Chapter 117: To be an overbearing president or a Master Duan Shui
The gods said, the ancients said! Gao Wenming sprayed hot coffee with a mouthful of pain and didn't come out. He thought to himself, why did Chu Yuanxi not play according to the routine? Isn't it because you didn't ask me why Li Jian Jianghu was caused!
Originally, he was a very reserved person, with a high cliff shore. Even if he wanted anything, he had to offer it with both hands and then give it to him three times before he could receive it.
However, at this moment, Gao Wenming's mentality collapsed. When autumn comes, the temperature does not drop at all. The mosquitoes are still full of vitality. The air is always filled with the corrosion scent of sea salt. Especially the air conditioner is buzzing but it just doesn't cool down! This small broken place with sewage flowing is really not to stay for a day!
Not far from where he stays is the rich area, with luxury hotels and blue sky and blue sea beaches. This is a country that is particularly easy to immigrate. It only takes 100,000 yuan to get a green card in less than a month. The air in the rich area is filled with a free sweetness.
Therefore, he instantly let go of his reserve and spoke directly: "The poor don't say secret words. My buddy has been out for more than half a year, and the funds are not enough."
Chu Yuanxi said, "Aren't you not a human being? Then you should work hard to save money and continue to poach Geng Bin. What about your global travel? Here are two WeChat messages coming together, and the other is Cao Xiang's voice: "Gao Wenming is the bastard who kicked me out of Fang Shiling's live broadcast room? Does he have this urination?"
"It's him." Chu Yuanxi also replied to his voice: "He said he had no money on traveling around the world."
"I don't know if it's true or not. Is this person's words credible? He is really chasing Geng Bin?"
"Uh..." Chu Yuanxi hesitated for a moment and decided to tell the truth: "Although this person has shortcomings, he is not a person who has established a character, and he is very real. Moreover, he is desperate to save face and will not tell lies on such issues. At most, it is half true and half false. For example, he is obviously traveling around the world, but he is just saying that he is going to take revenge."
"Okay, that's fine, I'll fund him in my own name."
Cao Xiang and Geng Bin have a deep feud with blood without seeing blood. It is estimated that Geng Bin also has the heart to kill him. Some people are willing to chase Geng Bin. Even if it may be a little weak, it is a good thing. Therefore, Gao Wenming never expected to get Dr. Cao's self-help...
This little episode did not make Chu Yuanxi feel better, because the overseas sales of VR helmets showed happiness.
The so-called worry of happiness is because the original plan of overseas food helmets was to focus on Amazon and use shopify as a spare tire. To this day, e-commerce has been deeply rooted in the hearts of the people around the world. After leaving the country and North Korea, Amazon basically dominated. Shopify is a micro-business platform similar to Xinmeng, which is a little worse than e-commerce. Baidu's hosting page can do this.
For ordinary people, buying things on Amazon is definitely more at ease than buying on WeChat platforms.
Of course, from a professional perspective, shopify is called decentralized e-commerce, not micro-business, but better than micro-business.
However, last year, Google began to focus on e-commerce and started an averaging contest with Amazon. The way was to let the self-media accounts under the Google ecosystem go to shopify to build a store, and then Google provides traffic.
This method makes Google sell traffic soar, while consumers are introduced into shopify's micro-business circle, removing Amazon's dual-end resources in disguise. Not only customers are resources, but merchants are actually resources for the platform. If they lose this resource in large quantities, there will be countless losses in advertising fees alone.
Therefore, the war gradually became fierce, and by April 2021, both sides became radical.
Can Amazon not be angry? Anyway, if it was Chu Yuanxi, it was Beitu, and he had already cursed. You should know that building a traditional centralized e-commerce platform is very difficult, otherwise why did Douyin sign an annual framework with Taobao in the past? Isn’t it all the same for opening a Douyin store? Isn’t it because it’s not so easy to build that Taobao is self-reliant as the best e-commerce platform and then starts up the price?
Since traffic became the "era", it has been spent on traffic. I have never heard of the party that attracts traffic and the party that receives traffic gets money. However, Taobao has done so. Although it needs to pay advertising fees to Douyin, as a mid- and downstream platform, it has redirected its head and collected the high commissions and technical service fees from the store.
These stores are Douyin up owners. When they face others, they are traffic service providers. When have they ever suffered such grievances? But when they face Taobao, they became Yang Bailao and were ruthlessly countered. Then why don’t they go to Xinmeng and Youzan to open a store? Because Douyin doesn’t allow it to jump!
Whether it is short videos or live streaming, as long as it is for selling goods, the links in the interface can jump to. Before the Toutiao system could build a mature e-commerce platform, Taobao's service fees were not in vain, it was safer and more reliable. In this Douyin-up owner-Taobao-merchants traffic link, the interests of Douyin shopping users can be guaranteed.
Therefore, the grandma masters had to go and be exploited by Taobao.
However, the old ladies under Google are not the same. They no longer have to be exploited by Amazon. Domestic self-media e-commerce companies are looking forward to Douyin learning from Google’s advanced experience, and at least build their own e-commerce first.
