Chapter 117 Countermeasures
On the second day after Zhenxiang Duck opened, Liu Tao appeared in the western suburbs again and held a grand opening ceremony for Zhenxiang Duck's second store. Similarly, the second store also caused a wave of crowded onlookers and rush to buy.
Affected by the opening of Zhenxiang Duck Second Store, the turnover of Delicious Duck Third Store, which is separated from the wall, also dropped significantly on the same day.
Another day later, under the auspices of Liu Tao, Zhenxiang Duck Third Store held a grand opening ceremony that was not inferior to the opening scale of the main store. The event of distributing cash on site immediately attracted a huge crowd.
It can be said that Liu Tao’s big moves in the past few days have successfully established the name of the real fragrance duck in the Langya area.
However, as a price, the money Liu Tao spent was also an astonishing amount.
At this time, Liu Tao, after opening three stores, seemed to have a sense of motivation and had already begun to plan to open a fourth store.
Not to mention whether you can make money, just this speed of opening a store has made Bai Ningyuan admire Liu Tao's courage.
I just admire him, but Bai Ningyuan would not learn from him because unlike his wealth, Bai Ningyuan started from scratch at the beginning, and everything was to make money.
For three consecutive days, due to the opening of Zhenxiang Duck, the turnover of Delicious Duck has been at a low point since its opening.
On August 18, the turnover of the main store dropped by 40%.
On August 19, the sales of the main store slightly rebounded compared with yesterday, but compared with usual days, it still dropped by 30%. Affected by the opening of Zhenxiang Duck Second Store, the sales of the Delicious Duck Third Store plummeted to half of its usual days.
On August 20, the turnover of the main store rebounded again compared with the previous day, reaching 80% of the weekly turnover, and the turnover of Delicious Duck 3 Store rose to 70% of the weekly turnover. Due to the impact of the opening of Zhenxiang Duck 3 Store, the turnover of Delicious Duck 6 Store dropped to 70% of the weekly turnover.
Although it was affected by the opening of Zhenxiang Duck, judging from the data over the past three days, delicious duck still has a considerable advantage in the hearts of Langya people and is slowly responding, after all, its popularity is already there.
However, the threat of this really fragrant duck made Bai Ningyuan dare not underestimate it. Moreover, the shares he snatched were authentic and real money. No one would be happy after being snatched away so much turnover for no reason.
On the second day after the opening of the Zhenxiang Duck Main Store, Bai Ningyuan sent employees to buy some ingredients from Zhenxiang Duck, and then came back to taste it with everyone. As Bai Ningyuan guessed, the taste of Zhenxiang Duck was made in the authentic Jiangcheng area, spicy and fresh, and the ultimate taste was developed based on this taste.
It seems that in order to seize this market, Liu Tao has taken great pains to send someone to Jiangcheng to learn their production craftsmanship.
After seeing this, Bai Ningyuan felt a little clear-headed. In later generations, there was a constant debate on the Internet about which tastes better, Zhou Hei Ya or Jue Wei, but in Bai Ningyuan's opinion, the ingredients he made according to Zhou Hei Ya's recipe are more suitable for the tastes of people from Shandong Province or Langya.
Although the Jiangcheng method used by this Zhenxiang duck also tastes good, it is still too spicy for the people of Langya.
But facing the aggressive trend of Zhenxiang Ya, I can't just passively be beaten here. I still have to find a way to get the lost turnover back! Thinking of this, Bai Ningyuan called the central kitchen with a call.
Because Zhang Meng was busy with the flagship store, Bai Ningyuan transferred Liu Jing, the manager of the second store, to take charge of the central kitchen.
"What's the situation of the new product going into production?" Bai Ningyuan asked Liu Jing.
"Boss, everything is normal. At present, with our production, there is absolutely no problem supplying stores in Langya!" Liu Jing's confident answer came from the microphone.
"Tonight I will work overtime to produce a batch of new products and will be delivered tomorrow morning. From tomorrow onwards, all stores in Langya will be on the shelves! As for branches in other places, wait for the situation in Langya to stabilize before talking about it!" Bai Ningyuan thought for a while and ordered Liu Jing.
After the stores closed in the evening, Bai Ningyuan called the managers of each store to have a meeting and heard the news that the new product was launched.
The next day, all the customers who came to Delicious Duck to buy ingredients were surprised to find that two new products began to appear in the Delicious Duck shop - potato chips and kelp!
According to Bai Ningyuan's sales strategy, the new product is not sold three days before it is launched, but is distributed free of charge to customers who shop in the store in the form of a gift.
Before, all kinds of meat were sold in delicious duck. Originally, some customers were a little disdainful of the small potato chips and kelp, but they just thought it was useless to take it. However, after tasting it, they realized the deliciousness. More importantly, compared with duck products, these things are cheaper, which can be said to be of good quality and cheap.
For a time, delicious duck didn't need much effort to promote it. This new product has been passed down by word of mouth among customers and became popular all of a sudden.
The originally sluggish turnover suddenly returned to a hot trend due to the new product launch.
There are only so many customers who buy braised food in a day, and the sales of Delicious Duck have increased significantly, which means that the traffic of Zhenxiang Duck has decreased significantly.
Liu Tao, who was still proud of the booming business a few days ago, was immediately annoyed after seeing the sudden sharp drop in turnover. After several inquiries, he learned that the delicious duck had launched a new product, and his face suddenly became gloomy for a moment.
He could not have thought that the delicious duck would be so fast. Thinking about the young man who opened eight branches in a short period of time, he was indeed not an opponent who could defeat him so easily!
The heads of the three stores under his name all looked at him respectfully, as if they were still waiting for him to make an idea.
To be honest, the business a few days before the opening was indeed very good. Although the profits could not keep up with the 70% profit of Delicious Duck, the 40% profit was not less than Liu Tao's opinion. However, these profits are undoubtedly a drop in the bucket compared to the huge investments spent before the opening.
At the beginning, Liu Tao planned to squeeze the delicious duck market with thunder, and then defeat the delicious duck in one fell swoop, occupying the entire braised duck market. In this way, the investment he invested in in advance could be collected as soon as possible. But what he did not expect was that Bai Ningyuan's delicious duck was so tenacious that he resisted his first wave of attacks and punched him hard.
If you cannot deal with it as soon as possible, the advantages created by your previous huge investment will most likely disappear without a trace in a short period of time, let alone defeating the delicious duck. It is hard to say whether you can recover your investment or continue to drive.
But in the face of the new products of delicious duck, how should they do it? If you follow the trend and learn now, you will definitely not be able to relieve your thirst. Thinking of this, Liu Tao gritted his teeth and looked at the person in charge in front of him with a bit of gloom on his face: "Discount, give me a severe discount and drag them to death!"
Chapter completed!