The process of negotiating Zhen Shaolong’s sports endorsement contract was not easy. The first one to contact Nike was, but the two parties had never reached an agreement on the endorsement fee.

Zhen Shaolong has very high commercial value. He played for St. Pauli for one season and has great popularity in Germany. After transferring to Newcastle United, his performance has been crazy.

In the summer, Alice was talking to Nike. At that time, Nike was only willing to come up with a contract with a fee of $13 million for the four years.

Four years, $13 million, and the average annual average is only $3.25 million.

This price can only be barely enough to go to the top level, and there is a big gap with top stars.

Commercial negotiations are similar to shopping on the street, and bargaining is also necessary. At that time, Alice's request was to increase by $2 million, totaling $15 million in four years, and Nike has been considering it.

Then……

In the Premier League, Zhen Shaolong kept scoring goals and keeps going, especially against Arsenal and Liverpool, and he performed extremely well. Alice's asking price has also become higher and higher, from $15 million to $28 million.

Nike's bottom line also became $25 million.

At this time, competitor Adidas took action and immediately took out a four-year contract of $29 million. However, during the negotiations, Zhen Shaolong scored four goals at Old Trafford Stadium, becoming the focus of European football and was reported by the whole of Europe and even the world.

The situation has become different.

Alice's asking price has become $40 million in four years, with an average of $10 million a year. "This is in line with Zhen's performance. You should know how much influence he has!"

Alice's influence is not only in Europe, but in China outside one third of the earth. Zhen Shaolong is the star of China. The market of 1.3 billion people is what Nike and Adidas value. On the contrary, it is only Germany, Britain, and even the European market. They do not need to give a Chinese player such a large contract. No matter how good the other party performs, they will only play for Newcastle United.

Newcastle United's influence is too small. If it were Manchester United and Real Madrid, they had decided without hesitation as early as last summer.

Now the two companies regret it.

Alice contacted both parties respectively, and in the end Adidas had a higher sincerity. They were willing to provide a "2 contract" with a total value of US$30 million.

Adidas also considered it, and the risk lies in Zhen Shaolong's performance.

Zhen Shaolong's performance is indeed very good. He can even be said to be the world's best striker. He can score 27 league goals in half a time. The Premier League Golden Boots and even the European Golden Boot Award can be said to have been booked in advance.

But how long can his good form last?

This is hard to say.

There are many evaluation experts within Adidas, each of which can be said to be a football expert, and his ability is no worse than that of European professional football scouts. All evaluation experts cannot be sure that Zhen Shaolong can continue his good form.

"If we only consider the current influence, once he is in poor condition, we will suffer huge losses." This is the result of the internal discussion of Adidas.

In the end, Adidas decided to sign for only two years. In the future, it depends on performance and influence. It decided to improve or reduce the endorsement fee. The contract they came up with was called a 2 contract.

The 2 contract means that the endorsement fee is signed for two years, with a total of US$25 million. There is a priority renewal right after two years, but the endorsement fee needs to be renegotiated. Two years ago, it was decided not to sign the contract again, and Zhen Shaolong would not sign a competitor, so Adidas would compensate US$5 million.

So the total value of the contract is US$30 million.

This heavy endorsement contract made Zhen Shaolong become a player with "commercial income higher than salary".

When the Daily Mirror revealed the value of the contract, the media's public opinion focus once again focused on Zhen Shaolong. The endorsement fee of $12.5 million per year was really scary. It can be compared with the top superstars of the American NBA league, far exceeding most football stars.

Many people were shocked by the news.

The media and fans just discussed and analyzed the reasons why Adidas signed Zhen Shaolong. It was definitely not just an excellent performance, but definitely inseparable from his identity as a Chinese football star.

"Adidas signed Zhen Shaolong, which was equivalent to putting two advertisements: one in Europe and the other in China."

"The Chinese market is very important to Adidas. Signing Zhen Shaolong can help them and take the initiative in the competition with their opponent Nike."

"Zhen Shaolong's influence in Europe cannot be ignored..."

Some people are related to Zhen Shaolong's signing, such as Michael Ashley, chairman of Newcastle United Club. He was surprised to see the news, and then he was deeply upset.

When talking about Zhen Shaolong's contract, Ashli ​​was a direct participant. After all, it was a large contract of 50 million pounds. However, he spent most of his time considering annual salary and not much consideration on portrait rights. Only the club can do related publicity in the contract, such as some events, such as the sale of jerseys, etc.

In terms of advertising, jerseys, supplies, etc., Zhen Shaolong can also share 50% of his income.

There is nothing else.

