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Chapter 512 The dissemination of knowledge

In universities and research institutes, it is not too difficult to write a book to publish it in the country.

It is too difficult for Chinese scholars to publish academic monographs abroad, especially textbooks, especially textbooks in American universities and basic subjects.

Generally speaking, Chinese products with a little technological content will encounter many obstacles when entering the US market.

Americans like to import cheap goods such as shirts from China. China exports 800 million shirts from the United States = the United States exports a Boeing aircraft from China. This is the origin of the so-called "8000 million shirts for one Boeing".

When Shen Qi was studying and working in the United States, he went to visit the American professor's house and saw that the American professor's wardrobe was full of shirts, in several rows, in various colors and styles.

There is no so-called careful selection when Americans buy shirts, because shirts are too cheap, one dollar or even dozens of cents a piece. Americans buy shirts in dozens of dollars, throw them away after wearing them a few times, and then buy new ones.

The situation has changed now. China has built its own large civil aircraft, and China's labor costs have increased, and a large number of "made-in-china" commodities have become made in Vietnam or made in Indonesia.

When Shen Qi left the United States, Americans no longer mentioned "800 million shirts to exchange for Boeing".

Chinese shirts can occupy the US market, but Chinese high-tech products are extremely difficult to occupy the US market.

Even if it is difficult to reach the top, there are still many Chinese high-tech companies that would rather lose money than enter the US market.

Because everyone knows that it is a bit fun to do business after occupying the United States.

The United States does not allow any country to threaten their core industries, namely energy, automobiles, and ICT.

It is really difficult to get to the top of the art of cultural knowledge products, textbooks in universities, and books written by Chinese to educate American students.

Shen Qi did it, and the beautiful manager of the American publishing house flew from Washington to the Chinese capital, begging Shen Qi to continue working with them.

In fact, Shen Qi has many choices, and the second edition of "History of Numbers" does not necessarily have to be published for Springer's American branch.

"The price of over $150 is too high. Can it be cheaper?" Shen Qi said to Jennifer.

"Professor Chen, your request is too creative, right?" Jennifer thought he had heard it wrong.

"The first edition of "History of Numbers" is sold for more than 80 US dollars in the United States, and many readers with work income are reluctant to buy it. The second edition is sold for more than 150 US dollars, where can American students afford it?" Shen Qi is quite familiar with the publishing industry in the United States. The protection of intellectual property rights in the United States can be said to be the strictest in the world.

Many American textbooks, especially science and engineering textbooks, publishers publish a new edition every year.

Textbooks for science and engineering are easier to revise. If you don’t modify the main text content and just modify the exercises, it can be considered a new book.

How to make American universities choose an academic work as a textbook? American publishers naturally have mature sales channels they have established over the years.

Textbooks worth more than one hundred dollars are not uncommon in the United States, and textbooks worth one thousand dollars are also available.

There are more than 100 textbooks and so many courses, the cost of students buying textbooks is a considerable expense.

Don’t think that American students are very rich, and many American students study with loans.

Americans can help do small things and tips, but there is nothing they can do, because life is forced.

Most American college students buy second-hand textbooks, or copy-edited versions.

Fortunately, there are many second-hand bookstores in the United States, and graduates in flea markets sell old books, so American college students' desire to study is maintained.

However, the newly published new textbooks cannot be purchased in a short period of time.

In this case, American college students can only go to bars a few times less and eat dozens of hamburgers less. In order to study, they save money to buy new textbooks.

This is the case with Shen Qi's second edition of "History of Numbers". Your publishing house is so expensive, so why can American students study hard?

There is no so-called price bureau in the United States. How much a book costs is entirely based on the market conditions. To put it bluntly, it is determined by the publisher.

Jennifer was also helpless: "Professor Chen, this is the market for American textbooks. The price is higher, don't you share more?"

"Can the dissemination of knowledge be measured by money?" To be honest, Shen Qi doesn't care about the small amount of hundreds of thousands or millions of dollars a year. It is the most important thing to pass on mathematical knowledge to more American students. Taking the market through high-tech products is a very important strategic step, and the market share of cultural knowledge products is more meaningful.

American academic books, ordinary professor-level authors, can get a sales share of several to ten percent.

Generally, the cap is 30%, which is the exclusive treatment for winners of Philippine or Nobel Prizes.

Shen Qi shared a book of $150 at 30%, and he earned $45 after selling one.

There are many universities in the United States, but there are definitely not many students in the mathematics department.

A movie "History of Numbers" can sell 10,000 or 20,000 copies a year, which is equivalent to the popular "Harry Potter".

If an author does not lack money and realizes financial freedom, he certainly hopes that his works can be spread more widely.

Shen Qi listed a set of data and said: "Considering that the US GDP achieved positive growth last year, with an increase of 0.9%, and taking into account the consumption capacity of American students, I suggest that the pricing of the second edition of "History of Mathematics" should be increased by about 1% based on the first edition."

Miss Jennifer spread her hands in the sky, looking speechless.

I have seen awesome authors, but I have never seen such awesome ones.

He doesn't want to give money, and only Professor Chen is the only one.

But there is no way. There is only one person in human history who owns the Fields Medal and the Nobel Prize at the same time.

The man was right in front of Miss Jennifer. After he fully considered the economic growth of the United States and the livelihood of the United States, he hoped to publish his academic works at a price increase of 1% and sell them in the United States.

"Professor Chen, I need to ask the US headquarters before I can give you a reply." Miss Jennifer said.

Shen Qi nodded: "Yes, please do as soon as possible."

"The response from the headquarters takes a certain amount of time. Why not have a meal together during this waiting period?" Miss Jennifer showed a beautiful smile. American women are very proactive in making friends.

When Shen Qi received training as the principal of the First Party School last time, the principal warned all the students to be wary of scientific research spies, especially those graceful female spys. The higher the position, the more state secrets the person needs to be careful everywhere and never make mistakes, comrades.

Money is difficult to tempt Shen Qi, so what about the beauty?

Shen Qi smiled and said, "The old saying of the Chinese is that business is unsuccessful and righteous. Let's go Jennifer, I'll treat you to this meal."
Chapter completed!
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