Chu Yuanxi has emphasized many times inside and outside the company that the most important underlying asset of Xiaokang is membership card members. Users who pay for the membership card can enjoy extremely powerful services and discount rates, which is very attractive to users who truly understand membership services. Chu Yuanxi believes that as long as users who have experienced three months of experience, the renewal rate will definitely be extremely high after expiration.

This method is different from the membership card of the Open Costco. The membership card fee of the Open Costco is the majority of the income, and it is not allowed to enter the store without membership. There are many moderate people who are well-off and moderate, and you can also spend without membership. Membership card fee is not the majority of the income, but these members themselves are regarded as underlying assets by the company.

But the pain points followed. Nowadays, users’ self-protection awareness has been tempered by society and cannot be compared with three years ago. What users are afraid of is not to spend money to recharge members and enjoy discounts, but to find that the donation from opening a store has been ran away after recharging members.

Based on a complex path deduction, Chu Yuanxi could not blindly provide users with a free membership experience period. Giving discounts to the head is equivalent to harming Xiaokang. Therefore, the first membership card purchase has become an unexpected high threshold, which has troubled Xiaokang and the number of core members has never been raised.

At this time, Alibaba's "Huazhi Light Membership" appeared. The meaning is to connect the two products of Huabei and Sesame through big data, allowing users with Sesame credit to reach a certain level to not pay at first, and directly become members of the merchant, and then pay when the member expires.

This will cut off the high threshold. For Xiaokang, if you use this service, the members will be satisfied and Xiaokang will be satisfied by himself, and the number of core members will be increased immediately.

But this is not the service provided by Xiaokang itself, but a third-party service, Alibaba's service, and Alibaba's service to sentence the death of the traditional membership fee system.

In fact, Chu Yuanxi considered whether to join Huazhi. Once this service was launched, more than 2,000 merchants joined the Huazhi system within a month. The problem is that it is easy to enter and difficult to get out. Once Xiaokang enters, whether to stay in it forever has become a philosophical question, and Zhuangzi and Hegel need to pk it.

A series of simple questions made Chu Yuanxi unable to think about tea and food for a while, should he develop his own data? After it develops? How to withdraw? The relationships and money are all on Alibaba. The more core members you add, the harder you can't withdraw! In short, as long as you add in, it is not as simple as pain relief when you want to withdraw.

If Xiaokang is in a corner and only wants to be a top player in a convenience store, he can easily add it. This is also the embarrassing thing about Chu Yuanxi, because his competitors like 724 can be in a corner. Maybe with Hua Zhi, 724, which originally had no membership card system, would have to create a membership card system.

But Xiaokang is not good. What Chu Yuanxi wants to do is to be the Internet, and it is impossible to accept Alibaba's lockdown. This convenient service is a sweet poison for him. As long as he eats it, he will be waiting to sign Alibaba's strategic bidder.

When Xiaokang's community social interaction takes action, Penguin shed tears and Ali Kakang drools. Is this possible? In order to prevent Penguin's tears from flowing in vain, Chu Yuanxi rejected Hua Zhi with hatred, which caused a lot of discomfort within Xiaokang, and then he was excused by his words "A company with a scale of 300 billion cannot hand over services related to its own destiny to a third party."

Today, when facing many investors, his caliber has not changed. "I have to burn this money myself and burn my own data. I don't need to be as good as sesame, as long as it can achieve one's use."

"What's the use?" xn

"For overdraft services for member card users, post-charge or any order, such as charging membership fees in the middle of the year. The faster the time, the better. Maybe in a few days, the user's mind will be changed by Huazhi. When you see the pre-charge of Xiaokang, you immediately say that your membership fees are too low!"

"Oh, are you planning to build your own credit system model through transaction data, cycling data, online content, etc."

Such a professional bluffing question naturally comes from Yuan Lu's mouth. This is the result of her learning after Chu Yuanxi. At least when she opens her mouth, it makes people feel very good. Chu Yuanxi's answer was: "There are also mobile payments and scale, so my main purpose is to accelerate the launch of mobile payments."

