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Chapter 597 Every man has a car dream

If the cars in this era always give Bai Ningyuan an ugly feeling, especially the headlights on the front face that looked like a dull wooden chicken, the spiritless ones seemed like mentally retarded, which brought Bai Ningyuan a pain that could not bear to look at him.

This is also why he has never bought a car. He really can't accept the aesthetics of this era.

But the car in front of you is different. The works created by the world's top automotive design master Peter Cialis, combined with the design languages ​​spoken by Bai Ningyuan, made Bai Ningyuan feel a sense of future that crossed the gap of the times.

He finally saw a car with a sense of familiarity. For a moment, he felt like he couldn't help but burst into tears.

The car in front of me was full of sapphire blue. Under the illumination of the cold lights in the warehouse, it reflected a sparkling light. The top layer of varnish was full and round, as if it was coated with glaze on the body of the car.

The wide air intake grille at the front shows an irregular hexagonal shape, just like an exaggerated big mouth, with the emp-shaped logo on it. The most attractive thing is undoubtedly its headlights. Compared with the current car headlights that are either square or round, the headlights of this car adopt an irregular narrow and long design with four LED headlights inside. When lit, it looks like a demon with faint light flashing in the eyes, fierce and fierce. Below the headlights, there is also a circle of LED light strips composed of daytime running lights. This gorgeous lighting effect gives people an extremely amazing and sci-fi effect.

The overall body of the car is round because it needs to be more in line with the principles of aerodynamics to reduce the energy consumption of wind resistance. However, in this roundness, there are still many strong edges and lines, which makes people feel that the car has a different muscle feeling and seems to be very strong.

The rear of the car is also decorated with a lot of lights. In the center of the trunk is the familiar falcon-shaped logo, with a square emp on the left and a variant of concept.f on the right.

After design, modification, molding and wind tunnel experiments, the appearance of this concept.f was determined. Since December last year, it took more than two months to build the bodies of these two prototypes.

In addition to the appearance, the interior is also fully equipped inside. It can be said that in addition to having no power system and being unable to move, the car in front of Bai Ningyuan in front of him looks no different from a real car.

The first work of the emp car industry, just like Tesla, chose a more high-end model like the coupe, and it is also considered to establish the high-end positioning of emp from the beginning.

China's automobile industry has developed for a full half century since 1956. In this half century, China's automobile industry has experienced a development process from nothing to something, from little to more.

In 2005, the total production of domestic brands of cars was 3.9307 million, with a total sales of 3.9711 million, with a market share of 23.5%, an increase of 4.1% year-on-year, becoming the fastest growing market segmented by country. Among them, Qirui ranked sixth in domestic car companies with an annual sales volume of 190,000 vehicles, with an annual sales volume of more than 110%, ranking among the number one domestic sales group. In this year, Huaxia surpassed Japan for the first time with a slight advantage of 120,000, and became the world's second largest automobile market.

The entire automobile market is thriving and prosperous, and a brand new automobile power is emerging.

However, under the prosperity shown here, there is always a lingering pain.

Whether in this era or in the time when Bai Ningyuan was in his previous life, domestic cars always had labels such as poor performance, poor quality, small problems, unstable, low grade, etc.

Even though many domestic brands have successfully opened up overseas markets, the export of domestic passenger cars reached 550,000 in 2014, it is still difficult to change this stereotyped impression.

And even among the exported products, cars of about US$15,000 still account for the majority, and the brand value is too low.

It’s not that there are domestic car brands that want to take the high-end route, but without exception, they all die miserably. While those companies that have come from the low-end, such as Geely, Qirui, etc., have always had good sales, they have never been able to get out of the shadow of the low-end.

Here we have to mention the Hongqi h7. As the highest-end model under FAW resurrected, and also the once proud Hongqi Automobile, the h7 can be said to have witnessed Hongqi's three comebacks. This car claims to have completely independent intellectual property rights. FAW Group executives once said in a grand manner: From the project was established in 2008 to 2012, FAW spent almost 10.5 billion yuan on this high-end model that claimed to be the first independently developed.

What an astonishing investment, but what is the result of such a huge investment?

In May 2013, when Hongqi H7 was just launched, FAW Group once said confidently that the production and sales volume in the first year of Hongqi Revival should be around 3,000 to 5,000 units. However, with almost relying on the vigorous procurement of senior public departments across the country, this model, which is highly anticipated, has only 2,961 units in 2013, and most of them are from the procurement of the official department, and in 2014,

The overall sales volume has dropped to 2,708 units, which is not as good as the sales volume in 2013 and 6 years. Among them, the private purchase rate is less than 10%. It is known as the domestic high-end automobile, and the sales volume in half a year is just the sales volume of several Audi models in China. FAW Group previously claimed to "directly benchmark international high-end brands such as Audi, BMW, Mercedes-Benz and fully enter the high-end sedan market", and the difference is simply 100,000 miles away.

After spending more than 10 billion, I got such an answer. Although there are many corruption problems in it, it also illustrates the pain of the Chinese automobile industry from another perspective.

After all, the automobile industry has been developing abroad for more than a hundred years, and it is not easy to break through the siege of these powerful opponents. Bai Ningyuan is naturally very clear about this. It is precisely because of this that he took a different approach and chose electric vehicles, a field that is still a blank area for development. In this regard, there is no problem of starting sooner or later.

Although Bai Ningyuan is just an inconspicuous little person with all kinds of small thoughts, he also loves his motherland. After struggling in the automotive industry for many years in his previous life, he also feels that he is disappointed with the recession of domestic brands. Therefore, after he has the ability, he is more willing to use his own efforts to exchange for an opportunity to rise again by the domestic automobile brand.

Every man has a car dream...

The second update today, uh, I played with the little guy for a day today, and I almost forgot the update...

Thank you to the deacon for his kindness of "giving a good name to change life", and bow and thank you!
Chapter completed!
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