Of course, smokers go to small shops to buy cigarettes, but basically do not sell e-cigarettes in husband-and-wife stores. For convenience stores, as long as the profit is high enough, the clerk can promote e-cigarettes to the users who buy cigarettes and assume the functions of sales and ground promotion personnel. In other words, only convenience stores can access potential and accurate users, while Jiang Taigong can only open a counter in the shopping mall to fish directly, and wait for e-cigarette users to take the bait themselves.

So before Chu Yuanxi set off, he urgently arranged a meeting. And when he knew that it was Ma Yuening who was coming to visit him, his reaction was of course different from the previous three groups of people. He even entrusted Yuan Lu to conduct a detailed investigation through Zheng De, and I wanted all the industry trends and the investigation of the other company.

As a result, when Yuan Lu presented the research report, Chu Yuanxi's psychological activities were called "mulsive thoughts"...

For e-cigarettes, the current situation is that channels are king, and only those who hold resources have the right to survive. All talents with channel experience are the targets of competition. A well-off itself is a channel, a resource, and the Ba people have money.

At the same time, after simple calculations, the operating difficulties faced by the company are nothing more than the large stall and the cost is too high in the short term and cannot make profits. The money burned out on the products and brands suddenly cannot raise money and jumped quickly. The investor left the market in a cardiac arrest and felt that he was almost unable to stand it.

But in other words, this is also the starting point of the future explosion, that is, the huge layout of offline stores, product quality and brand are at the forefront.

So the key problem became that offline e-cigarette business is not good now, but what is the future? If the future is not good, then Xiaokang should be satisfied with recording an entrance fee. Anyway, as long as it is a famous brand product and the quality is fine. But if the future is worth looking forward to, then the most lacking for Yaoli is not the channel, but the food rations to survive this cold winter.

When Chu Yuanxi saw the report, he immediately calculated the cost in extreme cases, and then found that if he took advantage of the opportunity of Ma Yuening's business difficulties and merged the other party at a relatively good price, it seemed like a good deal?

Of course, the key is that the price must be good. A good price means a huge bite of fat. In extreme cases, too much money may be lost and not worth betting.

What supports him to think so is mainly because Yuan Mu mentioned that the tobacco bureaus in many provinces are conducting research on e-cigarettes. Cooperation motions and regulatory regulations on "heating and not burning" e-cigarettes are frequently reported at the official level.

This situation has a great room for potential! Chu Yuanxi was at the time, and the intense reaction made Yuan Mu and Xue Jianhua feel a little violent, because they didn't know that Chu Yuanxi had already absorbed nutrients from others, and wanted to continue to absorb the marrow and taste.

Fortunately, when facing Ma Yuening, he did not express his intention too quickly, but chatted first according to the process and then entered the market on a matter-of-fact basis. After all, the other party is not out of money now, and his original intention is to send his products to a well-off society.

As a result, after chatting, Chu Yuanxi suddenly realized that he should not be involved in this matter and made an empiricist mistake in a field that he was not familiar with. He thought he was prepared for this meeting, but he was not prepared enough.

Mainly because he deliberately made a fuss, Ma Yuening complained. The industry is mixed with good and bad luck, and it is not a standard entrepreneurial track. There are many people in it that are neither entrepreneurs nor businessmen, but people who can find ways to find ways.

A state like Ma Yuening is a relatively standard entrepreneur. All behaviors are within a certain framework, and tactical actions can be played within the allowable range, but instinct drives you not to get out of this framework. Chu Yuanxi is the same in this regard.

But the water in this industry is too deep, and some people cannot pay the threshold fee when entering the market, and some people can be immune to fierce offline competition. Especially some big brothers from outside the gate, they are very wild.

This is also the reason why Ma Yuening prefers first-tier cities. Relatively speaking, competition among big cities is relatively fair.

This disgust completely dispelled Chu Yuanxi's evil intentions. In the original world, he had already started to work on a well-off society before traveling through time, and then soon found that it became more and more difficult to go north. Therefore, some old sayings in the business world of the State Administration are not worthless.

Therefore, some things are not impossible to consider when you have a good life in the future, but now you should avoid them far away.

Considering the previous established strategy, Chu Yuanxi also did not agree to Ma Yuening's unique generation. As for the entrance fee, it can be discussed, and all major brands of e-cigarettes can be discussed. According to the official accent of Chu Yuanxi: "Xiaokang is open in this regard."

"Mr. Chu, this is not very helpful to me..." Ma Yuening was a little anxious, because of course he knew that only a single generation could closely tie up the two companies, create a win-win situation, and allow his company to enjoy the dividends promoted by convenience store clerks.

"And if you just enter the market, it is worthless to me for financing, and I cannot give too high admission fees. If we sign for a single generation, I will be more convenient for financing, will you understand?"

This means that you can sign a single person with a higher sign. Of course, Chu Yuanxi can understand that the problem is that he knows how much higher Chu Yuanxi's appetite is than the "higher point" in his mind?