He was a little helpless: "Many investors are excited to see that I want to do mobile payment, but I don't know that I am not promoting mobile payment for mobile payment, but for credit data. This is a bit black humorous, but it is true. If there is not enough data and rashly gives users a membership card first and then pay, then risk control will not be able to be viewed, and it will even affect the user experience of normal membership card members."

In fact, for credit, users also value the size and scale of the company. Alibaba’s ability to make its Sesame Credit work effective is based on Alibaba itself being a huge life empire. The cost of users’ failure to keep their promise is very high. After breach of contract, many Alibaba’s services may not be useful. Unless they make up their determination to join Penguin in this life, they will always try to avoid breach of contract with Alibaba.

Therefore, if Xiaokang is not big, even if the same user and the same credit data, he may keep his promise when facing Alibaba, and it is not impossible to break his promise when facing Xiaokang.

But if Xiaokang also enters all aspects of user life, from payment to shopping, and even providing unique online content, then the user's heart will naturally double and it will not be easy to breach the contract. The purpose of Chu Yuanxi's online content is to make users who have experienced online content subjectively unwilling to breach the contract. After breach, the online content will be no longer allowed to be used, which is more painful than not using Alipay.

However, online content must also be linked to scale. Without scale, there will be no content that is not very attractive. At most, it is just some games.

Although mobile payment needs to wait for online content to be launched first, even if it is radical, it will not be able to see the light before March next year. However, scale is equally important. Without a certain scale, mobile payment hard promotion cannot be promoted. Therefore, a well-off society needs to support a sufficient volume before online content is launched, and the scale has always been the hardest city wall.

Chu Yuanxi explained his thoughts in detail, and finally summarized them as: "Our dilemma and disadvantages must be solved by radical now, and we need to use the skills of overdrawing the future. Alibaba must use it first and then pay. Can I not be in a hurry? Many people think that what I care about most is growth data when I see me so radical. In fact, those who have heard of my roadshow know that I don't talk much about growth. Growth is the simplest. I don't care much now. Anyway, growth is definitely not a problem when I use my big move in March next year.

What I fear most now is that Huazhi opens up to other convenience stores, and then a large number of convenience stores that do not have a membership system will issue membership cards one by one, and compete with me for business. This is a direct attack on the key points of Xiaokang. Membership cards will eventually have to be paid, regardless of whether they are paid in advance or later, so it is almost enough for a rational user to run a convenience store membership. I must quickly expand the scale, achieve enough data and enough users, and then quickly launch a membership card payment form similar to Huazhi."

Xu Xin regrets bringing too many people, and should only bring one or two of the most powerful ones. Chu Yuanxi's in-depth analysis made her understand Xiaokang a step further. Of course, social interaction is a big weapon, and outsiders still don't know it, but the context below social interaction has already been revealed.

Especially in this complex society, everyone is running forward, and new technological means appearing to change the world at every moment. In this environment, if you want to outperform, as Chu Yuanxi did, you must understand your own strengths and weaknesses, and then make targeted measures with the greatest efforts.

This is a race against time, not a friend of time. If you want to be a friend of time, you must race against time many, many years ago and outperform before you can be friends.

So Xu Xin didn't plan to waste Chu Yuanxi's time, and said directly: "Xiao Chu, I fully trust you for Xiaokang, but you have to think about what resources Lu Yin wants to use this time."

Chu Yuanxi said that speaking to people who understand clearly is so direct. He has to think about what resources to use and what price to pay. However, to this day, Xu Xin still attaches so much importance to the fresh food business and is even so persistent, which is a bit unthinkable.

Maybe when the track collapsed, she had to stop spending money temporarily and even rescue herself like everyone else, but when the opportunity arose, she was bolder than everyone else.

