Chapter 1108: The imaginative way of hitting the wall
"What? Fight a price war with us? Xiaokang is worthy!" In a certain combat conference room, Jin Xu's right-hand man at this time was also Wang Bo, who had briefly joined Xiaokang and was driven away, excitedly.
When Huang Tuan promotes business, he always only considers his own scale. Whether it is an experimental push to verify logic or a full push after the logic has been completed, he never considers who pushes or whom he doesn't push.
In other words, when Du Li and Yu Qing from Ba people went out to start a shared power bank, they were going around certain points. Those points were either occupied by others, or they were likely to be occupied by others in the future. They rarely fought head-on to grab them, but instead fought for them that were more likely to turn to their own points. They were really helpless and would fight against others.
The yellow group promotes the full scale, pushes horizontally, and will never surround anyone.
Because of this, Huang Tuan and Xiaokang collided instantly, but Xiaokang not only did not take a detour, but instead started to fight without even calling a greeting, which was beyond the expectations of some people.
The reason why it was unexpected was that Huangtuan had certainly obtained a promotion strategy for a well-off society, so based on the well-off society strategy, it introduced subsidies for point positions, that is, users spend 80 cents and the point positions were 1 yuan, and Huangtuan gave the difference of 2 cents.
This subsidy is better than nothing for catering. At most, a large store can only ship ten arcade machines. No matter how many there are, it cannot be used. It is not that no one uses it, but that there is not enough space. How many orders can be placed when the peak traffic of ten arcade machines are fully activated?
However, most people have to give the yellow group face, so it is okay to promote it. The main reason is that the shared arcade is good, not a matter of price, but it is very attracting customers. It is just a useful supplement to shopping malls and KTVs, and it is very important for restaurants in large shopping malls. How to convert the flow of people in shopping malls into the restaurant's own flow of customers is an eternal issue, and providing shared arcades is a very good method.
Therefore, since Huangtuan wants to replace Xiaokang arcade and the conditions are better than Xiaokang, the merchants are thinking about it and it is not impossible to talk about it...
However, Jin Xu and others were happy for a long time, but Xiaokang actually followed!
In theory, the world is so big that you can avoid it even if you don’t want to go and see it. What do you follow? Based on the calculation of 1,000 yuan per equipment, even if the Yellow Tuan invests 1 million units, the cost of equipment alone is 1 billion. If it spreads on the vast land of the country, the density is average and far from saturation.
It is enough to have one shared power bank in a store, but how many shared arcade machines should be prepared in a store? The answer is based on the store and the flow of people. Therefore, there are indeed a number of good points, but there are many poor points. In other words, in this environment, for the weak, you should not use energy and cash to fight, and it is just right to snatch the land and run to scale.
The Huangtuan also predicted that this is the case. In some people's opinion, Xiaokang can completely walk around. The battle must be fought, and even the capital may be financed, but it should not be now...
In particular, Xiaokang is still spending a lot of money to pay for the audience of "I'm Surrender". Doesn't this thing require money? Is their money blowing from the strong wind?
In fact, the film industry is also asking the same question. Of course, those who are in the mood to watch the fun are asking, as well as the melon-eating crowds on Weibo, counting how much money does a well-off society need to spend on filling this big pit every day.
As for those who have been hurt, they have long been in a state of dismay, because the attendance rate of other films has dropped after the turning point, which is very scientific, but why does Xiaokang's attendance rate not fall? It is not a matter of time, but it has dropped from 65% to...45%, which has stunned Xiaokang and made the people who are watching the melons around Xiaokang either shouting or being anxious.
What I was so excited about was the Weibo people who had a simple and powerful mindset. Generally, the melons on Weibo were ripe, but the Weibo people suddenly realized that this time the melon was actually the president?
The box office of "I'm Success" has exceeded 3 billion, and there has not been any sign of decay yet. Therefore, this was a melon that only had a life-long fight in the film and television industry. It was regarded as an ordinary melon, but now it has expanded into a melon that has fostered suspense. The box office of 200 million yuan per day is very stable! Could it be that the Spring Festival record that breaks the small ball?
