In 2006, there was a very famous movie called "The Devil in Prada", which tells the story of a fashion rookie starring Anne Hathaway who joined a top fashion magazine as an assistant editor. From knowing nothing about fashion to becoming a fashion expert.

This process should be the inspiration for the island country variety show "50 Days of Change". The amateurs they are looking for are more thorough. They are single mothers working in fast food restaurants. They are very careful in life. Even the fashion magazines that the crew is preparing to help her join, the price of a magazine is 15 times the budget of their two sons for a snack a day.

However, there is not a single Anna Wintour in the magazine that makes her look at her amateurs. The friendly environment makes single mothers shocked by many new things, but they are exposed to another world and another life.

On such days, amateurs unknowingly changed their temperament. Although they were doing small things such as buying gifts, sending information to the brand, etc., they always had to integrate into this environment, pay attention to their demeanor, change into suitable high heels, roll up the legs of their jeans, walk with their chests and heads up, and take care of their hair calmly, and make their life more refined.

What is rare is that although the amateur mother can ask the crew to pay the bill, the people who buy goods are all affordable, and the mutual respect between the two parties is everywhere in the play.

Such variety shows make people feel comfortable to watch, so everyone in Baren Media has to thank Miss Notake Chika Notake who came to join the island country. She contributed this variety show in the brainstorm.

Feng Lin looked at PPT quietly and never refuted Chu Yuanxi again until he finished reading it, and then blurted out: "In fact, you can do the opposite in China!"

Chu Yuanxi was completely confused: "Shrimp Me?"

"That's...it's just...it's for example, I've turned me from being a materialized beauty to being a workplace elite, from wearing makeup and walking on a model every day to working overtime with R&D every day, working on apps and product training programmers, and reporting work progress to the president. What do you think?"

Chu Yuanxi thought to myself that was what I did before? This is not called a workplace elite, it is called a product manager. Moreover, this is generally not worth meeting as a president, and you can pass it off with a director level. You still lack an intuitive understanding of modern enterprises.

But Feng Lin's statement seems quite interesting, "So, what is your selling point? Why do audiences watch it? Others' programs become beautiful, are you becoming ugly?"

"Hey, this is not called becoming ugly. You don't know if this is popular now?" Feng Lin looked like you are so strange. " "Tomb Robbers Apartment 5" is out. Have you watched it? Do you know how popular Zhuge Dali is?"

"Uh... I looked at it twice. Brother Dog is quite popular, I know, but I don't like this actor very much."

"For shrimp?"

"Because of her team, she is too marketing and can't like it."

Chu Yuanxi is a businessman. She is not particularly sensitive to content, but she is super sensitive to marketing. This team went to Hupu to go to marketing and failed. I don’t know which genius came up with the idea. She kept hitting Li Yitong, Chen Yuqi and Chaoyue’s sister, and the wheels flew away, but the marketing team was not careful at all.

At first, Chu Yuanxi was puzzled. He thought that you had been trampling for a long time and dared to pk with Chaoyue sister. The number of votes was based on 500 pieces, and he could get to the point where he forced the score. The problem was that the score difference was too much, right? The straight man of Hupu gave Chaoyue sister a score of more than 9 points, and more than 1,000 people were given a score of more than 4 points, and only about 200 people were willing to score a score. You can at least score a score, right?

Although this score is extremely unobjective and the dog brother is quite good at playing, can the PK collapse?

As a result, the marketing team actually didn't care about Hupu straight men at all. All they wanted was a "straight man and goddess". When doing marketing on Weibo, you only need to take screenshots and votes, so you don't need to spend a penny. Just like that, you still have the nerve to open a small account full of screens and dominate the screen on Hupu? As a result, Hupu straight men dissed it.

Therefore, Chu Yuanxi, who thinks he is a marketing powerhouse, certainly does not agree with this kind of marketing method that only has no sincerity in marketing and kills chickens and gets eggs and fishes. This is called doing your own marketing, leaving others with no sales, and leaving the marketing path to avoid. Like Chu Yuanxi, who has the need to go to Hupu for marketing, and he has not only been marketing once, he is likely to go there in the future. What good things can he say?

Even if you don’t consider the harm that this marketing method will cause to the marketing group itself, things that are too fake are still annoying, especially when setting up a character, they are also very fake. Like Chu Yuanxi, he definitely doesn’t believe that the actor himself is a straight male goddess, but they are all driven by interests.

However, Feng Lin has no idea about marketing. In Chu Yuanxi's understanding of the direction she focuses on is management. Of course, both marketing and management have nothing to do with the variety show itself. Feng Lin is obviously a kind of brainstorm, and it is a brainstorm with a lot of wisdom and experience, which can add color to Baren Media.

