Chen Xu told the story of the major flood in the lower reaches of the Yellow River just now.

He also explained the emperor's disaster relief orders carefully, and finally said with a serious expression: "Everyone of the Daqin Metropolis Daily has held many periods in a row. He also knows its status and influence in the minds of hundreds of disciples and scholars. Therefore, our Daqin Metropolis Daily cannot be indifferent to this flood, but should do a great job. Not only should His Majesty's disaster relief order be published as soon as possible, but also sent a large number of reporters to the flood area for detailed interviews. After the disaster situation is investigated clearly, it will be published in the subsequent newspapers. In addition, as a reporter, not only should he report on the disaster situation, but he should also report on the disaster relief process, report on the actions of local officials, report on the production and self-rescue of disaster victims, and try to promote the disaster relief situation directly. However, the local officials, officials, gentry and gentry collude withholding food and clothing for disaster relief, and rural bullies bully villagers, etc., should also make detailed reports on the situation of local officials, local officials, gentry and gentry collude withholding food and clothing for disaster relief, and rural bullies oppressing villagers... "

Chen Xu knew that various dirty things in the disaster relief process in later generations could not be deeply explored. At any time, there must be people who made money from the national crisis. This is the bad nature of mankind and has nothing to do with the racial era. An earthquake in the southwest shocked the whole world. People all over the country donated money. As a result, a large amount of materials transported to the disaster area were swallowed up by whales or were not distributed at all. They were moldy in the warehouse. In addition, there were also village bandits and bullies blocking the road to prevent disaster relief vehicles from passing through, and they needed to pay money. These incredible things were reported later, which made everyone very angry.

Later generations said that the laws of the Qin Dynasty were so strict and strictly enforced. Everyone acted strictly in accordance with the law, which was simply fart. The law was divided into objects and groups, and abiding by the law was also divided into objects and groups. In this era of vast and sparsely populated areas, the laws were basically only in the county town.

Chen Xu was a Li Dian and knew that the role of law in towns and even villages was very small. The hierarchical concepts passed down from the Great Zhou Dynasty were extremely strict. Ordinary people respected and feared officials. Chen Xu almost had the final say in Qinghe Town. Almost all the heads of the town pavilions were controlled by local wealthy households. They completed the collection and arrangements of tax grain and corvee as required, and then they had no worries. No one would take care of the local oppression of the people.

Poor ordinary people have no way to complain if they have wronged and want to complain. It is difficult to get to the county town without a carriage. Even if they meet the county magistrate, most of them will be driven out. The officials in the county town will not offend the town officials and local wealthy families because they have to rely on these people to help the people under his rule. Ordinary people want to go to the county town and Xianyang to file a lawsuit, that... Haha, you can do whatever you want, because you go to the next county, you will be arrested and repatriated, because ordinary people are not allowed to leave their county, not to mention that there are refugees everywhere on the road, and jackals, tigers and leopards are also in groups in the mountains. An ordinary person who wants to go to Xianyang will probably die of laughter.

Officials at all levels are only responsible to their superiors, register their population, collect taxes and grains, and distribute corvee labor. As long as there is no major accident under their rule or the censor is not found to have major dereliction of duty, they can be an official until they die.

The laws of the Qin Dynasty were indeed strict, but they targeted the people at the bottom, controlling farmers, suppressing merchants, and harsh craftsmen. It was this strict law and colluding with officials in a scattered manner. The lives of the people can be imagined. In this era when the emperor and the civil and military officials in the dynasty did not pay attention to ordinary people's lives, the officials below naturally would not care. There were no one like Chen Xu, who could meet a thousand years of experience in a miracle, and there were not many officials like Jiangbeiting who believed in other countries' theories and really wanted to be some facts.

Therefore, when the disaster relief money and food are distributed to the township, you can imagine how the officials and tyrants in the township would divide these food and supplies that were originally intended to help the people.

In that era when information was released, a problem that could not be solved even when satellites were flying everywhere. If you want to rely on the so-called Qin law to restrain the integrity of officials and the integrity of the townsmen, it would be almost as difficult and unreliable as finding a woman with innocent bodies in a nightclub.

So Chen Xu said very seriously the aspects that need to be paid attention to when interviewing newspaper reporters and some of the concepts promoted by newspapers.

In fact, these things have been mentioned more or less at the beginning of the newspaper's opening, but all the reporters in the newspaper's office have basically stayed in Xianyang City, and the information collected by the news collected on weekdays is also obtained through postmen or business travelers from south to north. It is not first-hand information. The only reporter who has traveled far away is Li Shun. He went to the northwest with the army. Through a thick battle report, he not only gained his reputation in the world, but also turned into a great Qin nobleman who can wear a green ribbon to participate in politics or even directly meet the saint. Apart from Chen Xu, this honor is the only one in the newspaper. Therefore, in the newspaper, including the General Affairs Secretary Chen Ping, everyone respectfully bowed and shouted to the emperor when they saw Li Shun.

"When will the next newspaper be released?" Chen Xu asked Chen Ping.