However, this matter is difficult and easy, because Alibaba has cultivated a large number of excellent e-commerce talents over the years and then transferred to society. In fact, it is not just e-commerce. How many of the senior executives of Huangtuan were originally from the Iron Army of China? Therefore, Alibaba's greatest contribution to society is to export thousands of high-end talents who have cultivated more than ten years of high-end talents in the Alibaba system every year. Jack's words are sincere and will not deceive me.
Such talents will not be spared from Douyin and Kuaishou. Therefore, since the second quarter of last year, the two traffic upstarts have strengthened their own e-commerce architecture.
So the question is, why didn’t the two traffic giants introduce talents from Taocun as soon as possible? This is because Pinduoduo has not yet risen, which makes the infrastructure of short video live e-commerce incomplete. However, by mid-2020, Pinduoduo became Pinduoduo, which is 600 million people, with a large number of sinking users, giving live e-commerce huge dividends.
Just as Pinduoduo has risen in the sinking market, the biggest dividend behind it is that the country's village-to-village policy is like infrastructure, short video live e-commerce also requires infrastructure, and this foundation is user e-commerce education in the vast sinking market.
Otherwise, although live streaming sales seem to be in full swing, and even after establishing cooperation with celebrity live streaming anchors, they can continuously hit the daily limit on big A-shares. However, the market in this industry is actually so big, with tens of millions of active viewers every day, not as hot as laymen think. What is hot is the data counted by various platforms.
Moreover, the conversion rate and merchant profits are seriously overestimated, and transactions are concentrated on a few top anchors. It is difficult to match the products, anchors and audiences. This is also the valuable thing about the lipstick number one. He is one of the few anchors who mainly make vertical products, rather than selling everything in pieces, so the matching degree is extremely high.
In short, if this pattern is not reversed, live streaming sales will not be a long-tail market at all. This can be seen from the behavior of merchants. Merchants in live streaming sales must pay pit fees, share commissions for anchors, and promise the lowest price. What is the seller's behavior that meets this characteristic at a glance? It is "clearing the tail goods"...
In fact, when the live streaming sales of Douyin and Kuaishou are converging, this is exactly the behavior of most live streaming merchants. It is a very simple truth. Why do you have to endure the pit fee and promise the lowest price for the goods you don’t have to worry about. Only a few real top anchors’ list of goods can be exempted from the vulgarity.
It is impossible for Toutiao and Kuaishou to understand this truth, because the data that others cannot see is in their hands. But after the rise of Pinduoduo directly supported a huge sinking plate, this form can be changed. Users who originally only watched short videos but did not buy goods started to buy goods, and users who originally watched live broadcasts but did not watch live broadcasts began to watch. This is the reason why Douyin and Kuaishou have increased their efforts to build e-commerce.
I believe Alibaba’s mood will not be much different from Amazon…
Of course, this is different from the problem that Chu Yuanxi needs to be troubled. In China, various companies are drawing lands as prisons to harm their neighbors, but overseas, Amazon and Google have released goodwill to merchants, trying to win over more high-quality resources.
Although the store selling VR helmets in Baren is not a high-quality resource, the option of choosing one of the two is also in front of you. The conditions are quite good, but it is more painful to choose which one to choose.
This option finally hit Chu Yuanxi's desk, forcing him to complain that these bad guys didn't learn, so they learned Ali's two-choice game, and they still learned it well.
On one hand, there is Google's attractive traffic, and on the other hand, Amazon's mature and huge e-commerce logistics system and historically lowest water service fee, Chu Yuanxi never thought that he would have the troubles of a Taobao store waiter.
Unfortunately, if you need to make a choice for Panana, which sells clothing, you can perfectly choose one by one by building another brand, but the helmet will definitely not work. How to choose?
In the end, Chu Yuanxi turned to Amazon based on the self-media attributes of Baren Group.
"It's impossible not to choose Amazon." He couldn't help but complain during the meeting, "Amazon is doing this, there is no way to retreat, Google is not. Google will stop the troops anytime and anywhere if it doesn't look down on it anytime and anywhere. What are the conditions such as traffic support? Go back to Amazon? When they see, oh, it's you boy? Let's go!" (This is performed by the author, Google has not yet withdrawn the conditions)
This is the self-media attribute of Baren. I have seen so many self-media colleagues who were cheated by Douyin back then, but can they not be more memorable? Those who do short videos suddenly changed their policies because Douyin suddenly changed their traffic overnight, and their efforts were burned to death, all became valuable attributes for their peers.
This is a small episode during Baren's listing period. Overall, the trend is quite stable. However, the inquiries from the regulatory authorities are indeed quite difficult to answer. It is very simple to fool, but Chu Yuanxi doesn't want to fool.
For example, if you ask about the estimate of the impact of Zhenniu Technology on the performance of the proposed listed company, you will get rid of this question by changing it to others. Chu Yuanxi started with the investment structure and investment motivation, including Zhenniu Technology's current business development level, the binding to the Baren Group in its business characteristics, and most importantly, the driving role of AI football games on the business coupling of Baren and Xiaokang companies.
