If you want to use one word to describe the European transfer market in the summer of 2016, [popularity] is definitely the most appropriate, but if you want to use one word to describe the mood of European football practitioners, you must be amazed.

Amazingly surprised!

This is not because Pogba set a record high in transfer record, nor is it the highest transfer record in Serie A brought by Higuain, because these are just results, appearances, and what is really surprising is inside.

In fact, such a storm has long been omens.

In the past few years, with the massive acquisitions of rich teams such as Manchester City and Paris Saint-Germain, hot money from all over the world has poured into European football. For example, this year, Su Ling from China acquired Inter Milan, which has led to the phenomenon of the outstanding European football star being too many monks and less porridge, and the players' value immediately rose.

So, this summer, Pogba's transfer fee exceeded 100 million euros, breaking the historical record set by Yang Yang in 2009.

Everyone had expected it, but they didn't expect it would be Pogba.

But what was shocking was that, immediately afterwards, Juventus turned around and poached Higuain for an astonishing price of 90 million euros, which completely shocked the whole world. You know, Higuain is already twenty-eight years old.

Is this the Serie A that everyone is familiar with?

Stones, Sane, Zaka, Mkhitaryan, Mane, Mustafi, Joo Mario, Bashuay...

There are familiar but seemingly unfamiliar names. Some players may not even know European football fans, but these players are often sold at sky-high prices of 40 to 50 million euros, and basically all of them are going to Premier League giants.

Why?

The most fundamental reason is that the Premier League will execute a brand new broadcast contract in the new season. This new contract will bring up 5.1 billion pounds of sky-high income to the Premier League in the next three years, which is a 70% increase from the broadcast contract executed in the past three years, which shocked the world.

What's even more terrifying is that this is just the copyright of the Premier League in the UK. The Premier League also has a huge overseas market, as well as the copyright of the Internet and other markets. These are all very amazing revenue channels.

Long before, some institutions have counted that the salary of the Premier League’s promoted Queen’s Park Rangers team exceeded that of the Serie A giant AC Milan. After signing such a new contract, Premier League teams will become richer, which allows them to wave their checks more unscrupulously.

You should know that according to the current income of this new contract, all the Premier League relegated teams can earn 90 million pounds in the new season, which is far more than other European leagues, so that Premier League teams don’t really look at the Champions League at all because the prize money is a bit too cold.

In the official words of the Premier League, from an economic perspective, Premier League relegation teams are stronger than Eredivisie giants Ajax!

Then the question is, as the deputy squad leader of the Premier League can earn nearly 100 million pounds, what will these teams do?

Put the money in your pocket?

Wrong, in such a fierce competition situation, any team puts their money in their pockets and waits for them to be relegated, so they will spend money desperately to search for excellent players all over the world, strengthen their own strength, and cope with the fierce Premier League competition when the new season arrives.

So, even Arsenal, who had always been stingy, began to squander. Wenger spent more than 100 million this time generously to buy strong players such as Zachar, Perez and Mustafi, because he felt the threat of strong enemies.

All Arsenal are like this, aren't other teams the same?

In order to ensure their competitiveness, all Premier League teams can only invest wildly.

There are only a few rich teams, and they are basically pursuing top stars. However, there are twenty teams in the Premier League. When they invest in the transfer market with their soaring income, what follows is the madness in the summer transfer market.

As a result, thirteen of the twenty Premier League teams broke the club's historical signing record.

Guardiola coaches Manchester City, Mourinho coaches Manchester United, Conte coaches Chelsea, and the three major Premier League teams have changed coaches, which has stimulated the Premier League transfer market and set off a trend of an increasingly fierce arms race.

It can be said that everyone was stunned for the entire 2016 European summer transfer because no one expected that the entire transfer market would be so crazy that many unexpected things happened.

For example, after selling Higuain, Naples suddenly announced that he would poach Ajax's Polish striker Milik at a high price of 32 million euros. The young forward, who was only 22 years old, scored 21 goals in 32 games last season's Eredivisie, and his performance was not very outstanding.

The important reason why Milik is worth 32 million euros is that he performed well in the European Cup, especially in the group stage. Poland scored two goals in total. Milik scored one pass and one shot, but he was the team's number one star. Lewandowski, who played for Bayern Munich, performed averagely.

