Chapter 889 Full of Controversy(1/2)
"Uncle Zhou, how do you think I donate a set of books to every Confucius Institute?"
Zhang Chu suddenly said with a whim, and was talking about the value of his Weibo and Twitter before, and in a blink of an eye, his thoughts had already flown into outer space.
"If we look at it from the perspective of cultivating readers, I think it's no big deal to donate a set. We can get these books from publishing companies at real cost, and we can even say that Nanhai Publishing Company will take it out directly without us paying any penny!"
Readers cannot be cultivated overnight. When foreign college students are learning, they will definitely remember this writer after they are proficient in Chinese.
"Then you contact the Nanhai Publishing Company and even take this out with the "Lord of Rings" novel." Zhang Chu then began to play a guest role in the promotional marketer: "You can find someone to take photos and post news, and then take the latest "Lord of Rings" over there. In this way, we are giving away books on the surface, but in fact we are telling everyone that "Lord of Rings" is about to be launched!"
If you make indirect moves and let netizens discover it yourself, the effect will be better.
These days, advertising implants have to be hidden as easter eggs. If no one notices it, then only employees of Hanlinhua Media Company will wear vests to remind you.
But Zhang Chu thinks there should be no problem, and he can use this to test the popularity of the new book.
If everyone is really interested in "The Lord of the Rings" and is looking forward to it, no clue can escape their eyes.
Every star-chasing boy and star-chasing girl are the reincarnation of Sherlock Holmes!
After hearing Zhang Chu's words, Zhou Kang nodded and agreed: "You can enter various news with hundreds of sets of books. Where can I find such cheap things? Nanhai Publishing Company should have to secretly enjoy it."
If it were not for donating it in the name of Zhang Chu, no media would report on the news of the publishing company's donation.
This kind of news is completely unwatched by the audience. Not to mention the content, even the title reveals a boring and boring atmosphere!
Now is when "The Lord of the Rings" is starting to try it out, and it seems too simple and crude to advertise directly. You still have to use these technical content and do not seem too low-level publicity methods.
"Or it's important to be honest, you took my thoughts away. Xiangnan TV probably saw you pushing the Chinese bridge directly to the hot search, so I wanted to ask if you would like to participate in the recording of the program. Their format this season will be a combination of indoor and outdoor. If you want, they are willing to give you the required guest positions to choose. The rest is for them to use them to find the host of their own TV station or stars with good cooperative relationships."
Zhang Chu is really not interested in recording at all, not to mention that he still has "The Lord of the Rings 2: The Two Towers" to be written, but he is really unable to do anything.
So he refused and said, "I really don't have time, and everyone doesn't want to watch a Chinese show in the past. I guess those guests will be scolded very badly, so I won't go to the muddy waters."
It’s better not to be on some shows. Now it’s enough to have his legend in the Chinese Bridge, so there’s no need to play!
"I knew you would do this. You can continue to play with Matcha, and I will communicate with Lao Gu and the others next."
"We shouldn't be asked to apply for Editor Gu in this matter. He is just an editor and cannot control the matter of giving away books. You have to ask them Mr. Li."
"I'll talk to him first, and talk to him about the Lord of the Rings. They should have handed over this book, and I don't know how long it will be for the release date."
Zhou Kang took his cell phone to the front yard, while Zhang Chu continued to tease the cat with the dogtail grass.
Matcha's movements were very agile, but now it was unable to grasp a slowly moving grass.
I really don’t know if it’s a person who is teasing a cat or a cat who is teasing a person!
...
Regarding the news that Zhang Chu was the promotion ambassador of this year's "Chinese Bridge" competition, his friends are no longer surprised.
If you are a judge, you might be surprised.
But isn't it enough to promote this competition?
Wei Lin took the second-tier university when he was in college, but there were two black students in their class. I don’t know which country came from in Africa.
I don't know the specific location, but I should look quite poor.
I guess even the aunts who cleaned the computer were using their smartphones. One of the black guys was actually using the older straight-board phones, and they couldn’t even use the WeChat function!
"Bousman, do you want to sign up for this Chinese Bridge competition?" Wei Lin and this black old man often sat in the last row of the classroom to listen to heaven. The mutual appreciation between the poor students made them very good friends.
However, Boothman shook his head: "I don't go to participate. It's too difficult to speak Chinese, and I can't even enter the competition."
Before coming to China, Boothman also attended a special language class. Now he is in his sophomore year. He still doesn't understand a lot of Chinese, so it's quite laborious to communicate.
In fact, Wei Lin was also very curious. This old iron couldn’t understand Chinese at all. Why was he a classmate in his class? Shouldn’t he be a class like those international students?
If you can't even understand the words, how can you know what the teacher is talking about on the podium?
I don’t even write too much, but I always pass the final exam with high scores and get a scholarship.
This is the right way to spend time in college!
All the poor students are envious of Boothman's state.
"Did you see that this is my buddy, he is responsible for promoting this competition. If you go to participate, I will ask you if there are any shortcuts."
Wei Lin himself was not qualified to participate, but he kept instigating others to go.
But he also knew that Boothman could only be a cannon fodder when he went to this level, and he needed that kind of real Chinese general!
Originally, he was not going to watch this variety show. If he had time to watch Chinese Bridge, he might as well play two games of King of Kings.
