If not, the full copyright of the film and television plus the full copyright of the game. I will give you 30 million in film and television, and the game will give you 10% of the flow of water. What do you think?"
"Didn't Monica tell you? We are already making the game "Come Out of the Troubled Times"."
"I said it, this is easy to solve."
"No, it's not easy to solve." Chu Yuanxi was not polite, "I must not allow others to constantly replace my IP or distribute it. I can do more than a dozen games in a short time, let alone 10% of the game, and I will not agree with 20%. Your conditions are quite generous. Zhongguang Film and Television has also discussed it before, and it is also a similar condition, but it is less than yours, so we made a lot of trouble in the end."
"I heard Monica say that you said in person that the purpose of doing IP is to make money. It's not to love this IP more, right?" Zhang Dongdong wondered, "The conditions I give you are as long as the game is not too frequent. If you refer to "The Bone of Flowers" and "The Bad Man", you should be able to recover more than 100 million, right? I don't think this IP licensing fee can be increased."
"It's not that problem." Chu Yuanxi rolled his eyes, "The fans of "Come in Troubled Times" were provided based on the traffic pool of Baren. If fans are harvested endlessly, it is equivalent to cashing out from the company, not just an IP and a game type. I licensing it to you, and the foundation of my company will be shaken, just for the income of 100 million or 200 million, how can that be done?"
"I won't harvest the same way you said, that's the way to destroy IP."
"Then, can you just take the authorization of a game?"
Chapter completed!