"No experience is not a problem. The design of luxury cars is actually not as complicated as imagined. It's just that Miss Xiuzhu, you 'Dayu Group', did not come up with enough cost budget..."

Zhao Guoyang's comment made Jin Xiuzhu somewhat dissatisfied.

She said in a muffled voice: "Guoyang, what you mean. As long as the cost budget is in place, anyone can design a luxury car?"

I originally thought that Zhao Guoyang would try his best to deny his statement, but who knew that after listening to his words, he nodded with a smile, which made Jin Xiuzhu a little surprised.

Just when Jin Xiuzhu was a little confused, Zhao Guoyang raised his hand and said, "All people who care about the automobile industry have this question."

"It's just that we are doing automotive design. Why do luxury brands make cars more beautiful, while low-end brands are not good-looking."

"Is it because mid- and low-end brands cannot hire designers with deep skills?"

Listening to Zhao Guoyang's words, Jin Xiuzhu nodded repeatedly.

Indeed, she herself had some questions about this.

Speaking of which, although Kim Soo-joo has confirmed the identity of her group's heir, she has gradually entered the automotive industry.

But most of her previous days were responsible for commerce.

Therefore, she still lacks some in-depth understanding of the automobile industry.

Perhaps in front of ordinary people, Jin Xiuzhu is already an expert, but in front of Zhao Guoyang, the knowledge she knows about cars is relatively poor.

Facing Kim Soo-joo's hopeful gaze, Zhao Guoyang calmly explained: "Obviously, the designer is not the only reason for the lack of beauty and attractiveness of mid- and low-end cars, or even the important reason."

"Miss Xiuzhu, you should know that the design of the car has its own cost."

While Jin Xiuzhu nodded, Zhao Guoyang continued to speak: "The cost I am talking about is not the designer's salary and office consumables. The proportion of design costs to the cost of the entire vehicle determines whether it belongs to a luxury car, and also determines whether a car looks more beautiful."

Listening to Zhao Guoyang's unique story, Jin Xiuzhu felt that she was deeply attracted by the other party and couldn't help but want to continue listening.

Zhao Guoyang talked freely: "Generally speaking, the process of automobile design is first market research, then laying out hard spots, then drawing sketches, then design drawings, and finally making a clay model and drawing A-side."

"In addition to designers, there are many other staff members in this process. Their existence will limit the designer's creative space such as market demand, platform restrictions, and engineering implementation. Let's analyze it carefully one by one."

"Market research is the study of car companies' trends in fashion design. High-end brands need to spend a lot of time and thought on this, because they themselves are trend-leading."

"This is not just automotive design, it must be involved in the entire popular culture. Mid- and low-end brands only need to pick up ready-made ones and then make some thinking diversified."

"Decoration of hard points is a compromise between designers' restrictions on platform. After all, most cars are mass-produced products. A low-cost car must use a large number of existing structures. The more structures it uses, the smaller the creative space of the designer, the less innovative the product..."

Speaking of this, what Zhao Guoyang actually thought of was a popular model in the era before his rebirth - SUV.

In the era before his rebirth, SUVs became popular, and many SUV products directly pulled out from the sedan platform were also derived.

Many models can even be seen at a glance that are not pure SUV bloodlines. How can such products bring new ideas to consumers if they are released?

Of course, he couldn't say this with Kim Soo-joo.

After complaining in his heart for a while, Zhao Guoyang continued to speak: "Let's talk about oil sludge."

"Miss Xiuzhu, you should have been to the design headquarters of 'Daewoo Automobile Company', and you should also know that when making sludge models, there were already a large number of engineers involved."

"Yes. I did go to the design headquarters of the 'car company' several times." Kim Soo-joo said with a "hmm".

"But, is this oil sludge related to the design of the car?" Jin Xiuzhu said inexplicably.

"Haha, it's a big deal!"

Zhao Guoyang shrugged and smiled, "To put it bluntly, when making oil sludge, it is the most intense stage of fighting between engineers and designers..."

“Many times, some of the very shining ideas that designers originally had will be cut off because the cost of engineering implementation is too high.”

"Miss Xiuzhu, think about it. If it is a luxury car, the designer will naturally speak harder. As for "civilian cars" like "Volkswagen polo" and "Toyota Corolla", the design fee itself is not high. The designer will only go to fight with the engineer unless he is full. Do you think this is the case..."

Listening to Zhao Guoyang's very humorous metaphor, Jin Xiuzhu couldn't help laughing.