But in fact, the two are not contradictory. You can watch the show while playing games.
"Don't go, don't go." Busman kept shook his head. He had heard of the name of Chinese Bridge and knew that only top players could go to that competition. Just a little shrimp like him would be a gangster in school.
...
Zhang Bo expressed his silence.
Even if you can see Zhang Chu’s news and publicity in the country, they can’t escape the name after they arrived in France!
There were a lot of tourists in the Louvre holding the "Da Vinci Code" while walking and comparing, while others were wearing commentary recorded by Zhang Chu, standing in front of the art to appreciate it.
In the travel souvenir shop, there are three versions of this book, including Chinese, English and French.
Many foreigners don’t understand what they say, but it doesn’t prevent Zhang Bo from recognizing the books in their hands. It is the unique gaze and recognition ability of bookstore owners.
"Our son is really amazing. I haven't seen so many people in China. Everyone has a copy!" Chu Lan said happily. The signal in the Louvre Museum was not good, otherwise she would immediately send the captured images to China to show off.
In fact, Zhang Chu’s influence is not that great, it’s just because they happen to be in the Louvre, which is the place where Zhang Chu’s readers are the most!
Zhang Bo turned off the flash of the phone camera function. He wanted to see Venus with broken arm, but there were all people there, so he could only take a photo from a distance.
If you take photos too close, the staff will ask you to delete the photos, and it will be fine if you are far away.
"I heard that "The Da Vinci Code" was actually filmed here. Did that guy Zhang Chu consider the things he did when he was writing about? It was unrealistic to write about the daytime filming, so he just wrote about it at night."
When he heard this, he was an amateur. Zhang Bo shook his head and said, "The plot is to be arranged at night, how can he kill people in broad daylight?"
Chu Lan pursed her lips, "I usually don't look at loopholes when reading books, but a murder occurred in such a large museum, and the director was bleeding and wrote so many secret codes but no one noticed them. It was quite amazing."
Most people ignore the time Zhang Chu wrote specifically at the beginning when reading a book, and believe that the works published now tell the stories of the current time.
But at the beginning, Zhang Chu wrote that the protagonist Professor Yang Xuan was attending the semiotics conference in 2000. Of course, the monitoring of that time would not be too detailed, nor would it be so popular as it is now.
The two walked and stopped. They saw the legendary Mona Lisa in the crowded crowd, and saw the burial place of the coffin in the novel in front of the isolation belt.
When they breathed the fresh air it was already four o'clock in the afternoon of Paris time, and at this time, their son was seen on an LED screen opposite the square!
"I probably got dazzled..."
"It seems that's not, that's Zhang Chu? I'm still thinking about it!"
On the LED screen, Zhang Chu dressed in casual clothes and made tea and read in the classic and elegant study room, and then issued a call from the "Chinese Bridge" to the whole world.
The pronunciation in the middle is accompanied by English and French subtitles, which makes many people look up and watch.
The actions of the State Council are very fast!
They quickly broadcast the promotional videos that Zhang Chu shot in bustling areas in different countries. Even if less than 0.1% of the people they saw were understandable, there were only one sporadic and no one even signed up to participate in the "Chinese Bridge".
This original intention is not to let more people participate in the competition, but to let more people know Chinese, know and understand China!
It is not only broadcast in Paris, in the United Kingdom, Germany, Spain, Italy, Canada, and the United States. This is a veritable act of spending money!
There is not enough funds, but this is not possible.
In addition to promotion in reality, there are also advertisements on the Internet, which can be seen on the homepage of the YouTube tube.
It has never been a simple competition, but a Chinese promotion project.
In addition to being broadcast on Xiangnan TV, the "Chinese Bridge" competition will also be broadcasted at the same time by CCTV-9 Foreign Language Channel.
People who have always liked to post panda pictures to attract fans' attention also retweeted Zhang Chu's Twitter!
I can't see it normally, but once I try my best, Zhang Chu's photos and videos are truly flying all over the world.
It was for this treatment that he served as the promotion ambassador for free, otherwise what would he waste time and energy?
If it was an advertising endorsement, it would not be able to impress him without giving him hundreds of millions.
The speculation abroad is so prosperous. Although there is no additional resource investment in China, it cannot withstand the netizens' self-interest!
They are searching for such news on the Internet, and when marketing accounts see the popularity, they are of course trying to transfer relevant content, such as foreigners' reactions to Chinese bridges, interviewing foreigners to see which celebrity is more famous, etc.
At the same time, CCTV also broadcasted the shooting public service advertisements, from CCTV-1 to CCTV-15, each station broadcasts in turn.
Although the public service advertisement for World Book Day was shot by five stars, only two of them will appear due to time every time, it is enough for the audience to see these young people!
For fans, it may be like the New Year.
"The people from the top cave actually went out. Recently, they turned on the TV and mobile phones and were all Zhang Chu. Could it be that spring has arrived and hibernation has ended?"
"I haven't seen his activities in the past six months, but now it's every now and then. I'm really worried if I have time to write a book."
"Yes, the Lord of the Rings has been talking about for so long, but there is still no news."
"It's not a question of saying that these are commercial activities. No matter what, I hope Zhang Chu will spend a lot of time writing instead of various activities."
"If you have the ability to persuade me to study, if you have the ability, you can give me the Lord of the Rings!"
To be continued...