“We are very honored to announce that we have signed a lifetime contract with Chinese superstar Yang Yang, who has contributed tremendous value to our business, brand and shares.”

Nike has also pushed an official statement to the world on its official website and Twitter channels.

"We have had a partnership with Yang Yang for many years. We have seen greater potential in him both in his career and in the future, which prompted us to finally decide to sign this lifelong contract with him because we believe that he will become our most precious asset."

...

A sudden official statement from Nike quickly caused a huge response among media and fans around the world.

Long before, some media broke the news that Nike and Adidas wanted to sign Yang Yang, among which Adidas had the greatest sincerity because they saw Nike's business in Asia, especially in the Chinese market after signing Yang Yang.

Some Spanish media even revealed that Adidas asked Real Madrid to convince Yang Yang that Yang must be allowed to transfer from Nike to Adidas, and that the German brand is willing to pay the highest sky-high contract for this.

But what was surprising was that Yang Yang finally signed Nike and a lifetime contract, which simply cut off all Adidas' fantasies. From now on, Yang Yang was completely tied up with the Nike chariot.

Countless media and fans have reposted and discussed it, especially concerned about how much sponsorship fees Nike paid after signing a lifetime contract with Yang Yang? How valuable is this contract?

Some people soon speculated that according to this contract, Nike would pay Yang Yang a sponsorship fee of 25 million euros every year. Not only that, Yang Yang's personal brand is very popular in Nike's channels, and he can get a generous share of revenue from Nike every year.

"According to preliminary estimates, it has exceeded 15 million euros in 2013 and will exceed 20 million euros in 2014. This means that Yang Yang is becoming the hottest top brand in Nike. This is also a key factor in Nike's signing of a lifetime contract with Yang Yang, and Yang Yang is also very eager to continue to maintain this cooperation with Nike."

But soon, the revelation was refuted because Yang Yang's agent Raiola said in a high-profile manner that the rumor was not true because it seriously underestimated Yang Yang's value.

“Due to contract limitations, the only thing I can say is that it is very high and very high.”

Raiola also said that the only player who signed a lifetime contract with Nike is currently the basketball god Michael Jordan, while Yang Yang is the only player who signed a lifetime contract besides Jordan, and it comes from football. This itself is a recognition and affirmation of Yang Yang.

But Raiola also said that the lifetime contract is only part of the reason why Yang Yang renews his contract with Nike. More importantly, Yang Yang saw the prospect of continuing cooperation with Nike, especially the Yang Yang brand, which has developed very rapidly in recent years with the cooperation between the team and Nike, and is gradually becoming a golden signboard in the sports field.

The media quickly interpreted the meaning from Raiola's words, that is, Yang Yang signed a lifetime contract with Nike, not only to attract huge sponsorship fees, but also saw that Yang Yang became an independent brand like Jordan, and received a huge sales share from Nike every year.

There is no doubt that this is the real big head.

But neither the media nor the fans are particularly interested in these things, and they are more concerned about sponsorship fees.

...

On the day after Nike released its official statement, Yang Yang appeared in the Nike flagship store in downtown Madrid to attend the debut ceremony of Nike's new World Cup boots. He wore a pair of Nike's new ghost card boots and appeared in front of the media and fans.

This sneaker heel was different in the past. It was customized for Yang Yang by Nike designers for four years. The sneakers, from materials to style to characteristics, are very consistent with Yang Yang's characteristics.

Nike's global football design director Denis also attended the event, saying that the pair of combat boots will make Yang Yang faster on the court because it is lighter. The Nike team studied Yang Yang's game and found that he had many back-and-back running and sprinting, so the sneaker canceled the tongue and adopted a new technology similar to a sock-like one.

"Every player wants to have a pair of shoes that fit like socks, and after wearing them, they feel like running barefoot. This integrated surface design, without the tongue, can avoid the trouble caused by the tongue when the player runs from one side to the other, which will make it more comfortable."

Yang Yang also gave him enough face, smiled and praised a few words, and said that he would wear these new pair of combat boots to compete in the Brazil World Cup.

Nike also said that in the Brazil World Cup, this new boot will be only available for Yang Yang to use in one person, with two colors, and other Nike players will wear other styles, which also reflects Yang Yang's uniqueness.

