The first thing you can find is the ar+map team. This team's ability to realize business is no less than the ipo break on Nasdaq in early April.

Ar has always been very futuristic. For example, the Iron Man movie shows similar feelings very authentic. The one that really set off a craze in the venture capital circle was the 2014 Magic Leap, which used a demonstration video of "Whale jumping out of the ground of the gymnasium" to Alibaba. The investments of Penguin and Google have also successfully emerged, making many ordinary people realize what Ar is.

However, in order to quickly implement it so that users with mobile phones can use it, the A-products, including Xiaokang, were all placed on the mobile phones when choosing equipment, rather than A-Glasses.

Weixu is the A-Holographic Company of Guochao. Although it is criticized as an advertising company because of its low R&D expenditure. The annual cost of less than 10 million RMB per year is calculated at an average of 25,000 yuan per person per month, the R&D team is more than 30 people, but it was successfully listed and its market value is 300 million. So it is very suitable for comparison. Moreover, the company's main business is also A-Hong Kong. After completing the research and development of map advertising, it is even more closely matched.

In terms of revenue, Xiaokang's Map Ar team must be the younger brother now, and he is the younger brother. The other party's annual revenue has exceeded 200 million RMB, and the gross profit margin is huge.

This is also very normal. It is advertising. The business model is simple. If a set of technical solutions is done, no additional investment is required. The subsequent things are maintenance, operation and collection of money, unless a new product line is opened. This is also the reason why the R&D investment is particularly low.

In fact, game companies that do not regard buying as the survival mode have similar characteristics. When a single game is launched, as long as the life cycle is long enough, the subsequent operations and version updates are all about operation and version updates. Relatively speaking, version updates are still considered to be the new R&D workload.

However, the map and ar functions of Xiaokang are the pillar functions of the entire Xiaokang system, which are the underlying ecological support and are not responsible for income. The same is true for map advertising. It is not developed for income, but for urban treasures or mobile payments.

The best way to play the map is intuitive. When users drag the map, they can clearly see what businesses are on their route, who is doing activities nearby, and whether it is worth going around. Of course, they have to be connected to a well-off merchant.

Under this model, Xiaokang pushes merchant advertisements, which has an intuitive and convenient ability to reach users, which is significantly higher than traditional advertisements.

Therefore, this type of advertising content just matches the ecology of mobile payment and well-off society. The rule is that only those who access well-off society can appear in advertising. Whoever cooperates with well-off society’s mobile payment strategy will tilt the advertising resources towards whom. Moreover, "cooperation" is an easy thing to quantify. Whoever has a higher number of transactions and a larger turnover will be more cooperative, simple and direct.

This rough push strategy is actually not in line with the trend. Now it emphasizes that advertising adopts a strategy of thousands of people and faces, pushing it to users with more matching categories to achieve precise advertising delivery. But that is the strategy adopted by commercial advertising companies to operate traffic in order to make more money.

But Xiaokang's arbitrary person does not take on the heavy responsibility of making money, and simple and crude from the perspective of promotion is definitely the only choice.

For the same reason, the ability to make income is relatively successful. "Growth" and "Making income" are both ends of the scale. Only when the trend of a well-off society has become and the demand for growth slows down will it be considered. Only then will the income ability of the two be compared is meaningful.

However, valuation or even listing independently, especially on Nasdaq, revenue is not the first priority, at least not before. Compared with R&D investment, Xiaokang Map A can invest more than a dozen times, with annual R&D investment exceeding 100 million yuan. Of course, this also includes some purchases of third-party services.

In addition, investors value the most the future and prospects, at least in the past. With the ideal future state of well-off society, millions of merchants are connected to, while Weixu has only more than 100 Tob service providers last year. By that time, Xiaohui's VR team may not compare with Weixu, and what needs to be compared is Huangtuan's merchant advertising services.

This business has now begun to make big revenue for Huangtuan. If they can polish this product well enough and provide sufficient quality advertising services, they may not randomly raise commissions and use unfair terms to bind exclusives, which will arouse criticism from most merchants and public protests from multiple provincial catering associations.

Therefore, taking out a single line of map a is definitely higher than that of micro-difficulty. This does not consider the development of other revenue-type functions of map a, but only considers the advertising money situation. Seeing the small knowledge, this shows the overall value of a well-off society.

However, advertising is indeed a big market, and it also intersects with the coupon itself. In the past April, a large number of supermarkets were concentrated on coupons, but they were unable to reach users.

For example, Youtang, the famous Chaoyang Gate in the imperial capital, is sending coupons, such as 50 yuan to 100 meal coupons, 100 yuan to 200 retail coupons, etc., and various small group purchase red envelopes, with very complete categories. Hualian Shopping is even more ruthless, with 300 yuan to 500 yuan to be used throughout the venue. This stimulation intensity is unprecedented for offline merchants.

But the user doesn't know how to break it?

These are all merchants who are very active in accessing the functions of Xiaokang AI shopping group. They do not require independent development. They will first spread the coupons. These are all real community operation needs. The appearance of Xiaokang AI group leader is just right and right.

On this day, Chu Yuanxi was on the front line all the way, busy with work, similar to a product manager, making the product manager of the map group embarrassed.