"Mr. Ma, I cannot agree to this matter because it is not in the interests of a well-off society." Chu Yuanxi refused without hesitation, because the book profit after the single generation is indeed higher, but relatively speaking, the sales of ordinary cigarettes will also become lower, forming a seesaw. After this calculation, it is definitely not as cost-effective as charging a few more entrance fees every year...

In short, after discovering the big pit on the track, he could not enter this industry, Chu Yuanxi immediately retreated to a safe distance. However, Ma Yuening also benefited a lot, because although this uncle is a typical entrepreneur and debuted earlier, he has not mastered his skills to perfection, which is also the reason why he is facing a difficult decision now.

For example, during the chat, Chu Yuanxi repeatedly emphasized that he is currently at Mileage 4. For the special category of e-cigarettes, only consider entry, and only after Mileage 6, he will consider unique generations. For example, Xiaokang is now only selling other people's goods and does not have their own products, but he has made plans long ago, but Mileage 5 will start planning for the "Quality Life" series of products.

But Ma Yuening doesn’t understand why starting a business requires milestones? He has also formulated milestone plans for projects, but he has no idea about running a company.

Chu Yuanxi said that you are a rash all the way. The rash became the second wave after the first wave, but it was almost like the rhythm of losing? I can breastfeed you!

"Why should we divide milestones? Because starting a business is not only about when to do it, but also about finding money. If the funds are obtained, the cash flow must be arranged."

Ma Yuening was not sleepy at that time because it was the problem of finding money. Now the only thing that he had the most hope of raising money was the current 400 stores. With this scale and the ability to open stores, it may impress some investors.

Chu Yuanxi said leisurely: "Just talk about financing. You have to raise funds in a rhythmic manner and have to raise funds in the front. You can't always want to do something, find that you have no money and then raise funds once, so you have to build a framework first. But how to make a budget and framework? You can't just consider the company itself, but also consider the scale of financing, right? By round, the valuation of startups will always be getting higher and higher in the early and mid-term, the company will grow bigger and bigger, and it is healthy to raise more and more money."

"Yes, yes!" Ma Yuening has not conducted smooth financing after so many years of starting a business. Not to mention that this time, she was in trouble with Tai Sui. When she started her official account in her early years, she first plucked it and then never plucked it again. Until she sold the account, it was not in line with the normal rules of entrepreneurship. In fact, this is also a common problem for many self-media people. The situation in "High Webmaster's Home" is completely similar. On the contrary, "Late Night Gallery" follows normal rules but is also not smooth.

"So you must sort out the pace of your company's development into a milestone. You cannot just consider the company's own development laws, when to do what you should do, and also count the financing nodes to make a comprehensive plan, consider when to do what you can raise enough money, consider the demand for the amount of funds in each step, and achieve a balanced design."

Ma Yuening immediately slapped his thigh. This is simple, which is what each milestone does, how much money is needed, when to raise funds, and how much it is raised. However, because the achievements of previous work affect subsequent financing, as long as the plans can be successfully promoted after being consolidated into milestones, the previous results should be convincing enough, so it achieves an ideal state of being linked together and capital and entrepreneurs help each other.

So Ma Yuening was convinced and felt that although Mr. Chu had not reached a willingness to cooperate based on commercial interests, he was a friend!

This is how Chu Yuanxi felt when he went south.

His departure this time was not a big deal. Whether it was Baren or Xiaokang, many people were left with homework by him. For example, Uncle Sheng had to submit the design draft of Jiaotong University movie as soon as possible. Xue Jianhua had to conduct a human-to-person inspection of the R&D team for the online content of Milestone 6 to ensure that the content can be taken out without any discounts or time-consuming. After all, it has only been four months, which is the top priority.

In addition, Mu Lian from Ba people has to finish the recruitment work of Ganxin grocery shopping for the first time, and the team must be fully built. Wang Ou, the director of Xiaokang's supply chain, has to submit a plan to survey the upstream supply chain for the next milestone "quality life" plan, etc.

To put it bluntly, this plan is very simple. It is that Xiaokang is going to start making self-operated products, mainly focusing on hot fast-moving consumer goods, especially bagged videos and beverages. Of course, it is still based on the OEM + quality control model, rather than building a self-built factory. If everything goes well in the future, you can directly acquire upstream mergers and acquisitions. There are many procedures to go through in the plan, such as food certificates, etc. The country has strict requirements and inspections, but if OEM, you can omit the bald part.

Although it is simple to say, this is a significant profit point, not only because of integrating upstream resources, but more importantly, Xiaokang can launch more attractive products based on its own user base.

The United States' openers have a reputation for self-operated products all over the world. Sku is basically 25% self-operated + 75% branded products. Then, self-operated products are used to force brands to reduce prices, thereby completing control over the supply chain.

The purpose of Chu Yuanxi's self-operation is not to be this, but to make personalized, which not only facilitates the capture of a certain type of high-value users, but also facilitates better operational activities in the future.

Chu Yuanxi's plan is also relatively simple. The first card focuses on sugar-free healthy foods and beverages. People with high sugar are much less sensitive to the price of things entering their mouth than sugar levels.

