The so-called corpse collection means that under the double critical hit of the deep cold economy + version number review, there were many fallen players in the mobile game companies and R&D teams of the domestic Hedge Club.

In fact, after 2016, domestic mobile game companies have become increasingly difficult to survive. Except for a few smart people who find a way to survive in the sea, most of them have difficulty in stride. However, many of the people who have been eliminated before have poor risk resistance. In other words, the cost-effectiveness of corpses is very low. The later they fall, the higher the cost-effectiveness of corpses.

Especially the team that fell to the ground this year, after many rigorous baptisms and struggled several times, they found their own successful learning. However, once the environment changes, the past success learning will no longer work. Those who cannot keep up with the pace will still shrink and fall to the ground.

Chu Yuanxi asked Zhao Jie to collect not the company's equity, but assets, including art resources, R&D personnel, and if there is a suitable code base, you can also consider it. From another perspective, such corpses are basically valuable except for executives. In fact, with a large number of mobile game teams falling down, these development resources are also wasted a lot. Many good art resources can be used in another project, but unless the company develops new projects, it is basically difficult to see the light of day.

Art resources should be in line with the tone of "The Unfaithful King", with three-headed body in ancient costume Q version, and the art style is very similar. The code should be lined with the product, the structure should be neat, and the template can be made into a secondary research and development to expand new functions. It can be used with SDK. The coder and planning are more troublesome, and the other company needs to cooperate because it involves back-tuning.

After all, successful companies have reasons for success, and failed companies have pitfalls. Some of these pitfalls belong to senior executives and some are research and development. Even if they are not pitfalls, morale and mentality will inevitably be affected in the process of failure. Even if they are out of life, values ​​and negative energy, Zhao Jie still has a lot of choices. At this time, the standards must be improved.

But it is undeniable that many small temples actually have big Buddhas. And because of their failures, as a backbone, they must have thought of many ways to save failed projects and develop more unique skills. Gui Ge is the big bull dug out of a corpse by Zhao Jie, so it cannot be generalized.

Zhao Jie thought of this method of collecting corpses, but he only thought of manpower and art resources. After all, there are too many teams and projects in China. If these projects are not successful, it does not mean that others are doing poorly. The first golden rule that the domestic mobile game industry believes in is to complete the initial retention by high-quality art, otherwise the traffic purchased by spending a lot of money will be lost in one or two minutes.

But Chu Yuanxi thought more. Since he was building a platform, it was impossible to only consider the present moment, but he always had to consider five or six steps away. The plan he decided to make the rpg platform, that is, after the rpg platform was started, turned to arpg, nonlinear rpg, roguelike, etc., was at most three steps forward.

Step 1: Create a benchmark for the game and improve the engine; Step 2: Attract players and users; Step 3: Expand the category.

However, if you want to do the ugc platform, the most important thing is to enable ugc users to make money and make a lot of money. Douyin can support a complete and magnificent M ecosystem, so it has become a newcomer. After the "Unfatuated King" platform has completed three steps, what can ugc users do?

At least the above four categories of games are made with a platform standard editor and it is still difficult to make a lot of money by selling the game itself. Interesting may be because the player users open their brains and make them full, but it is not enough to just have fun. It doesn’t seem like a good trick to make players generate electricity for love. It was okay ten years ago or even five years ago, but users of Bilibili have generated electricity for love for many years, but as they entered the 5g era, Chu Yuanxi felt that it might not work.

Even if it is a huge platform like Steam, the products are all game companies above the level. Large teams have developed for a long time, and there are still countless frustrating works. Although users of ugc games do not need to invest too much development costs, they must always adapt to some players who want to make money, adapt to their psychology, and provide the game categories they need for them to make. In the current situation in China, online games are still more profitable than stand-alone.

Therefore, Chu Yuanxi suggested that Zhao Jie find suitable code resources and embed them into his own platform in a modular way in the future, as the platform's wingman and expand components.

If you develop this kind of template by yourself, it will take about five to ten programs and half a year to plan a template. The expense is very large and the time cannot be delayed because it requires many templates, not one. If you can buy a suitable body, at most two programs can sort out for two months, and basically one template can be completed with 100,000 or 200,000 yuan.

After embedding, the components share platform resources and then serve as templates to provide basic functions of various categories of games, such as card games.

There are thousands of card games on the market, and most of them are hard to say successful, but the basic functions are actually quite different, nothing more than picture push, arena, action power, card drawing, upgrade, and some "special" gameplay that everyone is doing. Each game company develops independently, but there are only a variety of bugs, but most of them are repetitive work.

Suppose Zhao Jie received a good card code library with few bugs, reasonable structure, complete basic functions, and can clean it up and use it.

"But Lao Chu, our Baren Group is so rich, do you still care about development costs? Ten people have only more than one million or two million in half a year, right? We must be short of money after selling Baren Games, right?"

