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Chapter 69: A Trip to America (5)

"Father, I am convinced that Ziano Jr. has landed in New York and appeared. He also held talks with New York Governor Al Smith and business people. During the conversation, Ziano Jr. made a wild statement and announced that he would conduct large-scale procurement in the United States, double the strength of United Group in the short term!"

"Double again?" Old Agnelli smiled, "He has invested nearly 1.5 billion lira, and doubled it will be 3 billion. Where can he get so much money for him to squander? And what do you think he has produced? Apart from newspapers and radio stations, there is only one product of United Motorcycle. How much can that thing be sold? 40 million lira? 50 million lira?"

Agnelli obviously underestimated the production of United Motorcycle. Driven by United Home, the overall sales of Fast and Furious have exceeded 100 million lira. However, due to the huge initial investment, the actual profit margin is only 21% - the book profit margin is a loss. Leo used transfer payments to achieve tax coordination, leveling the losses of other industries.

"Now United Motorcycle has launched the second product - but the main customers are the military, police and government departments." Agnelli Little knows that the situation is more sufficient than Agnelli Old, but he did not rush to add the previous sentence, but took out a photo, "No, this product is this product. The code name of the United Group is called United Power X1. According to my understanding and other news, the original design of this model was proposed by the German BWM company. Later, Ziano Little and others were dug into Italy together with the drawings."

BMW has been tricked by Contini: the first R32 that was taken back was transformed by Italy for the Fast and Furious series S1. Although the R32 and S1 were almost unveiled at the same time, due to Contini's momentum and the strong appearance of the Black Paratrooper, the popularity of S1 is far greater than that of R32. In addition, Germany encountered the Ruhr crisis and the currency depreciation was worth it. BMW cannot fail to get more technical licensing fees from the best-selling S1, but instead brought hundreds of technical talents in it.

As for the X1 launched by United Motorcycle, it was completely a sideboard motorcycle built on BMW's conception. The target market is military use. BWM has not yet thought about practicing this design drawing due to the double blow of crisis and talent. Although the X1 has not reached the level of BWMR71 familiar to Contini, its appearance has been built - a standard sideboard motorcycle! United Group has applied for a patent from its appearance to technology. If someone in Italy dares to imitate it, it will guarantee that the lawsuit will be fought until it goes bankrupt!

However, the information that Agnelli has mastered is not comprehensive. United Motorcycle actually has a third product to withdraw: Elegant M1. The design idea of ​​this product was completely proposed by two anchors Vivian and Adriana. Although speed and passion are very pleasant to ride, as a woman, especially an elegant Italian intellectual woman, it is not convenient to ride like a man, let alone elegance. So the two of them pester Contini, wanting the designers to design a product specifically for the ladies.

If it is an ordinary corporate consortium, this excessive requirement will definitely be directly clicked, but it is not a problem for the domineering president. Contini, who had a sudden inspiration, used half an afternoon to sketch a ladies' scooter for women. Although the drawing was ugly, engineers and designers understood it - through the pedal structure, the legs do not need to be separated by a large distance. Although the power and speed will be worse than that of a man's motorcycle, it will look much more elegant, and also control the noise and weight - not many ladies like roars and difficult weight.

The design requires adjustments to the engine layout, but engineers believe that there is a way to do it, and weight loss is not particularly difficult. Joint laboratory has developed a variety of aluminum alloys, including Dura aluminum, which are prepared for building aircraft skeletons. It is obvious that there is no need to make such high requirements to build motorcycles. Choose a high-strength material to replace the material to achieve weight loss.

Contini's launch date for this product is 1925. In the future, United Motorcycle will use the launch of a new product every year as its commercial route. At the same time, the original product line has a strategy of three years of mid-term improvement and six years of upgrade.

Old Agnelli narrowed his eyes and looked at the sideboard motorcycle: "The creativity is good, and United Group still has many good things, such as United Motorcycle... But their financial and cash flow balance is a bunch of shit. I suspect that these people don't understand a healthy financial system at all."

"Reasonably, Ziano doesn't understand, does Antonio doesn't understand? Do other managers and financial directors understand?"

"With such a domineering personality of Ziano, there will be a ghost if you can listen to others' persuasion..." Old Agnelli thought for a while, "Since they have dealt with the first two transactions, I will find a way to push the next few transactions up - but this time I have to change my mind, not to say that the loan transfer is not allowed, but require a little interest rate first, such as adding half a point. After all, the market interest rate is rising now, and Fiat is also starting to borrow. It is understandable that the water rises high..."