Because VR itself accounts for a large share of the overseas strategy of Baren and also accounts for a certain proportion of the financing of IPO, Chu Yuanxi's answer was very complete. After writing it, Liang Kenian looked at it and said that it would be possible to apply for IPO directly to Zhenniu Technology...
But there is no way. If you want to explain the meaning of Zhenniu Technology, you have to write it like this. You can't tell the regulatory authorities. It's because you don't want to let Xue Ming go out to start a business, so you have to build a Zhenniu Technology out? Its existence must be meaningful, otherwise what will the Baren Group become? A company that relies heavily on Xue Ming, an employee?
However, the stability of the Baren side further highlights the busyness and chaos in the Xiaokang side. The main reason is that after Alibaba promoted the alliance strategy, it seemed to have formed a chemical reaction with the 724 disruption, and there was a trend of evolving a new ecology, which made Xiaokang very troubled.
The so-called ecology means chemical reactions. When 724 sneaks over, what they absorb is nothing more than some SpongeBob SquarePants who hope to follow and try health coins. Although these companies have good qualifications, otherwise they will not be able to play big deals, and the battlefield of Block Cloud is definitely big deals. However, their purpose in participating in Block Cloud is very single, and they basically cannot find any connection with the original business of these companies.
On the other hand, Xiaokang cannot see the business surface, but if you can look down, the entire Internet architecture is adapted to block cloud. It is equivalent to starting from the root when farming, and only after growing it becomes linked. Many businesses can be blessed by block clouds and exert 100% of the energy after health coins are put on the chain.
However, after Alibaba took action, some companies found that they could join two alliances at the same time. This is a flexibility that is not so convenient for members of the Xiaokang AI Group Leaders Alliance. Chu Yuanxi's headache recently is this matter. Should you notify the partner? If you want to hook up with 724, go boldly. We will continue to have one code. The cooperation of the AI group will not be affected, and the other behaviors of the partner are not used as the criterion for judging cooperation methods.
The question is that it can be said, but others have to believe it... Chu Yuanxi puts himself in his shoes. If he eats something from other people's bowls and smashes the pot while eating, then others will greet him with a smile. What is the situation? Don't ask, lead the snake out of the hole! The knife must have been raised!
This made me think about the bright moon, but the bright moon shines on the ditches. But if I don’t make reasonable changes, SpongeBobs will form an ecosystem, that is, while eating 724 meals, I will go to Alibaba’s table. Alibaba uses cycling data as a tool to break the deadlock to build an alliance system, and share this key data for the allies to call it.
This can achieve a variety of gameplay. In fact, the AI team leader adopted by Xiaokang is only one of the relatively high-quality use solutions for user trajectory. Therefore, each SpongeBob SquarePants can use this data to develop their own functions and gameplay, and then adapt to the block cloud.
In other words, Alibaba did not intend to completely copy the AI team leader, but improved a dimension. Of course, what Chu Yuanxi saw was that after SpongeBob SquarePants got the data interface, they began to copy AI team leader, wasting Alibaba's efforts.
But in short, this is the prototype of the ecology. Although it is still not as good as a well-off in terms of efficiency, and it cannot even reach 30%, there are many people... This large group of SpongeBobs are surging up. Can you only expect them to find a way out because of the serious homogeneity?
This is impossible, it is impossible that no smart person does not have. The most important thing about ecology is that it has great flexibility while following the general direction. It can cultivate various products that conform to objective laws like a petri dish.
So, not only Chu Yuanxi knew, Liu Lu, Aunt Cynthia, but even Yuan Lu knew that the only way to break the situation was actually to learn the 724 Open Block Cloud, share the solo food so that everyone can have food.
As long as Xiaokang genuine block cloud opens the interface, it will definitely be much smoother and more reliable than 724's invincible and weird unboxing cooperation method. This not only resolves the disruption of 724, but also destroys the forming prototype of the enemy's ecological form. It is equivalent to suddenly exerting force during the tug of war, turning more companies from opponents to allies, making Alibaba's attack less severe.
Some people even suggested to Chu Yuanxi that Xiaokang block cloud would simply transform it into a platform, change from product ideas to platform ideas, open functions to build a platform, so that each SpongeBob SquarePants can operate the block cloud computing power on its own platform, Xiaokang will collect commissions from it and charge technical service fees.
Chu Yuanxi, Lushan Waterfall, thought to myself, isn't this Taobao? In addition, Xiaokang himself also uses blockchain cloud output computing power, which is considered a self-operation of Dagodong? I don't know what kind of brain I can think of such a unique idea.
But this is just a discussion of the form of openness, and the process is full of flowers. As for whether to insist on opening up? No one has insisted on this idea, because not opening up means that a well-off cloud block, which represents the most advanced productivity level, will be pulled down to the situation of fighting with traditional enterprises in close combat. Everyone becomes unnatural, and then they have more experience in identifying customers.
Chu Yuanxi was not only worried about this, but Xiaokang's recent revenue in cloud computing has begun to be affected. Not only is the impact of user activity and growth, but more importantly, the cash flow is facing a turning point and is on the verge of stampede.
Chapter completed!