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Section 158 Team Building

As his knowledge grew and his conscious cultivation and influence from Sha Zhengyang, Ning Yuechan also began to look at the long-term.

She became more and more impressed by Sha Zhengyang's earliest plan. It was really a scheming abyss, and she took one step and saw three steps.

The high-quality Oriental Red is mainly the young group of mid- and low-end, and Hongqi Daqu will mainly be the middle- and low-end, especially the low-end ordinary consumer group. Aged Oriental Red is the middle- and high-end group and is also the main product of the future.

But to truly play the role of a leader or a signature, or to create a stylist, high-end and super-high-end products, just like Moutai’s Feitian 53 degrees, and Wuliangye’s 52 degrees is commonly known as Puwu.

At present, Dongfanghong's high-end wine is still being carefully collated and researched and is preparing to be launched at the end of 1992. They are all made of Laojiao wine from Hongqi Winery in the early 1980s as the base wine for mixing. The quantity will not be large, which is to be used for brand building. At that time, the price may be comparable to Feitian Moutai 53 degrees and Puwu.

This is also the plan that Sha Zhengyang planned, which is to make a hit in his previous life, similar to the method of the winemaker becoming famous in his previous life. Not only should the wine be good, but it also sells more expensive than Moutai and Wuliangye, which was also a hit at that time.

Sha Zhengyang did not say that it must be more expensive than Moutai and Wuliangye, but he also hoped to make a gimmick to completely launch the Dongfang Red Wine Industry's strengths. Only by going to that point can Dongfang Red be truly invincible in the future wave of competition for hundreds of wines.

"Sister Yuechan, we started a little late. Now we have already taken a quick enough step to build a high-end brand. Don't be hasty. Lao Dong and Lao Hu are already very brain-burning. We cannot be eager to achieve success. We must ensure that the products we bring out make people feel that they do not taste worse than the eight famous wines, or even better, so that we can convince the public. Only then can we dare to vigorously market and promote them, otherwise they will only become a laughing stock."

Sha Zhengyang knew that he didn't dare to take this step quickly. This was the most critical step. It was related to whether the brand Dongfanghong could be truly established. He must take a steady step.

"Zhengyang, I know, by the way, I heard that Secretary Huang will come to the county next week. Do you think Secretary Huang is likely to come to our winery to see it, even if it is five minutes?" Ning Yuechan looked at Sha Zhengyang with hope on her face.

"I brought back our promotional materials in Sanxiang, as well as the market reactions in Sanxiang, including many newspaper introductions, and made them into exhibition boards. There were also some photos of our leaders in Sanxiang at the award ceremony for our essay contests."

Sha Zhengyang immediately looked at Ning Yuechan with a different look. Sha Zhengyang had never reminded Ning Yuechan. Ning Yuechan could have thought that it was really going to look at her with admiration after three days of separation.

Seeing that the other party was so enthusiastic, Sha Zhengyang couldn't pour cold water on the other party.

In fact, Sha Zhengyang had already contacted Cao Qingtai.

Cao Qingtai also said on the phone that Secretary Huang would not come to Yintai next week, only half an morning, and arrived at Yintai at 9 o'clock in the morning, and would probably return to the city at around 10:30, so it is unlikely that he would go to too many places.

If there is no accident, it may be to look at a township, choose one or two points in the township, and listen to the county party committee’s report on this work.

When you look at a township, you must be able to see Xishui.

Wang Jianming actually played a trick of moving flowers and wood on him, and Sha Zhengyang had to admire his old classmate's mind was really useful.

If Guo Yeshan hadn't thought of this, he would have thought of it for a long time and took the initiative to deceive the world. I'm afraid that Nandu's hard work experience for several months would have become the wedding dress of Xishui Town and the Organization Department.

However, Sha Zhengyang felt that even if Huang Shaotang didn't come to see him, this kind of preparation was very valuable and meaningful.

As the reputation of the Oriental Red Wine Industry gradually becomes stronger, especially in Hanchuan Province, market expansion is also gradually unfolding, and some customers will inevitably come to the factory for inspection, so this kind of publicity display board will become a kind of heritage display.

If customers see that the wine of Oriental Red Wine Industry is so popular in the Sanxiang market, it will inevitably affect their enthusiasm for purchases. They will even take the initiative to promote Oriental Red Wine Industry in order to achieve a hot situation like the Sanxiang market.

"Sister Yuechan, you have a good idea, I didn't expect it!"

Sha Zhengyang's face full of joy and praise made Ning Yuechan feel beautiful, and then she was shocked. When did she care so much about Sha Zhengyang's praise?

The heart defense string that had been shaking in the heart seemed to show signs of relaxation, which made Ning Yuechan subconsciously tighten the string again.

This feeling actually happened when Ning Yuechan was in Sanxiang. As the two of them fought side by side more and more, their relationship became closer and closer. Ning Yuechan's earliest preventive psychology was gradually decreasing.

And Sha Zhengyang's shadow is also subtly penetrated into his heart.

