Chapter 277 Put the price on
At the entrance of Qinghe Store, there were more people watching.
Hundreds of people blocked the streets that were only two feet wide.
When opening a store, customers are welcome to the door. Although the prices of this Qinghe store are ridiculously expensive, under the temptation of Qinghe wine, some people who believe that they can go in and consume money and walk into the foot house. Under the guidance of Hu Kuan and others, they cover their hearts and carefully begin to appreciate these unique goods one by one.
But as Chen Xu said at the beginning, these things have never been seen anywhere else. Whether it is wine, vinegar, sugar, oil, biscuit, sugar cake, or porcelain sweater, the tools are extremely strange, and the most outrageous thing is the price. The cheapest one is the size of a croaker egg. The lollipop inserted on a big stick of millet grass costs twenty yuan each.
These lollipops were suddenly remembered by Chen Xu a few days ago. Because Xing'er and Yu Ji like to eat candy, it is inconvenient to hold a bamboo tube every day, and it is easy to fall to the ground when taken out. Sometimes half of the candy is accidentally rolling everywhere. So Chen Xu boils the candy and stirs it on the small bamboo stick. After cooling and solidifying, it becomes a lollipop that is almost exactly the same as that of later generations. Because it is delicious and convenient, it is loved by the whole family. Now Yu Wuya no longer likes to eat soybeans, and he holds a lollipop in his mouth every day.
In order to show their sincerity in shopping, customers who entered the store bought the cheapest lollipop first.
And after eating it, I praised it all, which said it tastes great and it is definitely worth owning twenty dollars.
Then the situation in the store was very strange at this time.
A group of middle-aged people wearing exquisite leather and fur clothes, each holding a lollipop in his mouth, constantly communicating with several ruffian clerks.
"This sweater is woven with a rare fine wool sheep fur fed by the Hu people in the north. It is light and warm. Look at what I wear..."
Chen Xu lifted up his thin coat, revealing a sweater inside, and was talking nonstop to introduce a sweater to a middle-aged uncle wearing a thick fur coat.
"In such a cold day, I only need to wear an inner jacket and a sweater to keep the cold. It is extremely warm and light, and there is no obstacle in whether you work or walk. Look at the leather clothes on your body. Although it is guaranteed to be warm, it is heavy and thick. Not only is it inconvenient to put on and take off, it may be uncomfortable to sit up and sit up..."
The middle-aged man touched the sweater Chen Xu was wearing with his hand, nodded and said, "Young man said it well. It is indeed light and thin and warm, but this sweater is too expensive. It costs 3,000 yuan per piece. I can sell several marten fur even if it is marten!"
"How can this be compared? Although minks are warm, they are not tolerant. They are afraid of breaking them when working. But this sweater is different. They are washed and dried, worn and covered, pulled and pulled. It will be fine if you wear a sweater for seven or eight years or even ten years. In the future, when it is cold, it will be cold or even visited friends. Others are wearing thick leather jackets, but you are just like me, just wearing a thin spring and autumn jacket, which is both warm and decent..."
Chen Xu said this and laughed and said in a low voice: "The most convenient thing is to go to the garden to play with the little lady. It is convenient and quick to take off the clothes. I see that you are strong and can be happy several times a night. You can't take off your thick leather clothes and put them on again and again. It's both hindering things and delaying interest. Uncle, don't you?"
The middle-aged uncle immediately nodded with his eyes lit up: "Yes, the clothes are too thick and heavy, which really delays the interest. I have been that... the little man understands it, so I won't say it anymore. I want this sweater!"
"Haha, okay, this sweater is difficult to knit. We only made more than ten pieces in total. Maybe it will be sold out soon, so it is definitely worth owning. I will take you to the greenhouse in the back to try out the clothes!"
Chen Xu took the middle-aged man to a room with a warm kang behind and instructed him how to put on and take off such sweaters. When the two came out soon, the middle-aged man lost a lot of weight and held the thick fur coat directly in his hands. So Chen Xu called a gangster to quickly take a burlap handbag with the words Qinghe Store and help the middle-aged man fold the fur coat and put it in his pocket.
"I didn't bring much money today, so I'll help me get two bottles of Qinghe Mei jealousy!" The middle-aged man seemed to feel that it was a bit bad to buy just one sweater, so he took out his purse and counted twenty small golden cakes and handed them to Chen Xu.
Holding a handful of heavy gold, Chen Xu's roaring teeth were almost revealed.
"One sweater, two bottles of Qinghe Mei vinegar, one tael of gold, keep the account!" Amid Chen Xu's shouting, Zhang Quandan, who was sitting in the counter, quickly picked up the brush, wrote the content on the account book, and wrote the amount in Arabic numerals.
A gangster clerk put two bottles of Qinghe Meiji in a small cloth bag and handed them to the middle-aged man. Chen Xu gave him five more lollipops. The middle-aged man walked out of the store with his chest raised and his head raised, causing countless people outside the door to admire him.
"It's really worth the money, and I also give such exquisite cloth bags!"
