Chapter 972 Long live
Tang Rui is the chief external detective of the Guardian, which is the reporter sent by the newspaper magazine. Tang Rui is not just an ordinary external detective, he is also an ace external detective, a battlefield external detective. During the Bohai War, Tang Rui stayed outside the pass for three years, and experienced the frontline countless times, sending back countless latest news, recording and describing the heroic performances of many awesome Qin army heroes.
This time, the military parade on the New Year's Day of the Zhenlong year can be said to be the largest since the founding of the Qin vassal army. It was also a great victory in the Northeast and a peace talk with the Chang'an court. The Qin army's future troubles in the northeast were resolved, and the foreign and court were temporarily able to quit the army. This was an extremely happy time for the Qin vassal. It was also a time to show its military power.
As the Guardian's most ace foreign probe, Tang Rui received an important task from the newspaper editor-in-chief, which was to go to Chengtianmen Square to watch the grand military parade, and at the same time, he reported the competition on the spot. Because Chengtianmen Square is limited, Chengtianmen Square only accommodates 400,000 people. This time, the people who came to Qinfan from all over the country, and the local people in Yanjing have already exceeded the two million mark. If the troops gathered nearby will be almost three million. Such a huge number of people makes people sigh.
The editor-in-chief of the Guardian also felt this great opportunity early on, just like many merchants in Yanjing. Festivals and celebrations are always inseparable from celebrations, and celebrations never leave shopping. Festivals are always the day when the people spend the most. Just like ordinary farmers, no matter how hard or tired they are on weekdays, they always have to buy some new clothes and cut a few kilograms of meat during the New Year. This New Year's Day, the Lantern Festival is also a military parade and a grand celebration. It coincides with the victory in the Northeast and the peace with the court. The dark clouds of war have disappeared. The people are happy and everyone is happy, which also means the arrival of a huge consumption frenzy.
Merchants began to purchase large quantities of goods one month before the New Year, preparing to make a big profit during the New Year.
The Guardian sells newspapers, and a large number of people flock to Yanjing, the Guardian's sales will also increase significantly. However, the Guardian editor-in-chief Tang Lin was not satisfied with this. In his opinion, this was a once-in-a-lifetime opportunity. An opportunity to turn the Guardian into a super newspaper and a top newspaper covering the entire Qin vassal.
Tang Lin discussed with the editors in the newspaper for a long time. Finally, they came up with a plan, which was to send ace outside explorer Tang Rui, the eldest son of the editor-in-chief Tang Lin, to Chengtianmen himself, and with his talent, he immediately sent the grand military parade to the newspaper on the spot while reading and writing. Then the newspaper used the fastest time to issue an additional issue, and sent it to the two or three million people in the inner city, outer city, Acropolis and Zhucheng near Yanjing.
This is a brand new model, reading newspapers while reading, which is innovation and adventure. But Tang Lin believes that it is feasible. Because his predecessors have not done it, the more likely it is to succeed, the first one to try it out is often the first one to succeed. Didn’t the newspaper thing be that has not been done before? Look at it now. The newspaper industry has become a huge industry with great profits, and it drives the rapid development of advertising, printing, papermaking, and even postal industries. Every time this industrial chain, I don’t know how much taxes it will increase for Qin Fan and how long will it take to make Li Rang, the Minister of the Ministry of Revenue, happy.
In order to succeed in this plan, the Guardian had already made comprehensive preparations. Tang Lin brought a report group of 36 people to Chengtianmen Square. Then the Guardian also sent a message delivery team of 300 people to deliver the message back and forth between the reporting group, the newspaper and the printing factory. In addition, the printing factory also gathered all the workers and recruited a large number of temporary workers. Everyone's wages tripled, and they promised to perform well and have high bonuses. In addition, the newspaper recruited a large number of newspaper boys and newspaper deliverymen. As soon as the number was printed, they would be sold immediately to ensure that the military parade on Chengtianmen Square could be seen by the people outside Chengtianmen Square as quickly as possible.
