The preview of the film "I'm convinced" actually had a score of 7.1, which may be very, very beyond the expectations of some people in the circle. Isn't this a manifestation of obvious lack of confidence in the Spring Festival? It turned out to be more than 7 points, which is not a great deal?

You should know that a certain petal is a place that admires foreign countries. Whether it is island films, universe films or Indian films, it is like taking a picture of more than 7 points. Even foreign films compiled out of thin air by film reporters in the form of performance art can get a high score of 8.9 as long as they are packaged well. However, this is not the case when it comes to domestic films. I will deduct 3 points first.

This is called Shenma? You still need to ask? Or you add a fan filter to the score, or you are a navy, or both! Anyway, can the Pakistani media still have no navy? Can the Internet celebrity still have no fans? Haha!

The problem is that just happened to be the screening? Do you think it’s annoying?

Originally, the so-called "I'm Believe" is a part of the film industry. Of course, the hype ability of Baren Group has been heard in the film industry, especially on Douyin for three years. The movie industry has been jealous for a long time. If you change to other schedules, you may still have some results, but the Spring Festival? New Year movies? Are you funny?

Those who can participate in New Year's films must be the highlight. Those who overestimate their abilities to grab money have basically all fallen into a blue face. To be honest, the producer of "Nezha" can be said to be full of confidence, and can be felt from the distribution operation, but it is not in the Spring Festival. Therefore, except for the few people with grudges, most of them say that young people don't know awe and don't take it seriously.

If you have a good relationship, such as Zhang Dongdong, you can just compliment the speed and execution of Baren's two things: taking the dragon mark and arranging schedules. Chu Yuanxi usually only relies on Zheng De's help and friends to maintain a harmonious relationship.

However, when the news that Ba people were conducting preview screenings and could implement unanimous vote subsidies came out, not only were the stakeholders sprinting to the New Year's Eve, but people who did not release their works in this New Year's Eve can no longer sit still. There is no such thing in the world! Is this the attitude of crushing the movie circle?

And how shameless are you, you dare to score yourself above 7 points? You should know that the navy is a traditional skill in the film and television industry, especially Hei Shui, which is a compulsory course! This is a complete provocation for Baren!

Therefore, just a few days after the screening, the big film and television Vs came out and criticized them with a magnifying glass to find the flaws in the film. The ten thousand Vs were spinning together, as if this famous scene could release the power of Kol and swear to break the fan filter!

As for a certain rating? Where is the navy? Let me give it!

However, many people in the film and television industry do not know that Baren is not only making trouble on Douyin, but also not vegetarians on Weibo. It is just that there is basically no need to buy hot searches, so outsiders can't feel it. Baren Media's film and television Weibo is average, but Baren Entertainment's big account never posts blogs according to the rules of any circle, neither posting press releases nor tramplings. However, whether it is read, forwarded or commented, it is not low, because almost every article is meaningful, and it is related to fans of a certain group.

The most important thing among them is when Chu Yuanxi quarreled with others! You broke my fan filter, right? I broke your kol identity! Can't solve the problem? Can't solve the problem?

However, his method does not have room for realization every time. After checking, he found that there was no black material on the other party. Apart from the fact that this person has some interest relationships with a certain movie during the Spring Festival, there is nothing worth shattering, and it is really difficult to solve...

It’s not that I can’t, but that I don’t have time. It’s impossible to investigate him for three days before making arrangements at this time. Chu Yuanxi had to praise his opponent’s meticulous work and found a big V who couldn’t see anything at first. It was a miracle.

There are actually many experienced people in Ba people’s information. When asked their Mr. Chu: “Can we use the method of using the next three ways?”

"For example, spread rumors? No, no!" Chu Yuanxi refused flatly.

He believed that his subordinates could do it perfectly, making people unable to grasp the handle, but they could not do it! It was a pleasure to do it for a while, but it did not conform to the values ​​of the Baren Group.

"If you are really forced into a corner, then all options are open. Now we can just deal with the moves. Baren is already waiting to be listed companies. If you lose money because of rumors, it will be really not worth the money."

In fact, the other side of the matter is that Weibo is not very important for film promotion and distribution now, and it is order of magnitude worse than Douyin. Douyin can be called the strongest media, followed by other short video platforms, but reputation fermentation depends on the circle of friends, and Weibo's power is minimal.

This is why many movies are mainly projected on the official account of the film and television publication stage. It is also the origin of the fact that the WeChat Xiongwen is restricted from forwarding, which makes Chu Yuanxi furious. Relatively speaking, there is no comparison to the storm on Weibo. Because of this, Xiaokang did not intend to destroy Kangkang's internal user experience, but now he has to start injecting information into it.

Kang Kang is still a new social ecosystem. Injecting official information at this time is a behavior similar to "monetization" and is not suitable. However, in order for the movie to form a reputation fermentation, the two evils are the least, so we have to carefully inject it.

