Chapter 351 Do you understand ink?
The people in the venue sat all over the place, and they were very well-known. Li Qiancheng said: "This time, in addition to some local ink-making enterprises in Huizhou, Deyige from Beijing also sent representatives."
"Don't Deyige specializes in ink?" Zhong Yue learned about the current domestic ink industry manufacturers.
More than a hundred years ago, Mr. Xie Songdai invented ink at Liuli Factory in Beijing, and Deyi Pavilion was born. After more than a hundred years, this time-honored brand has undoubtedly become a giant in the ink industry. A little paint is also making ink, but compared with the sales of ink ingots, it seems insignificant and does not account for much market share.
However, no matter how ink develops, it cannot escape the label of industrial. If ink wants to be preserved for a long time, it is natural to add stabilizers, fragrances, etc., so the price of a bottle of ink cannot be very high. In this era, ink can only be considered a medium- and low-end product, and can never enter the industry of high-end products.
Before, Cao Gong had a good share of both ink ingots and ink, but now that Zhong Yue's little paint has seized the market of ink ingots, the ink field that was gradually abandoned has been occupied by Deyige, which has been blocked at both ends. This time, Cao's return to Huizhou has attracted many tycoons in the ink industry.
"Next, let us invite the president of Huizhou Moye Association to give a speech, and everyone warmly welcomes you."
Zhong Yue raised his eyebrows, "There is such an association?"
Li Qiancheng handed the information to Zhong Yue and said, "Mr. Zhong, please read it."
I have to say that Li Qiancheng's homework is quite good. Zhong Yue looked through it and found that it was probably some local enterprises in Huimo, and they collected the private trade unions organized by Huimo scholars. No wonder they all looked straight in suits. This is a business association.
"Thank you all the memo friends for being lucky enough to visit this Huimo Culture Inheritance Exchange Conference. Our Huimo has been passed down for thousands of years..."
Zhong Yue was almost sleepy when he listened to a bunch of lyrics. He was nothing more than praising merits and boasting about how much he made to Huimo culture. The speakers were unintentional, and the listeners naturally understood the truth and falsehood. However, when necessary, there was still a warm applause in the venue.
"At this moment, we have received a good news, that is, the return of Cao Gong Sumo Industry, injecting a new force into our Hui Mo. Let us solemnly welcome the head of Cao Gongsu, Cao Morong, the intangible heir of Hui Mo's culture, and Mr. Cao delivered a speech!"
Zhong Yue saw Cao Morong wearing a simple Chinese double-breasted cardigan slowly walking onto the stage and said, "Manager Li, do you have specific information about Cao Gongsu's products here?"
"Yes." Li Qiancheng was like a database and handed the information to Zhong Yue, "but these are all information on the market and user experience, as for the professional direction..."
"I'll just come to the professional place."
Li Qiancheng smiled embarrassedly, but thought to himself: You are so good to be young, and you don’t have to worry about the consequences when you speak.
"Our Hui ink is a treasure of the Chinese nation! Of course, what our ancestors have left behind must be passed on, not only inherited, but also promoted. Cao Gongsu has been committed to making ink in his identity as an entrepreneurial craftsman who has promoted Hui ink and adhered to the ancient method in recent years. His annual sales exceeded 80 million last year!"
For other industries, the sales of 80 million may be a trivial matter, and it is even more pale in comparison with the profits of Cao's Film. However, in the Mo Industry, being able to break through the 10 million mark is a famous company in Huizhou. Therefore, Cao Gongsu turned back to Huizhou this time, making these Huizhou's Mo Industry colleagues walk on thin ice.
"However, nowadays, there are many unscrupulous businessmen who pretend to be Huimo's name and deceive consumers, not only affect Huimo's reputation, but also suppress competitors more rampantly, and slander and bid for, causing the prices of the entire Mo industry to be chaotic. This is something that we old craftsmen cannot bear!"
Zhong Yue looked at the passionate Cao Morong with fun and put together the information. Judging from this report, Cao Gongsu's sales last year were 80 million, while Little Paint's sales were only 40 million. The industry giant is still Cao Gongsu, but the rising speed of Little Paint's speed was too fast, which made Cao Morong feel uneasy and then began to set up chess.
Zhong Yue said: "Manager Li."
"What's wrong with Mr. Zhong?"
"How do you think he's talking?"
"Uh...what do you think?"
Zhong Yue smiled and said, "I have never seen such a shameless person!"
Speaking of slander, when it comes to the mooncake incident, Zhong Yue suspected that it was Cao Xilan who caused the trick. Later, Cao Gongsu's dozens of best-selling ink ingots were reduced in price. If it weren't for the new product with a little paint [10,000 pestle] that occupied the positioning of the mid-range ink ingots, it would have been another fierce price war. Now, Cao Morong's mouth has pointed his gun at them. Only such an old dog can tell this shameless behavior calmly.
"So I suggest that we Huimo should have our own industry logo! Let those fake and shoddy products no longer run rampant like this without restraint!"
Li Qiancheng felt nervous, and the thing he was most worried about was about to happen.
Yiqiu is not an old company. The current strong rise has made many industry peers jealous. If such a local logo is established in an organized manner, it will be a thunder blow to them.
In many cases, consumers have a herd mentality. Once Huimo becomes the logo of the Mo Industry and a certain brand does not have such a certification logo, it will be subconsciously eliminated.
Many of them were local enterprises. Although they didn't catch a cold about the signs proposed by Cao Morong, they didn't object. At least many of them had already negotiated with Cao Morong in advance, so the words immediately aroused warm applause.
"Old Cao said it well!"
"Yes, we Huimo should establish such awareness."
"Not bad! This method is good, so that those fake and inferior companies who use inferior products will go bankrupt as soon as possible!"
Cao Morong looked at Zhong Yue with a smile, and the two of them met.
Lao Cao smiled deeply.
One move can make you lose some paint, which is the game he set this time. As long as a little paint is gone without the halo of Hui ink, consumers in high-end ink ingots will lose recognition of this ink.
This is not groundless. Just like some companies, their products are indeed very good, but they die under marketing methods. If the Hui ink industry really excludes a little paint this time, it will be a disaster for a little paint.
Zhong Yue looked at Cao Morong, who seemed to have succeeded in his plan, and sighed. He really didn't want to deal with this group of bad people, but remembering the worried eyes of the old craftsmen yesterday, Zhong Yue really couldn't turn a blind eye.
Chapter completed!