Although Zhao Jie understood that Chu Yuanxi was pursuing speed or speed, he was instinctively resistant to the code written by others due to the basic qualities of a programmer, especially the code written by other companies, which would be strange if there were fewer pitfalls. He developed it himself, and looked at the codes he typed out by his brothers, and he felt relieved.

"With this idea, it means that you are still quite ignorant about running a company. Brother. I always think that you may still be a little bit short of what you think of CEO. Now it seems that what is bad is the social beating."

Chu Yuanxi patted Zhao Jie on the shoulder hard, as if he was letting him experience a beating. "I'll ask you a question, how much money is enough for you to spend so much? Who will inject capital into this money? Do you pay for it or group investment, or do you pay it together in proportion?"

"this……"

"You have to follow the rules of starting a business. Are you an entrepreneur willing to be willing to make more cash? At the same time, the founder options that you evaluated are already quite high, which is much higher than Yang Jiangang's peak incubation, and it is also higher than Yu Wenhui, and even higher than 10% of the founder options when I was a Baren. It would be funny to give you an overvalued one. So the group invested too much and became a professional manager. Then I can easily cleanse you. Are you willing?"

Zhao Jie thought to himself that how could we be so irrestrained for such a big thing? But he also knew that his evaluation value was already very high, and this was done well in the research and development of "The Unfaithful Lord", so he temporarily increased the evaluation value. The value Chu Yuanxi gave him before was the same as Yu Wenhui.

Chu Yuanxi continued: "And, we need to pursue speed now, speed is very important. If the speed is slow, maybe some big factory will figure it out and start construction, use our methods, their organizational capabilities, manpower, and rich copycat experience to block our roads.

You develop your own and develop several templates at the same time? How many people are recruited? After the template team is developed, how to configure it? You can't be dismissed, right? It's better to buy it than to be successful and instant benefits."

"Wait, Lao Chu, isn't our pursuit of speed just because of your high-profile publicity?"

"No, building a platform requires high-profile publicity. Have you seen the low-key development of a platform in the world?" Chu Yuanxi laughed, "Besides, our Baren Group is a company with tens of billions of cash. It is a big source of leeks. Do you think others will not investigate our next trend? Confidentiality does not exist. Instead of hiding and letting others guess blindly, it is better to make clear rush forward.

Moreover, we are about to trade Baren Games and get huge amounts of funds. Now is the time period for Baren Group to be the highest voice. Do you understand? When will we not make a "big ambition" at this time? We are nothing compared to our overall strength in China, but if we only compete in a certain sub-sector field, anyone will fight us to the front, Baren Group will be a strong enemy. If you have this confidence, you will also choose to promote it at a high-profile manner."

Zhao Jie had to accept that because Chu Yuanxi's high-profile publicity not only mentioned, the absorption speed of the mobile game "The Unfaithful King" first produced a significant acceleration effect. Many players who are unknown first downloaded it and took a look at it, because the Baren Group claimed that what they were going to do would benefit every player in the not distant future.

This huge tone has a positive effect. Many people said that the game is so popular after "The Unfaithful Lord" was launched, but you actually used such a popular IP to do things that are not profitable. Are you distorted in your heart? Zhao Jie didn't know how to refute this kind of joke. Chu Yuanxi made a high-profile start and no one asked this again.

"Anyway, now you plan your time and fill in the templates is a sign of the richness of the platform's categories. A good code base must exist. You are not afraid of spending time to sort out the art resources. You should also sort out the art resources carefully when you collect them. Otherwise, the two art resources will look complete, and the normal direction will be different, so the fun will be great."

Chu Yuanxi finished the explanation of what he should have been given, and he was ready to sign Ts. Lingxi did not make any mistakes at the last moment, which made people very satisfied. In fact, according to the communication situation, it took not much time to sign the spa with legal effect after signing Ts. Instead, because of the overall acquisition, there was no need to sign the sha, at least Baren Group did not.

Lingxi had set her days on Double Eleven before, and she should have the intention of joining in the fun, or she would have to finalize the matter before submitting an IPo application to the Xiangjiang Exchange. This Double Eleven Alimu was very committed and set a very high KPI, so she would definitely give her friends some colors.

In fact, two interesting things have happened in the past few days. First, Didi insisted on re-launching business, which made people puzzled.

The reason why hitchhiking was very profitable was because the supervision was not so strict. Since the supervision became strict last year, the effect of making money has definitely decreased significantly. It is impossible to continue to make a lot of money by force online. Instead, because the supervision costs have increased, you may lose money.

Then, the ride-sharing was scolded for banning female users at night, and it was soon changed to banned both men and women at night. The problem is that the two murders happened during the day last year...

Immediately after Double Eleven, someone wanted to compete with Alibaba for the headlines, and it seemed that it was even better. My big A-share South Eagle North Island, and the annual drama Scallop Sports Games were staged as scheduled. However, this time it was a bitter scene. The scallops were exercising too much, causing a large number of sudden deaths. One out of ten was not saved, and a loss of nearly 300 million was once again settling for losses.