Although Ning Yuechan didn't want to admit it, she still had to accept this fact, that is, she did have a good impression of Sha Zhengyang, and of course this did not involve anything else.

She felt that she might just think that Sha Zhengyang is trustworthy, but this feeling seemed to be constantly changing, which made Ning Yuechan feel inexplicable worry and fear deep in her heart.

She was afraid that something that shouldn't have happened might happen. Although it's not yet, how about continuing?

The strange gaze that Sha Zhengyang occasionally showed flashed, but Ning Yuechan knew what that meant. This was a display of men's unique desire for women they liked.

Sha Zhengyang did not realize this and still praised it: "With the development and growth of our Oriental Red Wine Industry, the improvement of corporate image must also be put on the agenda, especially in the face of the improvement of the scope, number and even grade of cooperative customers. Our company needs to be professionally packaged, but the time is still too urgent, and we are even a little caught off guard."

"Zhengyang, you have to eat one bite at a time. The road has to be taken step by step. Thinking about the situation of the winery half a year ago, we have done a good job now." Ning Yuechan brushed the hair on her forehead and calmed down. "It is still our top priority to explore the market. A Sanxiang market alone is not enough. We need to use this time that our competitors have not yet recovered from it."

"Well, it's not against each other. Brother Baishan has to consider picking up these things at home." Sha Zhengyang pondered: "There are too few people who can use them in our hands. He Wei is too young and needs to polish it for two years to stand alone. Sales have to depend on you and Brother Mao. But Dong Gong and Hu Gong in the factory have to manage production and develop new products, which is a bit overwhelming."

As if she remembered something, Ning Yuechan glanced at Sha Zhengyang and asked tentatively: "Zhengyang, there is actually another person who is very suitable for our factory. If she comes, she will definitely be able to manage the internal affairs of the factory in an orderly manner."

"Who?" Sha Zhengyang suddenly thought of Jiao Hong.

"Jiao Hong, you must have thought of it too." Ning Yuechan smiled, "Sister Hong used to work in the office of the Second Light Bureau, but she was also a temporary cadre. Later, for some reasons, she would rather come to the township and work as an accountant in an industrial company. Later, she became the director of an industrial company office. She knew everything and asked her many things that I didn't understand."

"Sister Yuechan, don't belittle yourself. Your ability in sales is no worse than anyone else." Sha Zhengyang quickly encouraged her, "The Sanxiang market will not be able to open up without you and Brother Mao."

"Okay, Zhengyang, don't praise me anymore. If you want to say that anyone can give up this winery, you can't leave you. Without your planning, we can't even find the direction to open the market. If you want to open the market directly in Hanchuan, there is no chance. Brother Mao said that if you don't have your planning plan, he wouldn't have changed jobs to our factory."

Ning Yuechan is telling the truth.

Mao Guorong once sighed many times that without Sha Zhengyang's marketing plan, he would never have left his job at Quanxing Brewery to travel south.

And the result was as expected. With this planning and his execution ability, Ning Yuechan won a super victory in Sanxiang and became one of the most popular liquor brands in the Sanxiang market. Before that, who knew Oriental Red Wine Industry?

"Jiao Hong is now the deputy manager of the industrial company. What position should she arrange for when she comes to our winery?" Sha Zhengyang was also pondering, "Is she willing to leave the industrial company? Will Secretary Yu release someone?"

"What, do you really think that the industrial company is a treasure? What kind of decent company is there under the industrial company? Yu Kuansheng treats it as a treasure and refuses to let go. Sister Hong's deputy manager is just a decoration. She is bored and she is not her turn to have something to do. Yu Kuansheng took over it alone, and Yu Kuansheng is still eager to leave."

Ning Yuechan curled her lips, and the beauty mole on the corner of her mouth trembled slightly, making Sha Zhengyang's heart pound. Ning Yuechan's face was really a mixture of Ning Yuechan and Gong Li, especially this beauty mole became the finishing touch.

Sha Zhengyang frowned, "Sister Yuechan, if Jiao Hong is willing to come, the town is willing to let him go. What position do you think is more appropriate to arrange?"

Ning Yuechan also hesitated and did not speak for a while.

According to the current pattern, there are actually two wineries under Dongfang Red Wine Industry, one is Dongquan Winery, which is now named Dongchang District, and the other is naturally Hongqi Winery, which is now Xichang District.

Currently, among the management of Oriental Red Wine Industry, Sha Zhengyang is the general manager, with a comprehensive supervisor and his direct financial management.

Ning Yuechan is the deputy general manager and director of the sales department, and is in charge of sales.

Dong Guoyang is deputy general manager and chief engineer, director of production department, and in charge of production and technology.

Hu Wenhu was appointed as the chief craftsman and director of the R&D center of Oriental Red Wine Industry, mainly responsible for technical research and development.

Gao Baishan serves as deputy general manager, in charge of logistics, procurement and external relations.

Mao Guorong serves as assistant to the general manager and deputy director of the sales department, assisting Ning Yuechan in charge of sales.

*******
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