"Yes, it's a pity that it's too expensive. I guess we can only afford a lollipop!"
"Little husband, please leave me a bottle of Qinghe wine. Come again tomorrow!" The middle-aged man stood at the door and turned back proudly and spoke loudly, causing the crowd to exclaim again.
"Haha, okay, sir, you are here to wait. Your consumption in my store today is 4,000 yuan. I will give you a voucher..." Chen Xu took out a piece of hemp pulp paper five inches long and two inches wide from the counter. It said the voucher 300 yuan on it, and there was also a bright red seal from Qinghe Store. The back also read the consumption deadline.
"This voucher can only be used in my store and is valid within three months. If the shopping amount reaches more than 1,000 yuan, it can be used as coins!" Chen Xu explained.
"Really?" The middle-aged man was a little excited after being surprised.
"Of course it's true. If you use it now, you only need to add 700 yuan to exchange for a bottle of Qinghe Mei Vinegar!"
"You little man is kind and righteous, I will definitely come again tomorrow!" After the middle-aged man happily packed the voucher in person.
"Okay, if your spending will reach 10,000 yuan tomorrow, I will give you a VIP card. You can get a 10% discount on shopping at my store any time in the future."
"What is a VIP card? What is a 10% discount?" the middle-aged man asked in confusion.
"VIP card is an identity card, which means that you are a distinguished guest of my store. A 10% discount means that you only need to pay 90% of the full payment..."
Chen Xu's voice was very loud, and almost everyone inside and outside the store heard it. Many people began to exclaim again. Many of them, who were originally merchants, had their eyes lit up, and then they showed surprise and excitement.
Whether it is vouchers or VIP cards, they are a brand new marketing method. Although this era is in short supply of material resources and underdeveloped business, it does not mean that merchants are all stupid. In fact, in any era, merchants are the most sensitive and smartest group. They are chasing money and interests all the time. The two things Chen Xu brought out are the biggest motivation for customers to return to spend.
Chen Xu was very happy that the first business was completed and it was a good start.
In the store, some of them started to pay for money, some bought a bottle of vinegar or two, some bought a few kilograms of rice candy cake, and some chose to buy a sweater or scarf.
"Wow, three pounds of rice candy, five hundred coins, keep the accounts!"
"Crazy, two bottles of Qinghe Mei vinegar, two taels of gold plus two hundred coins!"
"Crazy, a wool scarf, five hundred dollars!"
...
As several gangsters shouted one after another, a large handful of copper coins and gold cakes were counted and threw them into a cash box, which attracted the crowds of people watching outside to become more and more restless.
Most of these people who came to the store to buy things were passing by or who originally lived in nearby foot shops. They didn't bring much money when they went out, and they left one after another after buying them. At the same time, they quickly promoted the Qinghe shop. However, in just half an hour, almost all the wealthy households and merchants and officials in the city knew that a place specializing in selling luxury goods was suddenly opened in the city, and it also sold Qinghe wines that might be worth a thousand gold coins in Xianyang. This news instantly ignited the enthusiasm of Wancheng. Countless nobles and wealthy merchants came from all directions with their servants.
As people gather inside and outside the store gather, the doors of the store were almost overwhelmed. There were many people who seemed rich and powerful, and they all carried guards with swords, which were not easy to mess with at first glance.
"Sir, should we send some money to the County Magistrate's Mansion and ask them to arrange for the city guards and soldiers to come to maintain order and continue to gather. If there are people who are ill-behaved in the house, it is very likely that disaster will be caused!" Hu Kuan said with a pale face.
"It's okay, they should be here soon!" Chen Xu said with a calm expression.
Sure enough, not long after, a neat footsteps and bamboo whistles came from outside. A group of soldiers holding halberds rushed in under the leadership of two county magistrates riding on horseback, starting to drive away the onlookers. Soon the crowded and noisy crowd began to retreat and evacuate. The soldiers did not go into the store to make trouble. After driving the crowd away, they stood on the street outside the store and began to maintain order.
Chen Xu breathed a sigh of relief. It seemed that Gao Yao was not a complete playboy. His mind and methods were pretty good. At least Chen Xu looked a little more high in this matter.
The arrival of the city guard did not surprise too many people in the store who planned to buy things, but many of them began to think about the identity of the owner of this store. Some people who originally wanted to intimidate and blackmailed them temporarily put away their thoughts.
Most of the people entering the store later were surrounded by two shelves where Qinghe wine and porcelain were placed. Some were watching carefully, while others were whispering to each other, with serious and solemn expressions.
These people may not be as simple as having money.
"How to sell this Qinghe wine, why is there no marked price?" An old man with a majestic expression and wearing an exquisite fur coat and a white mink hat asked coldly.
"How much do you think is appropriate?" Chen Xu asked lightly.
"According to the laws and regulations of the Great Qin Dynasty, all goods sold must be marked with the price!" the old man said majestic.
"Haha, since you want to look at the price, please put the price on it!" Chen Xu smiled and waved his hand. Hu Kuan brought a wooden sign and placed it on the shelf with 20,000 yuan.
Chapter completed!