Some of them are well-informed and will naturally come to the conclusion that Xiaokang has prepared 4 billion cash for this subsidy after reading the public information submitted by the Baren.
So the mood of eating melons became stronger, because 4 billion was burned out at the sight! Some people who were well versed in the rules of the capital market immediately made a statement - Chu Yuanxi was playing!
At this time, Baren had submitted an idiom and could no longer give Xiaokang a blood transfusion! Otherwise, the regulatory authorities would not ignore it and still want to do it? The box office of the movie will definitely exceed Chu Yuanxi's greatest expectations.
According to the rules of well-off, although when you get the cash, you will be based on the selling price instead of the purchase price, there is a certain price difference, and the cash decline rate will definitely be slower than the box office growth. However, with the attendance rate shown in "I Am Surrender", the audience is so enthusiastic! At least it can get another 2 billion box office, right? Not to mention the small break, even the Wolf Warrior will break it and see it, hahahahaha-
So, this is called too much or too little hahahahaha-
Therefore, this melon will not only be the president, but will also change! For a time, Weibo was more lively than the variety show launched by the large-scale melon-debut talent show. Someone was trying to find a way for Chu Yuanxi, such as withdrawing the ipo? Or simply announcing the suspension of making friends? The subsequent votes will not be subsidized. Although they are slapping themselves in the face, it seems that it is not impossible?
This voice gradually evolved into a feeling similar to rumors, and it was said that after stopping the ticket subsidy, it was just right to see the quality of the movie and the real attendance rate. It made Xiaokang have to come out to refute the rumors, and quickly said that it was not the case, so everyone should make friends with confidence. Anyway, the ticket subsidy is targeted at people, and there is no such thing as a second brush, so as to attract new products, the more it is better.
For a time, the tag #Xiaokang is still stubborn# was elusive on Weibo, and accompanied by #Xiaokang is stubborn until #Xiaokang is stubborn#, and others have established super talks, making predictions and sending red envelopes, etc. Chu Yuanxi was quite helpless when he saw this, because although some people were interested in sneering and adding fuel to the fire, the enthusiasm of the melon-eating crowd was also obviously high, and there was a rhythm of entering the carnival.
It seems that these people really don’t understand! So he simply put Xiaokang’s Weibo post on this: “You said that you guys are eating melons on Weibo when you have time, why don’t you go to watch the movie “I’m convinced”?”
Those who are anxious are those who have signed the bet. They are not in the mood to eat melons, nor in the mood to participate in the carnival. This is because the producer of the film also has to sign a bet when signing a contract with the distributor, especially big-name movies. This trend is very bad, but it is reasonable to exist. The entire system has been operating for many years. Many people in the film and television industry are able to perform routine operations very skillfully.
But when Xiaokang doesn’t play according to common sense, routine operations become no longer routine!
Originally, the battle in the Spring Festival was equivalent to a sudden rise of a well-off army and taking away nearly 30% of the market share. Others naturally had to spread this part of the damage evenly, making the bet that originally made the remaining amount become precarious. It could have been done after the turning point. If everyone's attendance rate dropped, they could have set up a set of friendship with theaters, and they could save the screening for two moves, and it was acceptable to complete the bet on the line.
As a result, the attendance rate of Xiaokang is not falling, what is going on! Ah—
After the turning point, the schedule and schedule of the film will return to normal. Almost all theaters quickly correct their schedule, and the new schedule will begin in a few days. Although the Spring Festival period is not going to be offline, what should I do when the box office is betting on the box office? Even if Chu Yuanxi immediately flops in front of them, it will be useless!
Therefore, those who are expected to complete the bet will celebrate, and those who have too much appetite but are not worthy of their position are better than those who have lost their parents. However, some people are in despair and angrily participate in the carnival, clamoring for nonsense like "I want to die together".