"Go back to the Marquis, it will be three days later according to the schedule!" Chen Ping stood up and said.

"Well, we can't wait until three days later, and we will arrange to type out the disaster situation and disaster relief orders today. We will distribute the newspaper tomorrow morning. Is it time to go?"

"Don't worry, except for the first page of the news and facts section of the newspaper is not fixed every time, the content of other pages has been planned long ago. You can print it on stage just by waiting for the proofreading of the layout. Now we only need to sort out the first page..."

"Secretary Chen, the Secretariat sent a copy of the emperor's decree!" Just as Chen Ping was speaking, a manager in the reception desk of the newspaper knocked in the door with a stack of hemp pulp and paper.

Chen Ping took it and looked at it. He smiled and handed it to Chen Xu and said, "Mr. Marquis, please see. The order from the Secretariat has arrived. We only need to arrange people to type and proofread. The new printing factory outside the city has prepared for forty typesetting racks and printing tables, and more are still being made in the process of manufacturing. The copper movable type casting is as fast as flowing water. Printing assistants have also trained for seven or eight days. In addition, the newspaper itself has more than 20 printing tables, so there is no problem of publishing 10,000 newspapers tomorrow morning!"

Chen Xu took the order and looked at it for a few times and said to Chen Ping: "The word typed in the order cannot be wrong. At the same time, he posted a message under the order to collect a large amount of old clothes from the people of Xianyang, arrange people to organize the clothes and pack them, and find a way to send them to the disaster area as soon as possible to distribute them to the victims. Regarding the transportation issue, well, publish another message and send it to the business community, hoping that there will be benevolent merchants who often travel to Qilu and other places to send their clothes over!"

"Mr. Marquis, it's more than 2,000 miles from Xianyang to Dongjun and Qijun. I'm afraid this is a bit difficult. Moreover, the clothes are all bulk goods, so I can't pull much with a carriage. According to the influence of the newspaper, I'm afraid I will collect a lot of old clothes and a lot of carriages needed. Ordinary merchants can't afford the freight costs..." Fu An reminded next to him.

"Using a carriage is definitely more expensive and slow. In fact, you can pass through the water!" The group of people touched their long and short beards, and after pondering for a moment, Jitong said.

"It's really fast to use a boat. Now it's summer. The Wei River is turbulent. The ship goes down the Wei River and then goes to Qi County and Dong County. It's estimated that it will take at most three days. It will take at least half a month to use a carriage to go to Daliang and other places in Luoyang!" Chen Ping nodded and said with a bright eye.

"But some merchants are willing to help with the ship. Merchants are all people who forget their righteousness when they see profit. No one will respond without any benefit!" Qiu Cheng shook his head.

"Haha, this matter is easy to deal with. Let me add a sentence later. If a merchant is willing to help, he will publish an advertisement for him for free in the later newspaper!" Chen Xu said with a smile.

"Marty, what is an advertisement?" Everyone became inexplicably interested in this new noun and looked at Chen Xu together, because every time Chen Xu spoke a new noun, it would be a brand new thing.

"Advertising means to be widely publicized, but in fact it is similar to posting imperial edicts. Just like these edicts, if we do not publish them in newspapers, then if we want to be known to everyone, we need to arrange people to post them in crowded places, and we also need to arrange people to read them loudly, so that the people will know the content of the edict. But advertising is even simpler. For example, this merchant is a medicinal material merchant, and he needs to collect certain medicinal materials, but others don't know what to do, so he needs to promote it everywhere, and then people spread it word by word,

As time goes by, more and more people will know about the things he needs to do, so that he can do business bigger and bigger. However, this kind of publicity speed is slow and the range is small. The medicinal materials merchants in Xianyang may not know anyone who knows it when they arrive in Daliang. Therefore, if they want to do business in Daliang, they must slowly promote it. Even if they spend money to hire people to promote it everywhere, the scope is very small. But if this merchant spends money to publish a message in our Daqin Metropolis Daily, stating the types, quantity and price of medicinal materials to be purchased, what do you think will be effective?”

"Hiss~" A group of senior staff in the newspaper took a breath at almost the same time, and then looked at each other with excitement and bowed to each other, saying: "Mr. Marquis, the sales of Daqin Metropolis Daily in one period of the sales volume of Xianyang alone is stable at more than 30,000 copies, and the remaining nearly 50,000 copies will be sold to dozens of counties and hundreds of counties in Daqin within a month. If he publishes this news in the newspaper, I am afraid that within a month, the entire Daqin who reads and reads will know the existence of medicinal materials merchants. Every time he goes, he only needs to say that he is a medicinal materials merchant who publishes the news in the newspaper, and the locals will naturally know!"

Chen Xu smiled and nodded and said, "Not only that, as long as he publishes this news, even if he doesn't leave his home, there will be medicinal materials merchants from all over the country coming to him and send the medicinal materials he needs to collect to him. Because he has signed up for this Daqin city all over the world, all medicinal materials merchants all know his existence, or there are a large number of merchants who need these medicinal materials come to him to buy. He can make his business all over the country by sitting at home. This is the power of advertising.
Chapter completed!