Looking through this circle, Chen Li was quite satisfied with Impression Company.

That day in the hospital, He Wan first talked about their planning plan. Although Chen Li didn't get the focus, it was quite professional. Although Liu Tongjiang was a little stubborn, he was also a professional talent. The more important thing is, the scale of advertising is not large, the company structure is clear, and he is a qualified partner.

Chen Li looked at He Wan, who was staring at the computer screen with a shocked look, but her beautiful face couldn't hide her tired face. She smiled in her heart and thought that the situation in front of the advertisement was also sunset, and she was probably not far from being left with an empty air. It was inevitable that He Wan and Liu Tongjiang had doubts about him, but as long as He Wan used this order from Jinyuan International as a life-saving ladder at this time, it was an opportunity that he could seize.

After reading the manuscripts that Chen Li had driven out in the past two days, He Wan breathed a sigh of relief, leaned on the chair and pinched her slightly sour eyes. Her fair white neck was not wrinkled at all. The rotator-less shirt habitually unbuttoned the first hole. Chen Li's gaze naturally slid onto the clearly contoured slender collarbone...

Chen Li walked to He Wan and sat down.

He Wan looked at Chen Li in confusion and shock: "Your plan..."

"Sister He Wan wanted to say that my planner is good, but not professional enough?" Chen Li knew what He Wan was thinking, and guessed how she would react. He laughed and said, "If my plan is more professional than Liu Tongjiang and others, then Sister He Wan fired Liu Tongjiang and others and hired me alone."

"You are a talented man from the medium and high school. I dare not treat you as a mule and horse." He Wanyan smiled, but she couldn't help but be confused by Chen Li's calmness and calmness, and couldn't see anything from his face. She thought to herself, how could this be the plan? What kind of planning plan is this?

Although she had just taken over the company, she had already studied hard, but she never thought that advertising planning could be done like this!

At this time, someone knocked on the door outside, and everyone from the planning department was ready, so he asked He Wan to come and have a meeting.

He Wan frowned slightly and wanted to say something to Chen Li, but she didn't say it. She just asked her assistant Xiao Jiang to print out the planning draft and send it directly to the conference room for discussion later.

The conference room is next to the planning department. There is a conference table with document shelves on all sides. The materials are filled with dense stubble, and the conference table is also filled with things. I think it is usually occupied by the planning department to work, and even for meetings, the planning department is the main focus.

Chen Li followed He Wan in, and Liu Tongjiang was sitting at the conference table discussing his copy with four young people.

Seeing He Wan coming in, Liu Tongjiang stood up, but four young men were sitting there smoking cigarettes, looking through the copywriting in their hands. Another person even lay on the table and snored. He was pushed to wake up. When he looked up, he rubbed his swollen temples and muttered, "I was too late to help Lao Liu sleep when he was late yesterday. I went to wash my face and wake up my mind..." He pushed the chair away and went out.

He Wan was helpless and just pretended not to see it. Chen Li looked at it and felt something else. Perhaps only Liu Tongjiang was left in the planning department. Others either had to live by muddle through it or were already looking for other jobs in secret.

He Wan pulled two chairs and asked Chen Li to sit down with her.

Chen Li did not mean to sit down next to He Wan, but walked to He Wan, pulled a chair to sit down at the other end of the conference table, took the copy of Liu Tongjiang in the hands of the young man beside him, and said to He Wan: "I want to see what wonderful things are there for Lao Liu's plan."

The planning department is the least important thing in the company. Everyone sells creativity for a living, and it is inevitable that there will be some arrogant people who are proud of their talents.

But no matter how particular he was, Chen immediately walked to the other end of the conference table and sat down, which made Liu Tongjiang and the others look at him and suddenly retracted: What does this mean? Is this kid really the second person in the company?

If you really need to pay attention to the order of the conference table, it should be that Liu Tongjiang sat opposite He Wan.

He Wan was also surprised, but Chen Li was already looking through Liu Tongjiang's plan at this time, and seemed to have no idea of ​​other people's unusual reactions.

