After the little episode caused by Huo Gang ungrateful, Qian Wanli rubbed his hands with a smile and said to Chen Li:

"Chen Li, I came here this time to talk to you about your next work."

After the sales have made practical progress here, Qian Wanli no longer interferes in the work of the sales center. When Qian Wanli said this, Feng Xin and Li Junfeng and others knew that there should be more important things to talk about, so they should go out with tact.

Chen Li said, "Oh, that's right today, so why not hold a meeting and study it together!" He asked Li Junfeng to go out and call Miao Jing, and Liu Tongjiang came to his office for a meeting.

The office was very narrow. Liu Tongjiang thought he was from the impression advertisement and only belonged to outsiders here. He had to talk about more important things, but he really didn't have the position of interrupting him. Now he just followed Chen Li's arrangements, so he pulled the chair and sat by the door.

Miao Jing stood leaning against the door, just as she heard that she had gained some knowledge.

Chen Li originally wanted Qian Wanli to sit in his seat, but Qian Wanli only sat down on the sofa opposite Chen Li, while Li Junfeng sat on the sofa with Zhang Hongqing.

Feng Xin stood beside Chen Li and felt like Secretary Chen Li was.

"Chen Li, thank you for your hard work during this period. To be honest, you really shocked me. I originally thought that even if you sold more than ten or twenty units a month, I didn't expect that you could exceed our bet agreement in advance. Full calculations, Chen Li, you have just been in charge of the sales work here for a month and sold forty units. And according to your progress, it is possible to sell fifty units next month." Qian Wanli said with deep joy.

Chen Li knew that Qian Wanli should have other intentions when he said this. Now he was just laying the groundwork and was waiting for him to continue to say it.

Zhang Hongqing took Qian Wanli's words at this time and said, "Manager Chen, judging from the current good sales situation, can the planning plan you first proposed be modified? There is no need to invest so much money?"

"Oh? Always Zhang think so?" Chen Li didn't ask Qian Wanli directly, but just asked Zhang Hongqing with a smile.

"I'm not very familiar with the business. Manager Liu and Manager Li should have read this plan. What do you think?" Zhang Hongqing asked.

Only then did Liu Tongjiang realize that Zhang Hongqing and Qian Wanli came together to reduce their advertising investment in the later stage.

Currently, under Chen Li's hosting, Ginkgo Flower Garden has not invested much in advertising promotion in the past month, and it has exceeded its goal. As long as it continues to follow the current policy, it can indeed save 600,000 or 700,000 advertising budget.

Liu Tongjiang also felt that it could reduce advertising investment appropriately, but it would inevitably lead to a decrease in impression advertising revenue. He really had no position to say anything in this regard.

Liu Tongjiang didn't say anything, but Zhang Hongqing would force Li Junfeng to express his opinion.

Chen Li would not hand over the problem to Li Junfeng, and knew that what Zhang Hongqing said was Qian Wanli, so he shook his head and said, "We cannot be blinded by the success in front of us. The planning plan cannot be modified, but also needs to be further strengthened. In fact, I have made a more detailed plan for this..."

Chen Li opened the drawer of his desk, took out a thick stack of paper, handed it to Qian Wanli, and said,

"Next, we have to do a core thing. In addition to the lack of reduction in other advertising investment, we also have to pay an additional 300,000 yuan to hold a prize-winning Ginkgo Blossom Garden across the city. The name of Ginkgo Blossom Garden is still too simple and does not conform to the positioning of Mr. Qian to build this community into a high-end community on the east bank of Yanming Lake in the future..."

"Change your name with 300,000 yuan? Chen Li, you are really..." Zhang Hongqing spoke in surprise, feeling that he really didn't know what to say about Chen Li.

Qian Wanli didn't say anything, and there was no expression on his face.

He had already decided to discuss this trip with Chen Li about reducing the advertising budget. Not only did Chen Li not have the idea of ​​reducing the budget, he also wanted to change his name with an additional 300,000 yuan in addition to the previous plan?

