Time flies, and it’s almost Christmas in the United States.

Although almost three months have passed since the terrorist attack, the heartbreaking pain still prevents many Americans from feeling the joy of the past during this special Christmas.

However, as a good painkiller, movies have always been something Americans like, and several blockbuster movies that will be released this Christmas are vigorously touting their "painkiller" effect, hoping to attract audiences into the cinema with overwhelming publicity.

.

Hollywood Warner Company's advertising campaign for the blockbuster "Harry Potter and the Philosopher's Stone": "Step into the magical world and feel your childhood dreams; abandon sadness and pursue the happy time that was once forgotten!"

Fresh Film Company, advertising campaign for the blockbuster "The Lord of the Rings": "The magical masterpiece is coming. Watching "The Lord of the Rings" will let you feel the power of magic!"

These overwhelming advertising slogans can be seen on posters, on the subway, on advertising screens, and in every corner where people like to go for leisure.

For such publicity, both film companies have spent a lot of money and regard each other as their biggest rivals...

Yes, in their opinion, no other film can compete with theirs. For the other party, this blockbuster with the same magical theme is also adapted from the novel of the same name. It also has thousands of book fans and a huge movie-watching group. It is so similar.

Two dramas of such equal quality can only defeat each other by working hard on publicity.

New Line's "Lord of the Rings" and Warner Bros.'s "Harry Potter" are all eyeing each other. As for "300" filmed by Yi Feiyang, they really didn't pay attention to it.

Yes, this low-budget movie has been very popular recently. Especially with the help of the international situation and the disputes about this movie, it has caused some topics. But this cannot save the fact that this movie is about to be released. The reality is cruel, it is necessary

Those who look at the box office... Box office is the key to success or failure. "Lord of the Rings" and "Harry Potter" are all confident about this, and they smashed the little "Spartan" to the ground!

Looking back, the publicity team of "Spartan" seemed to have also seen this kind of crisis. It couldn't rely on some controversial topics to create box office, so Fat Jack discussed with others and put forward a very bold idea to the company.

Regarding Fatty's proposal, Fantasy Entertainment conducted some research and adopted a democratic voting decision. Finally, the resolution was passed.

The next day, the entire Fantasy Entertainment website, its media, and the movie poster of "Spartan" had an additional sentence in the promotion, "Please contribute your strength. Half of the box office of this film will be donated to the victims of the World Trade Center

!”

Just such a sentence, but it was like a bombshell. It directly exploded the promotion of "Lord of the Rings" and "Harry Potter"!

First of all, Google website took the lead in publishing a comment: "Contrast, sharp contrast! While other blockbusters are calculating how to make money, Fantasy Entertainment is trying every means to raise funds for the victims. What kind of spirit is this? Touching

middle!"

Someone immediately commented: "The box office donation of "Spartan" allows us to see the flash of humanity and the kind side of Hollywood filmmakers. As for other movies, don't watch it!"

Posted: "Yes, I despise those companies that advertise, use blockbusters as gimmicks, and try every means to make money at the box office. Don't you have any conscience?!"

…

No one would have thought that Fantasy Entertainment would do this!

No one would have thought that they would donate half of the box office!

This move confused "The Lord of the Rings" and "Harry Potter", and they thought about whether they should also donate the box office in order to extinguish everyone's anger, but both parties immediately gave up this idea. First, after seeing this

The suspicion of imitation and hindsight means that even if it is really donated, the good reputation will still be taken up by the dream; secondly, the production costs of the two dramas themselves are very high, and whether they can recover the cost is still a question, and how can they be like ""

Donate box office like "Sparta"?

Yes, donating box office is easy to say. The cost of "Spartan" is only 25 million US dollars. Even if you donate half of the box office, there won't be much loss. But what about "Lord of the Rings" and "Harry Potter"?

Hundreds of millions!

The situation has developed to this point, and everyone is looking forward to it. Who will be the big winner this Christmas, and who will become the overlord, so just wait and see the fun!

…

Much anticipated, December 10, 2001.

It has officially entered the Christmas season, major Hollywood blockbusters, and Yi Feiyang's new work "300" have finally announced their official premiere.

On the morning of the premiere, Yi Feiyang turned on the TV, and there was a Christmas movie album report on the TV.

The scene on the TV switched to the "Dream Theater" in Hollywood, and the camera swept over the premiere scene of "Spartan". In addition to the towering heads, there were still densely packed heads. Among the countless crowds of people, there was a scrawny scene.

The reporter was so crowded that he could not keep his balance. More people gathered around the ticket office, holding their bills high and shouting, "I want two tickets, I want two tickets."

ticket!"

"Man, do you still have two tickets? God, some of the tickets have been sold out a long time ago. Where can I get tickets for you?" the black conductor yelled in panic, and the ticket hall was almost crowded by the enthusiastic movie fans at the scene.

Exploded.

"We must contribute to the victims, and we must contribute our own strength!" roared those who did not buy tickets.

"Yeah, nothing can stop us from contributing!"

"Put the box office up!"

"Donate! Donate!"

…

Faced with the turbulent scene, the security guards of the cinema were on alert, fearing that something out of control would happen.