I heard Feng Lin say: "But this role is indeed quite successful. I suggest you take a closer look and learn it. The design is very attentive. I, a woman, am afraid of seeing it."

Chu Yuanxi nodded unconsciously. He has indeed felt the popularity of this character recently, because many QQ WeChat groups can be seen by someone named "Zhang Wei". This is a name change party that is causing trouble. But being able to change the name of so many people will definitely indicate the appeal, which means that this character must be praised. Moreover, a group of marketing accounts on Weibo quarreled every day. This is the awakening of 80 million straight men in the country. It is difficult to not see it.

Although he doesn't know much about the fifth season, he knows "Tomb Robbers Apartment" because this series of IP is the originator of "film and TV drama advertising" and is the source of inspiration for the well-off movies as marketing plans. In short, it is the level of the ancestor.

Speaking of which, before the filming of the fifth season started, the official complained: "How can you continue to talk about this story if the starring actors can't even get together?" The one who can't get together was Guan Gu Shenqi. The actor was angry about the blind Jaguar implantation advertisement in the play, so he stopped his cooperation.

However, in 2008, when there was no Weibo or WeChat, Internet social networking was actually in full swing. QQ was the overlord, Renren.com, etc., but the space was still relatively large, and various social networks were rushing forward. Among them, there was a model called Tomb Raiders Apartment (the website is still alive now), focusing on female college students and female white-collar workers, and developed Fangmodu Shangqing Network, which had a sudden idea and decided to invest in a drama to promote its own website.

The cost at that time was only 5 million yuan. I couldn’t afford to rent a high-end community. I could only use a curtain to restore the scene of high-end communities in a low-rent house for filming. As a result, the dragon came out of the cave and took more than ten years of shooting, which was a good story in the capital market.

Unfortunately, the drama is indeed popular. Even the Tomb Raiders Apartment movies can make me feel in and my reputation leave, but the social network behind it has not become popular, and it feels like putting the cart before the horse.

Unexpectedly, Feng Lin praised the character in the fifth season so much. You know, Feng Lin rarely praised anyone. Even Chu Yuanxi has never enjoyed this kind of praise several times.

She counted with her fingers: "This character is designed for straight men. She knows Mandarin, loves games, has no love history, and is all the favorites of straight men. The most important thing is that the rich girl chases Zhang Wei, who is a mediocre character, hits the key to straight men, so she is so popular. I am a woman, and I feel that most boys will definitely choose her between me and her. Dog brother is called "National Wife" and it is not for nothing. It has been many years since there has been no national Wife in China.

Look at the scene I designed. Model beauty enters the company for research and development. She works overtime with programmers every day, is scolded with the operation team, and works with testing, products, sales, and advertising. She will inevitably encounter extremely unpleasant things, be wronged, and be furious and complain together. Think about it, is it a sense of substitution? Are men and women crying?”

I don’t know if it’s a man and a woman crying, but after Feng Lin’s explanation, Chu Yuanxi suddenly became interested in Zhuge Dali. He quickly opened WeChat and found that there were many Zhang Weis in it. He picked a familiar "Da Li’s husband Zhang Wei" with a familiar avatar. He clicked on the details and saw that it was actually the Xiaokang weird Feng Qin.

You are the only one! Chu Yuanxi immediately asked: "Old Feng, are you busy? Ask you something, why do you like Dog Brother? Is there a reason? Is it because of your beauty? Or because of your three views?"

Feng Qin’s reply was very interesting: “There is a reason, but are you enforcing the law by fishing? I am working hours! If you don’t talk, we won’t talk!”

Chu Yuanxi was angry at that time, "You are helping CEO work, talk!"

"Okay, then I tell you, none of them. I also eat Dog Brother's beauty, and I like Dog Brother, but I like Dog Brother mainly because she is real. I only fell in love with many old live videos of Dog Brother and her Weibo before she became famous. Other little flowers are too fake, all of them are marketing arranged by the company, there is no personal thing at all, they are all packaged empty shells. Dog Brother's Weibo replies are all replied by himself, how can I not like it?"

Chu Yuanxi said that Feng Qin was so obsessed with him, but he didn’t have enough work. He had so much time to dig graves, so he owed me, and he owed me!

Feng Qin continued to post: "Brother Dog can write short compositions to express her emotions, and will reply to the comment area one by one. The comment area is full of living people instead of water armament control comments, just like giant pandas. Her offline activities are basically performed by herself, and she feels very close to me. Alas, it is hard to say that she can't retain herself when she becomes famous soon. Let's get out of the way when she is high."