In this festive atmosphere, Chu Yuanxi signed and stamped the investment intention list for Lingxi to subscribe to Baren Games' equity. It is expected that the subscription amount will be transferred to Baren's account in three times after the process is completed, and the latest payment will be until March next year.

Seeing Chu Yuanxi signing, Lao Fan smiled bitterly, "Xiao Chu, you are so beautiful."

"What am I playing?" Chu Yuanxi's face showed a perfect surprise.

"It's "The Unfaithful Lord". You're still a combination of fists. The game is popular, and you still have to build a high-profile platform."

"I have reported to you early in the morning to build a platform. I'm leaving Zhao Jie to build a platform, right?" Chu Yuanxi said, thinking, could it be that my long-lost recording will be released again?

But Lao Fan nodded: "You did say that, awesome! But who knows that this game is so popular?"

He hasn't found out how popular it is, but in short, it must be very popular. Martial arts have always been half of the domestic game industry. If you put a shell of Jin Yong's martial arts, it would be even more popular. In fact, the two major manufacturers in China that own Jin Yong's martial arts copyright are now starting to move. The main reason is that this absorption capacity seems to be felt personally, so that the two copycats can't suppress their hearts.

Chu Yuanxi suddenly shouted at the sky and said, "Mr. Fan, what you said, the game has not yet been launched when we negotiated terms. God knows whether it is hot or not? Game distribution depends on the heavens to make a living."

"It's boring to say this!" Old Fan deliberately put on a stinky face, "How many times is it dau?"

"Dau is actually not as outrageous as the ones rumored outside. It's true that the retention rate is good." Chu Yuanxi casually hid the matter that dau had approached nearly 10 million, and said: "At the beginning, the retention rate was distorted. After ordinary players came in, the retention rate of the next day was still 90%, and the weekly retention rate was 77%. I think it's OK."

If this retention rate is replaced by a revenue-type placement game, it will definitely start buying volume immediately, and you won’t wait for a second. The more you buy, the more you earn. In fact, Zhao Jie also wants to buy volume, because "The Untamed King" also has a mall and in-app purchase, so the buying volume can also make a profit.

But Chu Yuanxi asked him to slowly first, optimize the problems that still exist in the current version, and leave some space for the development of rpg games. Chu Yuanxi gave him one year of time, the editor is synchronized, and when the game products are polished, the editor needs to be able to be pushed to ordinary users, and it must be easy to use.

Then the game "The Unfaithful King" hangs up should not be too cold too quickly, and it is best to remain popular after a year. Therefore, buying volume is not a matter of too much rush. It is still time to start buying when the counterfeit competitors are about to be launched.

After all, players have a life cycle when playing games. Birth, old age, sickness and death are the norm. The lifespan of the hang-up game is significantly shorter than that of other types. Even if "The Unfaithful Lord" is an alien, it cannot change the objective laws. Therefore, it is okay to let the living water enter a little later. The peaks do not need to be so high, and the waves are long enough.

This principle can be explained clearly to Zhao Jie, and there is no need to be with Lao Fan. This is also the reason why Zhao Jie must be left behind. He also needs to take into account the subsequent development of the "The Unfaithful King" hang-up mobile game. It is best to develop the online game function of players. Although this function may not necessarily extend the player's game life, it can definitely provoke a peak.

At this time, Lao Fan heard 77% of Zhou Liucun, and his face looked like a quiet Gujing, but he didn't say anything for a long time. The next day retention rate of 77% is the data of many S-level mobile game masterpieces. If it is three days, it is extremely rare. Although the short-term retention rate of hanging up games is generally higher, Zhou Liucun is more than three-quarters, which makes Lao Fan also have the urge to change Ts on the spot.

I heard Chu Yuanxi coughing deliberately and hypocritically, "Mr. Fan, in order to avoid suspicion, "The Unrighteous and Unscrupulous Lord" has done less activities and publicity, and the agreement includes not making the same "Come Out of the Mountain in Troubled Times". For partners, that's fine."

Lao Fanxin said it's nothing! It's because he doesn't know what type you want to do. Is it good to buy IP and change it to other types of games?

"By the way, Xiao Chu, did you say everything you said during the interview that day? Next, you will use the "Undao and the Untamed" IP to develop traditional RPG games? Play stand-alone?"

"It's true, it can't be true anymore. I even contacted Gong Changjun in the Magic City, but they had to do their own "Nine Sky" and cloud games. Alas..." Chu Yuanxi observed and saw that Lao Fan's mood should return to normal, so he said, "We have all set up our ts framework, and I have signed all my words, have you signed too?"

The form of signature can be said to be simple and simple. There was no hotel to be found, and no press conference was held. Everything was handled as low as possible according to the buyer's requirements, mainly to not affect the player's gaming experience.

So this did not have much impact on the Ba people, although many brothers suddenly discovered that they were likely to never see each other again.
Chapter completed!