"Wait for me." Chu Yuanxi first gave Feng Lin a warm hug, and then said in her ear: "I'll go back to me first."

The reason why a group of investment tycoons cue him is that the market has been getting more and more popular recently. At the beginning of the month, when the annual investment circle conference was held, Chu Yuanxi slapped Li Jing in public, saying that the future will be better.

He was mocking the game industry for being difficult and asked him to go back and make his game to harm teenagers. So he swears in front of a group of investors - I want to expand, whether it is games or the entire economic field, of course, it also includes investment and financing. The country will definitely introduce favorable policies to alleviate the huge pressure in various industries; it will definitely introduce new management regulations with positive significance, or loosening them, which will not always be bad news.

This bullish angle is quite likable, so he beat Li Jingfei and became the most beautiful boy in the audience. In fact, this idea has always been something Chu Yuanxi believed in, and later he used the same reason to inspire Lu Yin and Yang Heng.

As a result, this prediction was fulfilled during the southern setting of Chu Yuanxi, and it was only a week later.

On December 13, the China Securities Regulatory Commission announced the pilot regulations for the spin-off of its subsidiaries to list domestic listings, and the news came out. The industry was in full swing.

You should know that PE giants are almost a sure profit-making deal for the spin-off of subsidiaries of listed companies. Domestic institutions have also had very successful cases overseas, so they are very enthusiastic. This loosening rule is simply to let all PE/VCs get wallets in my big A-share market. At that time, an investment boss even expressed excitedly: "This is a huge benefit for the reduction of holdings of the parent company's stock holders, and if the spin-off business itself has a lot of room, it is another good project."

In my words, I felt like I saw the feeling of fat on the plate.

Assuming that Baren Group is now a listed company, this clause corresponds to the split listing of Gobi Network, Mediterranean Games, Panana and the peak visual effects. If Baren Group is willing to make Baren Media independent, Yebaren Media can also split it up.

This operation space is a bit large. Although the above-mentioned subsidiaries and Baren Group have not yet complied with the most basic listing regulations due to insufficient establishment time.

In the past, the analogy model among my large A-shares was "overall listing". For example, if Baren Group did not go up, Gobi Network first went up, and then Baren Group transferred all the equity of its subsidiaries, such as Mediterranean Games, Peak Visual Effects, Baren Media, Panana and other subsidiaries into asset packages, and injected them into listed companies through targeted share issuances, and then the listed company was renamed Baren Group. This process is called achieving overall listing.

It is obvious that capital has greater room for action under the new terms.

Immediately the next day, on December 14, the Imperial City Municipal Committee actually proposed the overall goal of building the Imperial City into an international online game capital, and officially issued relevant policy documents!

When the document entitled "Several Opinions on Promoting the Healthy Development of the Imperial Capital Game Industry" was spread to Yangcheng, he shocked Chu Yuanxi, and then slapped his thigh hard and cried bitterly: "Selling Temobaren games is cheap! My god--"

Under this policy of "one capital and five centers", wouldn't Alibaba be crazy? Of course, the Baren Group cannot be said to be a loss, because after all, "Enemy of Rome" and "The Unrighteous and Unruly King" were left behind during the delivery process, and the spark of revolution was retained.

This set of policies is about loosening. In the future, you can enjoy super-spec treatment when opening a game company in the Diduo. If the chains around your neck are untied, you don’t have to worry about discrimination and different treatment of the game industry in various senses by the relevant departments.

Especially in terms of version numbers, the "Opinions" put forward specific measures in key links such as game research and development, publishing, and distribution, and has a clear commitment to provide strong support for innovative games in terms of publishing, distribution and publicity. The imperial capital took the lead, is the problem of Uncle Bian? What is the most obsessed with domestic game companies since last year? Version numbers!

Of course, this may also lead many other game companies to think of moving to the imperial capital, but it will be a huge benefit to the local game companies in the imperial capital.

Therefore, a group of investors had already cummed Chu Yuanxi's foresight in the WeChat group, and they all expressed that they would definitely welcome Mr. Chu when he came back.

Chu Yuanxi came back today, but unexpectedly, someone hadn't forgotten about this after a few days.

However, looking at Feng Lin's warm gaze, Chu Yuanxi immediately found a reason to stay at home on the grounds that he had just returned home and was tired, and then took off his hot clothes and began to teach him "step by step".

"Hey, hey, don't teach this, right?"

"Otherwise, what's the 'step-by-step' teaching?"

Feng Lin opened Chu Yuanxi's hand: "Then you don't need to teach tatami. Wouldn't it be good for us to work first and then be happy?"

"You see, we do what we do and learn the knowledge we should learn, isn't this double happiness?"

Feng Lin turned over and climbed up on the tatami, and then walked out and lay back. Although the decoration styles of the several rooms in the leap villa are different, they are all equipped with floor heating and the temperature in the rooms is quite warm, but the skin exposed to the air in the middle of winter is always a little cool.

"Chu Yuanxi, do you think I'm playing house and playing kidding in the presidential class? I'm serious."