Moreover, the most common alternatives on the market often include aspartame, sorbic acid, sucrosedenin, caramel color and xylitol, etc., collectively called sugar substitutes. There are also all kinds of margarine cream, which is extremely unhealthy, and the physical harm to high-sugar people is not much different from eating sugar directly.

In fact, people with high sugar do not have to taste the sweetness. As long as they have a little taste and are not bad, they are already very satisfied. There is no need for these chemical additives, especially beverages.

Therefore, Chuyuan Xiyuan World has focused on pure natural fruit beverages and various spicy and sour snacks. These foods and beverages are not as good as those with sugar without sugar, but they are more profitable than those with sugar. Especially after Xiaokang's complete online functions, they cannot buy the same style in e-commerce and other convenience stores, which in turn have become a tool for acquiring customers.

Why don’t other families do this? Because sugar is a universal seasoning. Whether it is salty or spicy, it is not delicious without sugar. It is not suitable for ordinary people’s tastes. So when eating in a restaurant, you almost have to put sugar in any dish. Others also hope to expand sales for ordinary people to buy sugar, so sugar substitutes are desperately put. The main feature is the “sugar-free” gimmick, but there is no sugar added.

The well-off "Quality Life" series of products is not suitable for ordinary people. Chu Yuanxi knows this in his heart, and the sales range is relatively narrow. However, the price is not suitable for ordinary people...

In this sense, the friends make money from bad luck, and the well-off one makes money from safe. These are all personalized customized products from the "Quality Life" series. Chu Yuan Xiyuan's world once forced to dig in to modify financial reports to conceal profit margins, for fear of being learned by others.

Now, Xiaokang has a convenient condition that the original world does not have, which is that it can operate with Baren, such as the operation of the mall pop-up store model. In the original world, Xiaokang could not use a bunch of food and beverages to open pop-up stores in major shopping malls. In fashionable terms, the content is insufficient. These "quality of life" series products are too thin and not enough to support the sales model of a pop-up store.

But now Baren itself has the artifact company Panana, and there are already many products to sell, and there are IP cheers. They can use joint branding to bring together "The Undao and the Unscrupulous King" and "Jixia Academy", which makes pop-up stores not only sell products, but also promote IP.

This effect can reach 1+1 or more than 2, which has a boost to both parties. You should know that the pop-up store model in today's business chain has a much greater role in brand promotion than profit gains. It is a very intuitive and effective way to establish a brand offline. Especially for Xiaokang, the "quality life" is launched through pop-up stores, and it also promotes Xiaokang itself, which is another basic point that surpasses the original world's well-off.

However, this special product customization also requires a strong supply chain. It is not only possible to solve the problem of OEM manufacturers, but also the raw materials need to be sorted out.

In addition, he also left an interesting homework for all the employees of Xiaokang and Baren. It was originally a task that Yuan Jing gave him, and he hoped that he would help him come up with a marketing plan for the snow project, which would have social attributes. Chu Yuanxi, the snow project, invested in, and marketing is a compulsory course for the economics industry. It would not be an exaggeration to ask him to do a small favor.

"How detailed should it be?" Chu Yuanxi asked Yuan Jing while looking at his schedule, thinking that I was about to set off now. How busy is the person who still has the heart to make plans?

He originally wanted to hand over this matter to Xue Jianhua, but Yuan Jing said, "It's better to say one sentence marketing, marketing the snow project business rather than a certain brand."

Chu Yuanxi said that what he wanted was not a solution but a marketing creativity, which tests his brain power, why not just do this...

So he sent all his brothers an email, asking brother Meng for help with a marketing idea, and deliberately emphasized that there was no interest in it, neither KP nor option hang.

As a result, Chu Yuanxi received internal emails like raindrops on the train, especially front-line employees, and had a strong desire to show off. You should know that Chu Yuanxi, the boss, instilled a company culture of balanced value in both companies, and had almost never asked employees to make extra efforts without any rewards. This time it was abnormal.

Both Baren and Xiaokang have their own market and product talents, which are both good at marketing in theory, but Chu Yuanxi sent all-staff emails, and they were all-staff emails from both companies. He could not make such a low-level mistake, one of them.

Then I would like to emphasize that there is no reward. Isn’t this the same thing as Sun Wukong’s master knocking on the monkey’s head? The hint is too obvious!

As a result, in hundreds of emails, Chu Yuanxi discovered a very excellent creative sentence that perfectly meets social needs. You just learned how to dance, and all scumbags went to ski.

And it comes from an acquaintance. The marketing sentence is Feng Qin. When the National Day just passed, Liu Lu's old colleagues made a big fuss, but were beaten by this elder brother Ei in the company. He directly criticized a director until it exploded, and was fired by Chu Yuanxi on the spot. Then he also sent an email from all employees and criticized him without naming.

This marketing idea is very good. According to this sentence, Chu Yuanxi quickly figured out several large, medium and small marketing activities, and it was very suitable for making videos.

However, Chu Yuanxi immediately recalled how deceitful Feng Qin was. He was simply a deception that he would not deserve his life. So after he reposted this sentence to Yuan Jing, he made up his mind to fulfill the previous promise, and there was absolutely no reward.
Chapter completed!