The franchise scam has been a very sharp method in the past two years, causing countless people who hope to embark on the shallow entrepreneurial path to suffer losses of more than 100,000 yuan.

The reason why joining a scam is so popular with the Scythe is because of his ruthlessness and precision, and even the starting threshold is six figures. How exciting is this knife to go on.

Even Xue Jianhua once gave Chu Yuanxi a particularly creative milk tea franchise suggestion. With the future scale of a well-off society and the ability of Baren to create Internet celebrity marketing events, starting milk tea franchise is simply a flying trip in a sickle, which can increase the company's annual revenue by about one billion yuan, which is extremely considerable.

Unfortunately, Chu Yuanxi ruthlessly rejected it, which made Xue Jianhua's ambitions unfulfilled.

Companies need to be specific, just like Baren did not sell "good things" back then. At that time, someone inside Baren also asked, "Why don't we sell it on Douyin? In the second half of 2018, the title of the most popular short video sales on Douyin is "This is the xx good thing I bought on Douyin"? How fun is Baren doing this?

The problem is that if you sell any good things, Baren will be regarded as Taobao store owners by users and have no tone. It will be very difficult to move to a higher level in the future. For example, if fans do not recognize that you are a game player, you will leave messages to find us good things quickly. How can you promote fans?

In popular terms, it is called the user's mind being uncontrollable.

The same is true for joining. The characteristic of joining is that it is not good at serving it. It is the first place to collect money. When collecting money, it is agreed to provide one-stop service. Franchise members only make money, and in the end they become one-stop fines. Most of them are the supply price exceeding the same product on Taobao. The only valuable thing is the authorization and use of the brand. But the paradox is that big brands usually have high franchise thresholds, and it is not easy for grassroots to join.

Among them, the more advanced one is Luckin's franchise plan. At least the franchise fee is not charged, but the threshold is also very high. For example, the 724 chain store, the franchise threshold and fees are benchmark in the convenience store industry, and the franchise strength review is extremely detailed.

Now that Milestone 6 of a well-off society is coming to an end, it is time to put joining on the agenda.

Starting franchise is of course a huge addition to the well-off ecosystem. In fact, in Chu Yuanxi's opinion, charging franchise fees is a very sinister thing in itself. However, the law of true fragrance makes it impossible for him to not charge. Didn't he see that Luckin, who does not charge franchise fees, has already exploded?

An overall architecture like Xiaokang, which does not go online e-commerce but relies heavily on online traffic, is already very Internet-based. At the same time, it also has straws for offline traffic acquisition, which is just stores.

For Luckin, franchise stores could greatly increase the density, which is very important, making the story more round and reasonable. For a well-off society, it is not only a problem of increasing the density, but also a problem that many regions across the country have not entered the operation state.

The way to play Xiaokang is to play with the store in the area to consume is of different quality. Opening a franchise means inserting straws everywhere across the country. Using the power of franchisees to help Xiaokang improve the ecology of health coins. The area with fresh food pickup points is to share part of the pressure, and not to solve the problem. As a result, the straws also have to pay Xiaokang, and it is really embarrassing to collect this money.

Therefore, it would be fined 150,000 yuan a year.

In fact, the only problem for joining the franchise is that Xiaokang must stop subsidies first, and at least a large part of the subsidies are stopped, that is, the Health Coin will be opened after successfully completing the detoxification work. This requires controlling the user's mind and allowing users to change from being accustomed to "coupon subsidies" in the past to being accustomed to "health coin subsidies" in the future.

But the mystery is that in essence, health coins are not subsidies.

Otherwise, the franchise would have been opened long ago, and there was no need to wait for Mileage 8 at all. It was nothing more than opening several flagship stores in the city that was planning to open a franchise, and placing the structure of logistics and warehousing. At Mileage 5, you have enough ability to do this.

Of course, when Milestone 8 is going to make another round of financing, it will be a smooth sailing, and Milestone 5 is a boost to grow.

A slightly different from the original world is the ticketing system. This time, Chu Yuanxi must learn from his lessons, cross the Maoyan Taopiao-style commercial ticketing, and directly develop the invoice root verification system. This work is relatively simple, and it is the most suitable in terms of risk level and actual effect. It is equivalent to Xiaokang "inviting" users to watch movies in theaters, but when discounting, you must download Xiaokang app to register, which can successfully enter the entire story structure of Xiaokang movie.

Commercial ticketing is definitely something to do. Chu Yuanxi evaluated that he was unwilling to do heavy physical labor and did not have the determination to spend money to lay the ground. But this is a good thing. Not to mention the first few days of the country, the well-off ground team is at least capable of fighting. One day in the future, it will be transformed into a movie ticket business team, one by one.

After all, a certain valve is a pure Internet company, and the proportion of well-off labor-intensive is very high. Walking on the ground is considered a veteran. All you need to consider is to seize the opportunity to do this, and the order is the problem.

