"This time you go home, it's two weeks in total. I arranged an interview with you for a reporter, and there was also a visit to your parent team, and the signing of your endorsement contract and the shooting of advertisements - it's very simple, it's taking a photo - the rest of the time you can spend with your parents and friends." Although Zhao Yaning repeatedly told Cordia that he could go home by himself, Cordia still insisted on following him when he arrived in China, and on the plane, he told Zhao Yaning that his purpose was not simply to follow Zhao Yaning home to visit relatives.

What he said made Zhao Yaning quite strange.

"I have nothing to do with the sports school anymore. What do I see when I go back? Where is the reporter from? Someone is there asking me to shoot an advertisement?"

Cordia signaled him to calm down, and then spoke, "I know that your parent team has a bad relationship, but if you are willing to ensure some polite and friendly exchanges, your parent team is willing to do some work in the Chinese Football Association to help you get the national team faster. The reporter is contacted by me, not a professional sports reporter, but a reporter from your local TV station. He hopes to conduct an interview with you to produce news. So you don't have to worry about too embarrassing questions. Most of them are questions about your growth experience. The purpose of doing this is also for publicity purposes. We have an agreement. I will check the program again before it is broadcast, and you don't have to worry too much."

Both of these things were not surprising. Zhao Yaning knew what kind of morality his sports school was, and it would be strange if they didn't use his own affairs to hype him up. Although the interviews on the TV station made him flattered, thinking about the local TV station in his hometown, you can usually go up and talk nonsense. Although he is not an amazing person, it is no big deal to go and talk nonsense by yourself, right?

The key is still the so-called endorsement contract - who would be full and give yourself some money to endorse yourself? Endorsement is a selling point of influence of the players. No matter how you say it, you are not considered an influential person, right?

"What's going on with that endorsement?" Zhao Yaning couldn't help but ask a question.

"Is that endorsement? That was the endorsement contract I contacted when I came to China last time. It was a beer brand. I asked the relevant people that it seems that your hometown is a well-known place of beer. Although you don't drink beer yourself, endorsement of the specialties of your hometown will not have much impact on your image."

"What I said is, why would anyone ask me to be an endorsement?" Zhao Yaning explained his doubts, "I don't have much fame in my hometown, right?"

"Of course not, so the endorsement fee is also very low. However, the other party said that they are optimistic about your future growth, so they will specially ask you to be the endorsement."

"A beer company is optimistic about my future development prospects? Isn't this too outrageous?" Zhao Yaning still disbelief.

"Joey, you have to understand that football is a game that is closely linked to money. The influence of football players is inexplicably. Sometimes, a goal in a game will increase people's value several times or even dozens of times."

Since Cordia learned the name Zhao Yaning, she has always liked to use it. "So, you should know that no one knows your name today, but it may become nationally known tomorrow. Investing in you is an investment. If they are lucky enough, they can get extremely generous rewards."

"But if they are not lucky, won't they lose anything?" Zhao Yaning asked afterwards.

"How could it be? They have to advertise. Your endorsement fee is not high now, and they can't lose much. And you have to contact reality. The current Chinese football environment is very good. It is related to football and can always make money. Beer is a nearby consumption industry. If they invest in local players, they can always win favorable feelings."

Zhao Yaning was a little silent. Of course he knew the current football situation in China, and he knew better than many people. Since the country decided to professionalize football, football originally invested by the state and was originally responsible for it was put into the market overnight. Many people saw the benefits of the football industry. Their intervention has indeed made the professionalization, or marketization process of Chinese football extremely rapid. By the time the 2002 World Cup finals, the popularity of Chinese football reached an unprecedented stage.

In such a general environment, a young man who plays football in a foreign country is indeed attracting much attention. What Cordia said about investing in Zhao Yaning can bring huge returns may be fake, but investing in Zhao Yaning is not like a bad deal at all at this time.

However, Zhao Yaning was more or less worried. He was not sure that he could be selected for the Chinese national team this time. If he could not be selected, his name would not become a benefit in a short period of time. Furthermore, if his name could not become a profit in a short period of time, can he still recover his capital if he invested in himself?

Zhao Yaning knows the current situation of Chinese football better than ordinary laymen, so he is not very optimistic about the future of Chinese football.

After the professionalization of Chinese football, it did bring huge benefits, but people only saw huge benefits, but ignored another important issue: benefits require selling goods to be rewarded. Football products are undoubtedly players, high-level football games. So, where do these football players who have received huge benefits now come from?

Players will not emerge out of thin air. The current group of players active in the national team are still the ones trained under the national system before professionalization. Although Chinese football looks prosperous now, it actually reaps the old capital of the players trained under the national system. As for the new player training system, the Chinese football industry has not improved at all, and has even become worse.

Zhao Yaning does not know what is called the market economy of football, but he knows at least one thing: it is impossible for people who do business to want income without investing. Today's Chinese football is the old capital of the national system era. It is indeed a huge profit to change the players trained by the country into goods under the market economy, but Zhao Yaning faintly feels that this is embezzling state-owned assets—— Players are living people, not goods, so no one thinks so. But in fact, the players are trained by the state, but the income is individuals, and there is no big change in essence.

What will happen to Chinese football in the future? Zhao Yaning does not think that marketization is a universal medicine. Since the marketization, those so-called big bosses have been making short-term investments and quick returns. They are truly willing to train youth teams and invest in construction and are almost impossible to see in the Chinese football world.

Zhao Yaning does not understand the economy, so he is always not very clear about the bright future of Chinese football analyzed in the magazine. He only knows that if you want to sell goods, you must have something to sell. But in today's Chinese football, everyone is relying on their old capital, and no one is going to train new players. In the future, no matter how broad the market is, who will play football without players?

He played football in France and also learned about some things about French football: the French professional league was handed over to the French Professional Football Association for management, while the French Football Association was only responsible for the national team. The French Professional Football Association is composed of Ligue 1 bosses, who always do things on their own and do not take the French Football Association to heart. It is precisely because they are profit-oriented and do not pay attention to the training of their own players that the French Football Association established Clay Fontaineau's football training base, which made French Football successful.

From this to that, Chinese football is now profitable. So who will build China's Clay Fontaine in the future?

He always has a vague worry, worried that the future development of Chinese football may not be so bright. He dare not say this, and even his best friends, even Beibei and his parents, did not dare to say it. He was afraid that they would be worried about it, and he was even more afraid that they would scold him for not loving the motherland. Sometimes, he would doubt whether he thought so because he had been abroad for two days and felt that he was superior to others. Therefore, he never dared to mention his thoughts to others.

Zhao Yaning should not be worried about these things, but when Cordia told him about the bright future of Chinese football, he naturally had a concern in his heart: he is now hyping up and making money while Chinese football is famous. One day in the future, will someone point at him and curse, saying that he is a liar?

When my father taught him, he always told him that he could be without ability or knowledge, but he could not be without morality. If he became a liar, wouldn’t he go against his father’s teaching?

Money is a good thing, but you can't become a bastard for money.

"Can I meet that manufacturer for the endorsement?" After thinking for a long time, Zhao Yaning made a decision, "I have no other intentions. I just want to confirm his attitude. After all, I may not be able to play in the future, and Chinese football may not make any money..."

"I understand what you mean, of course. I am just your agent. I am responsible for managing your income and not your thoughts." Cordia immediately expressed his understanding.

Zhao Yaning thanked him. He knew some of the rules here. Players and manufacturers directly discuss business, and it is very likely that they were mistaken for wanting to leave their agents. Zhao Yaning doesn't want to offend Cordia now. It would be better for Cordia to understand.
Chapter completed!