******************************

Chen Li read very quickly and quickly passed Liu Tongjiang's plan.

Taking advertising design as the benchmark, Liu Tongjiang's draft is indeed a very good plan. The main idea is just as mentioned in the ordinary. Everything focuses on the compression cost as much as possible. It can be seen that a lot of effort has been put into practice.

Liu Tongjiang is worthy of being an indulgent figure in the advertising planning industry for more than ten years. He can be said to be the backbone of Impression Company. At other times, he may be able to place orders, but there is no chance to put it in Jinyuan International.

"Sister He Wan, you said that according to Lao Liu's plan, how likely is it to get the order of Jinyuan?" Chen Li threw a thick stack of manuscripts at the corner of the table, picked up the corner of his mouth and asked He Wan.

Liu Tongjiang was a little stubborn, but no matter how good he had a temper, he could not be happy with Chen Li's tone at this time.

He Wan didn't expect Chen Li to speak so sharply at once. Liu Tongjiang is the backbone of the company's business and is diligent. Of course, she would not say what Han Liu Tongjiangxin said, and she didn't know how to reply to Chen Li for a while.

"Old Liu, tell me, can your plan take the order from Jinyuan?" Chen Li turned his finger directly at Liu Tongjiang. No matter whether He Wan was surprised or not, he had to expose the sharp edge he had hidden in the past, so that Liu Tongjiang and the others could not stand it.

After seeing the crumbling situation of Impression Company, he would no longer give He Wan any other hesitant choices except for his own strong medicine.

Otherwise, his plan would not be able to be implemented.

Several young men in the planning department stared at Liu Tongjiang in surprise. They didn't understand the situation for a while. They thought to themselves, what is the relationship between this kid and Mr. He? They spoke so sharply, and pointed the finger at Liu Tongjiang without hesitation. What do they want to do? Should they drive Liu Tongjiang away directly?

Liu Tongjiang's old face turned red. He Wan was already very angry when he pulled a young boy to compete with him in the ring game. He could endure it for the company, but what does this kid mean now?

"My plan may be inappropriate. I want to see what's extraordinary about your plan Xiao Chen." Liu Tongjiang said coldly in a tit-for-tat way.

He Wan complained secretly. She had met Chen Li several times. Seeing that Chen Li was gentle, she didn't expect him to sit in the conference room and wanted to throw the explosive bag over.

At this time, He Wan's assistant brought the printed manuscript in. Chen Li waved and asked the assistant to deliver the manuscript to him.

Chen Li pressed the manuscript under his hands, without letting Liu Tongjiang look around. He stared at Liu Tongjiang's face that would be swelling on the table at any time, and said calmly: "Old Liu, your plan is better than mine from a professional perspective, and there is nothing to be picky about, but what I want to say is that if you get your plan to the front of CEO Jinyuan, the possibility of taking the order is zero. Old Liu, can you figure out where your plan is insufficient?"

Liu Tongjiang was breathless. He worked diligently in this industry for more than ten years. In the planning department of Impression Company, he did not do a beautiful plan. Today, he was taught a lesson by this young boy as his grandson!

"Although I'm the first day I'm going to Sister He Wan's company, I can see that the company is very difficult now. So many employees have to support their families. Lao Liu is the soul of the planning department and the absolute backbone of the company. The salary he offers to you will not be low, but Lao Liu's short-sleeved shirt and the corners of the clothes you wear are worn. Unlike the other employees of the Planning Department, I guess there are difficulties at home that I don't know," Chen Li seemed to be unable to see that Liu Tongjiang was on the verge of an upcoming attack and said calmly, "This order in Jinyuan is related to the life and death of the company, and also to whether your family can overcome this hurdle. This also means that the planning plan taken by the company must win the order of Jinyuan International, and there will be no mistake. Lao Liu, the question I just now, you won't mistakenly think that I was deliberately targeting you, right?"

"..." Liu Tongjiang wanted to roll his eyes to his grandson and said **, "I do my best to plan and dare not be slackened at all, but if I really want to say that there is hope, it is not something I can decide. Do you think there is any shortcomings in my planning plan? Please give me advice."

