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Chapter 128 Culture is also a weapon

Pengcheng, Huake Business Building, Tianang Electronic Entertainment Co., Ltd., President's Office.

Looking at the masked woman in front of her, Li Ang looked embarrassed: "Or...or, you sit down and talk."

"No." The woman wearing a mask denied Li Ang's suggestion: "Now you are the boss and I am an employee. Of course, you have to stand when reporting on business."

"Okay... OK, then you can continue." Li Ang's tone became weaker.

So the woman wearing a mask continued to report: "First of all, given the incomplete company structure I raised before, I have written a preliminary improvement report, suggesting that eight new departments including the Human Resources Department, Public Relations Department, Legal Department... will be added. In addition, the technical department will be split, and a group of people whose technology does not meet the standards will be converted into game evaluation departments, and recruit high salaries to the outside world and even recruit technical experts to serve as technical backbone to improve the game research and development capabilities of the technical department..."

"It doesn't seem necessary. Everyone is doing a good job now." Li Ang expressed confusion.

"No, in fact, they are not doing well. With such an excellent set of game development tools, they are still extremely low in development efficiency." The woman wearing a mask said seriously: "After all, they are novices, and their technical level is generally lower than the industry average. Minister Cui, who leads the lead, has done security software research and development before, and has not been engaged in the game industry and does not understand the relevant processes of game development, making his entire game development plan seem very messy!"

She spread her hands: "I admit that they all work hard and work overtime until late every day, but game development often depends on the amount of work hard, but the correct direction of R&D and the clear development process. They are not doing well in both aspects... I suggest hiring professional game R&D project managers to coordinate the development of the game "Xinghai Zhengtu", instead of letting a group of novices think about it themselves and do it themselves!"

"Okay." Li Ang had to admit that what she said made sense, so he had to nodded: "I'll arrange the recruitment of people."

"I will make arrangements." The woman wearing a mask nodded and then said: "Next, I will talk about the cooperation issues with Penguin. The contracts we have signed with Penguin are all profit sharing contracts. Although the share ratios of the three games are different, without exception, they are all calculated based on net profit, and there is a big hidden danger here!"

She explained: "The calculation of net profit is very complicated, and there are many places to do things, such as the publicity and operation expenses that account for the majority. In fact, Penguin's promotion of games is very useful for its own publicity channels, such as QQ pop-ups, QQ video ads, Penguin game platform advertising pop-ups, etc. In addition to a small amount of water army expenses, game portal promotion expenses, etc., the actual game promotion expenses are extremely limited. But they still deduct a large amount of game promotion expenses from the total game profit, which greatly reduces the net profit we share!"

"Then how to solve this?" Li Ang frowned: "Although it is their own channel, it is also valuable."

The woman wearing a mask smiled confidently: "It's very simple. The contract itself is fine. All we have to do is strengthen the audit, rather than trust what others provide to the past. In the future, including the previous funding expenditure, we will conduct repeated audits to determine the true value of each publicity resource, ensure that Penguin does not mess around, calculate the pure profits correctly, and ensure our interests! We can hire a professional auditing agency and an accounting firm to complete this work!"

"Okay." Li Ang nodded: "Then this job is left to you too."

After pausing, Li Ang asked again: "What's the communication between micro-hard?"

"The communication has been completed." The woman in the masked voice was serious and confident: "After these two months of sales, our "Superman on the Far East Battlefield" now has excellent sales, and is temporarily ranked fifth among the eight games launched by the X-Box Scorpio. However, according to the current sales upward momentum, it should be able to rise to fourth place by the end of the month, second only to "Wild·Red Deadly 2", "Hat Head·Adventure", and "Light·Ring 6".

"Oh? It's sold so well?" Li Ang's eyes were surprised.

The woman wearing a mask confirmed: "Yes, most of the other games are sequels to the cold-blooded rice, and there are not many innovations. Our game has excellent quality and has specially optimized the console. In terms of 4k picture quality, it is far superior to the other games. The minimum frame rate in the game is not less than 60 frames. In addition, the theme is novel, the start is shocking, the content is of great value for discussion, and the price is lower, so it is performing well in terms of sales and reputation. Micro Hard has agreed, and they will increase their investment in "Superman on the Far East Battlefield" in the subsequent game promotion."

"That's good." Li Ang smiled with satisfaction.

As the first link in Li Ang's "Cultural Output Plan", Li Ang certainly does not want this game to die of sales, and in the end no one cares about it, and is obscured in history. Therefore, he is very satisfied with the good news of the game's big sale.

Different people have a variety of purposes for playing games.

Some people simply make money, some people simply like to play games, some people just to realize their childhood dreams, some people think that doing games is more interesting than other jobs, and some people to realize their own value.

For Li Ang, making money is only a small purpose, while waiting for more is the pursuit of simple happiness in the game, the spread of one's own beliefs and ideas, and the improvement of injustice in the world as much as possible... they are all pursuits to a higher level.

One of them is the output of Chinese culture.

The output of culture is a war without gunpowder, a war that lasts for a long time, a war that changes the outlook on life, values ​​and worldviews of other people.

Just like Western culture invading China, it is not just a high-tech product, but a wonderful Hollywood blockbuster or a 3A-level game masterpiece that can invade successfully.

It has been a long time since the first bottle of Coke, the first Kaifeng restaurant, the first American blockbuster, the first personal computer, the first electronic game... Since decades ago, countless Western catering, countless Western dance parties, countless foreign classics, countless Internet blockbusters, countless high-tech products, countless Western-themed games, step by step, subtle influence, silent cultural invasion!

Therefore, those who have heard and suffered from invisible brainwashing since childhood will yearn for the West and the legendary endless beauty of freedom, and believe that the moon there is more round, the air is fresher, and every mouthful is sweet...

What they saw was the beauty that had been whitewashed countless times under the invasion of culture, but they could not see the endless dirtyness in their backs.

However, it is very difficult to change them. In the field of cultural communication, China is at a disadvantage in the world. Even if it is spread overseas, it can only be disseminated within a niche area and not known to the public.

In addition, the long-term demonized propaganda of the West and the disregarded propaganda have led to many people in Europe and the United States not understanding China at all, and even knowing it is wrong, some of them are more extreme, and even thinking that Chinese people are still wearing braids.

It is equally difficult to change them and it takes a long time.

Moreover, there is no truth that the strong will take the words of the weak to heart. Only when China becomes truly powerful, economic, military, cultural... in every field, it is so powerful that it cannot be ignored by anyone, and so powerful that every word it says must be repeatedly circulated to completely reverse all this.

Li Ang didn't have much to do, he could only use the video games in his hand as a weapon to join this silent and silent cultural invasion war.

His first blow showed the tragic history that was covered by Western media and deliberately avoided mentioning, to young people in the Western world without reservation.

Even if you go to Gudo for another person to learn about the history of China, you will know that World War II not only happened in Europa, but in North Africa, West Asia, and in the Atlantic Pacific Ocean. China in the Far East is also the most important part of World War II, that is, it is good!

This was also one of his main purposes for making this game.

...

Just as Li Ang was thinking about it, the woman wearing a mask on the opposite side also reported to the end: "Okay, the last item, I hope you can fire that Liu Piaopiao!"
Chapter completed!
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