Chapter 188 Scheduled Propaganda
Compared with other tasks, Xiaokang's payment is quite confusing. There were many difficulties in doing payment, and the most difficult point was not to give your own QR code to merchants.
If some teams do this, they can make a lot of money. For example, when sending out their own QR code cards, they can copy away other cards, or simply paste them on other people's brands. Alibaba once failed to straighten out its internal team, which led to the two teams of Alipay and Word of Mouth fighting each other, taking turns to cover each other's brands, and the offline situation of killing each other is spectacular.
With the advancement of technology, it is already very common to know one code and multiple recognition. With the support of third-party service providers, a card can be set up and one code, and users can correctly scan the payment after opening several apps. The user actually scans a QR code transcoding link for a third-party service, and then trace the source separately after scanning.
But there are two forms of payment, one is called "I scan you" and the other is called "You scan me". The QR code card solves the former, while the scanning gun solves the latter. The latter also requires services to be provided by a third-party service provider, achieving "one-shot multiple-know" that is as efficient as "one-code-multiple-know" so that merchants do not need to ask the customer what code they are showing, and can identify any code where the gun is scanned.
So the most difficult thing for emerging payment teams at present is to chew third-party service providers. Xiaokang originally planned so, but he just chewed as much as the third party there are.
The reason why I am confused is that this was originally a business problem, and as Xiaokang's business becomes bigger and bigger, the business problem is becoming easier to talk about. This is the ideal situation that Chu Yuanxi expected. With the promotion of social networking, mobile payment will come naturally.
However, last year, the country began to promote universal codes. In the long run, it is a good thing for mobile payment players, but in the short term, it makes the well-off team very confused. When the country can't wait for the promotion, God knows how long it will take to achieve it. If you work hard to chew third parties, maybe you haven't finished gnawing here. Suddenly, it's like a night of spring breeze, and interconnection has been realized. All the previous efforts have been misappropriated.
Swinging is the most time-consuming. Chu Yuanxi saw that this was not possible. However, he had experience in how to use tag social networking. This situation happened just like this. We would do whatever impact suddenly appeared there. We would do it at all. There was no problem with dealing with it. But he had no experience in mobile payments. In the original world, Xiaokang was always a heavy burden for third-party payments. The only thing with some experience was to understand which third-party payments are reliable and should be given priority. So he himself is not an engine.
But in the last days of 2020, if this problem is not solved, it will be a fool. Therefore, the payment team is required to implement it completely as if there is no interconnection.
Under the high pressure of the president, the payment team finally stopped swaying and quickly connected several third-party payment service providers before entering 2021. This way, there should be a good result at the annual meeting... right?
As we are about to enter 2021, the two annual meetings must be put on the agenda. The Baren Annual Meeting is scheduled for January 8, 2021, which is a special day. A well-off one needs to be pushed back, mainly because rewards on merit and practice need to be transparent, and internal audits must not be found. At this annual meeting, Chu Yuanxi decided to issue a large number of options to employees as the most important incentive activity.
Options must contain an element called "exercise price". No matter how good a company is, if the exercise price is too high, the incentive effect of options is very limited. Therefore, Xiaokang must issue options before the next round of financing, and the annual meeting will be a good node.
But before this, there are several things that must be prepared in advance, almost all of which are related to the movie.
First of all, "Enemy of Rome" was released in North America for Christmas. Most American movies introduced to China were first released in North America. It is normal to have a few months or even a year between them. Only a very small number of people who are sure that the box office of the National Taiwan Kingdom will occupy a significant share. For example, the Avengers series will set a schedule to be released at the same time, and even the National Taiwan Kingdom will be a few days ahead of schedule. In order to make more money, capital is willing to do anything.
Specifically for "Enemy of Rome", it has little to do with others. The news that the schedule was set in North America is not alarmed, but it has a big relationship with Chu Yuanxi! Especially with the news from DreamWorks, "Enemy of Rome" is basically sure to be nominated for the best animated feature film in 2021.
Unless this nomination is finally awarded, it is nothing special to DreamWorks. People are used to nothing, and the only impact is the schedule of the upcoming in the mainland. According to convention, films that receive Oscar nominations are basically scheduled for March, because the results of the Oscars are announced in February every year. This is something that experts know well.
However, it was just a nomination, and there was little hope for winning the award in the end. It was almost a major event that Baren must seize! When Chu Yuanxi saw the email, his brain power immediately began to burn wildly uncontrollably, and instantly thought of several marketing methods that could be used.
The key is how to bring "I'm Suspended" into it. The timeline is that "Enemy of Rome" will be released in December, and the Oscar nomination will be issued on January 12, and the results will be announced on February 8 (the author's related time is determined by the author, don't take it seriously, but the month will definitely be correct). On February 12, "Enemy of Rome" will be released. As for the release of "Enemy of Rome" on the mainland? In fact, that's another thing.