In fact, the efforts of these people are already working. Although the attendance rate of "I Am Submitted" is good, it does not match the schedule. The schedule of films has been stable at around 40% in the past few days after the turning point, but the attendance rate of other films has basically dropped below 20%, and it can only be lifted up on three days on the weekend. This situation only gives 40% of the schedule of films for "I Am Submitted" that is actually very low.
But this situation has almost no effect on Xiaokang now. Everyone except Yuan Mu is focused on the shared arcade. Yuan Mu, of course, was frightened to see the expenses like flood discharge, and her attention will not be diverted. But for others, this is the first time Xiaokang has fought head-on with a giant. He was originally prepared for Alibaba, Huang Tuan, take it!
This trick is called increasing the subsidy war, and the unit price remains unchanged at 80 cents, and at the same time, subsidizes the five-cent spot, which means that every game you play will get one yuan and three points.
Although the price is better than nothing, the attitude is clear and the mood is very good for merchants. This is called "estimating the price increase". You should know that the biggest difference with shared power banks is that the frequency of shared arcades is that the shared power banks are used is high. A shared power banks cost two yuan per hour. Unless an expert meets an expert, the arcade will never die if he passes the level of one coin, otherwise several plates can be made in an hour.
Therefore, although the income of arcade machines looks like fly legs, a store with 10 machines and one machine can open 30 orders a day, with a monthly income of more than 10,000 yuan. Even for large chain brands, this is not a very small number, it is thicker than fly legs.
Otherwise, there would not be a large number of small and medium-sized players of millions of levels to invest in the shared arcade front, because it is indeed very profitable based on a single dollar gross income.
Some restaurants that have never been exposed to shared arcade machines are confused. Why can one machine be 30 orders a day? Is it a wool that can be used to grab a well-off society? A yellow ball of wool is not powerful for two cents, and a 5 cents a wool that can be used to grab a well-off society. It really feels very exciting to pick it up.
In fact, it is not, because with the introduction of new subsidies, Xiaokang has also changed the rules, and the settlement of points has become centralized settlement rather than instant account. And it is clear that you should respect the ones who make money. We have the equipment produced by us and the system designed by us. We can see clearly whether the customers are playing or whether you are making money. If you don’t use it for the customers, you will earn 5,000 yuan every day. At that time, not only will you not give money, you will also be hacked to death by our legal affairs.
This is called saying things in the clear place. Xiaokang does have to compete with the Huangtuan for high-quality points. From the first step, he chose to fight for every inch of land instead of concessions, but he does not have to bow down to the merchants. This kind of cooperation is not to be straighter than the Huangtuan, but at least it must be completed standing up. Moreover, there is never any reason why a large-scale platform has been used to face merchants.
However, for those who have been exposed to shared arcades, especially high-quality catering in large shopping malls, it is very simple to have 30 orders per machine per day! Don’t treat yourself as a catering, but as a promotion point for a shared arcade in shopping malls, and don’t treat arcades as a gimmick but as a profitable transaction. There are a lot of people in the shopping malls, and it’s easy to have 30 orders per machine per day! The key is that it attracts abortions, and making a fuss around shared arcades is not inconsistent with the business of the business.
In fact, the proportion of big customers among the points promoted by Xiaokang is very high, and big stores like Banu are not addicted to fetching the sheep. However, when Huangtuan saw this policy, it is definitely a big pain. Xiaokang is so tired of destroying channels, so he clearly does not hesitate to fight a price war and cannot continue to be careless.
The smoke in the battle room was lingering. After Wang Bo finished the argument, he looked at Jin Xu with his eyes. Jin Xu's cigarettes were one after another, and the thinking links were entangled in the chessboard of ground fighting. Price, resources, and connections. How much ground power can his career group mobilize without exceeding the regulations? Try to defeat Xiaokang without using or using the Thanos-level deterrent power of the Yellow Group as little as possible.
After all, although the group supported this project, he did not say that he would have to continue financing.
But I didn’t expect that Xiaokang seemed to have enabled a wireless money printing skill. Is this the advantage of doing mobile payment?