Everything is ready, everything is ready for the east wind.
Tang Lin, who was in his fifties, sat in the editor's room, constantly grinding ink so that he could calm down his nervous mood. If he could not let the country defend himself start, he would jump from a military medium-sized newspaper to a big newspaper or even a top newspaper. This time, it would be the case.
On Chengtianmen Square, on the east side of the viewing table down the Chengtianmen Tower, there is a big place specially arranged for media newspapers and newspapers to visit outside the media. Today, the Qinfan media is developed, with countless newspapers and magazines of all sizes, and small newspapers only publish more than a thousand copies a day. Large newspapers can even use the developed postal system and the ordinary education of Qinfan, and the people's lives are stable and prosperous, with a daily circulation of more than 100,000 copies. Especially with the rise of newspapers, the advertising industry follows its interest. Many newspaper ancestors are trying their best to reduce newspaper prices. By expanding their influence and using advertising revenue to replace newspaper sales revenue, the content of newspapers has become more and more abundant, but the price of newspapers is extremely low.
The emerging media advertising industry has driven the rapid development of traditional papermaking and printing industries. These emerging industries and those businessmen have also gained more and more attention in the Qinfan. Although the media industry has been restricted by the Qinfan government, the huge profits have made this industry more and more prosperous. At today's military parade, the Qinfan Propaganda Department has long taken the initiative to contact the elites of these industries, distributed VIP viewing seats to them, and set up a special viewing area for them in important viewing areas to show their importance.
The Propaganda Department has only one requirement for the media, and this military parade must be vigorously reported and positively reported.
Tang Lin and Tang Rui went to the Propaganda Department to register their new plan in advance, and the plan received the attention and strong support of the Propaganda Department. For the Propaganda Department, it is naturally the best to allow more people who cannot enter Chengtianmen Square to know the grand occasion of the military parade through the newspaper as soon as possible.
The rumbling salute was already sounding, and the military parade was about to begin. Tang Rui felt his heart beating faster, as if he had returned to the battlefield in the Bohai Sea again, on the eve of the battle before the war.
After a moment of brewing, Tang Rui began to speak without any haste. Several stenographers next to him began to record Tang Rui's words.
"New Year's Day, the red flags are waving. The whole country celebrates together. Today, the people of Qin vassal all over the Qin vassal were full of joy. The first New Year's Day after the throne of His Majesty the 19th Emperor of the Tang Empire was changed. Today is also the tenth year since the establishment of the Qin vassal army from scratch to the distant southeastern corners of the world, the people of Qin vassal were singing happily and deeply blessing the strength of the Qin vassal!"
The stenographers quickly recorded the words, and as soon as they finished writing, they immediately handed them to the deliverymen who had been waiting behind them for a long time. The deliverymen took the manuscript paper, put them in a bamboo tube, and immediately ran towards the newspaper built in the outer city.
Tang Rui has entered the state and he continues to report.
"In the colorful fireworks and cheerful music, our lives are warm, sunny, and passionate lives, and a house to live. Food and clothing are life with food and clothing, a peaceful life, and a happy life. Under the leadership of the King of Qin and under the protection of the Qin soldiers, under the leadership of officials, we have immortal passion, the bravery of the pioneers, and the confidence of the wind, which is our soul. Our pursuit of dreams is never stopped. We are satisfied and cherished. A journey of a thousand miles begins with a single step. This passion is blooming, endlessly, and the years of burning passion have not ended, and it has just begun..."
After a lyrical opening, a lighter voice continues.