Zhen Shaolong's portrait rights are all in his own hands. When he signed a major contract, his income is naturally his own.

Ashley regrets it!

If I could have taken out more funds, such as increasing my annual salary by 2 million US dollars, the club would have definitely obtained a certain proportion of portrait rights.

Even if it's only 30%!

"This transaction is a loss!" As a successful businessman, the saddest thing is to put money in front of you, but let them leave lightly.

Ashli ​​immediately adjusted his mentality and took the initiative to let the club contact Adidas Company, and organized Zhen Shaolong's signing ceremony with the other party.

The signing ceremony is also an award ceremony.

The European Golden Boot Award is an award sponsored by Adidas. Before Adidas negotiated, he considered putting the award ceremony and formal signing together, and consulted Zhen Shaolong himself for his opinions.

Of course, Zhen Shaolong is all right.

In fact, what he most hopes is that the trophy is automatically mailed, so he will save the ceremony or ceremony. However, after the contract is officially negotiated, he is still very energetic to attend the ceremony.

That's $25 million!

Zhen Shaolong was so happy that he couldn't even close his mouth. When he thought that such a large amount of money would slowly flow into his pocket, he felt very excited.

"Calm down!"

"This is nothing!"

"Adidas and I signed a contract, and they made a profit!"

Before the signing ceremony began, Zhen Shaolong used continuous reminders to keep himself calm, and then followed the staff to the stage to meet with many media reporters below the stage.

It was like a press conference, but the location was changed to Newcastle Commercial Center Plaza.

First, Zhen Shaolong received the trophy representing the European Golden Boot from the guests. He kissed the trophy in public and then made a comment.

"Thanks to St. Pauli. Although I am in Newcastle, I still miss St. Pauli very much. It was where I started and brought me a lot of happy memories."

"This trophy was also won with St. Pauli's teammates."

“…”

Zhen Shaolong said a lot in a line-like manner, and the award ceremony was equivalent to being over.

The next signing ceremony is important.

Although the signing ceremony was just about writing and showing the contract to the audience, it was of great symbolic significance for him to shake hands with the manager of Adidas. A large group of media used photos of the two shaking hands as a background picture of the report, and it was secondary to the trophy. After all, Zhen Shaolong won the European Golden Boot Award, which was confirmed in May.

Not to mention the European Golden Boots from last season, this season's European Golden Boots will most likely belong to him.

There is nothing to report on this.

After the formal signing process was completed, the ceremony reached the final stage. Zhen Shaolong answered reporters' questions in public. Because there were many audiences on the scene and the privilege effect was activated, he showed everyone that he also had certain public relations skills, and the official speeches could be made one after another.

"Adidas' brand philosophy is very consistent with my football belief. Nothing is impossible. As long as you believe in yourself and work hard, you will definitely be able to do it. So, for me personally, I feel very happy with the signing of today."

“…”

"I am still improving now, and the most important thing is to improve my confidence. When I played in St. Pauli, I just entered the professional league and my confidence is not enough now. Now I have a better grasp of my own strength. When I meet some opponents on the court, I know how to deal with it!"

“…”

"At Newcastle United, I obey the coach's arrangements. No matter how the team is or how others are, I will use my way to help the team as much as possible!"

“…”

"The results of the entire team are the most important, and personal glory is second..."

When the free questioning session is over, the entertainment event at the end of the signing ceremony will be reached.

The entertainment activities were organized by Adidas UK, with the purpose of doing Adidas brand promotion in Newcastle, which is similar to Pepsi Germany. They also use the signing stars to organize activities to achieve the purpose of promoting the company's brand in Hamburg.

Adidas is a sports goods company. The entertainment activities signed by football stars must be related to football.

Before the event started, the official staff introduced the rules of the event to the media and fans, and Zhen Shaolong also listened to it on the spot. He really didn't know what the event was.

The rules of the activity are simple.

The staff hung up an exquisite metal circle with a diameter of less than half a meter in the center and handed it to Zhen Shaolong a football. "What you have to do is kick the ball into the metal circle eleven meters away. This distance is the distance of the penalty kick."

"That's so simple?"

"right."

Adidas' fat manager smiled smartly, "As long as you can kick one, you can share 20,000 pounds with the audience, you can get 10,000 pounds, and you can kick unlimitedly."

Zhen Shaolong repeatedly confirmed, "Are you sure?"

"Yes." The fat manager said with a smile, "but there is also a limit on the number of times. In the first ten balls, two of them were not kicked, and the activity ended. After ten balls, one ball made a mistake and the activity ended."

"Understood."
Chapter completed!