"Okay Sister Xu. Although I led the investment in this entrepreneurial project, it still requires your experience and wisdom. The same is true for all the seniors present today." Chu Yuanxi said as he deliberately looked at Yang Jiangang hiding in the corner, "I am very generous in leading the incubation and entrepreneurship, and the peak visual effect is a good example."

When Xu Xin heard Chu Yuanxi say this, he immediately felt relieved. In the peak visual effect financing, Chu Yuanxi actually gave up the priority of round A investment and gave all the released shares to the new investors. He was indeed very generous.

So after a response that conforms to industry practice, Chu Yuanxi took Lu Yin and Yuan Lu to quickly return to Xiaokang. Yang Heng had been waiting for a long time in the well-off society, and Liu Lu, who was still full of things, had to take out valuable time.

In fact, if Xiaokang opened a store in Yangcheng and Pengcheng, he was finally determined to join in the fun on Double Twelve, so Liu Lu had to go there anytime before this, and he might set off at any time. Chu Yuanxi must also go there, but all kinds of things have been arranged, and maybe he would have to wait until the store is opened before he arrives.

As a result, before he could return to Baren, the assistant to the president Deng Shuang called first and asked if he had time tonight. Zhang Yan and Chen Junsheng from Alibaba's Battle Investment Department were planning to visit.

"Did the two big guys tell me the purpose of coming?" Chu Yuanxi ate a whale at that time. What are these two people here?

"No, no." Deng Shuang was also confused. He considered himself a little transparent. During the transaction process of Baren Games, he was actually a errand runner. He just took the opportunity of running errands to add Chen Junsheng's WeChat to communicate with his work. Unexpectedly, after the transaction ended, he would actually talk to him privately, which was so flattered.

Deng Shuang said that both of them were leaders in Alibaba's strategic investment department. Among them, Zhang Yan was originally responsible for the cultural media, so she should have shouldered the heavy responsibility of M&A for Baren Games. However, in June, the entire Alibaba's strategic investment department changed players, and Boss Cai left. After the new boss and Wu was replaced, the business line was completely reorganized, and gradually became Chen Junsheng responsible for all domestic investments.

However, Zhang Yan was not demoted. She is now a VP of Alibaba Group, sorting out the middle platform of the strategic investment department.

In short, when the transaction entered the substantive stage, Chu Yuanxi's negotiations were basically negotiated with Lao Fan, but the procedures and legal terms were completed by Lao Chen, and the two were not unfamiliar with it.

In other words, this visit should have been initiated by Zhang Yan, whom I had never met? Otherwise, if Chen Junsheng took the lead, there was no need to pass Deng Shuang, just go directly to him. Zhang Yan initiated it. Once Chen Junsheng called over, he would be embarrassed to say that I had no time tonight.

Chu Yuanxi looked at the time and it was only three o'clock in the afternoon. It was too late, so he asked Deng Shuang to inform Uncle Sheng to accompany the guests tonight.

Yang Jiangang, who was driving, kept his ears standing on his back. When Chu Yuanxi put down the phone, he immediately went to the gossip: "Who?"

"Drive your car well. The boss of Alibaba's Battle Poker, why do you want to come too?"

Yang Jiangang shrank his neck, "Then I won't go. Could they come here or something?"

"What is that?" Chu Yuanxi said it would be better to be different from that. In theory, the delivery is about to end, and it is time to make the second money. Could it be that there is anything that needs to be discussed again in the money transfer process? That's not possible. The first money has arrived. Now the trend is on me, well, that's it!

Without considering this matter for the time being, he returned to the company and summoned all the relevant people to the conference room, and even brought the Jiaotu in the company. At this time, "Jixia Academy" was following the process after the completion of the filming, so Zhu Chi and Yang Yuanmei were not in the company, but the matter involved the investment of Ba people, and it was the first foreign investment in the true sense, not internal incubation. Therefore, it is necessary to bring the co-founders together to listen to it, which is in line with procedural justice.