Fortunately, this is an official social scene, and the way of injecting information can be more appropriate, for example, reminding users to pay attention. After Xiaokang's update of the app version, there were more movie ticketing activities. This is a function prompt that will not cause dissatisfaction among users. Then follow this intro to pull the topic towards the highlights of "I am convinced".

Therefore, the strategy implemented by Baren Information is to blackmail you and I blow mine. Aren’t you criticizing my black spots? I just blow the highlights, blow on Weibo, Douyin, blow on Toutiao app, and blow on Kangkang...

This film must have highlights. The general feature of directors in Xiangjiang is that they have a strong sense of lens and are good at lighting.

Some movies do require filters to grind the skin and get rid of the blemishes on the actors' skin to create a special viewing experience, but how can the skin texture not damage the texture of the picture after it is worn off? It depends on polishing.

This kind of scene, when directed by Xiangjiang, works are almost everywhere. For example, there is warm light on one side and cold light on the other side, which makes the turning points of the bones such as eyebrow arches, eye chasms and other bones become extremely clear. When presented to the audience on the big screen, it naturally ignores the sense of non-textured skin, and only notices the actor's expressions and emotions reflected.

In other words, such a director can bring buffs to the actor's acting skills.

For example, in Jinyingyu in "New Longmen Inn", Zhang Manyu's face is half hidden in the darkness, but on the one hand it expresses the cold light of the moon outside the window, and on the other hand it flashes the warm candlelight in the house, making the character's expression look good and evil with just a squint expression. In addition, Zhang Manyu's exposed skin presents a healthy wheat color, and the skin is moist, not only with texture but also desire.

Director Li in the well-off movie also inherited this gene, and there are many highlights in the whole film. Zhu Chi basically acts as himself. If he continues to shoot film and television dramas in the future, he may fall into a vicious circle similar to the famous actor Jin Dong who acts like him, but this movie is definitely a super-level performance and has many scenes that can stand scrutiny.

Therefore, this PK quickly became a contest between the Baren and the sound volume of certain units in the traditional film and television industry, which was equivalent to pulling the opponent to the position where he was good at and then defeating the opponent with rich experience.

In the traditional film and television industry, black people may be good at naval army. They can write some promotional and soft articles, and they are even more capable of browsing Weibo data. They can get 100 million yuan by making a press release and forwarding. Some even describe media companies as being as funny as militarized management.

However, to form a real PK that reaches the user level, we must encourage millions of real people to participate, and truly fight head-on like a marching and war, the Baren Group can make them fuck! The Baren practitioners not only know how to use the Internet hot spots, but also know how to create Internet hot spots. They can skillfully make video, audio, and even comics and other materials to fight, and can also intersperse and mix and cut, perform various dubbing, and reach users with extremely high efficiency. What is a professional team?

On the other hand, the opponent's superpowers are basically at the level of spreading rumors, which is not good in the battlefield where videos are used as weapons. The exposure of short videos is so high, I will just play a movie clip that can cover the black spots wherever you want, so the product can speak by itself.

The wonderful thing about the production process of the movie is that the total amount of film is basically ten times the amount of films that are edited and then cut into films. This is why the same movie will have "director edited version" and "producer edited version", and the viewing experience is completely different. Why can "Avengers 4" be re-spread because there are three completely different endings.

Therefore, Xiaokang has a similar home advantage in battle, and has a lot of resources, which is much more than the films released in previews!

This also made Chu Yuanxi thank the Kuroko in just two days, and he really thanked him on Weibo. The unilateral swearing is very inefficient and loses popularity, but the battle with someone is natural. The back and forth has brought the movie-related video views to a new level. Therefore, we must thank the other party for their cooperation and make things lively. Xiaokang originally wanted to ask big Vs to help promote, which saved a lot of promotion costs. Thank you very much.

At this special time before the Spring Festival, people are thinking about it. Some big and small enterprises have holidays in advance, while others are fighting fiercely on their jobs. The people of the whole country are busy. Therefore, basically the entire society is mainly happy and peaceful, and even the enterprises that fight throughout the year are rarely increasing their investment at this time, and they are generally calm.

In this atmosphere, the battle between the promotion and promotion of "I'm Surrender" and Hei Shui became a scene on the Internet. One side came in a fierce momentum and soon broke down, which surprised everyone who watched the fun.

So some people say that this is the first time that a large-scale use of video weapons has occurred in a public opinion war in China. It is full of tricks, orderly and extremely lethal. You should know that the public opinion war is not to refute opponents, but to conquer bystanders. This organizational power alone is not something that a mob can provoke.

Of course, I enjoy the joy of victory on the Baren. The time has come on February 6th, and it is only 5 days before the official release. We have a great advantage!

But Chu Yuanxi dared not take it lightly. If the film industry has only had this level of interference with well-off movies, wouldn’t it be a play-off? At most, this battle is a lively battle. How could it be so easy to pass it?

Sure enough, news came from Kang Li that someone began to carry out activities at the theater level.

