Speaking of tapap, Chu Yuanxi also loves and hates it. In the past, it was very difficult to spread special games like tcg "Animal Company", and the cost-effectiveness of advertising was extremely low. It is precisely because of the strong voice of tapap's ugc community that makes the high-quality products in this game self-disseminate with high ratings and gain a large number of users by relying on word of mouth rather than advertising fees.

But it is a double-edged sword. When the product is not good, negative evaluation will also blow up, and then the score will collapse and break the drum and hit thousands of people.

It is said that this is because the new generation of players are more willing to share their emotions. They not only play the game content itself, but also are more willing to participate in interactions than players in the past, which can easily drive reputation or cause bad reputation.

This is a severe test for unprepared game companies, but Chu Yuanxi has prepared interactions so that they can vent their excess energy.

The first activity is the offline championship. This championship is a real-life battle and there is no tolerance for fraud. Zhu Chi, Yang Yuanmei, He Namei and Zhou Minxi all have to participate.

Especially Zhou Minxi, during this period, she focused on practicing card skills. She had to get fatter and Chu Yuanxi had to drive her to the gym.

During this period, Zhou Minxi loved and hated Chu Yuanxi because although she came to Baren Entertainment, she was very happy and fulfilling, what was her original intention? She was to fill the gap in her music skills and learn from Chu Yuanxi. As a result, she called out so many times and gained a lot of benefits, but she never learned her skills. It seems that she has been more than a month, and she has made a lot of options and money, but Chu Yuanxi doesn't make short videos at all.

It wasn't that he didn't teach him on purpose, but it was like a golden basin was washing his hands! He almost stopped talking about short videos, busy raising funds and launching games. Although this is all serious and big things, she was so upset!

Zhu Chi actually had resentment, because Chu Yuanxi promised her to have never fulfilled the hit product. So on a pleasant afternoon, the two beauties took Chu Yuanxi together to catch Chu Yuanxi in the small conference room. Zhu Chi made a chariot and asked: "Are you still doing short videos? Why didn't you do it suddenly?"

"Didn't you see that I'm so busy?" Chu Yuanxi said that after deducting the time I went to find Yu Meiren, I was really upset!

"No matter how busy you are, you won't have time to design a short video, right? Look at what we've done recently?"

"Aren't Zhou Minxi designing it lately? I think it's pretty good!" Chu Yuanxi looked at Zhou Minxi proudly. The puppet princess filled the gap left after he pulled away, causing Zhu Chi's short video quality to not collapse for a while.

Zhou Minxi immediately bowed: "The content I designed is not as good as one percent of the ones that of the lion and tiger. Please ask the lion and tiger to demonstrate it personally! We haven't released any big hits recently, except for that advertisement."

"Oh, I want to do it too, but it's boring..." Chu Yuanxi sighed and threw the blame on Douyin: "Didn't you notice that there have been fewer brainwashing sounds recently?"

"Yes, I found it." Zhu Chi was indeed very strange. "Although you found a lot of magic sounds in the past, others are also making magic sounds. There are super hot products almost every week, and they can change their styles several rounds every month, and even two magic sounds compete at the same time. Now the frequency has dropped significantly. In the past month, it seems that there is no new song that quotes millions."

"This is why I'm not in the mood to do content. It's all about Douyin's dou+." Chu Yuanxi said: "The magic sound is the biggest bonus on Douyin. Originally, a magic sound can bring a lot of attention by digging out a song, with 2 million likes and 500,000 fans as the foundation.

But now because of dou+, the current limit is restricted, and once the current limit limit bonus is gone, you searched for a long time and felt that a certain song and a certain clip might become a magic sound. Then after I sent it out, I found that there was not a single hair. Who would still dig out the magic sound?"

"You mean, Douyin is digging its own roots?" Zhu Chi was shocked!

"Maybe it's to dig the roots, maybe it's to change the style. After all, their users have already caught a lot, and it's not necessary to stick to the past characteristics." Chu Yuanxi said indifferently, because his energy is no longer on this, and the only thing he cares about is to guide traffic to the public account.

"So that's how it is..." Zhou Minxi felt that she was born at the wrong time. It would be great if she could meet Chu Yuanxi a few months earlier. In that way, her life trajectory might have undergone tremendous changes and she would witness more excitement. Now, there is really no reason to supervise Chu Yuanxi to do this and that. After all, Chu Yuanxi is about to raise funds.

"But because of this, once the magic sound is hit, the effect may explode in a concentrated manner after it is spread. The past one million quotes may now be 2 million and 3 million quotes, because the magic sound has become less, the concentration will definitely increase." Chu Yuanxi chose to comfort them and give them some hope: "So you can continue to work hard, and there are talents in the country, and they will lead the way for hundreds of years." After saying that, he left the small conference room and left Zhou Minxi thinking.

Chu Yuanxi had no psychological pressure on the blame for Douyin, especially after the Toutiao system gradually cashed out their advertising resources. The cash started on the 21st. After a week, by June 28, the effect was very significant. The players did not react much, but almost all major game channels knew that Baren Entertainment was going to make a mobile game called "Come to the Mountain in Troubled Times".

These people are all professional and have a very sensitive sense of smell. When they see Baren Entertainment sticking out their butts, they know what Chu Yuanxi is going to pull, and they immediately come up like flies. Especially the blue and green factories, because they were shooting advertisements before, they are closer than other companies.

Chu Yuanxi dared not offend these major channels, and had to deal with them personally, and then politely tell them that the game has not yet been launched and that it will be launched by the end of the year.

Then these channels asked about the tcg mobile game that Baren is going to launch recently. As professionals, they not only have a keen sense of smell, but also have good ears. Few people don’t know that this game is going to be launched because the test has been tested for three rounds.

However, Chu Yuanxi still apologized: "We don't plan to transport this game in conjunction, so we only made an Apple installation package and just opened an official website on Android."
Chapter completed!