…………

…………

At noon, he participated in Nike's event. At noon, Yang Yang fulfilled his friendship with the landlords and invited Nike designers and executives to have lunch in the Bernabeu restaurant. He was accompanied by two of Yang Yang's agents, Raiola and Wei Zheng.

Among them, the fat Italian came back from the United States.

This time he returned with a full load and brought back a huge sky-high contract.

50 million euros per year!

Yang Yang felt a little unbelievable because he didn't know why Nike agreed to Raiola's request.

Long before the Champions League final, when Raiola told him the news, Yang Yang felt incredible and thought Raiola was so crazy that when Raiola took over the contract and asked him to sign the autograph, he seemed to be a little dreaming.

50 million euros per year, that's a sky-high price!

Now the sponsorship fee of Adidas to Messi is about 10 million euros per year. The lifetime contract signed by Nike with US NBA basketball superstar Kevin Durant last year was US$300 million in ten years, ranking first in history. James' current contract is only US$20 million a year, which is said to be significantly increased after the year expires.

But now, Nike has given Yang Yang 50 million euros a year, which can be said to be crazy!

So much so that after seeing off Nike's senior management, Yang Yang looked at Raiola and Wei Zheng in disbelief, and then shook his head and smiled bitterly after a long time.

"What a crazy world!"

Of course, both agents knew what Yang Yang meant.

"Do you know? Yang, your biggest problem is conservatism. You have no idea of ​​your own value at all." Raiolala smiled profoundly, with a look of shrewdness that made people admire him, but he couldn't help but want to beat him up.

There is only one Yang Yang in the world, and behind Yang Yang is the entire China, Asia, and now North America and Europe. This is Yang Yang’s value. Nike and Adidas want it, so they have to grab it.

In this case, Raiola, who is good at negotiation, began to play a role.

Of course, when Yang Yang signed this contract, he could get 10% every year. Although he still had to share the money with Wei Zheng, it was rich enough because it was equivalent to sitting and collecting money.

"Also, Zlatan asked me to convey it recently and go back to invite you to dinner. He wants to thank you."

"Hmm?" Yang Yang was a little surprised.

"You few of you founded the investment companies you originally made money, and each of them shared 500,000 euros." Raiola said with a smile.

Yang Yang suddenly realized, but he hadn't seen these guys for a while, and he really didn't have much feeling about money, and those were like numbers to him.

Just like a few days ago, Wei Zheng told him that the domestic mobile phone manufacturer he invested in, the valuation of rice has soared in recent years. It is currently the number one mobile phone brand in China, with a valuation of up to US$45 billion. Many investment institutions and funds are scrambling for rice shares, which has made the valuation of shares in Yang Yang's hands reach US$7.7 billion.

According to Wei Zheng's intention, since the current shareholding in rice is very popular and the valuation has just experienced a surge, for risk reasons, he decided to take advantage of the current opportunity of old equity transfer and try his best to cash out the shares in his hands.

In other words, Yang Yang made at least a hundred times from this investment.

In addition to rice, there are also Jingdong, Meituan, Didi and Toutiao, which have made Yang Yang make a fortune. Judging from the current valuation, he himself doesn’t know how much his net worth is, so he doesn’t have to consider the money anyway.

Of course, Yang Yang has indeed spent a lot of money over the years.

At least he doesn't have much money at hand at the moment, basically in real estate, shops, office buildings, or stocks. Recently, he has upgraded the ten Hope Primary School plans and teacher training every year, and has donated twenty primary schools every year, hoping to better help children in rural areas of the motherland to enter school.

Not only that, he also established a charity foundation in the name of Su Ye and his wife, his parents and son Yang Guang, and vigorously promoted charity in China, hoping to do his best to help more people in need.

For Yang Yang now, he already has money, fame and fortune, and he doesn't have much pursuit. The only thing he wants to do is to continue pursuing his dreams on the football field and challenge his own limits.

...

Raiola knew that Yang Yang was not very interested in money, so the topic quickly shifted to football, and the topic of chatting naturally cannot be separated from the World Cup and European summer transfer markets.

Among them, Raiola mentioned the first thing Portuguese agent Mendes.

"It is very difficult for Real Madrid to sign De Gea this year because Mendes' cooperation with Manchester United is getting deeper and deeper." Raiola said with a smile.

In today's European football, the two biggest agents are Raiola and the other is Jorge Mendez.

Among them, Raiola is taking the player route, while Mendes is actively cooperating with the club.
Chapter completed!