Feng Xin, Miao Jing, and Li Junfeng were naturally full of shock, and the expression on Liu Tongjiang's face was even more entangled...

Chen Li said: "In the past month and month, Ginkgo Blossom Garden has sold forty apartments. Compared with previous achievements, it can be said to be a miracle, but if we do not immediately combine comprehensive advertising with our own rectification, our sales performance will immediately encounter bottlenecks and sales volume will decline sharply."

"Manager Chen, you're a little alarmist. I haven't seen you invest anything in the past half month. Is it different for you to sell all the house?" Zhang Hongqing said, but looked at Qian Wanli and said, "I can understand your ideas, but you also have to consider the situation of Jinyuan International. If you implement it according to your plan, our Jinyuan International will be under a lot of pressure."

Zhang Hongqing said something, and he was a little bit criticized by Chen Li for his impression of using the impression of Jinyuan International.

Although Qian Wanli didn't say anything at this time, all the meanings were expressed by Zhang Hongqing on his behalf.

Qian Wanli knew his difficulties. Chen Li sold forty houses this month, but the house payment of more than 4 million yuan still cannot solve the dilemma of Jinyuan International.

"During this period, I focused my sales on several office buildings near the International Trade Plaza in the Hi-Tech Zone near the University Town. After studying the existing sales data, I can understand that the most intense purchase of Ginkgo Blossom Garden was mainly concentrated in the early stage. The reason why they considered Ginkgo Blossom Garden was based on the three advantages of Ginkgo Blossom Garden itself. First, the housing prices are cheap, almost half of the housing prices in the main urban area; second, the transportation is convenient, located between the high-tech zone and the main urban area, and located in the middle of their life and work. This is naturally the best choice for them to buy a house. Third, the development potential here, which is why I dare to add that additional clause to the house sales contract."

Seeing Qian Wanli not speaking, Chen Li continued,

"But Mr. Qian, the advantages of Ginkgo Blossom Garden are still limited, and the potential of existing customers will be quickly discovered. We must invest a lot of advertising to expand our influence and explore new intention customers. The biggest advantage of Ginkgo Blossom Garden is its development potential and geographical advantages. It is close to the main city and Yanming Lake in the west, the Hi-tech Zone in the north, and the Zhengdong New District to be developed in the east, and the Yanming Lake University Town in the planning and construction. You know these advantages, I know, some people who work every day know from Zhongxiu Road to the high-tech zone, but this natural influence is limited here. If we want to discover potential customers in the entire business city, we must place large-scale advertisements! The name change of 300,000 is just a core point of the entire advertising planning..." Chen Li said.

At this time, Li Junfeng, Liu Tongjiang and others were all silent. After listening to Chen Li's analysis, they realized that they were too blind and optimistic. Only then did they realize that Chen Li seemed leisurely, but they did a more solid survey and analysis than them.

Zhang Hongqing also stopped and looked at Qian Wanli with obvious convincing eyes.

Qian Wanli did not immediately express his opinion and sat there looking through the plan book in his hand; Zhang Hongqing sat behind Qian Wanli and could also see the content of the plan book. In the plan book, Chen Li listed more detailed, professional data and chart analysis. It is not a loss for him to be a financial background, but he soon saw something more eye-catching.

In addition to the additional budget of 300,000 yuan for advertising costs, Chen Li also proposed to ask Jinyuan to spend another amount of funds to decorate the shops that cannot be sold in the South Gate for the first phase, and then rent them out for free!

Zhang Hongqing took a deep breath and subconsciously looked at Qian Wanli, thinking that if Qian Wanli was crazy, he would agree to this condition.

The south gate is long and there are so many shops that are decorated by Jinyuan. How much does it cost to put in?

Qian Wanli was very calm, grabbed the plan in his hand, and smiled at Chen Li:

"Well, you're right. We just need to increase the advertising efforts for this. We have to spend money on publicity, but..."

