Chapter 71 Image Store and Hunger Marketing Act
"Master, did I mess with your good things?" Enzo scratched his scalp and said embarrassedly, "Actually, the base is very safe, you can..."
Contini waved his hand and smiled: "It's okay, they've drunk too much today, otherwise they wouldn't be able to do such a bold move. If I really did something, I would be embarrassed to face them again. It's right for you to live with me. If there is something wrong, I'll find you in time."
Enzo shrugged: Anyone with a discerning eye can see that the two girls are all thinking about Contini, and the young master is not unwilling to appreciate it, but like what he said just now, there are a lot of trouble and embarrassment. He understands the identities of Vivian and Adriana. This family background is still like this, which only shows that the young master is so charming.
He also understood Contini's difficulties. It was impossible to accept one and reject the other, so that two pillars of the radio station collapsed directly; what should I accept together? Not to mention that I will go to the Vatican to meet the pope soon, and Matteoti is eyeing him outside. There is no trouble at this critical moment.
Under this conflicting mentality, the young master probably could only let it go first. Anyway, it was still long, so there was no hurry. Judging from the expressions and smiles of the two girls just now, there should be some progress - he Enzo is a experienced person, and you can see the smile in the corners of their eyebrows and eyes. This is clearly a feeling that only a girl who is in love has.
However, Enzo obviously did not really understand what Contini was thinking. After seeing the two of them off, Contini, who was originally drowsy, suddenly became a little difficult to fall asleep. His mind was extremely active. He took out his notebook and kept writing something on it. This was his habitual movement after traveling through time, which was full of words and code names that others could not understand, but he could use these to remind himself.
What just passed through Contini's mind was the smile of his wife Sarah before traveling through time. Sarah was a Contini's alumnus at the University of Rome, but she studied business. After graduating from DBA (Doctoral in Business Administration), she worked in a business consulting company and was mainly responsible for business strategy and planning management. Contini's ideas and strategies in the business field are not completely groundless. Otherwise, it would be a bit strange if a military history expert is proficient in business. Some of them are his own learning and some are his wife's words and deeds. Many of the epoch-making innovation logic and business thinking that seem to be epoch-making has been analyzed thoroughly in classic textbooks in later generations, and it is a completely nonsense trick.
Only in the dead of night, Contini would stare at the night view outside the window, a melancholy that could not go back filled his mind. He missed his wife, his children, and his parents... This is also the most fundamental reason why he rejected Vivian and Adriana many times. He is not a heartless person. He can't forget the past as soon as he travels through time.
"I wonder how you are now? Are the children doing well?" After writing a series of special handwriting, Contini muttered a few words of dreams and fell asleep.
On March 19, Contini returned to Rome with products, black paratroopers like signs, and carefully edited and produced promotional videos, and held a donation ceremony without stopping - he originally agreed to deal with 20 motorcycles for the Roman police to improve the efficiency of police dispatch in Rome.
Before the ceremony, major media had already reported the shocking appearance of United Motorcycle products and the launch ceremony in an exaggerated tone. Although the newspapers controlled by the Socialists continued to mock him for being "sensational and flashy", most mainstream newspapers still affirmed this method, because both the product and business model gave people a refreshing feeling.
At the donation ceremony, Glendini accepted 20 donations in a high-profile manner, saying that he would spare no effort to use new equipment to improve his image and improve his security level. The mayor of Rome awarded him the title of "Honorary Citizen" for Contini's contribution to social welfare - a great face for a young man who was only 20 years old. Of course, the Socialists would continue to satirize the Roman municipal government for currying favor with the powerful.
With the shocking impact of the Milan launch ceremony and the Rome donation ceremony, United Motorcycle became the darling of the media and the market for a time. Not only were there talks everywhere, but orders also flew like snowflakes: more than 300 orders for the launch ceremony. After the news was released to Italy in the second and third days, more orders flew over. One week later, the overall order volume has exceeded 2,000 units. This is still the part of paying the deposit. There are more consumers who have not paid the deposit but have clearly expressed their intention to purchase.
In addition to private consumers' purchases, because of Contini's "generous" at the launch ceremony, government departments will naturally reciprocate. The Army Department plans to order 500 vehicles for military police and communication units, the Postal Department plans to order 300 vehicles for mail delivery, and the Ministry of Internal Affairs plans to order 200 vehicles to improve public security and police levels. Of course, they bought the standard version - it seems that it is not suitable for government departments to use the luxury version. Contini suppressed this batch of orders and refused to be announced for the time being. He needs to wait for the ordering wave to retreat slightly and then increase the price.
"Young master, it seems that production can be done at full speed. Maybe it will have to increase the manpower to achieve the three-shift production..." Antonio was very happy to see the orders of more than 2,000 vehicles. "Even if the production scale of 500 vehicles per month is reached, it will take 4 months to meet the demand for these products. Besides, there are orders from government departments. If there are orders inflows, I am worried that it will not be completed."
"I think so too, but we should try to reduce the treatment as much as possible." Contini smiled slightly and handed Antonio a piece of paper he had sorted out, "I plan to follow this idea."
"Co-brand image store?" Antonio was stunned, "What is this?"
"I plan to open such an image store in major cities, with unified style, unified decoration, unified products, and fully reflect the image and status of the United Group..." Contini explained, "In this store, we will only sell our products, including the Youth Daily series of newspapers and magazine subscriptions, United Motorcycle and United Radio Product Sales, United Airlines, United Express, Roman Samurai Club Services, etc.."
"But these are products and services in various business formats. If I force them together, I'm afraid...
"I know, but the target group is the same - middle-class people who love life, pursue fashion, are knowledgeable and cultural! When they enter this image store, they can immediately accept the corporate culture outside. We must repay them with the best service and the best products, so that every customer who comes to the store can listen to the news and music played on the radio, read our newspapers and magazines, and understand the services of United Airlines, United Express and Samurai Club... These things may not be used in a short time, but it doesn't matter, he will have an impression in his mind. The first thing he thinks of is us when he needs it next time."
Antonio doubted this, and he didn't feel that there were so many idle people.
However, Contini quickly convinced him: "For example, motorcycles, we can achieve after-sales, information feedback and club culture in the same store. When a United Motorcycle owner sends his motorcycle for maintenance, does he have time to learn about other products? When a United Radio buyer comes to his door, will he be indifferent to motorcycles and other promotional materials? Of course, this is just the current transition period practice, and soft products and hard products will definitely be separated in the future..."
Antonio found that he could not keep up with Contini's business ideas. Soft products, hard products, and business can be divided like this?
"For example, magazines, newspapers, express delivery, civil aviation, club services, etc., those with almost no physical properties are all soft products; for example, motorcycles, cars and even various household appliances in the future are hard products... Of course, there are always exceptions in everything. I think it is better to classify them as soft products - although it is also considered home appliances."
Antonio thought carefully and thought it made sense. The young master now needs to build momentum, and economic interests are second. The image store is obviously a good helper for building momentum - of course, it will cost a lot of money to build it.
"As for hunger marketing, it takes advantage of people's blind mentality, the better the things you can't get..." Contini smiled, "I plan to put my reservation work in the image store and accept reservations after the image store opens. It is called that we can only sell it to the public after-sales service and repair capabilities in a city. This is a truly responsible attitude towards customers, but it is actually to further arouse the market's appetite and pave the way for the commemorative version - after all, only the commemorative version is not reserved, first served, and the standard version of the luxury version can't wait to grab the commemorative version."
Antonio understood: This can effectively alleviate the pressure of production capacity and order release, which is really a good idea. The young master’s talent in the business field is really amazing!
Chapter completed!