Mainly, although Chu Yuanxi is an old scholar, first of all, old age does not mean that he must be excellent. Excellence and his time of employment are not a linear relationship. Moreover, Chu Yuanxi's career experience in the world was all produced by Pengfei Technology. In a word, it is said to be lacking and is in the middle and lower reaches of the contempt chain of the scholar.

Second, he has been out of production for two years, and the so-called "no practice for three days" is not a layman. Especially in the past two years, the development of mobile Internet has been too fast. Even the easiest game product manager is turning upside down, let alone applications.

Moreover, Xiaokang is now in a position, and he can raise his hands for billions of dollars when he raises his investment. Of course, the employment level is also very high, and he will definitely despise the upstream of the chain. If Chu Yuanxi was not Xiaokang's president, after submitting his resume, he would probably not even receive the job call from Xiaokang, let alone the offer.

Chu Yuanxi also specifically reminded Liu Lu when recruiting a product manager not to use standards such as whether he had ever made a million-level dau for screening, because Xiaokang's app is an extremely special product, which must be a breaking routine, and dau is only a secondary factor.

Even so, Xu Ensheng, who is responsible for map products, has a better business ability than Chu Yuanxi now. He is foaming with R&D every day, is more familiar with the products and knows the abilities and habits of R&D personnel more well. So Xu Ensheng is super awkward. Whenever he feels that Chu Yuanxi's command has problems, he doesn't know whether he should correct it. This is a big problem.

You said he was wrong, he was actually right, you said he was right, but Jaguar commanded him, artificially reducing efficiency. And he didn't understand what Chu Yuanxi was thinking in his mind, why did he have to worry about some inexplicable details. Isn't this something that should be polished after the product was made? If Chu Yuanxi had been under his command, he would have been sprayed to death by him!

For this reason, Su Gu, the general manager of the app module, patted Xu Ensheng on the shoulder and said, "I tell you, you came late. Do you know Wang Le from Baren? "The Story of "Come in Troubled Times". He was always ravaged by President Chu in the past, and he was anxious and forced President Chu to swear to never interfere in the front line again."

"What happened later?"

"Later, when Zhao Jie was selling Baren Games, he stayed, so he transferred Wang Le to the manager. After he arrived in Lingxi, he was the business director of Unicorn Studio. Later, he was transferred to Alibaba's internal rotation, but his rank was not reduced."

When Xu Ensheng heard this was good, I knew what to do!

Chu Yuanxi had no choice but to be on the front line, because he couldn't help but browse his mobile phone when he was in the office of Xiaokang President, and he couldn't help but surf the Internet when he flicked his mobile phone.

Why are Xiaomi's senior management generally able to argue with people? Many people say that this method is cost-effective, has a high transmission and saves money, and endorse it with their own senior management. In fact, it is not the case. Sometimes people are in the world and can't help but be in the world.

The main reason is that if the user is pure enough after the health coin is launched, he can completely throw away all his gorgeous coats, not look at cycling, shopping, etc. In the end, he will see a core of online earnings. Xiaokang can turn his attention to the cloud, and of course he can also be down-to-earth. Online earnings are a very good place to land, although it sounds very low.

The only problem is that it offends people.

The existing online earnings are those garbage apps that use various names to deceive users into ordering advertisements, such as pig farming, walking, drinking water, watching news, etc. Anyway, the form can be different, and clicking rogue ads is the same. Moreover, the actual share of users is huge. There is only one way for users who really want to make money, which is to be an app promoter. Using the MLM grading model to pull down the line is much faster than simply walking. Pig raising people make money, although there is actually not much.

However, on-chain health coins only require users to enter the treasure of a well-off city and open it. They can achieve the effect of "online earning" without doing anything, let alone click on advertisements once a minute, close it and wait for cooling, and continue to click after cooling.

Ordinary well-off users choose to participate in mining when opening the app to ride, shop, play with city treasures, and find coupons. If they choose to participate in mining, they will start to make money online during this period. However, there are also professional online earners, that is, the so-called "pure" people, who do not ride or shop, only provide computing power, contribute their mobile phone life, and act as computing power battery.

The key is that the profit is not lower than that of online earnings with the desperate ads. How comfortable is it? It greatly optimized the time for professional online earning players and improved their lives. Several announcements were issued in the "Recycling Old Versions of Health Coins" event, and this gameplay has been fully warmed up. Therefore, on April 10, the number of users entering the market exploded again.

But it is also equivalent to digging the roots of online earning apps. What they need most is users to contribute to the contribution. Without users to contribute to advertising, they are nothing, but without users to contribute to the computing power of a well-off society. A well-off or a well-off society is nothing more than the ecology is not that rich.

In fact, on the prudent point, Chu Yuanxi consciously made a choice when designing the entire operating logic of health coins on the chain, and did not directly send coins to attract new money, drawing a clear line with online earning apps.

The so-called direct scattering coins is the most typical method of Pinduoduo to stimulate users to attract new money, save a certain amount and withdraw cash after withdrawing.