"Hehe, I didn't expect that Guoyang, you have such an interesting side."

Kim Soo-joo smiled, "But what you said makes sense. The design of a luxury car really depends more on investment..."

Zhao Guoyang said "hmm" and continued: "In addition, in terms of design compromise on functions, luxury cars also have more room than cheap cars."

"For luxury cars, customers are willing to pay for more aesthetic designs, and even willing to sacrifice some of their features, such as space and comfort."

"For cheap cars, customers are most concerned about price and functionality. Therefore, when designing, in order to reduce costs and ensure functionality, it is common to make compromises in design."

When Zhao Guoyang was narrating it seriously, Jin Xiuzhu kept nodding and saying yes.

In her opinion, even the two chief engineers of her "Dayu Group" would not be able to make such accurate analysis as Zhao Guoyang.

Zhao Guoyang didn't know what the young lady was thinking, so he continued to explain: "At this point, some copycat cars are particularly obvious..."

"Copycat car? What is that?" Jin Xiuzhu obviously had never heard of the word "Copycat", and looked at Zhao Guoyang with a confused look on her face.

"Uh..." Zhao Guoyang realized this time, and he seemed to have used the buzzwords before rebirth.

However, Kim Soo-joo is not from Chinese anyway, so Zhao Guoyang is not afraid of the word spreading from her.

So he touched his nose and explained patiently: "Miss Xiuzhu, the word 'court' is, in our Chinese, the original meaning refers to the city in the mountains, that is, where there are defensive fences in the mountains and forests."

"Later, after evolution, it generally refers to counterfeit products that come from imitation, copying, and plagiarism."

"Its main characteristics are imitation, rapidity, and popularization. The main forms are starting through small workshops and quickly imitating famous brands."

"Copy products involve different fields such as game consoles, motorcycles, cars, etc. The vocabulary derived from this includes copy machines, copy cars, etc.."

Hearing this, Kim Soo-joo suddenly realized: "Oh, I understand. It's like, our South Korea's 'modern' is a copycat, right?"

After hearing this, Zhao Guoyang almost choked. He never expected that Miss Jin would use his own country's brand as an example.

However, this Miss Jin's seeking truth from facts has made Zhao Guoyang's favorable impression of her a little more.

He said "hmm" and nodded, "Yes, Hyundai Group recently used a similar pronunciation to HONDA in a TV commercial in California, America, which made people begin to think that this is an island country's car."

"Like Honda's high-end car brand in the United States, Acura, many Americans believe that Hyundai is also a part of Honda. Why do many people think so? It's because the logo and pronunciation are similar..."

Listening to Zhao Guoyang's explanation, Jin Xiuzhu felt very relieved.

Indeed, the people of the "Daewoo Group" have always had no good feelings for the "Modern Group" and think that this company will "steal" other people's labor results.

Now that I suddenly realized that my friend actually had the same view as me, Kim Soo-joo was naturally very happy.

Zhao Guoyang pulled the topic back and said, "Miss Xiuzhu, you and I will tell you the word "counterfeit". In fact, it is mainly to tell you that many "counterfeit cars" look very good and have good image and temperament, but you can feel the gap when you touch it and touch it."

"To say something pretentious, the word 'luxury car' is not that easy to call."

"The factors I mentioned above are not just hardware costs. For luxury cars, a package of research, design and adjustment of these components must be missing, while the procurement standards for cheap cars are relatively lower."

Zhao Guoyang finally concluded: "So, if Miss Xiuzhu, you really want to enter luxury cars, a big investment is essential!"

"So, Miss Xiuzhu, are you ready to make such a big bet?"

Listening to Zhao Guoyang's aggressive words, Jin Xiuzhu was silent for a while, then raised her head and gritted her teeth and said, "As long as Guoyang, you are willing to help me and be my chief designer, I will dare to place a heavy bet!"

"No?" Zhao Guoyang was just teasing this girl, making her retreat, and did not expect her to make this decision.

Who knew that this Miss Jin was so easy to "fool" and was determined by her casual words.

Looking at the resolute expression on the other person's face, Zhao Guoyang had a headache.

Jin Xiuzhu stared at Zhao Guoyang without any moment, and said, "Guoyang, I'm not talking to you!"

"During this period, after I really came into contact with the core of the 'Daewoo Group', I have discovered a lot of problems. There are many problems, and they have even been related to the life and death of the group..."

"If I can't show the courage and determination to 'burn the boat', our Daewoo Group' building may fall into it at any time."
Chapter completed!