Of course, Chu Yuanxi doesn't need to take everything personally in his hands. Xiaokang can be regarded as a big family and a big business. There is a R&D system. When there are few product lines, it is characterized by flexibility. If there are too many lines, it will naturally be strictly implemented. At least some product lines that are not particularly important can be completely let go.

There was once a famous joke called Bill Gates and Stephen Elope, "Go and buy me a Nokia." As a result, Elope really got Nokia back for Gates. Although this joke is ridiculed by Nokia, it can also be understood as entrepreneurs who have reached the level of doing whatever they want.

When a certain Bai decided not to do commercial ticketing, the reason was that movie tickets did not make money. This was true. However, electronic ticketing is a strategic business and an important unit in local life. Even if you don’t care about these things, commercial ticketing has the attribute of channel control, and it is also amazing after doing it.

Movie tickets are actually like users’ online time. People only have 24 hours a day. If you spend one more hour on Toutiao apps, you will lose one hour in Penguin. Users’ needs for watching movies are also dynamically balanced. Buy one more in Xiaokang and one less in Maoyan and Taopiaopiao.

However, it is obvious that commercial ticketing needs to wait until Xiaokang has enough users before entering the market. At present, "I'm Sustained" has been completed, so let's get this done first.

The filming of "I'm Suspended" was DreamWorks' "Enemy of Rome" theater movie. I was very excited to hear that DreamWorks actually completed the construction as scheduled. Unfortunately, I won't watch it as soon as possible. The next step for Baren is to submit it to the review. As long as I'm convinced and passed the review, the rest of my job is to run away from the roadshow.

As a result, before Mileage 7 began, Chu Yuanxi was suddenly knocked on by his cousin Li Shen.

"Brother, you must save me this time!"

"What's wrong with you?" Chu Yuanxi said that Li Shen hadn't been making trouble for a while, probably the skill cooling time ended?

"I want to chase a girl, but I don't have the chance to know her."

"Oh, I forgot your Goddess Huang Yun so soon? You have found this right when you look for me. Your brother has seen countless girls, and he can do whatever the difficulty is. Tell me her specific information quickly. Are you an internet celebrity? I will try the depth first and then help you plan the plan."

"What are you talking about? I'm a junior from our school's business school." Li Shen posted a crash.jpg, "I don't have the chance to know her. As long as I know her, I believe I can do it!"

"Your school's?" Chu Yuanxi was angry at the sight, "What's the one in your school that you have 'no chance' to know? Are you mentally retarded? If you don't have the chance to create a chance, go buy a flower first, and then wait on the way she must pass. After coming, she will just take the flower to the mouth."

"The method you mentioned is not suitable for me at all, okay? Do you think I am as rogue as you? Besides, why haven't I seen you recklessly?"

"It's okay to be a gentleman. I'll find someone who's easy to talk to in her dormitory first. It's better to be a good person, and then have a friendship or something. Isn't it over? Is this also a human education?"

Li Shen first sent a sad face and said, "What you said is a routine operation. Brother, 2020 is almost over now, and your method before 2011 has been used for 800 times, okay? Who else can still eat this set of girls now? The things I asked you to help are very simple!"

"Tell me."

"Don't your Xiaokang have the function of a community group? I'll tell you my account and her group, just let me visit and keep me. Or you might as well change my position, let me transfer it anyway. Is it simple?"

"My stupid Ou Doudou, although you look ugly, you think you are beautiful!"

Chu Yuanxixin said it’s a blessing that we have done a good job of socializing in labels!

Although the Kangkang group's zoning is consistent with the real community most of the time, it is not entirely true. For example, when encountering a larger community, it must be artificially refined. For example, in the Datiantongyuan in the imperial capital, it is normal for buses to take seven or eight stops and not get around. There are one million people in a community, and no group can carry such a large zoning. Even in the east n district and the west m district are still too large.

Similarly, the campus is that the number of people on some smaller campuses can be maintained at more than 10,000, and can barely be transformed into one. However, after the education reform of the country, universities in the state are simply wild horses running wildly, and ten thousand people are far from satisfying.

Therefore, university campuses are usually divided into several districts.

The group in Kangkang cannot be randomly connected. Since the main focus is tag social networking, the only way to temporarily join other groups through the "Invitation-visit" function. This can effectively prevent all kinds of malicious marketers from destroying the community environment, and also absorb the advantages of WeChat over QQ, which is clean.

Although WeChat groups are also very noisy, based on the tone of WeChat, people in the same group are relatively more likely to know each other, and even if they don’t know each other, they will easily find the same attributes. The components of QQ groups are usually very chaotic, unless they are disciplined groups, such as work groups.

Kangkang group is cleaner than WeChat group. Even if you don’t have the same label, you will be cleaned up by the AI ​​group owner on time. For this reason, Chu Yuanxi is even willing to endure some degree of inconvenience to users. There are no perfect rules on the Internet. If there is, it will be perfect at a certain moment. It cannot be forever. In other words, it must be made.