"Dear readers, here is the center of the Qin vassal state. This is Yanjing, which is blessed by millions of people of the Qin vassal state. On the first day of the Zhenlong year, we ushered in the tenth year of the Qin vassal state from nothing to something, from weak to strong. On the first day of the Zhenlong year, the forging Qin vassal states join hands with you to enter a new era and invite you to share a grand festival celebration. When the footsteps of history travel through the past years, this moment is enough to stir the memories of the three thousand years of China. When the sound of blessings resounds throughout the nine heavens, this moment is enough to stimulate the rich land of the 18 provinces in and outside the Qin vassal states. I am Tang Rui. Today, I will report to you the grand celebration of the Qin vassal state in Chengtianmen Square. Today, I will witness the glorious chapter of the prosperous era with you in the magnificent Chengtianmen Square."
.........
Tang Lin's on-site report was quickly written by the stenographer, and then quickly sent back to the report agency. After simple proofreading and sorting, it was quickly sent for printing. Wei Guo not only had a number but also a billboard this time. Wei Guo had already secretly contacted and negotiated with the presidents of the 720 guilds of Yanjing, and finally reached a deal with more than 100 of them.
The merchants reached a cooperative deal with Weiguo on this report and invested huge advertising costs in Weiguo. Weiguo received 40% of the advertising costs in advance, and established billboards and placed newspaper readers in important roads and squares inside and outside Yanjing and in front of shops of many shops, especially lively places such as restaurants and tea shops. When the report began, Weiguo began to print out the number outside, and printed large newspapers with large advertisements with large advertisements and posted them on the billboards as soon as possible, and sent people to read the newspaper. Every half an hour, Weiguo would update the billboards.
This was a brand new idea. This advertising method ultimately impressed many businesses and reached an agreement with Weiguo.
Before New Year's Day, there was nothing on these newly established billboards, and they were all covered with red cloth, making them extremely mysterious and had already attracted the attention of countless people. When New Year's Day, these billboards were finally unveiled, they immediately attracted the attention of countless people. As a result, they immediately saw that the Guardian workers wearing clothing sponsored by various garment companies and clearly marked with ready-to-wear garments on them quickly posted a huge list on the billboard.
Similarly, the huge list article also published advertising slogans from many stores at the beginning and end of the page and on both sides of the left and right. However, these are not the most noticeable. What surprised them most was that the content of the list article was actually a report on the scene of the military parade in the city at that time. This made many people who were not able to enter Chengtianmen Square to watch the military parade, especially those who came from thousands of miles to watch the grand ceremony.
Although the latest reports on the list are actually about half an hour later than the scene, for them, it is already a fresh enough situation for them to be released. Soon, under billboards, people gathered up to watch. Some people even did not disperse immediately after reading it. They had just learned that every half hour, the Guardian would update the list article. Some people simply sat under the list and waited for updates. Some smart businessmen immediately saw the business opportunity, took some goods from the store, and placed them next to them to hawk. However, they also made a small profit.
"Success, success!" The editor-in-chief of the Guardian outdoor. The newspaper's account room ran in, and the door did not knock. "Editor-in-chief, we succeeded. One thousand copies sold out as soon as they were released, and the announcement lists of each billboard were all surrounded by three layers inside and three layers outside. Just now, the president of the ready-to-wear guild had sent him over and said that the effect was very good. The business of more than 100 ready-to-wear shops under their chamber of commerce increased significantly immediately."
"Oh, is that?" Tang Lin couldn't help but be excited, but he restrained a little, unwilling to celebrate in front of his hands. "Maybe it's good today, so business has risen."
"President Liu said that many people who went to buy clothes said they came to the door after seeing our billboard. Editor-in-chief, we really succeeded this time. You are so amazing."
Tang Lin smiled proudly, but said, "What am I? Actually, I just learned from Li Qilang."
"Li Qilang, Minister of the Ministry of Revenue?"
"Yes, Li Qilang turned out to be the richest man in Bianzhou for generations before becoming a disciple of the King of Qin. With the Queen of Qin, he has always been the Qin vassal's tent. Over the years, his methods have become more and more powerful. He has managed such a large vassal state and spent countless expenses every year, but the Qin vassal never worry about money."