"In short, this is the situation of the personnel composition and business of the new company. After its establishment, with a well-off throughput, just in the Imperial Capital, the new company is basically an open transaction. It only needs to ensure high-quality and low-priced supply. The volume is not a problem at all. But the new company must start from the south. What I need is that the new company quickly rushes up the volume, straighten the business of Yangcheng and Pengcheng in the early stage, and then take down the suppliers around the Imperial Capital as soon as possible, and organize the business in the north."

Chu Yuanxi introduced it, afraid that Uncle Sheng and Jiaotu would not understand it, so he couldn't find a sentence: "In short, the new company must make money. The more you make money, the less you make, it depends on the ability, and it can integrate a larger throughput to supply other competitors."

Before Uncle Sheng asked a question, Yang Heng raised his hand first: "Wait until Mr. Chu, if you have such a request, should the new company merge or build an agricultural factory by itself? This method is the best way to ensure business, but you can eat a lot of money."

"This is not my problem." Chu Yuanxi glanced quickly, "My plan is to invest 50 million in Baren Angels, and then prepare another 100 million in emergency response. The money needs to be used to do the work within our plan. If you two want to build a similar agricultural factory, the money will definitely not be enough, and you cannot pay the money from Baren. However, if you can get other people's money, and the valuation is reasonable and the time is reasonable, I can accept diluting Baren's shares and do it according to your ideas. I can follow up."

Yang Heng and Lu Yin looked at each other and smiled bitterly. Although 50 million is not enough, the things to do are not small, and it feels like it is barely enough in the early stage. As for fundraising from the outside, although it is not hopeless, it is not ordinary to look at the age and look at your reputation.

I heard Chu Yuanxi say: "Don't be pessimistic, don't be anxious about this matter, step by step. The economy of the state has always entered a trough in the year 8, and the most difficult in the year 9, and then various policies will be introduced to provide assistance. It will start to recover in the year 0, and it will come out in the year 2, and the historical cycle will continue to be like this. When you get to the point where you need to open an agricultural factory, it will definitely not be next year, right? It won't be that difficult at that time."

Yuan Lu felt that as a Baren investor, she could not just ask Uncle Sheng and Jiaotu to ask questions. These two have their own expertise, but they are equivalent to idiots in the economic field. What questions can they ask?

So she asked: "Old Yang, after you came to Xiaokang, I have always wanted to ask the questions I didn't ask today. Why did Matsuzi Duoduo lose money when doing social e-commerce before? In theory, using the community WeChat group to sell e-commerce products, it should be more stable, right? Although I put down some of my investment homework, I didn't give up. In the first half of this year, I said that this model is very profitable."

"It's because we all think we make money that we lose. We did a good job before, and the gmv is over 100 million."

Yang Heng gestured and complained fiercely: "We started from the low-level user base. When we saw that we did a good job, we immediately attacked second- and third-tier cities. As a result, after our large-scale expansion, seven or eight friendly competitors emerged in a community. How could they make a lot of money? They burned a lot of money and recruited a lot of community leaders to say that they could penetrate the community, but they didn't use it. Whoever gave him the conditions was high and they immediately changed jobs, and the money was made away by them. It was so annoying."

Chu Yuanxi added: "Well, then when investors see that it doesn't work, they won't invest in community group buying and group buying and investing in other places."

Jiaotu felt like she was listening to a story, and then asked curiously: "What did you change to invest in?"

"The change to invest in the community to buy vegetables, which caused the competition conditions in Ruyin to deteriorate and eventually went bankrupt."

Lu Yin lowered her head to cover up her expression, but Jiaotu made up her mind: It hurts my heart!

But Uncle Sheng was observing Chu Yuanxi, and at this time he was observing how a president could promote the opportunity for major events. At this time, he saw him clearly pausing, as if he had thought of something?

I heard Chu Yuanxi ask: "Lu Yin, you have an app for making fresh food. I remember how many users are there?"

"The registration is more than 6 million, and the dau is close to 500,000 when it is high."
Chapter completed!