In fact, even Lu Yu was confused after hearing Chu Yuanxi's plan. He asked him to upload rumors on WeChat, upload information on QQ, perform on Douyin, and fight on Weibo, there was no problem, but what the hell is Kang Kang? No!

At this moment, Lu Yu finally realized that it is very necessary to study another company of Mr. Chu in a comprehensive and detailed manner. He cannot immerse himself in his own small world, otherwise he may fall behind.

Of course, Baren Information has definitely put the work on Kangkang on the agenda, but you should know that Kangkang is still a developing social networking. Whether it is functional integrity or social ecology, it is under construction. On average, new functions must be updated for each version update.

Therefore, if Baren Information is an independent individual, then obviously Kangkang's priority will not be too low or too high. This is because late research may not be a bonus, and some things are that the car will get better in the morning.

For example, WeChat public accounts enter the market when WeChat launches the official account function as soon as possible. As long as you don’t do special shit, you will have the chance to evolve into a large account. The most typical one is that a group of public accounts that focus on patriotic content in China have basically received the first-time bonus. In fact, with some of them, which only tell slogans, they can’t even make a splash after two years of late.

Of course, it’s not that patriotism is very time-honored, Baisha never shouts slogans. It’s just that this phenomenon has existed for a long time.

However, the research was too early and the gain was not worth the cost, and the cost-effectiveness was low. Especially the well-off social networks had a strong locality. If you understand the rules a little, you would feel that it was difficult to spread on a large scale and were locked in communities.

"Oh, you all know that Xiaokang will launch new functions every month? The failure to spread the previous version does not mean that the next version cannot be spread either. And I am not rejecting the promotion of the original Ba people. I mean to make incremental and add the indicator of Xiaokang's communication. Do you understand? I have to look at the effect." Chu Yuanxi briefly explained two sentences. Kang Kang's information flow can actually be opened, at least in two powerful ways.

One is the new communication created after the launch of the monster city. In fact, there is a category that comes from behind in the social category called game socialization. After the pesticides of the Dead have unified the world, it has actually become prominent. Various chicken-eating games have blossomed and have further promoted the demand for game socialization.

In fact, ten years ago, the company that had the most opportunity to build its own unique social networking was the Joyful Times. In the early days, when PC games were the most prosperous, it was very pleasant to use voice to scold when group books were needed to cooperate. Especially in that era, there was almost no game that made its own voice function, unlike later, Jianwang 3 and others who made the functions themselves and did not give any traffic to third-party platforms.

Therefore, in the era when there was no live broadcast, the yy voice platform established by Huya had the opportunity to develop into the way social interaction should be. It is different from the Penguin system and is very vivid and can spread many branches to both sides.

But not everyone has the confidence to do socializing, or work hard to make breakthroughs in the direction of socializing. If they are successful, they will certainly be the arrival of a king. If they fail, they will be wasted a lot of money.

So Huya later took advantage of the trend to make the live broadcast, making its income booming. It is currently a world-leading live broadcast company and has made certain achievements in the short video field. Although yy live broadcast is considered lukewarm in China, its revenue is also great. Overseas biggo combines short videos, live broadcasts and other entertainment categories, and is very popular. It is a strong competitor of Tiktok.

(After posting this article, the author will post a fun chapter)

The reason why Xiaokang wants to make a pure game is not that Chu Yuanxi is addicted to playing games, but that it is a powerful supplement to the development of social interaction and can promote the ecology, because social categories can be connected. Users can play games through games, or they can simply use them for social interaction.

Especially Kang Kang, a seemingly closed social circle, can fully connect users' social chains through the game social teaming method, so that small circles form large circles, and then develop social circles based on small circles.

You should know that Xiaokang is not only able to make games, but can do other things. The birth of demand will promote the improvement of functions. This is the meaning of product managers. Even if the social interaction between circles starts from the game, a skilled product manager can fully discover or actively create appropriate needs and then design appropriate functions.

This is why Chu Yuanxi put forward high requirements when hiring Xiaokang. The real display of Xiaokang's ancestral economy was after Mileage 7. The products before 6 were designed by Chu Yuanxi. In fact, the ancestral economy can only be used as tool users when it comes in. The ecology of the ancestral economy is actually distorted, not what a normal Internet company should look like.

7 is the finish line for the middle and upper levels of the original world. After that, he did not intend to act arbitrarily, but instead replied to an ordinary mobile Internet development process, allowing the industry and economic development to contribute wisdom and experience.

Of course, this kind of continuous evolution at the social level requires experimental functions to try and error. Promoting the mobile game "Enemy of Rome" is this type of thing. It may not be good for promoting other categories, but the promotional game is considered a relatively accurate player-based chain communication.

So Lu Yu asked: "What if there are other communication tasks in the future?"

"Well, when I design the architecture of Xiaokang, I will definitely give priority to the needs of Ba people rather than the needs of the whole society. In the future, I will definitely use the functions of film and television media and self-media. Xiaokang wants to make a super app, and I have everything in my dreams."