Chu Yuanxi's favor suddenly surged because he also maintained the good habit of replying to Weibo to comment in person.

"Feng Lin, your idea is really good." He closed the WeChat message and said, "It's really a similar worker. If you polish it carefully, you may be able to get Zhuge Dali's second place. I'll requisition it."

Chu Yuanxi understood that the struggle-like character is something that female boxers don’t like, but normal men will definitely like it when they see it. It is obviously for male audiences to make such a design. Moreover, this kind of liking and liking Zhuge Dali is not actually a kind of liking, nor is it like being chased by rich girls with similar values, but pure appreciation, or admiration.

"Your creativity also touched the itch of male audiences. I feel that I can continue to improve it and increase the sense of inclusion." Chu Yuanxi immediately thought of the working environment of Pengfei Technology back then, "In a bad company, the boss's ability is not good, the management is chaotic, there is no collaboration, and there is no clear workflow.

As a result, each team only considers their own interests, is unwilling to cooperate with others, and no one is willing to take responsibility. If you encounter problems, you will pass the blame. After you join, you will even promote the project. Then there are many gangsters in the project team you lead, and you can't solve the problem even if you want to solve the problem. A group of people formed a gang and flattered you, making you so angry that you were not afraid of it—”

"Stop!" Feng Lin quickly grabbed Chu Yuanxi's idea of ​​letting go, "You are so perfect, it's not a variety show, you are filming a sitcom!"

"Ah, yes, yes, too much, too much." Chu Yuanxi patted his head, "I have always wanted to have a good movie recently, and I suddenly thought of the plot and scenes of workplace bullying in it."

Feng Lin was so amused and cried, thinking that what kind of fairy jokes are made in your big movie? Could it be that Xiaokang and Baren Group are actually like this?

It was the next morning when Uncle Sheng saw this variety show planning case. Chu Yuanxi felt that Feng Lin’s plan was feasible, at least there was room for discussion. If possible, he should apply for legal relations and determine the rights. However, on this morning on January 27, he was not in the mood to read the work documents because bad news came from the NBA on the other side of the ocean. At 4 a.m., Mamba was out.

As a basketball fan, Uncle Sheng couldn't tell what it felt like now, but instead wanted to chat with Chu Yuanxi.

Chu Yuanxi was also flirting with the news at this time, a little unbelievable, but it was not Onion News, and no one would joke about such things. In fact, Lao Ke is not only a successful sportsman and filmmaker, but also a successful investor. In the Tianchao, he has invested in Alibaba's pre_ipo round and vipchild, which are all very good operations. In North America, he has also invested in the emerging sports drink "body armor", and his books have made more than 10 million, so many entrepreneurs have the dream of raising funds from Lao Ke.

However, he also bought the notorious smart juicer juicero. This juicer with a strong sense of technology but no juice does not require any juice will make Google lose face, and has made Lao Ke frequently beaten by the investment community. Unfortunately, he can't beat it in the future.

However, Chu Yuanxi did not spend much time on commemorating, because today is the day when Yang Jiangang was scheduled to promote.

The peak visual effect was established at the end of February last year. It is less than a year since then. It can be said that it is a new battle among newbies, but it is pretty good, and Chu Yuanxi is basically satisfied.

What can satisfy him is not the valuation. The valuation is false. If the next step of financing cannot be pushed, it will be useless no matter how high the valuation is. Therefore, although Yuan Fu urged Chu Yuanxi to raise Xiaokang in advance yesterday, Chu Yuanxi turned his face and made the same suggestions to Yang Jiangang and clearly told him that he must not use Baren to provide peak visual effects as a life-saving straw.

This grass did not exist from the beginning, nor had it ever existed. The Baren Group was ready to bear the risk of incubation failure when it was incubating.

Although Yang Jiangang is on the other end of the network cable, his face must be ashen. However, this is the original intention of incubation. Otherwise, everything will be guaranteed, so why should I release it for incubation? Will you be able to live with the CEO's CEO? Therefore, it is very obvious that this has nothing to do with whether the Baren Group is rich or not.

What can satisfy Chu Yuanxi is the peak visual effect product work progress, work output level, and preliminary user operation strategy.

Although the peak visual effects products have not been improved yet and the relevant functions in the later stage cannot be opened for ugc users, they can already meet the output of brain-based works. The so-called brain-based works are works that do not eat pictures, but do not eat special effects, and only use brain-based works. They rely on dubbing and text for main expression, while the vision only has auxiliary effects.

Horizontal analogy, this kind of work is quite similar to some scene works of Kuaishou back then, except that one is a live-action low-cost performance and the other is a low-cost animation display. Although this work has made the Peak Visual Effects platform a platform for animation material assembly and has a reduced value, it is a genuine work in this period and can spread outward to attract more users.