Wang Bo lay behind Jin Xu's chair, watching Jin Xu click on the document and start writing applications. The funding application was very slow, but the number was quite large.
"Lao Jin, can you write like this?'After calculating that the cash flow of Xiaokang has bottomed out, it is precisely because of this that he bluffed the price war with us. This is exactly the manifestation of being strong outside and doing the middle, trying to scare us.' Damn, these are all your predictions."
Jin Xu looked bad: "What do you think you should do? Just write that I need money? There is no limit to start at 200 million. Is this possible? We are now working for the group, and we can do this by spending money sows!"
"You feel like taking revenge on your own. We have a grudge against Chu Yuanxi, so many people know that I don't think I will pass. Otherwise... let's threaten Chu Yuanxi?"
Jin Xu was stunned, "Threat? How to threaten?"
Wang Bo said whimfully: "Don't he want box office? Although Huyan Entertainment has long been independent from the group, it is still in the same camp as ours. It is currently deeply bound to Penguin. We can mobilize the brothers from Huyan and remove the movie tickets from Ya, right? We don't really want to do it, just tell him, scare him, what do you think?
Unfortunately, our project was only launched after the Spring Festival. The peak of Chu Yuanxi's movie attendance has passed, otherwise we will be sure to hold him to the point. However, we have a grudge against Chu Yuanxi, but now we can do this beautifully and let the group see it is true."
"What are your brains? You don't want to get rid of Ya when you are in the group and the penguin? If it is feasible, would you get rid of Ya long ago?"
Jin Xu's voice was helpless, but in fact, Wang Bo could think that he had certainly had similar ideas, but once he communicated with the senior management, he knew it was unreliable. Because the senior management who communicated with him also had the same ideas, and it was even stronger. He wanted to do it before the Spring Festival, and then hit a wall inside...
Not to mention the fact that Tiger Eye is already independent, the main reason is that although online ticketing is known as a channel for controlling channels, if it is during the Spring Festival, the theaters must die first. The Spring Festival period is a special period. The theaters do not expect your online ticketing. It is best for everyone to buy tickets in the cinema, so as to save the online ticketing account. This is called hurting the enemy by one hundred and losing 8,000.
What if the Spring Festival period is over? During the ordinary period, online ticketing will remove a certain movie based on your likes and dislikes, and the theaters will be in a bad mood, with serious consequences.
Take Tiger Eye as an example. Although it is nominally independent, it has been deeply bound to Penguin after it has been independent from Huangtuan. To this day, the big data it provides can be regarded as one of the underlying assets of Penguin Entertainment.
This data is very important, including cooperation with Penguin Film, a large framework signed with Penguin Video, guiding the selection and production direction of self-made dramas and self-made variety shows under the Penguin Pan-Entertainment industry, etc., all rely on this data. Doing such small actions sets a bad start, which is equivalent to opening Pandora's box. No one knows what impact this risk will have, but no matter whether it is tiger eyes or penguin, it is impossible to take such risks even if it has a weak head.
This is because... if you really do it, won’t it help Xiaokang avoid burning money? Xiaokang is willing to burn money and make friends, which shows that Xiaokang is optimistic about the effect of burning money. The key is to be optimistic about the effective conversion after burning money to attract new money.
However, others may not be optimistic about the conversion rate! So many carnival parties on Weibo are typical examples of not optimistic about the conversion rate.
At the same time, one thing is very clear. The burning method of Xiaokang is a burning method with a constant cost of a single user. Every 40 yuan burning will increase one new price, and you get what you pay for. It is an original and low-level method in the money burning industry.
Advanced means are to have a scale effect, that is, burning 100 yuan to get 100 users, burning 100,000 yuan to get 2,000 users, and burning 1 million to get 70,000 users. This is an efficient burn. The larger the scale, the higher the efficiency, and it is praised by all money-burning masters.
Chu Yuanxi's money-burning is known as a wild way to hit the wall.
Chapter completed!