In fact, other categories are contents that have been designed in the original world but have not had time to practice.

However, it's okay even if the attempt fails, because Xiaokang has a killer function that is launched simultaneously, which is to use algorithms to mine information and distribute it, and create a Xiaokang version of the information cocoon for users. This gameplay has long been played by Toutiao. Toutiao app can spread information without any social interaction. Xiaokang is already an app with a daily active users of millions and a total of over ten million users. It has the prototype of a super app and is fully capable of doing this.

In other words, the spread of information itself has nothing to do with whether the locking circle is locked, but whether the system wants users to see it. With a smart distribution, users do not only see the writing board of the community, but what the official wants him to see, or what he wants to see.

As a result, after a few days, Lu Yu found that there was no need to study it, because after Xiaokang released "The Monster City", Baren's self-media matrix was so slightly hard that other convenience stores were not affected by much, and the game circle was exploded first. He didn't understand whether it was Baren's original communication media that showed its power, and then through the promotion of the mobile game "Enemy of Rome", it in turn affected Xiaokang "The Monster City", or whether Xiaokang was awesome.

In short, the story was interpreted as the following version - a channel with tens of millions of users, released an lbsrpg game, and then achieved channel absorption in less than half a month. Now it has more than 15 million daily active users and is still growing rapidly!

What’s even more bizarre is that the idea of ​​general Internet companies is to embrace young people and provide functions for the post-95s, 00s and even 05s, because young people’s money is easy to cheat. And "The Monster City" is a combination of three generations of old, middle-aged and young people. Middle-aged and elderly people born in the age of 30 suddenly find their youth!

Even a group of game planners in Baren said that they found the feeling of killing monsters in "Legend" back then. And they satisfied that they were playing "Legend" while fantasizing about monsters appearing in reality and then chopping with their brothers. This is the real legend. In a large number of legendary game video materials on the market, they all claimed that they were real legends, and others were fake, and they were simply inferior to "The Monster City"!

Chu Yuanxi was honest and didn't expect that the effect of the combination of Baren Xiaokang's swords was so explosive, but he was just a little happy. In fact, although some black men wrote the black manuscript, some of the words made sense, that is, to look at Xiaokang's users based on the standards of Internet companies, no matter tens of millions or 15 million, it cannot support a valuation of tens of billions.

So even if this wave can add 20 million new users under the extreme situation, it is still a real Internet user, and it is still a long way to convert it into a well-off user.

In the final analysis, in this era when refined operations are king, users who install an app may not be the user of that app, but may be the user of one of the functions. For example, some people downloaded Pinduoduo just to eliminate love for playing Duoduo. For example, in the era when Dota unified the world in the early years, many players downloaded War3 and did not fight Warcraft at all, but only played Dota. After playing for many years, they didn’t know that there was a game form like Warcraft rts.

The game circle has exploded, and it can be described vividly as "The Monster City" is silently complete.

In fact, it is not unprecedented to obtain more than 5 million players in a game for half a month to go online. It is not uncommon for LBS games and even Ar/VR games to become popular. But I never expected that a convenience store would do this and the entire circle was forced to explode! After asking again, it turned out that it was a good thing that Chu Yuanxi, the grandson, did!

The key is that the game Xiaokang not only does not charge a fee but also does not charge a coupon. This is a fatal thing. The user's time to recognize you, God, Buddha, is only 24 hours a day. Xiaokang takes up 1 hour and others lose 1 hour.

For old users of Xiaokang, they actually have a lot of complaints about the emergence of this game, because Xiaokang's coupons were originally sent out by crazy have become less wild. They were originally issued in all categories and all price segments, and they were issued with thresholds and no thresholds. Now they have become some less affordable coupons as usual. The affordable coupons are no longer issued. When they look at the announcement, they did not mean they were not sent, but they were either exchanged with health coins or dropped in the game.

Of course, Chu Yuanxi is still quite considerate. After all, he is an old businessman and has a relatively comprehensive function. These more affordable coupons, just like the original bicycle cycling coupons, can be given to each other. In other words, when grandparents and parents are shopping, they can ask their son whether they have played games or whether they have completed the number of games on the day. It is time to submit the coupon.

They can also go on the battle in person, and three generations of grandparents and grandchildren can form a team together in Yamaguchi Yama. What's wrong with father and son joining forces to kill monsters after get off work and school? It's just a walk.

During this period, Xiaokang was naturally "departed" to spread WeChat. People who were interested wanted to watch jokes, but they were shocked to find that there was no impact and the sun was still rising. Then they found that Xiaokang's users could contact them without WeChat, so they did not need to go to WeChat to fight monsters. Xiaokang's social function can completely organize people in real life without being restricted by the community, so that information can be accessed efficiently.