It is normal for each company to release movies during the Spring Festival. The Spring Festival will not arrange "commentary films" in the films, that is, foreign films are introduced, so how can it not go to theaters? But there is no airtight wall in the world, and Kang Li is also an old man in the circle. He soon received a tip, and someone is relying on friendship to promote some things that are unfavorable to a well-off movie.

The film industry is a very friendly circle, which is also a disadvantage for Chu Yuanxi. Introducing elites in the circle like Kang Li and promising to have a high position is half because of their ability and half because of where their friendship is.

Talking about friendship is like a world of martial arts, and in the film and television industry, it is drinking. Bao Beier sold his "Happy Hunter" for four years and couldn't sell it, but he drank countless wines in four years and drank countless friendships. Zhu Chi and other creators, including directors, went out for roadshows together, actually also drank, drinking one by one, dozens of key cities across the country, one theater after another, what is a roadshow?

Go to the cinema to play movies and have a meeting? Not that drinking and scheduling with the cinema managers is a road show. This is a unique scenery in the film industry. Such a great benefit of scheduling can be solved by drinking the wine. Of course, if you want to drink this wine, you have to have some friendship, otherwise you will not be able to find the temple gate with a pig's head.

Well-off movies are inherently disadvantages, such as pre-sales, which are huge disadvantages.

Usually, the most powerful way to make a film is to use the pre-sale box office for a few days before it goes online to discuss with theaters. This data is very convincing. Although there are also those who buy box offices themselves and those who lock the scene, the theater managers agree more. There is no benefit in making fraud. The theaters are very sensitive to adjust the screening. Even if the screening is very good at the beginning, you will soon find out whether it is really a big shot, and the screening will be removed within two days.

But Chu Yuanxi was afraid, his plan must be exposed in advance, and if it was exposed, it would be studied. Where is the main pre-sale? Taopiao and Huyan, one belongs to Alibaba and the other belongs to Huangtuan. It would be a hell for this pre-sale to be good. Chu Yuanxi even worried that the two companies would join forces to create some small bugs, harmoniously destroying the movie ticketing service of "I'm Sustained", so that the audience could only go to the theater to buy tickets...

In fact, it is inevitable that some people will be ill-touched on Xiaokang. Even if the film industry does not make moves, others will do it. The Internet industry has become more eyeing Xiaokang, and many of them involve movies and theater-related businesses.

What Chu Yuanxi is afraid of is the regulatory level, such as being "written by the window", and is confident in overcoming other small actions. This is also the reason why he did not follow the ordinary path and simply did pre-screening. Pre-screening data is more convincing instead of pre-sales!

However, this disadvantage will naturally amplify when others use friendship. Xiaokang is not a large-scale distribution agency. At least it is not yet, and cannot threaten theaters. If you publish dozens of films a year, you have the ability to control channels. If you don’t schedule a good film for me, next time I have good films, I won’t go to your theaters.

Fortunately, Chu Yuanxi had a plan for this situation. Therefore, when Kang Li came to him, Chu Yuanxi only gestured to make a phone call.

"Is it really going to be like this?" Kang Li was still a little unwilling to accept it. The implementation of this plan made him feel that his work was worthless. He had talked about share of money, votes and materials before, and what was the point of putting in so much effort? To be honest, there were only two things in negotiations between distribution and theaters, share of money and votes. If Chu Yuanxi's plan was implemented, he felt that anyone could do it well.

In fact, he has not been in a well-off society for a long time, but he has communicated with Chu Yuanxi a lot of times. What others may do is not undeduced.

For example, stealing the box office is also a traditional art in the film industry. Why can the publisher's bad movies deal with the theater manager? Does the manager know that scheduling bad movies is equivalent to losing? Of course, I know, but if you arrange more movies and no one can watch them, you can still steal the box office...

This is the world. We must distinguish between the interests of theater chains and the interests of theater managers. When the distribution conditions of each film are similar, stealing the box office itself is not beneficial to theaters, but the rebate of the box office stolen is returned to the individual.

Chu Yuanxi also saw Kang Li's emotions and hurriedly comforted him: "Lao Kang, you don't have to think so. There are still many distributions. Without an experienced driver like you, we wouldn't have been able to have such high efficiency."

In fact, the distribution will only be more than most people think. For example, if the rolling bulb is placed outside the cinema door or inside the door, the absorbing effect of the audience is different. The details of this material can only be handled well with a lot of ground manpower and rich experience.

If it was another period, Chu Yuanxi could even accept the trend of "The Return of the Great Sage". At that time, the Great Sage was neither a big company nor a celebrity dubbing, and the promotion budget was very low. What should I do? The only way is to ferment the reputation. So I made a large-scale preview before the release, and the three-week preview was used to gather popularity. In this way, after the official release, I had to wait for the films of the same period to go down before they took the initiative to make the screening counterattack.

But the Spring Festival is not the way to play, so Chu Yuanxi gave a very simple plan, which is the plan that "Tiny Times" used by people in the circle that was scolded by others. It was called concession, but it was actually not shared in the previous two days, and the income was all over the theater. Why was it scolded? Because isn't this encouraging theaters to steal other people's box office?
Chapter completed!