Little Agnelli immediately understood and left.

Contini, who is far away in New York, still visits around New York and waves the checkbook:

On July 17, United Group and New York Standard Oil signed a $1 million oil exploration service contract and a $3 million additional mining contract (once an industrial crude oil well is found). New York Standard Oil was once a part of Standard Oil Company, but was later dismantled into 7 companies due to the antitrust law, but its strength cannot be underestimated;

On July 24, United Group and Westinghouse Electric Manufacturing Company signed an agreement to build a power plant for the four major industrial areas of United Group (Rome, Milan, Genoa, Venice) with a total installed capacity of 1.4 million kilowatts;

On August 2, United Group signed an agreement with General Electric to introduce a series of motor technologies and products, with a contract value of US$5 million;

On August 18, United Group and Wright signed an agreement to introduce a 9-cylinder air-cooled aircraft engine;

On August 24, United Group signed a naive agreement with General Motors to prepare for the construction of a new truck and large bus production line worth US$6 million...

In addition to these economic contracts, Contini also announced the establishment of a 1 million US dollar quota, the U.S. Youth Friendly Exchange Fund: American scholars and experts are welcome to come to Italy to study, exchange or teach in a short term, and provide funding for outstanding Italian students to study in the United States. Of course, for reasons that are consistently understandable, the scope of exchange is limited to science and liberal arts. This makes Al Smith very regretful. He originally wanted to spread free thoughts to Italy.

However, he couldn't say this in person, because Contini provided him with a political donation of $20,000 to publicly support him in the 1928 presidential election. At the 1924 Democratic National Convention that ended not long ago, due to Al Smith's Catholic belief and opposition to alcohol ban, and a long confrontation with William Gibbs McAdu, the candidate who advocated alcohol ban, no one was nominated. The ambitious Al Smith decided to make a comeback. Of course, Contini had to vote for his favor, just $20,000 to buy a favor...

The whirlwind of the United Group even blew into the fashion and commercial streets: Since Contini was busy with contact with the business and political circles every day, she couldn't talk to anything except enjoying the night view with Contini, rafting in New York Harbor or watching performances at the opera house, she just reluctantly attended several upper class gatherings. However, it was too small. The guests had no place to greet except for smiling. In addition, she was Mussolini's daughter and had a domineering president by her side, and there were no upper class disciples who were not open to show their attention, so she couldn't participate in anything in the end - she could only suffer if she barely allowed him to participate, so she accompanied Monica to buy and buy.

Every time the two of them appeared, there were 20 vigilant bodyguards behind them, and then the major specialty stores immediately received them behind closed doors.

The two never looked at the price when purchasing, so they left a legend in the mall that they would never forget: "This, that, and that one, and you don't want it, and you need to pack everything else!" In the end, the bodyguards piled up the truck with great courage and then left in the Mercedes-Benz bulletproof sedan.

Luxury?

It depends on how to understand.

Ada has no idea about money, and he is a little confusing to see things. Everything is handled by Monica: the latter is much more prone. In addition to Ada's one, there are also Vivian and Adriana, as well as gifts bought for Mussolini, Ziano and Antonio, the main management of the company, and Monica and several other secretaries. It is not easy for everyone to come to the United States, but of course there is a share for those who meet - the domineering president is still generous.

In Contini's words: "Buy, buy hard, don't go back to China if you don't buy enough $1 million - this is the United Group advertising fee!"

Without this kind of purchasing whirlwind and spending money like money, how can we be worthy of the United Group's foundation? In fact, when it comes to luxury goods, Europe is the world's fashion center, and buying from the United States is the support of the scene.

Even Antonio, who has always been conservative, agrees with this pomp: You say you have money, but you dress very well and the car is also very ordinary. You always think carefully and think about it right when spending money. Even if you are really rich, others will not believe it. For United Group, a company that relies on funds to keep rolling in, image and credibility are everything! Why does the young master have to take half a boat, why do you have to bring so many guards? In addition to bulletproof cars, they also have planes, which are all part of the company's strength. What is 1 million? Isn't it enough to deal with the communication fee?

What's more, Contini's large purchases cost more than 20 million US dollars on the surface, but in fact, a large part of them have been made back: General Electric, General Motors, Westinghouse and other stocks have all responded significantly in the stock price due to contract factors. They are already in an upward channel, because the real contract rise is even better - and Contini holds a large position in the stocks of these counterparties!

After a $20 million deal was negotiated, United Group's reputation and sign have also started. Now we can go to discuss financing with Wall Street and bankers...
Chapter completed!
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