"Don't even think about it, don't put a trap on me. I'm still too busy with my own affairs. You don't know that those guys from Volt hate me."

Bai Ningyuan continued to cross his legs and said lazily to Li Shufu.

"Also, you are the ones who are eyeing Volvo. Our emp has more technical needs for Volvo and has no special ideas for this brand. After all, compared with our Land Rover, it is really far behind. Now Land Rover and Jaguar have finally started to get out of the quagmire and feed back to the emp. I don't want to fill a large amount of funds into a new bottomless pit. Now our emp doesn't have enough funds."

Before Li Shufu could say anything, Bai Ningyuan added again.

What Bai Ningyuan said is not a lie. This time he acquired Volvo with Jili. In fact, emp just wanted to obtain and digest some of Volvo's technologies in the field of safety. He actually did not have much interest in the Volvo brand.

Although Volvo is also a member of luxury car brands worldwide, overall, its stature is still different from that of Jaguar and Land Rover.

On the one hand, Jaguar Land Rover has always been a luxury car route and is also the royal brand of the Royal Family of England. Among them, Land Rover is called the Rolls-Royce in SUV. It has no shortage of brand appeal and its brand premium ability is relatively high. Especially after the acquisition of emp, it vigorously focused on the Chinese market and achieved quite good results.

On the other hand, Volvo has always been relatively low-key, but it is known for its safety performance. But don’t forget that safety is an essential element of luxury cars, and it seems outdated when talking about safety all day long. In the American luxury car safety rankings, Lexus, Mercedes-Benz and other cars are rarely seen in 10. In China, Volvo, which is a secondary luxury brand, has lagged behind the Land Rover, which has high-end brand marketing masters in terms of brand establishment, image promotion, product introduction, model updates, etc., not only is it behind Land Rover, which has high-end brand marketing masters, but even other brands in the same camp are not as good as those.

In addition, Volvo has always been difficult to have the "luxury car characteristics". Over the years, it has always insisted that small cars and simple interior styles are the development direction, so the products it has always come up with are not generous. Small models, such as S60, even if it is lengthened, the appearance looks almost the same as a compact car. Moreover, its product line has always lacked high-end products. Its most advanced sedan is just an executive-grade mid-sized luxury sedan, which lacks high-end products to match other luxury brands.

Because of this, Volvo's continuous losses in the global market are not difficult to understand, and it is simply a big quagmire.

However, Jaguar Land Rover is different, especially Land Rover, which has seized the gap in the domestic luxury SUV market and entered the market strongly. At this time, a strong SUV trend has already blew up the automobile market in China, but more are concentrated in mid- and low-end cars. When it comes to the high-end or even luxury level, consumers have almost no choice. This makes those rich people very unhappy. How can those Honda Buicks and other things set off their identity? Therefore, the emergence of Land Rover caters to their "pretending weapon".

The Chinese market alone has prompted Land Rover to be reborn, not to mention that its redesigned front face has been strongly sought after by foreign consumers.

In 2008, less than a year after emp took over Land Rover, its global sales achieved a growth of 35%, gradually emerging from the original quagmire of losses. Although Jaguar's performance is not as strong as Land Rover, it is a joint stock company of the two companies, but since last year, it has also achieved a recovery, with sales increasing by more than 20% compared to before the change of hands.

With this reason, Bai Ningyuan would not do a loss-making deal, so when he agreed to jointly acquire Volvo with Li Shufu, he had already agreed that after the acquisition, the brand belongs to Volvo. As long as Volvo's technology is shared, emp accounts for a 20% share in this acquisition, which is considered an investment in these technologies.

"You guy... forget it, I won't say it anymore!" Seeing Bai Ningyuan's lazy look, Li Shufu immediately realized that this guy had made up his mind to enjoy his life. He shook his head speechlessly, with a look of helplessness on his face, but he did not stick to this topic anymore.

After knowing each other for so long, he still knows Bai Ningyuan's temper very well. Since Bai Ningyuan said so, even though he is just joking now, Li Shufu knew that he definitely did not intend to invest too much in this matter. To put it bluntly, people are simply spending money to buy technology, so there is no need to worry about this more.

"But, the safety performance of your electric vehicles is really amazing. Since yesterday, it has been a lot of controversy on the Internet. Now you have almost no opponents in the electric vehicle field. Let us who make traditional cars have a dim light." After a moment of silence, Li Shufu said to Bai Ningyuan again with a joke.