It can be said that the European Cup made Milik famous in one game and transferred to Serie A at a high price of 32 million euros.

Not only Milik, but also Bashuai, who is effective in the French Ligue 1 Marseille, was also not famous before, and was more of a young rookie. However, after following Belgium to compete in the European Cup, he became famous and transferred to Chelsea at a sky-high price of 40 million euros.

Andre Gomez and Joao Mario, two Portuguese champions who won the championship, also jumped over the dragon goal, and both transferred to Barcelona and other giant teams at high prices.

It is not difficult to see the crazy level of the entire European transfer market.

It can even be said that it has reached a point where it has become a bit overheated and has lost its calmness and rationality. As long as it is a slightly emerging star, the giant teams would rather make mistakes than let them go.

However, for Ajax, this is a good thing.

Although selling Milik disrupted Pete Boss' plan and deployment, it also allowed Ajax to get a generous transfer income. In addition to the transfers of Fisher, Van der Horn, Anderson, Becker and other players, Ajax gained a total of 50 million euros.

In other words, at least, in the following season, Ajax no longer needs to worry about the team's fiscal budget, at least he can support himself.

Of course, other players have nothing to do with the overall situation, but selling the two main players, Milik and Cialisen, will definitely have an impact on Ajax's preparations and performance in the new season. How well they can perform depends on the abilities of Van Gaal and Pete Boss.

Yang Yang gave the green light to Milik's transfer, and he also admired Florentino's previous estimates of the European transfer market. He also clearly remembered that Florentino said that in the next few years, the value of outstanding players will become higher and higher, which is an inevitable trend in the short term.

Therefore, the most important thing for Ajax now is to train young players, give full play to their own youth training advantages, and then reverse the club's financial dilemma.

The most surprising thing about the whole summer transfer is Real Madrid.

Real Madrid, which was rumored to be poaching Pogba for a lot of money, not only did not interfere in Pogba's transfer, but instead fled in the transfer market. In addition to Morata and Asensio, two players who had already booked, Real Madrid only introduced Kanter, which was also shocking.

The arch rival Barcelona spent more than 100 million euros, but Real Madrid did not even have half of its opponents, which is not in line with the outside world's impression of Real Madrid's wealth.

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Since June, Yang Yang has taken his wife and children to take vacation.

First he returned to China, then went out for a trip, and he kept hiding from the media and was very low-key.

It was not until mid-July that Yang Yang quietly returned to Europe. He first went to Amsterdam to deal with some things before returning to Madrid and officially reported to Valdebebas.

The training camp for Real Madrid's new season will start on July 16. According to the news from Real Madrid, international players including Navas, Varane, Danilo and Carvajal who participated in the European Cup and Copa America will return to the team in advance to participate in the team's pre-season training camp.

This is undoubtedly good news for Real Madrid.

Many people may be surprised, why these players suddenly become so conscious?

In fact, this is not worth making a fuss about, because only Real Madrid players know that if they don’t return to the team early to participate in the training camp, if they perform poorly at the beginning of the season, they may be on the bench.

On the day Yang Yang arrived in Valdebebas, Real Madrid officials also received a fax from FIFA, and they officially rejected Real Madrid's appeal regarding the transfer ban.

After internal discussions, Real Madrid decided to appeal to the International Court of Arbitration for Sports. The reasons were different from Barcelona. Real Madrid's appeal was that FIFA punished Real Madrid too much. Although the team was suspected of violating the rules, it was not as serious as FIFA said.

Atletico Madrid, which failed to appeal at the same time as Real Madrid, will also make a decision within five days to see if it wants to continue appealing.

It can be said that the entire process is basically following the route planned by Real Madrid in advance. If the appeal is successful, Real Madrid will shorten the suspension period. The ideal result is to only punish one transfer window.

Anyway, Real Madrid has never transferred during the winter break. Even if they are punished and unable to buy people during the winter break, it will not have much impact on Real Madrid.

After introducing Kante, Morata and Asensio, Real Madrid is still strong now and is not afraid of any team's challenges. Naturally, they will not worry about being banned from signings during the winter break.

In terms of the club, after having experience last season, Pintus developed a more detailed pre-season physical fitness reserve training plan, which is still very strong, but after experiencing the bitterness and then sweetness of last season, Real Madrid can also receive such horror training.
Chapter completed!