The accountant nodded aside, "I heard that Li Shangshu's financial management skills were mostly learned from King Qin."
"Maybe, the King of Qin is indeed amazing. Li Qilang learned a few tricks from King of Qin. It's normal. You see, when Yanjing City was built last time, the General Mansion had never paid for it. They made a plan and auctioned all the commercial areas first. Good guy, it was a piece of wasteland, and they sold it directly into cash. Do you know how much money it sold for such a large Yanjing?"
"This is also the credit of the King of Qin. Everyone trusts the King of Qin. Otherwise, who would dare to buy a piece of wasteland as a golden shop?"
"It's true. But it's also a good method for King Qin and Li Qilang. Think about it again. Before Qin Wangcheng was built, he sold all the shops into cash in advance with a planning map. Then King Qin divided all the construction projects such as the city walls and houses and streets into many, and directly bid for those merchants who wanted to undertake the project. Not to mention, the guarantee of the winner alone was a huge sum of money. What's more, King Qin also stipulated that all contractors must advance money in full. The Supervisor's Mansion only supports 20% of the project payment every year after the start of construction, and all the funds will be paid in five years. How amazing is this trick!"
"Yes, if ordinary people have such conditions, no one dares to contract. But as makeup, many people are rushing to bid, but as a result, the project price is not high, which is actually the credit of the King of Qin."
"Of course, the King of Qin also bid for suppliers of various materials, and the result was mostly advancement and settlement. Later, the large residential area was also the same. The people rushed to buy houses that were only on the scale chart, paying first and then delivering the house. Now, these methods are really superb. As early as a few years ago, you could imagine that a huge Yanjing city had been built in two years and basically completed in five years? Now, look at it, you can imagine that this was just a dilapidated and old city a few years ago. Except for the taller walls, it was so shabby inside? But now, Chang'an can't compare to this place."
"Indeed, the key is that the King of Qin has good credit. Just like the Qin Fan issued war bonds every year, but once the bonds of up to 30 million were sold out, they were immediately sold out? Isn't the King of Qin having credit? The bonds issued in the early years were repurchased as soon as they matured, and the interest was much higher than those deposited in the bank, and it was even safer and more cost-effective than using them for trading. This is zero risk, who wouldn't rob it?"
Tang Lin admired Qin Fan's various financial management methods. Although various methods emerged one after another, Qin Fan's methods were not disgusting. Because Qin Fan always focused on win-win situations and never did stupid things like killing chickens and getting eggs. Whether it was bidding or advancement, they actually reserved enough profit quotas for merchants. Everyone was able to cooperate, and the merchants made money, while Qin Fan almost used financial and manpower, and obtained a brand new giant city without forcing people's power, which caused the anger of the heavens and the people to resent. Perhaps, this is the fundamental reason why the King of Qin was so young and had such power.
It’s like the King of Qin issued bonds. No matter how much they issued, they were immediately snapped up by merchants as soon as they were issued. Other vassal states, even the courts in Chengdu and Chang'an, also followed suit and issued bonds, but no matter how much they issued, no one was willing to buy them. In the end, they were forced to rob the rich, and eventually more and more rich people kept trying their best to escape into the Qin vassal.
Li Jing never uses power to suppress others, but talks more about cooperation, especially with businessmen. With a win-win strategy, everyone finally got what they wanted.
"Do you know how much it will cost to celebrate in Yanjing this time?"
"How many?"
"At least ten million yuan of flying tiger money!" Tang Lin said in a low voice.
"Ten million?" The account was surprised. The Qin vassal now has both paper banknotes and metal currency. Flying tiger coins are the lowest copper coins in the Qin vassal, and are more gold-content than the Kaiyuan Tongbao of the imperial court. Especially compared with the copper coins of other vassal states, they are constantly mixed with lead and iron. Flying tiger coins are extremely strong. A dragon gold coin is just worth a regular banknote and ten Tianlang silver coins, which is worth a thousand-civilian flying tiger copper coins. However, a flying tiger copper coin from the Qin vassal states is equivalent to three to four white coins from other vassal states. Even in the Qin vassal states, the circulation of vassal states is prohibited. Other merchants need to exchange their currencies in banks in various parts of the Qin vassal states for the Qin vassal states. Ten million s of flying tiger coins are quite valuable. It is even equivalent to the income of many vassal states in several years.