"No, I know you are serious." Chu Yuanxi saw that Feng Lin was a little awkward, so she had to stop doing evil. It doesn't matter whether Feng Lin admits serious or not. The key is that she cannot feel despised. As for Feng Lin's seriousness, Chu Yuanxi is actually not rejected, because if she can find a suitable and reliable entry point, she can also start a business. Isn't it just to participate in the presidential class to broaden her horizons and see what's right?

In this regard, Chu Yuanxi felt that he was responsible because he could not take Feng Lin into Xiaokang and Baren, otherwise Feng Lin would have to walk around the company in the form of a management trainee. In about two years, he would have enough confidence to allow Feng Lin to gain enough abilities. Now even if she finds a suitable track, it is probably a great possibility of failure if she goes straight up.

Although Chu Yuanxi felt that she was applying for a pheasant president class, the so-called graduation certificate was of no value, but it looked quite professional and students needed to defend their graduation. This is why it is not enough to get the bp and plan given by Chu Yuanxi. Feng Lin must fully understand his ideas in order to pass the defense smoothly.

"That's good. Do you know how many books I've read these days?" Feng Lin also hugged Chu Yuanxi tightly. Chu Yuanxi's legs were cold, especially her knees. As soon as she touched her hair, she made her hair stand up.

The hot and cold are relative, and Chu Yuanxi felt extremely warm, "It's time for you to shave your hair. When you shave, forget all the books you ate."

"What are you doing? You look down on me?"

"I don't deny you, but look at what books you brought back? Have you collected all the second-hand books that others don't want?"

These books are piled up in the house, and Chu Yuanxi saw them when he entered the house. "Brand - If You Are the One", "9 Rules of Corporate Excellence", "Certain Personality Confirmation brings Self-Character", "Strategic Winner - Chinese Manager", "Top Road - Buffett to Deliver the Newspaper", "My Success Can Be Designed"...

Just reading the title of the book is a strong smell of chicken soup, and it is the kind of unnutritious chicken soup that Chu Yuanxi is particularly not catching a cold. Usually drinking this kind of chicken soup reduces immunity.

"Hmph! Besides, I will make you happy!" Feng Lin snorted fiercely.

As a result, Yanan returned from fitness at around 9 o'clock, and saw the scene of Chu Yuanxi and Feng Lin sitting side by side in front of the laptop explaining business cases.

She now enrolled in advanced fitness courses and was no longer satisfied with exercising at home. When she entered the door, she saw that Chu Yuanxi was actually bare and had no air conditioning in the room. She quickly took a towel and was walked over.

The first paper is actually very simple. It is nothing more than finding an energy track first, then finding successful targets to benchmark them, determining what advantages you have, how to do it, coming up with implementable methods and paths, and what resources you need on the path. The purpose of a business plan is to tell investors how awesome you will be after you make it. There is not yet, so you can only brag. After listening to me bragging, you can make money when you are happy.

However, because it is virtual, Chu Yuanxi skipped the "self-advantage" and just decided to have an advantage. This is also a must. If no advantage goes out to raise funds, it is a waste of investors' money, which is immoral.

As for e-cigarettes, although there are no visible dividends now and may be suppressed, the track energy is not just one bonus, and the huge profit prospect is also energy.

Since Juul developed the nuclear bomb in the electronic cigarette industry, the small cigarette bomb has become the standard industry. It is enough to use Juul in the United States as a entrepreneurial concept, so this BP is very easy to write. What is difficult to write is the final requirement, and this entrepreneurial idea is evaluated from the perspective of a third party.

Chu Yuanxi's self-evaluation is that this BP has a strong entrepreneurial style, only talking about a bright future, not emphasizing potential risks, such as the risk of the national team taking over in person.

Strengthening supervision and rules, restricting the addition of components of cigarette cartridges, and even enduring direct suppression from the cigarette industry, etc. are not actually a risk, because even if the regulation is further regulated, the content of nicotine in the cigarette cartridges is far greater than that of cigarettes.

Electronic cigarettes help smokers quit smoking because the nicotine content of a cigarette is only 1 mg, which cannot be added. The content of a small cigarette cartridge of an electronic cigarette can easily reach 50 mg, which directly increases the tolerability of smokers nicotine. After smoking a strong electronic cigarette, of course it is not enough to smoke a cigarette, so it has to smoke an electronic cigarette.

However, the national team personally came to do this, with official endorsement + huge channels + brand value. Any e-cigarette entrepreneur has little arms and legs in comparison. (Thanks to the big guy who tastes so delicious, for providing this chapter with the words)

However, not writing risks in BP is also a potential industry rule, otherwise why should investors do due diligence?

When Yu Yanan came back, Chu Yuanxi was talking about the second article, which is how to plan the next corporate development as the president based on Luckin Coffee's current market conditions.

So Yu Yanan also came over and heard Chu Yuanxi say: "Latest Luckin has been bragging about investors and opened 4,500 stores, with a peak market value of nearly 10 billion, and now it has more than 8 billion. So it has a good credit in the capital market, no matter whether it is rising or falling. Now if you bring yourself into the position of total money, the first thing you should understand is that you have a great advantage."