What he said was naturally the traffic accident in Pengcheng yesterday. At this time, a big discussion was triggered on the Internet. In addition to various condemnations about people who do not abide by traffic rules, there was a lot of praise for the safety of emp-c ​​and the praise for Bai Ningyuan.

After all, Bai Ningyuan's photos of his hands being covered in blood and taking his bodyguards to provide emergency treatment to the injured at the scene were still full of positive energy.

As a billionaire, under such circumstances, his mind and spirit are still awe-inspiring to save lives regardless of blood. Especially the videos uploaded by some netizens, those electric cars suddenly became fragmented under the huge impact of the car, causing huge dust to be blown up, which made people feel very shocked. Bai Ningyuan's actions are very valuable in such a chaotic scene.

Of course, among the various messages, there was not a voice that criticized Bai Ningyuan for being a show, but as soon as these remarks came out, they aroused strong indignation from netizens. Various critical remarks made these people run away almost with their heads in their arms. There were many trolls with very strong combat power in daily life, and they could fight ten without losing their disadvantages. But this time, they were not facing ten or eight opponents, but thousands of righteous messengers who were filled with righteous indignation. Even if they had a word from each person, they were enough to drown the remarks of those trolls in the ocean of public opinion.

"To be honest, if it weren't for the chaotic scene and related reports about the dead, I would have doubted whether this was a marketing promotion planned by your emp. By the way, the timing of your appearance was too coincidental. This was simply the best marketing case for you emp. It didn't even have to spend a penny, and it had the best effect. It was simply envious and jealous!" Li Shufu took a sip of tea, then looked at Bai Ningyuan with his eyes squinted.

Because this incident can be said to be a hot topic among major media, even Li Shufu has received the news.

Indeed, Li Shufu had to admire Bai Ningyuan's luck in his heart. It was obviously a very shocking car accident, but because of Bai Ningyuan's coincidental appearance and the unexpected performance of emp-c, the car accident turned into a personal performance show and product advertisement, which suddenly shifted the public's attention from this tragic car accident and focused entirely on Bai Ningyuan and emp's electric car products. It was simply a laughable thing.

As for the car accident itself, people seem to have deliberately forgotten it all at once.

But some things are so mysterious.

Li Shufu is almost certain that after this incident, emp's products will probably be recognized by more people, and at the same time, there will be an explosive increase in sales.

It’s really a pissing person with comparisons, and sometimes, if you have good luck, you can’t stop good things.

But such cases cannot be copied at all.

"I can only say that it happened. I thought about saving people at the beginning, but I didn't think so much about it. Even the car that was pressed down below me later found out that it was an emp, or that good people would always get good rewards!" Bai Ningyuan said lightly, but the look of the face that was cheap and obedient made Li Shufu feel the urge to hit people when he saw it.

"Okay, I won't joke with you anymore. The acquisition of Volvo is now about to be successful. As a person who has experienced it, I will give you a kind reminder. Are you ready to operate this luxury car brand?" As he spoke, Bai Ningyuan gradually put away his careless look, and said to Li Shufu with a serious look on his face.

Bai Ningyuan's words are definitely not aimless. You should know that acquiring a company is not just a simple signing of an agreement. Everything will be fine if you change ownership. It can even be called the first step of the Long March, and the next test is the test.

The acquisition of Bangguo Shuanglong was a bloody case.

Shanghai Auto acquired Bangguo Shuanglong and obtained controlling stake. It can be said that it is almost the first domestic automobile company. At that time, Shanghai Automobile was full of confidence and wanted to use the platform of this acquisition to improve Shanghai Automobile's technical level. However, because of its inexperience, the acquisition was full of internal and external troubles from the beginning. Finally, at the beginning, Shuanglong Court proposed bankruptcy protection. Shanghai Automobile lost control of Shuanglong, which can be said to have lost all its money and spent 4 billion yuan.

This is just a double dragon, which is not much different from Shanghai Automobile's popularity. It ends like this, let alone a luxury brand like Volvo. Jili, who has no similar management experience, even if the acquisition is completed, it is very likely that he will repeat the mistakes of Shanghai Automobile...

Today's first update, Kaven...
Chapter completed!