The screen turned back to the studio, and the white male host said with lingering fear: "Oh God, everyone is so crazy. Although today is very good, there is no need to waste time like this! Just stay at home, drink a cup of coffee, and listen to music."

Isn’t it bad?”

The female host chuckled and said: "This is the charm of "Sparta". Who told the box office of this drama to be donated to help others...?"

"Having said this, I think we should pray for those victims again. May they rest in peace in heaven!"

"Yeah. It's almost Christmas. I shouldn't say this, but God..." The host's eyes were a little red.

"Okay, let's not talk about these unhappy things anymore, let's see how popular this "Spartan" is!"

As the two hosts explained, the TV screen was transferred from the "Dream Theater" to major movie theaters in Los Angeles, and then to New York, Chicago, New Orleans, San Francisco and other regions.

And the result did not disappoint. There were countless long queues outside all the cinemas, waiting to buy tickets, and most of them were traveling with their families. Among them, there were countless young men and women.

Why is it so popular?

First, this play is the comeback of gold medal director Yi Feiyang, and it is also an ambitious work! Second, this play embodies the Spartan spirit and resists the violent aggression of Persia and is linked to reality! Third, this play’s

Half of the box office sales will be donated to help the victims of the World Trade Center disaster in New York. It is a work of conscience! Fourth, the starring role of this drama is Hollywood superstar Mel Gibson. There is also the controversial figure Bill Clinton! Fifth, Fantasy Entertainment

It is claimed that this "Spartan" will allow you to see real warriors! Sixth, Hollywood has been flooded with fantasy movies recently, either science fiction movies or romance movies. It is rare to find such a powerful action war movie! Seventh, new

Cable Film Company's magical masterpiece "The Lord of the Rings" and Warner Bros. Pictures' magical fairy tale "Harry Potter and the Sorcerer's Stone" will be released two days later, which means that Fantasy Entertainment's drama will be released first! Eighth

, the pre-sale tickets on the premiere day are slightly cheaper than the ticket prices after the official release, and there are gifts for purchasing tickets. Especially for young people, there is also a very good guessing game!

To sum up, this is the reason why "300" is such a hit. Of course, this so-called "big hit" is based on the fact that it has no rivals for the time being. "Spartan" is the only one.

That's why it's so popular.

While Yi Feiyang was watching the TV broadcast, the atmosphere in the entire Hollywood movie world had been completely ignited by the drama "300".

This is a crowded place.

A movie theater in Hollywood.

"I'm a reporter from Fox TV, and I'm doing a live interview for you at the Dream Theater, the largest movie theater in Los Angeles!" said the black male reporter, finding a young white woman with a red face holding a banknote in her hand, and asked politely: "Excuse me

Madam, can I interview you?"

"Oh? Interview me? Well, of course!" The lady quickly put down the banknotes, straightened her hair, smiled charmingly and said, "Okay, we can start!"

"Okay!" The black reporter withdrew his gaze and asked, "I wonder if you usually like to watch movies?"

"Of course!" the young white woman smiled and said, "As long as it is on holiday, I will definitely watch one or two movies, because it is a good way to relax. Well, yes, I have developed this habit.

Relaxing habits.”

"This is a great way to be praised!" The black reporter flattered, and then asked: "So, I don't know what type of movies you like to watch the most?"

"I also like historical films, ethics films, oh, and romance films, like "Gone with the Wind"!" The young white woman smiled particularly comfortably, looked at the camera and said: "Originally I don't like war films, I think they are too bloody and too bloody.

It's violent, but because the box office of "Spartan" is going to be donated, I think I should also contribute a little bit of my strength! I can't help it, I'm just so kind!"

The words are very beautiful and remind people of the beauty of her soul.

The black reporter nodded, coughed, and continued to ask: "Didn't your husband come with you?"

"He's here, but he's already squeezed in." The young white woman shrugged her shoulders and said helplessly, "You know, it's really hard to buy tickets today. After all, everyone has to go to work tomorrow."

"Well, yes, I understand this eagerness!" The black reporter reached out and shook the white young woman's hand. "Thank you for accepting the interview with our TV station. I wish you good luck, thank you!"

The young white woman left, and the reporter stopped another pair of boys and girls and said with a smile: "Hello, you two! Sorry for shouting!"

After saying hello, the black reporter immediately asked: "Do you usually like to watch movies?"

"Well, it's not bad!" The boy had fiery red hair and was dressed very fashionably. He didn't want to dump this reporter at first. But when he saw a dark camera filming him, he immediately smiled brightly.

, holding his girlfriend by the hand, said with a smile: "We usually like to have parties, occasionally listen to rock music, or watch movies! Like today, I originally planned to go to Disneyland with my girlfriend, but now

Came here..."

"Why?" the black reporter asked knowingly.

"Of course it's to witness the birth of a great action movie!" This time the girl spoke up first and said with admiration: "I am China's most loyal fan of Yi. Yes, I have watched almost all of his movies.

However, in my opinion, this drama will definitely be exciting, although I heard it is a bit violent..."

"Well, I think I won't disappoint you, because I heard that although China Yi's drama is violent, it is full of violent aesthetics." The black reporter said with a smile, "In addition, I can also tell you. In fact, I am too

Chinese movie fans of Yi!" He blinked his eyes.
To be continued...