On February 22, after three weeks of waiting, the First District Court of Rome made a judgment on the honorary infringement case of Contini v. Matteoti: support all the plaintiff's requests!

Matteoti expressed dissatisfaction on the spot and said that he would appeal to the High Court. To regain the situation, he worked hard this time. Not only did he change the defense lawyer, but he also seized some logical and written loopholes in Contini's trial of the case and fought back. At the same time, he was preparing to collect more evidence and supported his views.

Contini sneered, his purpose had basically been achieved: Matteoti now has no energy to continue to attack Mussolini's government. He focused all his attention on this lawsuit, and at the same time he had to resist strong pressure from the party. Because of many problems exposed in this lawsuit, he had a lot of conflicts with other factions in the party. The Socialist Party is not an iron party. Matteoti has held power for many years, and some people have been unhappy about him, so he took the opportunity to attack, and the reasons were ready-made - Contini wrote it clearly in the indictment.

It would cost money to continue to sue. Matteoti obviously could not have been transformed out of thin air, nor could he use the funds of the Socialist Party, nor could he reach out to the government for reimbursement through invoices. So he had to mortgage his own house. This time no one advised him, because if he did not mortgage the house, he would have to compensate 10 million lira. Although he had some savings for many years as a member of parliament, he could not get 10 million yuan at all, so he could only fight to the death.

Contini was not worried about this. He handed over all his work to the lawyers' team, and the other party gave him a positive signal: Generally speaking, in order to maintain the authority of the lower court, the High Court will not easily overturn the judgment of the district court, unless there is indeed a need to overturn the evidence and factual changes to the recurrence, but for a reputation rights infringement lawsuit, a complete overturn is impossible. At most, it is to cut the amount of compensation, so Contini is sure that Matteoti cannot cause much storm. How much money does the other party have to spend, he can accompany him to the end. Who said that he is now the number one young rich man in Italy?

More importantly, Contini became famous again, and the Italian media has never given up on the follow-up report on this matter. The Youth Daily, the United Group and even Contini himself were all used to talk about it. After the verdict was concluded, even the neutral newspaper could only convey this opinion, otherwise there would be a risk of contempt for the authority of the law, which they dare not do. Who knows whether the Youth Daily would take the opportunity to bite it? Now everyone knows that this young master cannot

If you offend him easily, you may not come to him, smash and loot, but the court summons will come to him suddenly. A dozen lawsuits mean burning money. When it comes to lawsuits, they are not afraid of money, but burning money is a troublesome thing - if it is more money than Contini, he will burn more money than him, and if it is less money than him, this young master is very generous in opening the checkbook. It can be seen from United Airlines that people are burning their own money. What can you say?

With such a boom, the circulation of Youth Daily quickly exceeded 15,000 copies, which is not far from the balance of income and expenditure. In fact, other newspapers have long achieved balance of income and expenditure at this stage. Not to mention 15,000 copies, 5,000 copies of the newspapers saved can balance income and expenditure. The reason why Youth Daily has never been able to balance is entirely because Contini is too expensive to burn money.

In order to pursue publicity effects, Contini not only re-selected a site to complete the change of the Youth Daily newspaper's headquarters, but also equipped with a special printing factory. Generally, there are several newspapers corresponding to a printing factory. However, for the Youth Daily, which often publishes popular science articles in newspapers, the difficulty of layout is slightly higher. Contini simply started a new project and opened a new printing factory next to the Roman Aviation Base, hiring a group of the best typesetting workers to print newspapers. This expense is much more expensive than finding other printing factories to cooperate. However, Contini doesn't care. He cares about time and printing effect, and price is not the first issue he considers.

In addition, Youth Daily has also tried various new printing methods, such as color printing, four-color printing, etc. Although it is completely incomparable to the color printing of Contini's time-traveling era, the effect of the triggering was completely sensational for Italy in the 1920s - everyone still doesn't know that newspapers can do this, this is an obvious media technical leadership in Youth Daily.

Since the United Printing Factory has such beautiful printing capabilities, several newly established public transportation companies have placed all the ticket printing in the United Printing Factory, and the Postal Ministry also placed some letter printing here, and also undertakes some commercial advertisements.

The second thing Youth Daily does in the field of public opinion guidance is to make foreign media comments, and use major news about major European and American powers for review and reference. The people selected are mainstream media: the United States is the New York Times and the Washington Post, the United Kingdom is the Times and the Daily Mail, and France is the Le Figaro. News about Italy is translated and reprinted in full text, which greatly increases the cost. It is not cheap to hire editors who can read foreign phones and translate them, but Contini doesn't care. His slogan is: Youth Daily does not expect to be the first newspaper of choice for the people of Italy, but if someone wants to subscribe to the second newspaper, he hopes that Youth Daily will become the first choice.

This is true. Due to the rigorous attitude, extensive news channels, and in-depth use of social surveys and data analysis to comprehensively confirm the reporting practices of domestic and foreign media, he established a unique style in newspapers across the country - high-end, serious, mainstream and popular science atmosphere that made him deeply favored by intellectuals and the middle class. Gossip news and vulgar articles are hardly seen in Youth Daily, and he also has a great influence in the campus field. Especially with the expansion of the Youth League, middle and higher education institutions generally subscribe to 1-2 newspapers for students in the class, among which Youth Daily is undoubtedly the first choice.

In addition, in order to pursue timeliness and publicity effects, Contini also used his own convenience to enable newspaper air transport projects. When other Italian newspapers can only achieve next-day or even next-day delivery, relying on the transportation capabilities of the United Airlines and the Ministry of Transport, they can achieve rapid distribution after printing at the Roman Aviation Base Printing Factory. At this time, newspaper colleagues and Antonio understood why Contini placed joint printing near suburban aviation bases. Every morning, newspapers emitting the fragrance of ink were loaded into transport planes and flew towards several major cities.

Since the aviation bases in many cities have not been arranged, Contini used seaplanes, and they could land at random just a lake or river. Those originally useless Markey 5 seaplanes quickly found their place to be used. Although the transportation costs are often more expensive than the newspapers themselves, Contini was willing and would not increase the price for subscribers. In this era, air freight itself is a symbol of strength.

His slogan for advertisements in the newspaper was: "It will definitely let you see today's newspapers, because we have planes, and your satisfaction is our eternal pursuit!"

In the newspaper interview, Contini, who also serves as the chairman of United Airlines and president of Youth Daily, expressed his confidence that he would arrive in 17 major cities across Italy on the same day. However, Roman citizens saw the newspaper in the early morning, Florence and Naples, which are closer to Rome, saw the newspaper at noon (through land transportation). Other major cities such as Milan, Turin, Genoa, Catania, Venice, Bologna, etc. saw the newspaper in the evening. Even so, Youth Daily was still proud to claim to achieve "national synchronization" - it is the first in Italy and even the world!

Contini set a goal for Youth Daily that by the end of 1923, the newspaper circulation would exceed 50,000 copies and be among the top ten newspapers in Italy. As for break-even, that would be the future...
Chapter completed!