This discovery made some people who wanted to operate a community through a well-off society ecstatic, but soon they would find that this method was difficult to use because the contact between users who penetrated the community was in the eyes of the system. If you want to penetrate, you had to learn to play games with normal players.

However, for another group who observes Xiaokang, this must be taken seriously, because Guochao can bypass the Penguin system to achieve efficient information access. Could it be that a convenience store can be done? Fortunately, Xiaokang, like Momo, also achieves social coverage of a certain sub-category rather than all.

If Chu Yuanxi heard their discussion, he would ask quietly: "You are crazy about the Internet? Have you forgotten that users can socialize offline..."

But he couldn't hear it because he wanted to do something to keep the game circle explosive, and to warm up with the DreamWorks "Enemy of Rome" movie.

This was the plan that was set at the beginning, and it was also because of this plan that Chu Yuanxi formulated a supporting development schedule so that the mobile game "Enemy of Rome" can be launched online for testing at this time.

Originally, a foreign-introduced animation promotion was no big deal. It was just the release of some materials and some trailers launched. However, Baren suddenly made great efforts and was immediately noticed by many people. Huh? Why did this company start promoting animation movies? When you look at the title of the movie, your mentality was half cool, and when you see DreamWorks, you were half cooler.

You should know that although DreamWorks is not as powerful as Disney, it has a good reputation. As long as it is promoted, the box office can definitely be expected. Then, according to the logic of film and game linkage, won’t the latest mobile game launched by Baren continue to be popular?

At this time, many people still don’t know that Baren has started to make efforts in VR games, which is another way to go like a mountain.

Even so, under the deterrence of the Baren people, many people began to adjust their schedules, because in the previous wave of joint publicity, the mobile game "Enemy of Rome" has shown a certain combat power, and the data is also rising, reaching the million-dau mark.

"Enemy of Rome" is a heavy game. No matter how Rpg in "The Monster City" is, it is a light game with lbs. Therefore, it is already a very shining data to exchange for other companies.

Experienced channel dealers can tell what the next six months are like when they look at this curve.

Therefore, when I first saw the product, I was very happy that I chose to sign a contract without any brainstorm, and those who chose to wait and see immediately rushed to the Mediterranean Games, making Yu Wenhui unable to handle it.

After a while, it was November, and Zhao Jie's rpg game "The Unfaithful Lord" was launched. His platform was launched in August for testing and was named Ancient Games. It was very old-fashioned and very uncommon, but Zhao Jie liked it, so there was nothing he could do about it.

It can be said that Zhao Jie was extremely confused in the three months after August, and everything was very twisted. The communication and education costs required for the test were very harsh. In the absence of reference materials, players only had textbooks to chew. Making a game was more tiring than attending classes, and there were more things to remember than exams, which made many people unable to stick to the end.

This is the case where the veteran players Chu Yuanxi finds account for a large proportion. Most of them complete the first small scene and build basic elements, such as compiling maps, planting monsters, writing a very silly plot, and then they become indifferent.

Using R&D is called solving problems. It cannot be productized, and it cannot be uploaded to the platform for ordinary players to try.

As a result, Chu Yuanxi was surprised to find that many of the test members found in the school students submitted relatively high completion levels. Then he inquired again and found that these were met by Yu Wenhui during the school recruitment. A large part of them was supported by beliefs, that is, he would be able to join Baren when he graduated next year. Some of them even submitted the finished product and even proposed to go to Mediterranean Games for internships directly.

Chu Yuanxi didn't know if he should be embarrassed, but Yu Wenhui would probably be embarrassed, because Mediterranean does not continue to recruit people like the Gobi Network, and the research and development difficulties of Mediterranean are relatively high. Most of them are senior planners and senior engineers. The scope of campus recruitment is very small, and only recruits elites.

"Actually, this problem is easy to solve." Chu Yuanxi said to Wenhui, "Let Zhao Jie choose the best you want to accept, he will take the blame for it."

If you can't enter the Mediterranean, Chu Yuanxi feels that it is okay to go to Gobi Network to be a planner or product manager. With the launch of RPG games, this platform finally has an official anchor point and a vivid reference object. Players can completely replicate the game content in RPG while playing.

In fact, Yang Jiangang was the same as before. It was equivalent to hanging a copybook. If you want to become a member of the ugc, you only need to copy the copybook and learn how to write, and then you can freely play it and proceed step by step. Players who have grown up like this are even more proficient than the official ones. Of course, they may also be limited by the copybook, but the overall efficiency is definitely the optimal solution.

Moreover, Chu Yuanxi said in his heart that Zhao Jie's ugc learning cost is actually much lower than that of Yang Jiangang, because the ugc production method is visual operation and does not require scripting.

The video editors of Yang Jiangang need to write excel tables or write XML files directly, and need to build the animation they want in their minds, and then blindly write the tables to restore the imagined animation products. Zhao Jie only needs to operate like editing the rpg map of Warcraft.
Chapter completed!