As for user operations, Yang Jiangang’s initial focus was on college students. It has to be said that the university group is always targeted by many ambitious people. It’s just that this operation is difficult to attract people when the visual system is still poorly built.

But recently, just at the beginning of 2020, Yang Jiangang's operation satisfies Chu Yuanxi.

At that time, it could already exist as a platform for making brain works. The official prepared many refined models and pre-set a large number of actions to create animations like "Unfortunate Bear". At this stage, Yang Jiangang actually designed the product based on "Unfortunate Bear".

However, many users do not make animations according to official expectations, or directly jump out of the official design track, but instead make dubbing videos like "Tom Cat". Especially after the beginning of the year, major events of shocking levels have continued, resulting in a blowout of such works.

On the plus side, this is called users exploring their own gameplay, and on the bad side, this is called destroying the tone of the platform, because it is full of jokes, current affairs, and other joyful natures, but it is not cartoons.

The reason why the work suddenly exploded is because smart users quickly thought about why they could not output the finished videos produced through peak visual effects to Douyin Kuaishou and B station? It's just that the watermark is worn off, and for professionals, a small case.

Why are there few original animations on Douyin and Kuaishou in the past? Isn’t the threshold for original animation production high? So either you can only create secondary creation through editing, or you can simply make it into mixed clipping and scraping the traffic of big IPs. In this sense, the peak visual effect has become a material maker, which simply solves a huge pain point!

The plan slapped Yang Jiangang in the face, but Chu Yuanxi had never cared about the peak visual effect, so it took a long time to find out.

At that time, someone suggested that the project team take action on the logo, such as enlarging the watermark, or making it into a marquee lantern, scrolling on the screen, or even making it into a flying logo, which moves randomly on the screen, making people unable to grind it even if they want to grind it. This is a solution to the current version of the logo. In order not to affect the visual effect, the logo is hiding in the corner, which is very easy to deal with. However, once it is changed to a marquee or flight mode, it cannot be reviewed if it is moved to any platform, and the video platform is also shameful.

Yang Jiangang said loudly at this time, no, he wanted to do the opposite and asked the project team to do two things.

The first thing is to remove the watermark and completely stop the watermark. In this way, the original skill of skin grinding is still a bit of a threshold, and ordinary users in the peak visual effects will not. Now that he has removed the watermark, all users can use this convenience to output to the ugc video platform.

The second thing is to identify the up owner with excellent content and the up owner who focuses on peak visual effects videos, and start talking about cooperation. The cooperation content is also very simple, which is to ask the up owner to start live broadcasts and teach short videos on the other party’s platform, explain how to produce videos through peak visual effects and conduct live broadcast teaching.

This live broadcast is actually very useful because the production process itself has many exciting features, such as how to convert the camera in a narrow range, how to use limited resources to create unintelligible scenes, the contrast between the audience's perspective and the production perspective, etc., which are both professional and interesting.

It takes a long time to achieve the effect of this kind of operation and promotion, but the number of brain-based works has suddenly become more and more because the threshold has been lowered. They were originally professional and could also play with ordinary wild players. So some users who originally had the peak visual effects that only view but do not do began to try to make them and then moved elsewhere.

Chu Yuanxi knew that this situation was discovered when he was browsing Douyin himself, because the categories of Douyin he browsed were quite complicated, and he would do intelligent pushes for him any type of system.

Therefore, when he saw similar videos several times, his first reaction was how he looked familiar with the painting style? It was a bit like the peak visual effect style?

The second reaction is Yang Jiangang, what are you doing? This is the peak visual effect! The peak visual effect has become a third-party animation solution provider for Douyin Kuaishou and B station? And it is the kind that costs money?

The third reaction is that this seems to be OK? Is it a loss or not?

In this calculation, short videos and live broadcasts are actually good content distribution channels, or they have always assumed this responsibility, and they are publicly leveraging traffic. But because they have been leveraging and are used to leveraging, they feel that it is just right. In this sense, the content provided by the peak visual effects and the distribution of Douyin and B station is all about getting what they need.

Chu Yuanxi took the opportunity to think of "Mini World". This sandbox game is distributed through short videos and has accumulated more than 60 billion related content playbacks across the network. This long-term accumulation can easily help the product find people who are interested, find new creators and audiences, and even seed users to self-disseminate. Therefore, "Mini World" can achieve more than 80 million dau when all parties are not optimistic about it.

This is also the reason why he supported Yang Jiangang to start a round of promotion immediately.

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Chapter completed!