Zhou Yi did get a lot of money. After Sun Qingtong just arrived at the foreign exchange account, he transferred Zhou Yi his 20% share of 3.2 million yuan.

This is really a lot of money. Although he can only buy a living room in the imperial capital, it is enough for him to invest and shoot the entire "White Album".

However, the project establishment and crew formation of "White Album" must be released first, because "Hope" will be released in China soon and he will participate in the promotion.

Long before heading to Venice, "Hope" was scheduled to be released in China and was released by Huaying Group and premiered on Thursday, September 21.

About one-third of the films in China are published by Huaying Group, especially art films.

The box office share of China's movies must first deduct 5% of the movie special fund, and then 3.3% tax.

After deducting taxes and funds, theaters and theaters will be divided by 53%, and the remaining 47%. Huaying Group, as the publisher, enjoys a 10% box office share, and must finally settle with the producer after deducting the promotional and distribution fees paid on behalf of others.

After counting, the box office of 100 yuan, "Qingtong Studio" producer of "Hope" can get a little more than 30 yuan, but Zhou Yi only has 6 yuan.

The main theater chain is naturally the Huaying Star Art Cinema. As a small-cost art film, the initial scheduled screening rate is only 2%, and it will be released in more than 300 theaters across the country, most of which will be played once a day, and the main broadcast time is also in the morning and afternoon.

Not only that, in order for her daughter's first movie to have a good start, Sun Tuohai also arranged the premiere of "Hope" at Xingmei International Cinema, the largest capital of Star Mei Cinema, on the evening of September 20.

But when Hope returned from Venice's reputation, everything became very different.

"Hope" is a story about love and redemption. Before "Hope", Chinese-language films that won awards internationally were either exposed by the dark side of China or because of their sensitive subjects, they rarely received the favor of relevant national authorities.

It is a blessing to be able to pass the review. It is even more unlikely to get the Film Bureau to take the initiative to stand up and call on the support of the audience and theaters.

When Zhou Yi and "Hope" won the award in Venice, the relevant person in charge of the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television publicly called for the major theaters in China, hoping that major domestic theaters can focus on "Hope" - as the national competent department, the Film Bureau cannot directly interfere in filming, but can only appeal.

As the publisher of "Hope", Huaying Group also actively responded to this call and issued a document directly to its Huaying Star Cinema, requiring that the screening schedule should not be less than 30% of the overall market in the first three days of release. For example, a theater has 6 halls, so at least two halls must be guaranteed to be close to two halls to show "Hope".

In addition, Wanda, Dadi and other theaters have introduced "Hope" to the National Day screening schedule, which has given "Hope" a good start as soon as it was released. The national screening rate reached 8% on the premiere.

The National Day holiday is a relatively short and good period in China, with blockbusters gathering, especially in the National Day holiday in 2017. Movies such as "Youth", "Sky Hunting", "Shame Iron Fist", "Sewing Machine Band", "British Showdown", and "Chasing the Dragon" have all been released during the National Day holiday.

Therefore, the 8% screening rate of "Hope" is difficult to maintain. As long as the box office of a single museum is too low, it will naturally be replaced by major theaters to become more popular commercial films as National Day approaches.

Previously, the box office champion of domestic art films was "The Daylight Fireworks" which won the Golden Bear Award and the Best Actor at the 2015 Berlin Film Festival. Its box office lasted over 100 million, becoming the "first overseas award-winning Chinese film with a box office of over 100 million yuan."

Zhou Yi's box office goal for "Hope" is exactly a small goal, 100 million.

If it can surpass "The Fireworks in the Daylight" and become the new "Box Office King of Literary Films", it would be even more perfect.

Huaying Group's publicity and distribution work has been fully launched. Sun Qingtong was busy with her feet as soon as she returned to China. The next day, Zhou Yi had to go to Yunmengze Studio by herself.

The commercial street was very quiet in the morning, especially on weekdays, the street was empty and there were few guests.

Zhou Yi opened the door and entered Yunmengze Studio, and looked at Yuga Yoko's surprise gaze: "Zhou Yijun, you came so early!"

"Why not early to make money!" Zhou Yi followed Yangzi and entered Wu Mengqing's president's office again.

"Your performance on the red carpet of the Venice Film Festival not only amazed the media reporters, but also attracted the attention of the fashion circle." Wu Mengqing was in a good mood and had a smile on her face: "My mentor also called me to ask who the fashion designer of this Chinese movie star is..."

"This is a win-win cooperation!" Zhou Yi asked: "I would like to ask Sister Mengqing only works in the high-end customized dress market, or will it also involve ordinary people's ready-to-wear?"

"Customization is to lead the trend, set standards, and gradually become famous in the fashion circle, just like the art films you made." Wu Mengqing explained: "And luxury accessories and new fashion models for ordinary people are the real best-selling and profitable points, just like commercial films. Yunmengze Studio naturally wants to develop this business. I ask you to endorse it for this broad market."

Zhou Yi laughed: "Very good. I'm going to shoot a youth fashion idol drama next. There are many handsome guys and beautiful women, and I haven't found any sponsorships for clothing yet."

"Movies or TV series?" Wu Mengqing's eyes lit up.

"Movie."

"For the movie." Wu Mengqing picked up the sign pen and turned around flexibly in her hand: "Yunmengze Studio can sponsor the costumes of the starring actor!"

"Very good, I came with the script." Zhou Yi nodded: "If you have any questions, I can explain it to you."

Next was the business negotiations between Wu Mengqing and Zhou Yi. There was nothing to do with it, and a consensus was reached soon.

Wu Mengqing is a rich man and not short of money, and Zhou Yi doesn't plan to make too much money in clothing endorsement. After all, he is Qingtong's cousin and has a deep background, so he just thinks it is to make friends.

Finally, Zhou Yi endorsed the men's and women's clothing of Yunmengze Studios for 8 million yuan for two years, and is also the only spokesperson of the current brand "Yunmengze".

For the movie "White Album", Yun Mengze is responsible for the main costumes of the three starring actors: Hara Kiki, Zeng Shelley, Dong and Sa. When the movie is released, it will be the day when Yun Mengze's new style is released.

The basic sponsorship fee is 2 million, and there is also a box office tiered reward.

The box office exceeds 200 million, the sponsorship fee will be increased by 1 million, the 500 million will be increased by 2 million, and the 100 million will be increased by 5 million.

Zhou Yi is very confident in the idol drama "White Album" used to make money. Even if he can only reproduce the plot in the dream experience with 80% effect, as long as there is no problem with the schedule and the schedule is appropriate, it is really not difficult to have a box office of 500 million yuan. In this way, he can get 5 million from the clothing sponsorship of Yunmengze Studio alone.

Even if it was just the endorsement fee of 3 million yuan and the basic sponsorship of 2 million yuan in the first year, Zhou Yi also earned five million yuan from Wu Mengqing, and then included the more than three million yuan in his hand. This would add up to a small goal of almost one tenth. It was used for the production of "White Album", and the final film could be more sophisticated.

Moreover, as long as "Hope" is released, Zhou Yi will have a subsequent box office share. If the box office is 100 million, he can get another 6 million, and 200 million is 12 million, which is really wonderful.
Chapter completed!