Mobile games, or commonly known as mobile games, are the most extensive game category today. Some popular games can also achieve monthly turnover of 100 million.

The popularity of the mobile game market has also led to capital transfer, and various game manufacturers have flocked in. There are dozens or hundreds of new mobile games launched every day, and the market competition is becoming increasingly fierce.

Tiansheng Company, where Li Ang worked before, was a typical mobile game company that had successfully transformed. After repackaging and transplanting several of its original PC games and web games, it made them into mobile games and began its journey of online money collection.

Although these games generally have short lifespans, they often fall rapidly after less than half a year of popularity, and they will lose seriously, and eventually survive.

But in just half a year of popularity, these games have earned extremely high profits for Tiansheng Company, not only recovering R&D costs, but also making a big profit.

Of course, there are reasons why the game itself is of good quality, excellent operation, and low appreciation of the game quality of the player.

After working for so long and being in the mobile game industry, Li Ang naturally summarized the basic characteristics of some popular mobile games.

First of all, of course, the game quality must reach a higher level.

Although mobile game players are not as picky as PC players, or even stand-alone game players, they still have basic judgment skills. For the same type of game, which picture is better, which operation is smoother, and which one gets more fun to spend money can all be intuitively felt.

Watch the big-selling games on the mobile game best-selling list. Most of the pictures are exquisite, the skills are cool, the IPs are loud, and many of them are even transplanted from the original popular PC games.

This is also why even in the mobile game market, it is still the big developers who occupy most of the share. Because they have sufficient technical R&D capabilities and sufficient capital capabilities to buy big IPs, and the best quality games to attract more players.

Secondly, it is the level of operation, or hype.

The so-called game operation is not just about holding a few activities in the game, but a large part of their work is spent on game promotion.

Simply put, it means promoting various media channels, various app advertisements, buying recommendation positions in major app stores, and even making news and soft advertising promotion... to increase the players of the game and encourage more people to spend in the game.

One of the most famous successful examples of promotion and marketing is "Yin Yangshi".

Indeed, the game quality of "Yin Yangshi" is indeed good, with novel themes, excellent graphics, and excellent original paintings. The entire gameplay system also copied the mature gameplay of "The Summoner of the Demon" that was once popular... It can be said to be a high-quality game.

But another important reason why it became so popular at the beginning was that its publicity and hype strategies were well done.

All kinds of soft propaganda filled with the words "ssr", "European Emperor", "Free Chief", "Little Sister, I want to lick it", "Studying medicine can't save the Chinese", "Bird Sister saves the world", "Liver burst" various game jokes are coming one after another, and various cosplays have attracted the attention of a large number of young people and the second-dimensional crowd...

Together with herd mentality, the number of players has increased. "Yin Yangshi" has become a phenomenal work, making the pig farm make a fortune.

Secondly, it is the unique concept, or characteristics of the entire game.

Any mobile game that has become popular has its unique conceptual characteristics and is very different from the crowd.

For example, the three "Ship Girl", "Cangfa" and "FGO" are obviously niche, with the core-oriented game, and are aimed at home-oriented players who love the two-dimensional world.

For example, the mobile version of "The Dragon·Eight Parts", "Swordsman·Love", "Hot Blood·Legend", and "Fantasy·Journey to the West" are aimed at these online players who love these original PC games.

Of course, there are also various IP-oriented and fan-oriented games, which I will not explain one by one here.

With these basic players’ guarantees, the game will make a steady profit and will naturally become popular.

Finally, it is the actual experience of the game.

For things like games, the picture is part of it, but the most important thing is the gameplay.

As mobile games have developed to this day, many new ways of playing have emerged, including new ideas such as Angry Birds, Fruit Ninja, new cards of "I Called Mt", Dota Legend, and Moba mobile games such as "Free, Battle", "Virtual, Rong, and King of Glory".

However, gameplay is never protected by law. You can make new cards, I can do it, you can do it, you can do it mobile game moba, I can do it.

At this time, what you are trying to do is to experience it.

The most successful example is of course Penguin's "King of Glory". When it was first released, it was not difficult to see that a large part of its gameplay was copied from "Freedom War", and even the specific operation was exactly the same.

But why is "Freedom Battle" unknown now, while "King of Glory" become very popular?

In addition to the strong publicity and promotion of Penguin Dad behind it, there is another very important reason, that is, the continuous optimization of the game experience!

Simple plagiarism is simple, but if you want to copy the best, you are better than the best, that is the ability.

The penguin father, who has already practiced Sharingan to the highest level, naturally has this ability.

The picture quality is enhanced, the style is more cartoonish, the character modeling is more distinct, the character name is more Chinese, the skill cooling time is shortened, the tower and crystal blood volume is reduced, the equipment purchase is simplified, the skill release is simplified, and the operation direction is unified...

Each item, time and time, is a simplification of the original game, allowing even those who are disabled to have fun in the game, and trying to control the time of each game to within 20 minutes, allowing players to enter and exit quickly, and minimizing the duration of frustration after the game failure...

Simply put, it is to simplify the operation and allow players to have enough fun in the shortest possible time.

Just like the previous one, "Yin Yangshi", why did the popularity suddenly drop after its popularity at the beginning, and old players kept abandoning their pitfalls?

The biggest reason is that this game is too heartbreaking and requires players to spend too much time on the game. Even if they don’t buy physical strength, they have to spend two or three hours or even more time on the game every day to ensure that they do not leave the large army. This is too unfriendly for most players who pursue relaxation.

But "King of Glory" is different. It keeps everything simple, simplifies players' operations as much as possible, minimizes the time spent in a game, and allows players to get more happiness in a short period of time. Try not to force players to stay in the game.

Players do not need to spend a long time on the game. After a game, they can put down their phones and do other things after a game. Even if there is an emergency, they need to stop immediately. They can still be hosted by hang up and the computer will help you complete the battle.

This relaxed experience and this attitude of considering everything for the players will obviously make the players feel the joy of playing the game, rather than the depression of playing the game.

With the pretty good-looking consumption system and the fair and just game atmosphere, the combined is the reason for the success of "King of Glory".

After thinking through all this, Li Ang’s ideas became clearer and inspiration exploded.

He speeds up, type on the keyboard, and writes a plan.
Chapter completed!