This choice will leave Li Shen out! Are you a boy who wants to locate the girls' dormitory too much? Chu Yuanxi said how much data we have paid to make it clear about the boys and girls' dormitories in campuses across the country? Campus has always been the most difficult place to socialize with tags! You might as well have a sex change operation, transgender directly, and everything is easy to say!

As a result, Li Shen quit: "Isn't this the matter of moving data in your backstage? How difficult can it be?"

"It's not difficult, but we can't afford to make such mistakes, okay? Don't do this kind of mistakes, we have to do it, and it's covered in public relations. What are you doing? Are you still thinking about the only boy in the girls' school? Then all the stars will be the moon?"

Li Shen, who was told to the point, immediately denied the three consecutive games!

I heard Chu Yuanxi say, "But you are sure that your goal is to use Xiaokang? What I am talking about is pure shopping at Xiaokang."

"With it, she has occupied all the city treasure shops in our school. She has to build a layer of every shop that can be built. As a result, I want to build the same shop as her, but I found that it makes no sense. Hey, you can just get some health coins for me."

"I can't approve this, I can't even get it myself. Health coins will never be issued in vain. I haven't sent them in the test. Give up. Changing a better phone is a way, and it's very efficient to dig coins."

Li Shenxin said that this is too bad! "Brother, can you show other people's locations and movements on your map? Just like the live spot map in "Harry Potter"?"

"It's ok, but we will definitely not show you other people's locations without others' permission, so this function is quite useless. You can inquire by yourself, and you have to work hard if you want to love."

Li Shenxin said, what qualifications do you have to say such things? It seems that you have paid for something?

Chu Yuanxi said: "In addition, I will use the power of the president to reveal to you. Given that the people you want to pursue are addicted to a well-off society, we will soon launch an embedded game called "The Monster City". You can concentrate on playing it and strive to stand out in your school, so that she should notice you. Is this suitable for you?"

"Oh, that's OK!" Li Shen started slapping his thighs on the other end of the Internet.

"Also, let me reveal more. This game is best for gang battles. It's the same game we were popular when we were in middle school. It's called "Legend". Do you know?"

"If you are brothers, come and chop me?"

Chu Yuanxi sighed and thought to himself that the children nowadays all regard this as a legend. "No, you will know after playing for a while. It's better to fight a gang."

"Okay, if my mother asks me why I failed the exam, I will say you taught me."

Embedding games in the super app is actually a good solution because the game has a lot of stickiness to users. Pinduoduo has a particularly say in this regard. There are at least three games hidden in the app, which is definitely a weird thing in e-commerce.

The key is that Pinduoduo’s gaming experience is actually pretty good. “Duoduo Love Elimination” efficiently combines the user stickiness of eliminating the game and the magic of Pinduoduo coupons, and actually creates the effect of a time black hole, making users unable to stop.

However, Xiaokangli’s embedded games were not inspired by Pinduoduo, but were milestone plans set early in the morning. The subsequent adjustments were nothing more than what games to do and how to do them. Compared with the treasures of the city, the game attributes of "The Monster City" are purer, and the main content is to cut monsters. Of course, it is also a map ar game based on lbs.

This game is relatively simple to say, it is that the player randomly generates monsters in the game map, which is the same as the monsters refreshed in the "Legend" map. Players just treat the monsters as brothers and cut them up. If they have to classify them, they can be called the lbsrpg game. Compared with other rpgs, the biggest feature is that the map is a map of the real world.

Specifically for Xiaokang’s game, killing monsters not only causes equipment but also has the opportunity to expose coupons.

The detoxification of health coins cannot be achieved overnight. There must be a process, which is a process of controlling the mind. Only by controlling the mind can the cost be controlled. Otherwise, it seems that the cost is controlled, but the user is lost.

In addition to simple monster fighting, there are other activities and gameplay in the game, but there is no dungeon and plot. In other words, Chu Yuanxi uses legend to make analogies, and what he wants is to be simple and direct.

The game is not loved by everyone, especially the middle-aged and elderly groups. Therefore, this function can be said to be specially designed for the student party and the working people. These two large-scale groups are disadvantaged areas of well-off society. To make a super app, it is necessary to classify users and launch different products to stimulate activity or drive new additions.

It may be that other product managers will have other ideas, but for Chu Yuanxi, it is just that kind of ability. These two groups are Xiaokang’s weaknesses, but they are the strengths of Xiaokang’s president. After ten years of dealing with each other, what else can you do without a game?

The reason why Chu Yuanxi kept reminding Li Shen to pay attention to a small team to fight is actually the feature of the lbsrpg game. However, there is almost no real lbsprg in China, and Pokémon cannot be counted at all, so even if the game is high-quality, it may not be able to quickly get this point.

The real lbsrpg is that monsters will chase players and fight in the real map of the virtual world until the player escapes from the alert range, rather than waiting for players to come over and fight; if the player starts riding or driving in the game, he will find that he will die all the way after arriving at the destination, and the equipment in the tombstones burst into pieces, and sadness will flow back to the river.

Therefore, only by developing the habit of team combat can we effectively avoid all kinds of embarrassment.
Chapter completed!