The more you are at this time, the more you have to stay calm. Chu Yuanxi decided not to act arbitrarily this time, and asked Lu Yu and Uncle Sheng to open a briefing for several hours. Finally, he formulated two plans A and B, both of which were quite complicated. He chose whether the North American box office of "Enemy of Rome" exploded or not.
"Oh, it would be great if this movie could win an Oscar!" Lu Yu felt unwilling as he spoke, "If I could win an Oscar, I could have a hot search for a month!"
"Where is that kind of good thing?" Chu Yuanxi sighed. He also wanted to win the Oscar directly? Even if it was an animation award, even if the film was produced in Hollywood, it would have a huge positive buff for all his plans. But now it is a little bit short. You can't brag too slowly, and you can't do too high a hot search, otherwise it will be counterproductive. When "I'm Successful" is released, it will be a bad idea to form a negative effect.
Only Uncle Sheng didn't have the energy to sigh that he had a lot of work to do in the two plans A and B. Fortunately, he didn't need him to run away from the road show in "I'm convinced", otherwise he would be really not a clone.
"Do we want to discuss it with Ma Liu?" Uncle Sheng asked after pondering for a while.
"Ah? Is this still necessary to discuss?" Lu Yu failed to get Uncle Sheng's channel, thinking that these two hype plans have greatly promoted Maliu's popularity. Does this good thing still need to be discussed?
"It's still necessary." Uncle Sheng said in a deep voice: "What we think is good is not necessarily good for creators, but they may also feel cowardly."
"I'm also a creator...at least I was." Lu Yuxin said, what does Uncle mean? He fired me from the creator team? Am I also a good official account to write a good article?
"I think what Uncle Sheng said makes sense."
Chu Yuanxi is not particularly concerned about the creators' feelings, but he does not want this time to last for two months, and there are uncertainties in the huge hype activities. Just like doing activities, it is best to follow the established route and obtain an expected return. Even if the appearance of variables may bring positive effects, they should be eliminated as much as possible when making plans.
Then he personally found Mario and told Mario that "Enemy of Rome" might be the Oscar, and for the Oscar nominations are also the Oscars.
Before Ma Liu could get into his emotions, he saw Chu Yuanxi starting to scratch his nose. He was familiar with martial arts and had extraordinary sensitivity to this action. He only heard Chu Yuanxi say: "The company needs you to cooperate with you to do something."
Seeing Maliu's look at listening with scruples, Chu Yuanxi continued: "For our company, the focus of the movie is "I'm convinced" rather than "Enemy of Rome". I'm not saying that the movie "Enemy of Rome" is not important, but has a priority."
Marius said that prioritization is also important for "Enemy of Rome". Hey! Although the box office is not as good as giving us a penny, our mobile game and VR have been holding it in. For VR, what are the teams working together? What is the best thing for the Baren Group that the movie is so popular!
However, Chu Yuanxi was so determined, he could only nod.
"So Uncle Sheng and Lu Yu discussed it, and decided to wait until the Oscar nomination list comes out, and promote the two movies, put on some programs, online programs and TV programs, do some interviews, participate in some forums and so on. The public relations draft of Lu Yu is writing, and you Uncle Sheng and you are responsible for showing your face. Do you think it's okay?"
"Nee..." Of course Maluo was not afraid of showing up in public. As a writer, it is rare to be a turn of such a prestigious thing. But judging from Chu Yuanxi's meaning, there is something in his words!
So he asked carefully: "What do I need to do?"
"Actually, it's no big deal. It's just to be a green leaf for Uncle Sheng and tie up promotion. We mainly rely on the Oscars in "Enemy of Rome" to hype "I'm convinced."
Marius said this is called binding? Is this a little bit called putting the cart before the horse? It is true that "I'm convinced" is the first theater movie carefully created by the Baren Group, and it has great significance, but "Enemy of Rome" is a project that can create at least billions of profits!
He has been in Baren for more than a year. He has seen the ups and downs and the lively things. He has even seen the acquisition of Baren Games with a whopping 34 billion yuan. He has seen the storm and waves. He has no doubt that once Baren has fully opened his firepower, "Enemy of Rome" can take out billions of cash from players' pockets.
It is said that Chu Yuanxi is unreasonable, otherwise why would he have directed Mu Lian to build a factory in the south to build a helmet? Recently, he took time out of his busy schedule from Xiaokang to frequently go to the Baren to check the external network purchase plan and marketing caliber of "Enemy of Rome"? Promotion and distribution are on the string!
Is this strategic significance no more than "I'm convinced"?
However, as a creator, although he can't figure it out and needs to be a green leaf, Mallor expressed complete understanding. If he understands it as a plot, he has written this story himself, which is called the execution of understanding, and the implementation of not understanding deepens the understanding in the execution...
In fact, if he asked a few more questions, Chu Yuanxi would tell him what he wanted to make up for. "The Enemy of Rome" is a question of how much it costs, and "I am convinced" is a question of how much it costs. This is the mentality of a person. With the same amount of money, the joy earned is always less than the pain of losing it.