"Can you raise money?" Feng Lin heard Chu Yuanxi nag about Pinduoduo's raising one billion convertible bonds from the US market with a 0 interest rate. If Luckin has better credit, wouldn't it be possible to raise money easily?

"No, being able to raise money is a manifestation. The deep advantage is that you are 'flexible'. Flexibility means that you have the opportunity to achieve whatever you want to do next, without being too cramped. Don't dare to do this or that. Do you understand? In business, you usually have to focus on your main business. If you want to do something, you have to consider the cost and cash flow. But Luckin is very flexible in this regard. Even if Luckin changes to open a convenience store in the future, I think it is possible to come to me. You need to plan based on this advantage."

As he said that, Chu Yuanxi made a request gesture to guide Feng Lin to think about the planning. Unlike the first article, this article must be heuristic rather than a cramming style. His other hand also made an invitation to Yanan, so that she could sit closer.

Yu Yanan went over and found that Chu Yuanxi seemed to have less meat on her belly. It was obvious that she was tired from traveling to the south these days. Through Chu Yuanxi, she saw Feng Lin looking very serious and said, "Will Luckin's convenience store be a capital story?"

The so-called capital story is to tell the market the future outlook, usually to open up a new business, cross-border, and seek higher profits to increase valuation.

Chu Yuanxi thought for a moment, thinking that it was too complicated and didn't need to tell Feng Lin, so he said: "It depends on whether Luckin can remove the coupons. You see, it is a fresh toc. Once the coupon is not issued, the gmv will fall immediately. If Luckin is the same in the future, it is very likely to tell a capital story. But now you don't have to consider this issue. You can avoid cross-border categories when you make plans."

Feng Lin reviewed the information she had researched. At present, Luckin has a lot of non-coffee categories, including its own brand of juice nuts and other products, third-party fast-moving consumer goods, and open franchise like Xiaolu Tea. Online and offline connections, so what are you doing now? There is actually a misunderstanding here. Luckin can actually do nothing new category, and it is completely focused on consolidating and digesting existing businesses. And she feels that this is the correct solution.

However, now I am doing a paper, so I definitely cannot submit it like this, so Chu Yuanxi needs to give a note. The way Chu Yuanxi gives a note is: "Think about it, consider upgrading your own dimensions. When making plans, don't just focus on the front."

Yu Yanan laughed secretly with the side, thinking that Feng Lin is still upgrading the dimension? You can just pull it down!

Unexpectedly, Feng Lin suddenly screamed: "Do you think so? I will transplant it to Luckin according to the development model of Baren and Xiaokang?"

Chu Yuanxi looked surprised: "What development model?"

"Traffic mode, our professor said that if you have products and traffic, you can build a platform. Now that Luckin has products, if you have traffic, can you develop into a platform? I remember you said many times that building a platform is better than selling products."

Yu Yanan thought to herself that Feng Lin is a treacherous guy! There is nothing to tell when he flattered Chu Yuanxi! Why didn’t I think of such a good form?

"What else have you taught?" Chu Yuanxi was very curious. This professor had something. Professors who had something not new, but those who knew how to use traffic were scarce.

"I also taught..." Feng Lin's eyes rolled: "I also taught Copy to know how to copy and who is the most important thing about copy."

"Give me your professor's contact information." Chu Yuanxixin said that he had just recruited Yang Heng as a consultant and was let go. Now the consultant has become a vacant again. This professor looks very pragmatic and worth talking about. It is a very reasonable choice to let the professor be a business consultant.

"As for the strategy you plan, it's very good, but it's not enough to have a strategy alone. What about the specific tactics? How do you get traffic, what model the platform builds, and how can you better serve users?"

"You're too difficult for me, right? How do you get traffic? Luckin has 40 million paid users. Isn't this all traffic?"

Chu Yuanxixin said that this is indeed too out of the ordinary, because few people can clearly realize what traffic is. To put it in one sentence, it is not that there is traffic that has users. Traffic must be "flowed" before it is called traffic. There must be content. Only with content is used to drive users, so that users can become traffic, otherwise it is a "no flow".

As for what is considered "content" and what kind of content is suitable for Luckin to build a platform? That is something that is super superb.

As for Luckin's current state, only tens of thousands of users can barely get along with "traffic". However, for Feng Lin, it is probably not possible to clearly distinguish the characteristics of online traffic and offline traffic, so it is too much to discuss the nature and motivation of traffic with her, so Chu Yuanxi decided to give the answer directly.

"If I make a simple plan, I can do this... Well, I'll start a round of funding coffee machines. Have you heard of starting a self-service coffee machine business?"

Feng Lin nodded. Although Yu Yanan had never heard of it, he quickly nodded like a little chicken and rice.

I heard Chu Yuanxi say: "This entrepreneurial track is not particularly prosperous, but there are indeed several players who are OK, such as Morningside Casino. It is even more appropriate for Luckin to do this. Although it will definitely lose money, no one knows how to lose money better than Luckin, and the tone is quite matched. Moreover, Luckin's logistics and Sku are both very strong, and should be better than small players.
Chapter completed!