Chapter 26: Next Step Ideas (2)
"Actually, there is another reason why I don't choose Ford because I can't buy Ford stocks in the open market now (Ford stocks were only listed publicly after World War II, but the Ford family still owns controlling stakes through a large number of B-level preferred stocks). If I privately acquire other people's shares, it will cause unnecessary misunderstandings and troubles..." Contini smiled, "Ford's dividends in recent years have been very jealous, so the information I collected shows that their internal stock prices are very high."
"It's not difficult for you to really want Ford shares, especially the small number is even less difficult..." Antonio reminded, "The master is in charge of the Ministry of Transport. Ford is said to have the desire to set up a factory in Europe and is more willing to promote Ford products in Italy, so it's not difficult to buy some Ford stocks in private, and there will even be a considerable discount - this is what the master said! Anyway, you only want financial investment and will not covet any board seats."
"Forget it, it's better to general. I can't afford the Ford stock I get in this way. Introducing Ford to Italy will definitely have a head-on conflict with the Agnelli family. I don't want to cause trouble for the time being. I still have many industries that need their support. Not to mention anything else, now I want to do civil aviation and transform bombers and civilian use, Fiat is inseparable from it."
Antonio nodded with relief. The young master seemed to be very cautious and conscientious about this matter. He repeatedly considered it and recognized Contini's investment logic of paying attention to the automobile industry and buying General Motors stocks. He then asked: "It's too scary to buy General Motors for more than 10 million yuan. Are there any other optimistic companies?"
"There is another company jointly founded by American radio companies - GE, AT&T and Westinghouse Electric (later called Westinghouse Electric).
"What kind of company is this?" Antonio frowned. "I know GE, AT&T and Westinghouse, but I don't understand the new company they jointly founded."
"This is a new company responsible for the use of radio technology, such as radio and radio..." Contini explained. "Although these things have not been filmed in Italy and have not been promoted in the United States, the business prospects are very promising. The radio is actually a phonograph that automatically receives signals and makes sounds. The radio station can make sounds when it sends signals. The phonograph record range is very narrow, and they are all recorded in advance. The radio is extremely widely used, and can also achieve real-time transmission and interactive communication, which is much more active than the record - you can understand the radio as a newspaper sent through radio... not with words, but with sound!"
Antonio finally understood: this is a new medium, the company is actually not important, what is important is content and channels! The reason why these three top American electrical companies were jointly established is because they all saw the development space and did not want to kill each other, so they united.
"The radio is a little expensive at present, but it is much cheaper than a car. I expect every family to own one. In addition, the radio station can also broadcast advertisements, which are better than newspaper advertisements. After all, if others do not buy advertisements, they will fail. As long as the radio is turned on, the advertisements will continue to be released." Contini explained, "No one is qualified to promote radio. Since this company is a company jointly established by three most famous electrical companies and with the official support of the US government, it can be seen that it will achieve rapid development!"
“You want to start a radio in Italy?”
"The radio needs to be handled, and the radio needs to be sold...sell domestic radios!"
“Do you have an ideal partner?”
“Yes, Mr. Marconi, who is currently developing his career in the UK and his Marconi Wireless Telegraph Company, he just started the BBC Radio!”
Antonio was startled: "Master, is your starting point a little high?"
Is it high to cooperate with Marconi? Of course it is high! Marconi is a world-renowned inventor, won the Nobel Prize, and founded a telegraph company in the UK, owning a bunch of patents, and the company is also very large. Although Contini is currently a bit wealthy, he is still not enough to see Marconi.
"But I have the confidence to convince him, because Mr. Marconi is first of all, and he went to Britain to develop because he could not show his skills in Italy. Didn't he come back to serve the country during the last war?" Contini blinked mischievously, "Aren't there still a father? They had a friendship when they were serving in the navy. Even for the sake of his father, he shouldn't refuse to cooperate with me, right?"
In Contini's mind, commercial interests alone cannot be trapped by Marconi. Only invention can be done, but now he has something to trap Marconi: radar! Marconi conducted academic exchanges in the United States this year and talked about the preliminary idea of radar. The principles and devices described in Contini's last letter greatly aroused Marconi's interest, which is the key to success.
"As for radio and radio, just copy it from Britain and the United States. The radio station imitates the BBC settings and the radio refers to the American system. There is no need to be too innovative in this regard, because technology is not the focus now, but content and channels are!"
After saying this, Antonio reacted: Mussolini is in power now, and he will definitely keep the broadcasting field tightly. Contini and Ziano are all his own people. It is not a problem to start a radio station, and it will inevitably be a green light all the way. If it were an American or a British, how could he allow them to open a radio station in Italy?
"General and American Radio are the most important investment targets. In order to reduce risks, I will also consider diversifying investments in the electrical field (top 3 electrical), chemical field (DuPont), pharmaceutical field (JP Johnson & Johnson), petroleum field (Mobil and Chevron), infrastructure field (US Steel, Aluminum Corporation), but do as much as possible through open markets or participating in IPOs..."
American Radio Company was a super bull stock in the 1920s stock market fanatic period. The stock price was only over $1 during the IPO, and by 1923 it was more than $2, and the highest rose to $6 during the period. If you think buying $1 and selling $6 is considered a magical operation, then the market will stunned you in two years - the stock price of this stock will exceed $50 in 1924, and by the craziest time in 1929, it will exceed $300 (re-rights price), and rise until you doubt your life!
Of course, Contini dared not say such things. He is not God, so how dare he deduce this trend? Last time in the law, he suffered a loss in the matter of being released later than the next day of the statement.
Antonio didn't know the logic behind his investment, so he just asked: "Do you need to seek cooperation with the country, especially the Ministry of Transport?"
"No, I'm just a financial investment, quietly being a small shareholder waiting for dividends and stock prices to rise. I won't expect business cooperation and board seats. That's too dangerous for me and will be torn to pieces by large consortiums. If I want to introduce American companies, I must not target such giant players. I have no worries about finding some small companies with potential - of course, I have to make money first, and Americans only like green money."
"You convinced me, I'll send a telegram to the master. It would be better if the master could write a letter in person..."
"I've written it!" Contini said, "I've been writing these things these days and nights. In addition, I will also write some industries where I plan to invest in the establishment of entities. After returning to China, I will report to him in detail. I have a lot of ideas now, but unfortunately I have too little money. In this era, I can't do anything without money!"
Antonio looked at him with surprise: "Young Master, more than 10 million US dollars, a lot, and they are all cash. Italy now doesn't rely on banks to take out this cash directly, and maybe five people can't get it all together."
"But the industry I want to invest in is very big and there are many ideas." Contini sighed, "I'm not waiting..."
"You are only 19 years old, not 49 years old! I am at your age, not to mention $10 million, I can't even pay $100! The master and his family have accumulated so many years, and they haven't earned much in a week. If you say that time is out of my mind, what should others do?" Antonio laughed, "It's better to set a small goal first..."
Chapter completed!