Moreover, this ticket subsidy plan cannot be concealed anyway. Kang Li has to contact various theaters to ask for filming. The ticket subsidy plan at the table must be said, how can Kang Li’s work not be considered a bragging thing. However, this job is easy to do. He can come up with Xiaokang’s un-launched version of the app to show others the ticket stub verification system that Xiaokang has developed. The system will never be fake.
Christmas is coming soon, and to be honest, Chu Yuanxi is still a little worried. The box office is often based on the hexagrams, especially DreamWorks' box office is always hard to describe. There are many good movies, but not all of them are popular. Take "Snowman" released in the 11th stage in 2019 for example. The global box office was only 176 million yuan, and the domestic box office was barely broken by 100 million yuan, but it is already a pretty good result for DreamWorks.
For him, whether it is not a box office hit in North America, it is enough as long as it is not a fancy flop. But if it is really superb, then the two solutions A and B will not be very suitable.
Bragging also requires the Basic Law!
But he cannot fly to North America to attend the premiere in person, nor can he interfere with DreamWorks' promotion and promotion in North America. He can only make Monica's overseas self-media matrix ready to gain popularity. If the movie becomes popular, as the copyright holder, it is not too much to take advantage of the popularity?
In fact, because the peak visual effects version of "Enemy of Rome" has been updated, the second season has been translated into English and broadcast overseas. The playback data is quite good and not very popular. However, as an animation serialized in the self-media channel, it has indeed gathered a group of fans, with mixed reputations. Some people are very excited and ask for more updates, while others are very picky and pick out a bunch of thorns from a historical perspective.
Some users followed the Internet and entered the national and dynasties, and then found that the third season was so good, so they were very excited, but Chinese was very difficult to learn! So they strongly asked the English team to start work immediately, and one episode was translated and one episode was repeated.
The problem is that this is an official channel, and foreigners have a strong sense of copyright, so the number of foreign fans who are aggregating the Internet on the domestic account of Baren is increasing day by day, which is also a small topic of discussion.
Speaking of season 3, Chu Yuanxi's evaluation is that the overall "Hannibal of the War" in the second season is a bit boring, and the third season is much better!
Season 2 is full of too many military descriptions and battle wits on the battlefield, and the subdivision of supernatural power has been greatly reduced. To say whether it is good or not, military history enthusiasts must say it is good or not, otherwise a bunch of historical researchers would not come over to pick on the tricks. No one would pick on the tricks like the first season.
The most important part of the process was Hannibal's battle with the "Roman Shield" Fabian after rushing into the Apennine Peninsula. He used the unpredictable political waves of the city of Rome to clean up Fabian, and before the Battle of Canny, he flew over the world.
As a result, foreigners who had good things had to force them in, saying that Hannibal was a metaphor for the dynasty, and the political situation in Rome was a metaphor for the American House of Cards. Fabian was the commander of the great commander. Mali was so angry that he scolded: Can he compare with Fabian?
Anyway, Fabian was finally beaten in the animation, but the election in November was not the case.
(This is the author's unresponsible prediction, and he did not interfere with the election...)
But the return of the third season is smoother, and back to the scene of personal adventure, mythological events and supernatural forces are once again dominating.
This season is called "The Tyrant of the Black Sea". The peak visual effects are being updated. The protagonist Mitridatis was poisoned by the queen and his younger brother since childhood. As a result, he became poisonous and was thrown into the jungle. The supposedly ferocious beast took turns to feed him milk. The core of the story that unfolded along this tone is the young prince regaining his throne, which is a story outline of being used, but there has always been a market.
So much so that Chu Yuanxi wanted to suggest that DreamWorks would simply skip 2 and do 3 directly! Although the existence of the second season is highly necessary and is an important continuation of the game's world view, from the perspective of the movie, it is really not as suitable as the third season to make an animated movie.
In the third season, as long as the level does not drop, the box office will definitely be guaranteed. It is also the prince's revenge. The revenge written by Ma Liu must be full of online writing style, not Shakespeare's style. What does it mean to be full of online writing style? In the form of popcorn films, the independent film "The Scorpion King" that made Dwayne Johnson really famous can actually be regarded as a good demonstration. What is needed is the refreshing plot, rather than bringing the audience to think about human nature.
In short, Baren Group has strong support for DreamWorks, and even launched its own overseas self-media. So Banner, the manager of DreamWorks, called over the overseas market to thank him, praising Chu Yuanxi for being very kind-hearted and more confident in the box office in the National Dynasty!
Chu Yuanxi said, "You have confidence, hammer!"
However, he soon put his heart down. No matter what the domestic box office in the future, at least North America is still OK. In the fierce Christmas war, "Enemy of Rome" won a box office of 25 million in three days on weekends. Although the Christmas season in North America is equivalent to the Spring Festival period of the Kingdom, the high attendance rate leads to a abnormally high box office. The box office is not very explosive, but it is enough to ensure that it will not fail. If you are unintentionally excluded from the box office of the Kingdom, you can finally get a small 200 million yuan.
Chapter completed!