Chapter 139 Propaganda and hype is a magical skill
Sure enough, there are many bugs in the planning project that I have come up with in a hurry, and I still have to carefully craft it in the future.
Listening to Minister Zhou's clear and organized suggestions, Li Ang felt emotion.
Of course, he was not without doubt: "Is the halo too exaggerated and too low to use those wings with special effects in his outfit? After all, this is a battle royale game. Isn't it easier to be discovered by people with a big wing?"
"No, this is not an exaggeration." Minister Zhou's face looked serious: "In fact, everyone's pursuit of playing games is different. Today's players, especially mobile game players, have a large number of them do not have high education and limited experience. Most of them have no rational thinking and clear logic. They often do things irrationally and often decide their actions according to emotional thinking."
"What they pursue in the game is not only victory, but also a large part of them pursues the display of desire to express themselves and the satisfaction of vanity. For them, they can accept the failure of the game, but they cannot accept the indifferent people. Even if they are shot at the beginning of the game, they must let other players know that he is the most gorgeous and coolest dressed in this game!"
"This is also the main reason why so many games like to produce attributeless fashions. In "Heroes League", those models sold at a price of 199,129, which are more expensive than normal clothes, can sell so well! For them, drawing a 'Black Dragon Blind' is even happier than their promotion from the silver group to gold!"
"Simply put, it's just a slut?" Li Ang understood.
"Yes, it's a slut." Minister Zhou confirmed: "You are a rational player, you can naturally pursue those 'camore suits' and 'gelicous servers' to make the characters more easily hide and get a higher winning rate. And those slut players can naturally also pursue 'Devil's Wings' and 'angel halo' to make the characters cooler, show their financial resources, and gain the envy of other players."
Yes, although the various outfits in "Little Battle Royale" have no attribute bonus, there is indeed a category of "camouflage outfits".
The so-called camouflage dress is to achieve the purpose of hiding the body through the integration of the color and environmental background of the clothing in the corresponding environment.
For example, if you wear a camouflage dress with green and yellow, it will be difficult for your opponent to discover you when hiding in the woods.
Of course, camouflage clothing does not occupy a large number of all outfits, less than one percent, and is divided into four parts: head, top, bottom, shoes, and four parts. It is difficult for ordinary players to get together. If you want to achieve similar effects, you can also use ordinary clothing of similar colors instead.
But it doesn't mean that you will be foolproof if you save a piece of green clothes, green pants, green shoes, and a green hat.
There are ten sets of maps in "Little Battle Royale", with very different environments, such as magma gushing everywhere, and the overall red and yellow "Central Amusement Park", such as a full sense of technology, and a "future city" with silver-white metal buildings, such as white stone pillars, and noble and luxurious "City of the Sky"...
The game is random. If you go to these cities randomly, the green person will appear particularly conspicuous and will easily attract everyone to gather fire.
Minister Zhou continued on the other side: "In fact, most players are not absolutely rational, and they always have feelings and irrationality. They want to make a fuss. Just like "do·ta2", which is generally of higher quality, isn't the jewelry party rampant? For example, when you open a treasure, you can change the voice and skill special effects, how many people can resist showing off in the game? Even if this hero is not good at it, you have never even played it. At this time, the victory or defeat of the game is no longer important to him..."
"Okay, I understand what you mean." Li Ang interrupted: "I will leave these suggestions to Monslier and ask them to modify the game."
Then he asked, "What do you think about the promotion of this game?"
"The promotion of the game is nothing more than spending money." Minister Zhou said seriously: "I wonder how much publicity funds the company is willing to invest?"
"In advance..." Li Ang thought for a while and said, "Invest 20 million first."
"Then there is no problem." Minister Zhou began a long discussion: "First of all, we will naturally buy lists, buy advertisements, major application stores, major traffic-driven apps, buy what you can buy, and brush what you can. At least in the few months before and after the game is launched, let our game be fully exposed in the public's vision! Let as many people as possible know our game. After having a certain player base, we will carry out concept transmission promotion and completely copy the game."
"What is concept transmission publicity?" Li Ang expressed his confusion.
"Simply put, it is to connect the concepts of nouns with our "Little Battle Royale" game." Minister Zhou explained: "When others think of this noun, they will naturally think of our game."
"For example, the most popular health care product in the past, "Brain Black Gold", has a very simple advertising slogan, just one sentence, but the effect is outstanding. Why is this? Because he used overwhelming publicity and simple and easy-to-understand advertising slogans to associate the noun concept of "gift" with their product."
"When many people think of 'gifts', they will naturally think of 'brain black gold', and the sales will naturally increase. They are different from other health products that only know how good the effect is. After all, most people have doubts about how good the effect is. If you say that there is an effect, then this effect is really there?"
"But gifts are different. They don't seek health care effects, but face. The things you give must have face. If you give something unknown, what's the use of health care? And the advertisements of "Brain Black Gold" are made in many ways and have a wide popularity. For ordinary people, giving them out is face. This is the most successful case of concept transmission publicity."
"The same is true for our gaming industry. Relatively speaking, the most successful thing is the previous pig farm promotion of "Yin Yangshi". It successfully linked several nouns such as SSL, Ou Emperor, Fifth Genesis, and Liver to the game, making players think of these nouns and naturally think of the game "Yin Yangshi". Out of curiosity about what SSL is, whether it is Ou Emperor or Fifth Genesis, how liver is this game, etc., and with the overwhelming publicity, the herd mentality, the game will naturally become popular."
"Then what concept are you going to arrange for our game?" Li Ang asked.
"It goes without saying that our gameplay of "Little Battle Royale" is very exciting and has the potential to be popular." Minister Zhou explained: "But we can do battle royale games, and others can do it too. Therefore, I don't plan to work hard to promote the gameplay, but invest all publicity resources in the function that we have developed to the extreme!"
"Even if other companies have made similar games, their dressing system is definitely not as good as us. After all, more than 50,000 pieces of dressing are not that simple, so this ‘dressing’ system is the most worthy feature of our game."
"I am going to connect the term 'dressing' with our game, so that players will naturally think of our "Little Battle Royale" when they think of the term 'dressing'."
"As soon as the game was launched, I started to operate topics across the network, copying several topics related to the outfits of our game. For example, 'Where did I play "Little Battle Royale", it was clearly "Little Nuannuan".', 'The game was five minutes, dressed for two hours', 'The collection control said it was going to die', 'I just got a cuckold, what is this game suggesting me?', 'I have never seen such a crazy dressing system', 'Is it too attractive to me to be equipped like this?'..."
"Every one, try to push it on the hot search list, so that everyone knows that our game has many costumes and combinations, which is super interesting! Let other players who are waiting and watching have a curiosity!"
"Then use the dress-up system to differentiate players, trigger them to argue with each other, unite with each other, increase their sense of substitution, and revise hot topics again. You can use topics such as 'We Moxigan's number one in the world', 'Hanfu Party is strong', 'The rich trade union, the Angel Legion is officially established, Do not disturb without the halo of angels', 'Haha, kill a few more suit dogs today', 'My Gothic maid group is overwhelming the world'..."
"Of course, we can also mix some hypes such as cute styles and many female players, and there is no need to really have more female players. Just let other players think there are more. After all, in common sense, liking cute styles and dressing up is one of the characteristics of girls, and it is still easy to arrange hypes."
Chapter completed!