The plan was formulated by Chen Li, of course he knew Qian Wanli. At this time, Zhang Hongqing saw something eye-catching in the plan, so he picked up a folder from the table and placed it in Qian Wan, handed it to Qian Wanli, and said:

"Mr. Qian, these are the advantages of Ginkgo Blossom Garden, but the shortcomings of Ginkgo Blossom Garden are also unavoidable. It is these shortcomings that limit the potential customer base of Ginkgo Blossom Garden. Take a look at this customer follow-up information we have collected."

Qian Wanli took a thick stack of information and knew that Chen Li could sit here to talk to him about these things, and the work and professionalism he did were far beyond his imagination.

After reading it page by page, Qian Wanli was already sweating. Although he knew that Ginkgo Blossom Garden had some congenital deficiencies, this follow-up information for customers who had already purchased a house and moved in made people feel like they wanted to check out collectively!

The most concentrated customer base is also the biggest demand for resentment, which is that the community's living facilities are seriously backward. This is a congenital defect that is bound to occur when Ginkgo Flower Garden is surrounded by private houses and factories.

"Mr. Qian, does it look a bit like a complaint against a bad developer?" Chen Li smiled and joked, but made Qian Wanli feel even more bored.

Qian Wanli felt a lot of feelings at this moment, but he only handed the folder to Zhang Hongqing.

After reading a few pages, Zhang Hongqing understood why Qian Wanli had such an expression, but it was impossible to spend so much money to decorate the shop and rent it to the merchant for free.

"The customer needs are always endless. They always want to enjoy higher enjoyment with the least amount of money. Why don't you think that Ginkgo Flower Garden is so much cheaper than real estate projects in the main urban area!" Zhang Hongqing said.

Chen Li said directly: "Mr. Zhang is talking about this truth, but why haven't one of the shops in the south gate of the community sold so far?"

Li Junfeng opened his mouth but swallowed it back. The row of shops there were first built by Ginkgo Flower Garden, but no one has been sold until now, and no one has been consulted. However, when he heard the price of 3,600, he was immediately blocked.

"The reason is that it is too expensive! And now there are few residents in Ginkgo Flower Garden, and there are private houses around it. It is still hundreds of meters away from Zhongyuan University, so it cannot form a fixed consumer group. These reasons have caused the shops to be unable to sell smoothly. The traditional practice is to wait for the shops to be sold, and the owners of the shops rent out the shops, forming complete community living facilities one after another, but this link is directly interrupted. Without living facilities, the inconvenience of life has become an obstacle for customers to choose Ginkgo Flower Garden houses. This is a vicious cycle. My current opinion

, we are taking the initiative to unravel this vicious cycle. If you can't sell it, don't sell it. Jinyuan directly took out the money to decorate the shops and rented them. We actively looked for merchants to settle the business and gave the merchants some preferential conditions. We helped with the decoration and exempted the rent for three years to solve the problem of community life support. The first goal is to promote the sales of houses. However, if the houses in the community are sold, the community is popular. After two or three years, Jinyuan is still worried that they can't sell them, and are they worried that they can't recover the renovation costs they invested in?" Chen Li said with a smile.

Zhang Hongqing didn't think Chen Li was so capable, and he talked very well about everything he didn't dare to think about. When it came to the hearts of a group of people, his attitude softened, but he still wanted to argue a few words.

Qian Wanli waved his hand, stopped Zhang Hongqing from speaking, and said to Chen Li: "Chen Li, what you said makes sense, and you have a strong ability to convince others, but now you have to spend so much money at once, and the company is under great pressure..." He looked embarrassed on his face.

Li Junfeng said: "Mr. Qian, there will naturally be a decoration company to advance the construction in the early stage. As long as the news is built here, I think the payment for the subsequent sales should be enough to pay."

Qian Wanli frowned and said with a wry smile: "Now I'm afraid no company is willing to advance the funds to take orders from Ginkgo Flower Garden."

Everyone couldn't help but feel nervous when they heard the words. Li Junfeng also knew that something was wrong with the company, but he didn't expect it to be so serious.
Chapter completed!