This plan has a long history. The spirit of the original version is "sharing it with friends and gaining benefits by yourself". Later, Pinduoduo cut it into a social e-commerce paradigm, which can be called the 2.0 version. As a result, Pinduoduo did not give others the chance, and broke through itself and launched the third version, which is the new withdrawal version. In the field of exploring the coin-spreading model, it can be regarded as a master.

So many people in Xiaokang are particularly surprised why we don’t spill coins when the health coins are used as sharing functions? Don’t Mr. Chu like to spill coins very much? This is so abnormal!

As long as you spend money well, you can kill the wool party, and after the user successfully shares it, it can be reflected in the bank card. It will definitely be active fission. Isn’t this good? It can also increase the viscosity of mobile payment.

Especially since health coins can exist outside the well-off stores, that is, the scope of adaptation is the whole country, not the three urban areas operated by well-off, then stimulating new products is an option. Not to mention players of our well-off level, even junior players may consider scattering coins, at least before 2020.

Health Coin was launched in 2020, but the planning was not done in 2020, and there was no such situation when planning. Therefore, Chu Yuanxi received many internal feedback last year, from grassroots employees to project managers to business directors, and even Xue Jianhua.

In fact, Xiaokang is not not not adding to the feedback, but the things added are too low. Xiaokang users successfully share it, that is, after attracting new or old users, they are given coupons of different amounts.

Pinduoduo has done this, but this is used to deal with wool parties. It is said that it is to withdraw 100 yuan, and honestly share the wool parties with 100 yuan. As for those who find a group of old users to help each other to get wool, they give two 50 yuan coupons. If you spend 1,000 yuan, you can get it away, and the wool parties' faces are swollen.

Xiaokang does not have such a ruthless threshold for use, but its experience is not good because there are already a wealth of coupons, and giving coupons will seem a bit redundant. Coupons are not useless, but a problem with krypton gold strength. If there are too many, they will be separated from the normal and reasonable consumption level.

These are things Chu Yuanxi has considered. Convenience store shopping has a consumption ceiling. Normal users cannot buy too many things from convenience stores, and there are not so many skus to choose from.

Not to mention convenience stores, even if Pinduoduo has such a rich source of goods, one day I will suddenly send a large number of coupons to try? Get 10 off for purchases over 65 or 15 off for purchases over 90 or 50 off? Is it enough to give 5 copies at the same time? The validity period is 24 hours, and users will definitely suffer. It is uncomfortable to buy them, and it is also uncomfortable to not buy them.

But Chu Yuanxi had to do it for two reasons.

He does not want his potential users to establish a wool gene before they have been exposed to a real well-off society. As for users who have already come into contact with a well-off society, they cannot cultivate a wool awareness. This is called user mind.

Although coupon subsidies users are also regarded as a category of wool and are very toxic, Chu Yuanxi has an answer, with many details and involves a lot of online content. A brief section says that it is to use health coins to solve it, and eventually it successfully interferes in the community to form a new ecosystem, which is considered to be detoxification.

But if the health coin is poisonous again, what can I do? This is not to use poison to fight poison, but to use more intense poison to cover up the toxicity and the vicious cycle will be blown up.

The so-called user mind is actually the user's impression of the brand Xiaokang. It is what kind of consumption scenario is Xiaokang convenience store in the minds of users. This is very important. If the impression is formed, it is necessary to cooperate with wool to consume. If there is no wool, it will be difficult for Xiaokang's business to move smoothly to the next stage. It can only be that more and more stores are opened, but it is difficult to see profits.

In fact, Xiaolan Cup and Pinduoduo have formed this bad impression. In order to resolve it, Pinduoduo used various methods, but in the end he had to make up a 10 billion subsidy. Things are really cheap, so I don’t know what it will look like after the subsidy is stopped.

Of course, because Pinduoduo is determined, the 10 billion subsidy will be eliminated without stopping, which directly raised the industry level, forcing Goudong and Alibaba to follow up on their 10 billion subsidies, invisibly playing Bubble very much, and there is no need to consider the issue of detoxification in a short period of time.

As for the second point, it was a point he was vaguely worried that he didn't want it to happen, but it still happened...

It was the night of the 11th. Before he could let his brothers go home, he suddenly received a call. After putting down the call, he said to Yuan Lu: "We have been reported."

"What? We? Xiaokang? Being reported?"

"Yes." Chu Yuanxi looked like someone else owed him 20 billion. The main reason was that the current rules were related to blockchain. After receiving the report, the relevant departments must quickly organize verification. If the verification is true, someone must drink tea. Local governments can also choose flexibly whether to discuss each case or handle the reporting clues in a centralized manner.

This is a very deceptive thing. Reporting Xiaokang to engage in illegal fund transactions under the name of blockchain is a very serious crime. Even if the boss of the Ministry of Foreign Affairs knows that Xiaokang is very innocent, the process will still be done. For example, we need to check whether Xiaokang is very clean in name and has no flaws in logic, but in fact, it is illegal to do something illegal in secret. Moreover, because blockchain is a cutting-edge technology, "ordinary people" have no obligation to understand it when reporting, just report it.

Therefore, Chu Yuanxi said to Yuan Lu: "I'll leave this to you."
Chapter completed!