Even if Qin Fan is too extravagant to hold a celebration of ten million yuan.
"What do you know? In fact, the General's Mansion will not spend money randomly. Besides, the tens of millions of dollars spent do not need to use a penny from the vassal treasury. This money has long been sourced from other sources, and it has not been collected from the people."
The source of this ten million is actually very clear, it comes from merchants. But it is not forced or levyed. Li Qilang bids again this time, and this bid is an advertising sponsor bid. Any commercial bank that passes the review has no tax evasion and has good credit from the operator and the merchants. Qin Fan sponsors and bids for venue billboards, clothing, supplies, and even food at the parade. It can be exclusively sponsored or jointly sponsored. It is like the clothing of a soldier participating in the parade, which can also be sponsored by merchants. Merchants who have obtained the right to sponsor provide clothing for the soldiers who are being parade, and can even leave their trademarks on the military uniforms.
All kinds of things can be sponsored, and each sponsorship fee is huge. At the sponsor meeting before the New Year, Mercedes-Benz finally won the bid for this sponsor. They became the bid for this sponsor with a huge bid of 5 million jin. They not only obtained the title sponsorship rights for all vehicles at the parade, but also obtained supporting advertising rights. The total bid for this bid was a total of 50 million jin.
For ordinary people, the grand military parade and the half-month New Year's Day and Lantern Festival celebration are just a good day for everyone to celebrate together. But for merchants, this is an extremely rare event in the business world. The huge influence of the military parade is for many commercial banks that were originally only developing in one state and one county. It is a major opportunity for them to quickly use this influence to expand into a province, even the entire Qin vassal and the entire Tang Dynasty. They are willing to take risks with huge expenses, and some even bid for all their belongings, because before them, most of the merchants who cooperated with the Qin vassal succeeded, made a lot of money, and became top rich people with tens of millions of dollars in their family, and even wealthy as a country.
For Li Jing, holding such a large-scale celebration can not only promote military power and show strength. At the same time, it can also enhance cohesion and self-confidence by the military and civilians in the vassal states. It is also a huge business operation that can greatly promote the prosperity of business. At the same time, it also greatly increases the financial income of the Qin vassal state.
Tang Lin was moved to see Qin Fan's huge success in this bidding of more than 50 million yuan, and finally planned a grand event in the advertising industry. As a result, he also succeeded. Although the total cooperation amount of his event was only more than 500,000 yuan, for a newspaper like the Guardian, it would be a miracle that he received advertising sponsorships of more than 500,000 yuan at a time. And he believed that as long as this time was successful, the influence of the Guardian would inevitably reach a higher level and become a major newspaper in Yanjing in the future, and even let them go out of Yanjing, out of the Beiping Province, and become the top newspaper issued by the entire vanguard. By that time, with the sycamore tree, they would be afraid that they would not attract phoenixes?
In Chengtianmen Square, Tang Rui stood on the viewing table and reported quickly with an excited voice: "At this moment, in Chengtianmen Square, 80,000 teenagers formed a huge "Long Live!" with bright yellow and bright red bouquets. We saw that the King of Qin had already appeared on Chang'an Street on the huge golden sweat-blooded BMW seven feet tall and shining with golden bodies. Today's King of Qin was so mighty, like a god. The crowd on Chengtianmen Square had already boiled. They were shouting excitedly, shouting together!"
Speaking of this, Tang Rui finally couldn't help it anymore and shouted loudly with the shouts, "Long live, long live, long live the King of Qin!"
Chapter completed!