He Wan was also secretly shocked. She was afraid that Liu Tongjiang would have an attack on the spot, which would make the scene uncontrollable. Unexpectedly, Liu Tongjiang's awesome temper was temporarily held down by Chen Li, and even forgot to follow Chen Li's plan.

Chen Li said that something might have happened to Liu Tongjiang's family. He Wan then noticed that the short-sleeved shirt that Liu Tongjiang wore looked neatly ironed, but it was indeed worn and worn. She was also surprised by Chen Li's observation. She had just taken over the company and was overwhelmed. Not to mention other employees, she had no energy to care about what was going on in Liu Tongjiang's family.

At this time, He Wan suddenly realized how dereliction of duty was. Could it be that she really couldn't hold on to the company?

"Then I will just talk about it casually. If there is anything wrong, Lao Liu, don't take it to your heart." Chen Li smiled.

"Hmph!" Liu Tongjiang couldn't say anything except snorting his nose. He wanted to see what kind of flowers the young boy in front of him could say.

"Old Liu, the most important thing in doing a planning project is to understand what the customer needs are. I think everyone here has experienced this sentence, but the most failure of Lao Liu's planning project is that he did not understand what the needs of Jinyuan International are." Chen Li said.

"Tell me, what is Jinyuan International's most urgent need at present?" Chen Li suddenly threw the question to the guy who was sleeping on the conference table just now.

The guy was stunned and then subconsciously said, "The most urgent need for Jinyuan International is to sell the house in Ginkgo Flower Garden. What else is there except this?" The guy thought it was funny when he said it, and he thought Chen Li's problem was very idiotic.

"Look, Lao Liu, there are still people in the planning department who are more sober than you," Chen Li stood up at this time, picked up Liu Tongjiang's plan and threw it into the middle of the conference table, knocking on the table, "Every corner of Lao Liu's plan reveals the atmosphere of helping Jinyuan International save advertising and marketing costs, but you must know that Jinyuan International's most urgent need is not to save hundreds of thousands of advertising fees, but to sell the house in Ginkgo Flower Garden and recycle the house..."

"..." Liu Tongjiang thought of defending himself, but how could Chen Li give him a chance to speak?

Chen Li took advantage of the victory and chased, "Old Liu, you may be able to argue that saving advertising costs is a requirement made by the customer, but as an advertiser, you should know in your heart that sometimes customers may not know what their real needs are, and their understanding of the market is far from profound enough. This is why we need to help customers study the market more deeply and capture and grasp the needs of customers more accurately. Sometimes we even need to persuade customers in turn to let them understand what their real needs are. I'm very blunt to say that if the planning department cannot accurately capture the needs and true intentions of customers, I think the brand of the planning department can be removed and all employees can be fired. Sister He Wan only needs to hire me alone!"

Liu Tongjiang's old face turned red, but at this time he could not refute, as if at this moment he had completely become an unqualified advertising person in front of Chen Li.

Although He Wan was shocked by Chen Li's sudden outburst, she had to admit that every word he said reached her heart. She thought that Liu Tongjiang was the backbone of the advertising industry, and suddenly she found that the sharpness that Chen Li shone completely covered up Liu Tongjiang's light.

Yes, if you can't understand what Jinyuan International really needs, you just simply save money for them when formulating the plan. Even if the plan you made is free, you can't help Jinyuan International sell the house in the end. What's the use?

"The standard for Jinyuan International's advertising plan is the cost, but the real standard hidden in their hearts is still whether they can help them sell the house," Chen Li said. "As long as we can convince Jinyuan International, our plan can help them sell the house, the cost will not be a problem anymore. Let me talk about the second biggest shortcoming of Lao Liu's plan, which is that the offer is too low. 300,000? Taking this plan is simply a humiliating Jinyuan International. Lao Liu, do you know why I don't let you see my plan? Because my plan is not to advertise Jinyuan, but to help Jinyuan sell the house. Moreover, my offer of Jinyuan is 5% of the total house price. The final price we offer of Jinyuan should be more than 5 million!"
Chapter completed!